The F'in' Marketing Podcast by Rockst...
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
151
The it's a Sink not a Funnel and Owning Media o...
This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.
54 min
152
The Brown M&M's Marketing Rider and the Marketi...
This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail
48 min
153
The 5 Dysfunctions, Lettuce and Blame Episode
This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.
44 min
154
The 5 F'in' Fundamentals and Robert's Word for ...
This week Jeff and Ian kick off the new year discussing their 5 F'in' Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail
48 min
155
The Trip Through 2023 and Dealing with Uncertai...
This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.
57 min
156
The Predictable Predictions Episode
This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/
48 min
157
The 5 Questions for B2B Social Media and a Cock...
This week Jeff and Ian discuss social media for B2B marketers and
48 min
158
The 3 Wonders of Thought Leadership and Stoppin...
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.
45 min
159
The 3 Wonders of Case Studies and a Cocktail of...
This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.
48 min
160
The Getting Ready to Get Ready for AI with Cath...
This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what's next.
54 min
161
The Creating Content in a World with AI and Scr...
This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.
40 min
162
The Beyond MQLs and Getting Fast and Sloppy wit...
This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.
43 min
163
The Backstage with David Alexander of Everbridg...
This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.
49 min
164
The Big Payback of Marketing ROI and the Demise...
This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise of Twitter and organic social
45 min
165
The 5 Tips for Budget Season and Getting Contro...
This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.
53 min
166
The 5 F'in Content Management Challenges and Bo...
This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar with Robert Rose for a cocktail of borrowed content marketing.
44 min
167
The Building a Marketing Team and The Skills of...
This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.
45 min
168
The Rockstar Marketing Book Podcast: Content Ma...
This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand's Voice.
46 min
169
The Business Story Type and a Cocktail for a Jo...
This week Ian's guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.
55 min
170
The Profit vs Popularity, Martech by Capabiliti...
This week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.
47 min
171
The Profane with Purpose, 5 Must Have Martechs ...
This week Ian shares a though on profanity in marketing, Jeff judges Ian's top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.
54 min
172
The PLG versus Marketing, The Problem with Fiel...
This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.
51 min
173
The Dilya, Demand Generation and Look to the Ri...
This week Ian's guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.
52 min
174
The is the Funnel Dead, Jeff is Rebranding and ...
This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.
51 min
175
The B2B Pain to Aspiration, is LRM a Thing and ...
Ian shares his 2ยข on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also back in the virtual bar with a cocktail and a thought on different
49 min