For Immediate Release
The first and longest-running podcast for professional communicators.
26
FIR #448: Has Night Fallen on Change Management...
Some communication thought leaders think so, mainly because the world has changed
23 min
27
FIR #447: Decisions, Decisions: The Struggle to...
Business options are limited. We need to make the most of the options we have.
108 min
28
FIR #446: Navigating Grievance -- Insights from...
Trust in business and CEOs remains higher than other entities, but it's falling
19 min
29
FIR #445: Media Relations in a Turbulent Media ...
Publishers plan to produce a lot more content, but not more articles
24 min
30
FIR #444: Preparing for Trump 2.0
Media outlets and communicators are strategizing in anticipation of chaos and challenges
22 min
31
FIR #443: From RSS to ChatGPT -- FIR's 20-Year ...
A lot has changed in 20 years. FIR has been there to report on it all.
52 min
32
FIR #442: Justin Baldoni's Attack on Blake Live...
The tactics brought to bear against the actor violated just about every ethics code imaginable.
19 min
33
FIR #441: PR, AI, and Social Media Are All Shoo...
Seismic shifts in the online world and in media are roiling the PR world
89 min
34
FIR #440: Experimenting for Influence
Experiments as part of a marketing campaign can sway customers
17 min
35
FIR #439: Agentic AI Tops Digital Trends for 2025
Autonomous task completion is coming. Are you ready?
19 min
36
FIR #436: Nothin' But Bluesky (and TikTok and T...
Does the surge of new Bluesky users suggest it's the heir to Twitter?
22 min
37
FIR #435: Physical Presence is Not a Collaborat...
It takes more than an RTO mandate to create connection among employees
19 min
38
FIR #434: Podcasts Defeat Mainstream Media in 2...
Celebrity endorsements and other traditional campaign moves had little impact
20 min
39
FIR #433: Something Old, Something New
A Look at the State of Blogging (30 years old) and Generative AI (2 years old)
92 min
40
FIR #432: The CEO Authenticity Balancing Act
Studies show an expectation that CEOs engage authentically online. How far should they go?
18 min
41
FIR #431: The Evolution of Influence
New PRWeek Report Explores Challenges for PR Professionals
19 min
42
FIR #430: Influencers, Memes, and AI Boost Mark...
As media sources undergo a seismic shift, authenticity becomes a requirement
82 min
43
FIR #428: Which AI Tool Is Best For What?
Edelman has made figuring it out easier for communicators at big companies
19 min
44
FIR #427: The Metaverse Lives! Just Don't Call ...
More than 1 billion people use it. You wouldn't know it from the lack of coverage.
18 min
45
FIR #426: We've Got Your Share of Model Right Here
Hubspot's AI Search Grader Measures Brand Presence in Responses to Prompts
15 min
46
FIR #425: Stand Up, Stand Out, or Shut Down?
The desire to stand out has declined. That's bad for society, business, and communication.
96 min
47
FIR #424: The Rise of the Hybrid Communication ...
A Growing List of Companies is Bundling Communication with Other Executive Functions
20 min
48
FIR #423: As Op-Eds Fade into History, Where Do...
Many leaders are turning to social media
15 min
49
FIR #422: Will AI Kill the Consulting Billable ...
Everything about consulting is poised for disruption
18 min
50
FIR #421: GenAI is Paying Off for Individual Em...
A Microsoft Report Finds Workers are Making the Most of AI
25 min