For Immediate Release
The first and longest-running podcast for professional communicators.
76
FIR #399: No More Cookies For You
Third-party tracking cookies will soon be a thing of the past. What are marketers to do?
19 min
77
FIR #398: The Perfect AI Version of Your (or An...
OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?
19 min
78
FIR #397: Some Thought Leadership on Thought Le...
It pays huge dividends when done well, which is not nearly often enough
22 min
79
FIR #396: Will AI End Google's Search Dominance?
Some suggest AI's approach to search is superior. Others argue Google does more than just search.
22 min
80
FIR #395: Extra! Extra! Read All About It! (In ...
The monthly long-form episode for March 2024
82 min
81
FIR #394: Marketers, Boards, and AI
AI could lead to fewer marketers. What are boards to do?
21 min
82
FIR #393: Will Jinfluencers Eclipse Traditional...
Publishers are turning to influencers with huge followings. Can this end well?
15 min
83
FIR #392: Going Below the Surface into Dark Soc...
Messaging apps, private groups, and email accounts for a lot of sharing
16 min
84
FIR Interview: William Beutler on PR and Wikipedia
Has the relationship between Wikipedia and the PR industry improved?
36 min
85
FIR #391: Match Group Swipes Right on AI-Genera...
The use of AI is disclosed in the release. Does that make it better?
19 min
86
FIR #390: The Fall and Rise of NFTs
Like the Phoenix, NFTs Have Arisen from the Ashes
15 min
87
FIR #389: Bloated C-Suites (and Some Alternatives)
Too many executives lead to problems. Are there better leadership models?
15 min
88
FIR #388: Watch Me Get Fired
GenZers are recording their terminations. It's a bad look for their employers.
90 min
89
FIR #387: Sentiment Analysis, Risk Mitigation, ...
A-list companies are using AI to monitor employees' internal online activities
16 min
90
FIR #386: Is AI Too Generic a Label?
There are all types of AI. It's a disservice to simply call them all AI
16 min
91
FIR #385: Amazing Search Results That Drive Lit...
Perplexity will answer your question. Why click a link?
18 min
92
FIR #384: Social Networks Shift Away from the P...
Closed, private networks are gaining popularity. How will marketers cope?
16 min
93
FIR #383: Leadership Traits Aren't What They Us...
Executive presence demands a different set of traits than it did a decade ago
15 min
94
FIR #382: Brain Implants Are a Thing Now
Set the sci-fi aside. There are serious business implications here.
15 min
95
FIR #381: The State of Trust in 2024
Edelman's Trust Barometer Reveals Declining Trust in Scientists
90 min
96
FIR #380: Vanguard Leaves Investors Twisting in...
Poor communication left investors unaware they couldn't trade new Bitcoin ETFs
13 min
97
FIR #379: Top Communication Trends for 2024
From global elections to climate change, disinformation to AI, communicators face challenges
21 min
98
FIR #378: AI for Crisis Communications
Artificial Intelligence can help you respond faster and better when it hits the fan
15 min
99
FIR #377: Two Decades of Podcasting
Neville and Shel begin their 20th year of producing FIR
28 min
100
FIR #376; Is the Internet Pendulum Swinging Bac...
A power shift is coming, says Anil Dash, with individuals reasserting their place on the net
22 min