For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
26
FIR #417: As AI Adoption Grows, Is Share of Mod...
Brands need to know that they're showing up when people want answers they can provide
13 min
27
FIR #416: No Likes. No Follows. No Stress!
Maven promises an anxiety-free social networking experience
18 min
28
FIR #415: A Staggering Failure of Leadership an...
UK's Post Office scandal could have been avoided. Where were the communicators?
16 min
29
FIR #414: Companies Treat Remote/Hybrid Like It...
Survey Finds Company Culture is Suffering from Weak Policies
18 min
30
FIR #413: AI Is Coming for Copywriters
There are ways copywriters can AI-proof their jobs. Not all will succeed.
20 min
31
FIR #412: Don't Let the Door Hit You on Your Wa...
A case study in how not to treat departing employees
89 min
32
FIR #411: Are We Unnecessarily Panicked About O...
New reports say only a few people are sharing it and most people don't buy it
14 min
33
FIR #410: Who's Behind All Those Fake LinkedIn ...
LinkedIn has removed many. Why were they there in the first place?
15 min
34
FIR #409: Just Another Fad
Reports are shrugging off generative AI as just a bunch of hype. Are they right?
20 min
35
FIR #408: AI's Impact on Jobs, Quantified
PwC analyzed half a billion job ads from 15 countries. They found AI is having a huge impact.
15 min
36
FIR #407: AI Is Changing How Managers Manage
Organizations need to help managers prepare to do their jobs in the new world of work
17 min
37
FIR #406: Alas, SEO, We Knew You Well
Last week saw a flood of AI announcements, including one that could ruin the web economy
85 min
38
FIR #405: Gen Z's Connection with Influencers
A new report finds half of consumers buy based on influencer recommendations
14 min
39
FIR #404: Purpose Without the Peril
Companies are turning to volunteerism instead of advocating for societal change
17 min
40
FIR #403: Does Marketing Need a Separate Ethics...
AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too
82 min
41
FIR #402: Your Favorite Social Network Just Shu...
The social networking space is fragmented. Will the fediverse solve this problem?
23 min
42
FIR #401: The Battle Between PIOs and Journalists
Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it
18 min
43
FIR #400: Love Them or Hate Them, Press Release...
Most press releases suck. That doesn't render the tool useless.
19 min
44
FIR #399: No More Cookies For You
Third-party tracking cookies will soon be a thing of the past. What are marketers to do?
19 min
45
FIR #398: The Perfect AI Version of Your (or An...
OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?
19 min
46
FIR #397: Some Thought Leadership on Thought Le...
It pays huge dividends when done well, which is not nearly often enough
22 min
47
FIR #396: Will AI End Google's Search Dominance?
Some suggest AI's approach to search is superior. Others argue Google does more than just search.
22 min
48
FIR #395: Extra! Extra! Read All About It! (In ...
The monthly long-form episode for March 2024
82 min
49
FIR #394: Marketers, Boards, and AI
AI could lead to fewer marketers. What are boards to do?
21 min
50
FIR #393: Will Jinfluencers Eclipse Traditional...
Publishers are turning to influencers with huge followings. Can this end well?
15 min