The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
151
The STARS and a Cocktail of Generalist and Spec...
This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.
60 min
152
The Shiny Things and Smart Strategies and Life ...
This week Ian shares a book chapter, and Robert has some tips to refresh your content.
41 min
153
The Cathy on Content and Robert on SEO, Express...
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
60 min
154
The Distraction of Technology, Jelly Beans and ...
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.
56 min
155
The Grant Johnson MPI Special Episode
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
41 min
156
The 5 Things from Jeff’s Debut and a Rose Color...
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.
55 min
157
The 5 Steps for Metrics and Authentic Pride Ove...
This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.
46 min
158
The 5 Challenges with Marketing Metrics and Att...
This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.
54 min
159
The Chat with ChatGPT and What’s Next for Searc...
This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about search
56 min
160
The New Products, New Markets and the Death of ...
Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.
53 min
161
The 5 Steps for Campaign Planning and Apple Cru...
Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.
53 min
162
The Frontline Marketing with Jeff and The Great...
Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.
33 min
163
The Be Honest and a Social Cocktail in a Walled...
Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.
38 min
164
The Ian Does a Solo in the Studio and Robert Wo...
With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.
45 min
165
The Ian has 5 Thoughts and Robert Differentiate...
Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.
41 min
166
The Cathy Makes it 10 and AI over a Breakfast C...
Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..
52 min
167
The Death of the CMO and Directing Operations w...
This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.
49 min
168
The Influencers, Analysts and a Spicy Third Par...
This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.
52 min
169
The 5 F’in’ Fundamentals, a Book and a Budget E...
This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.
49 min
170
The 5 Martech Hard Knocks and the Myth of AI Do...
Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.
48 min
171
The Marketing 5-Step Tune-Up and Creating Class...
Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content
48 min
172
The Chasing Waterfalls and Choosing Awareness o...
Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?
51 min
173
The RevOps Primer and Storytelling over a Cockt...
Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.
50 min
174
The B2B Marketing Lag and Getting Strategic wit...
This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.
48 min
175
The Educational Content and Getting Creative ov...
This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative
58 min