For Immediate Release

The first and longest-running podcast for professional communicators.

Business
Technology
Marketing
76
FIR Interview: William Beutler on PR and Wikipedia
Has the relationship between Wikipedia and the PR industry improved?
36 min
77
FIR #391: Match Group Swipes Right on AI-Genera...
The use of AI is disclosed in the release. Does that make it better?
19 min
78
FIR #390: The Fall and Rise of NFTs
Like the Phoenix, NFTs Have Arisen from the Ashes
15 min
79
FIR #389: Bloated C-Suites (and Some Alternatives)
Too many executives lead to problems. Are there better leadership models?
15 min
80
FIR #388: Watch Me Get Fired
GenZers are recording their terminations. It's a bad look for their employers.
90 min
81
FIR #387: Sentiment Analysis, Risk Mitigation, ...
A-list companies are using AI to monitor employees' internal online activities
16 min
82
FIR #386: Is AI Too Generic a Label?
There are all types of AI. It's a disservice to simply call them all AI
16 min
83
FIR #385: Amazing Search Results That Drive Lit...
Perplexity will answer your question. Why click a link?
18 min
84
FIR #384: Social Networks Shift Away from the P...
Closed, private networks are gaining popularity. How will marketers cope?
16 min
85
FIR #383: Leadership Traits Aren't What They Us...
Executive presence demands a different set of traits than it did a decade ago
15 min
86
FIR #382: Brain Implants Are a Thing Now
Set the sci-fi aside. There are serious business implications here.
15 min
87
FIR #381: The State of Trust in 2024
Edelman's Trust Barometer Reveals Declining Trust in Scientists
90 min
88
FIR #380: Vanguard Leaves Investors Twisting in...
Poor communication left investors unaware they couldn't trade new Bitcoin ETFs
13 min
89
FIR #379: Top Communication Trends for 2024
From global elections to climate change, disinformation to AI, communicators face challenges
21 min
90
FIR #378: AI for Crisis Communications
Artificial Intelligence can help you respond faster and better when it hits the fan
15 min
91
FIR #377: Two Decades of Podcasting
Neville and Shel begin their 20th year of producing FIR
28 min
92
FIR #376; Is the Internet Pendulum Swinging Bac...
A power shift is coming, says Anil Dash, with individuals reasserting their place on the net
22 min
93
FIR #375: ChatGPT Speaks for Itself about its P...
The generative AI chatbot doesn't think it'll replace human communicators.
57 min
94
FIR #374: Getting Your News from AI
OpenAI has signed a deal with a major publisher to include news in its training set
89 min
95
FIR #373: Has the Fediverse Reached Its Tipping...
Media companies are increasingly adopting fediverse protocols
17 min
96
FIR #372: More Disinformation Targets Companies
Research finds organizations are targets of increasingly sophisticated attacks
17 min
97
FIR #371: Employee AI Competencies
Job postings increasingly list AI skills. Are employees ready to compete for those jobs?
17 min
98
FIR #370: War, Managers, and Empathy
How companies should address the Israel-Hamas conflict with employees
15 min
99
FIR #368: AI and PR Codes of Ethics
PRSA has released an ethical guide for the use of generative AI
14 min
100
FIR #366: DIY GPT
OpenAI has unleashed the ability for anyone to create a custom AI chatbot
85 min