The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
251
The Content Sausage Factory, Christopher Willis...
This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.
69 min
252
The 5 Principles of B2B with Jeff, Cathy's Unch...
This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.
70 min
253
The Hard Soft Stuff of Martech, Melissa Moody, ...
This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of Marketing at Gated and over a cocktail Robert Rose has a different take on finding your why
69 min
254
The Martech Industrial Complex, Test-Driven Mar...
Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and Robert Rose discussing investing in brand in the Rockstar CMO bar.
65 min
255
The Winning in Change, Harry Morton on Podcasti...
This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.
70 min
256
The What the F is PLG with Jeff, Strategy Sprin...
Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.
68 min
257
The Dip Into the Swimming Pool with Jeff, Const...
This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.
66 min
258
The Ian, Jeff and Simon Grab MOps (Marketing Op...
Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land
69 min
259
The Jeff Shares Tips for Brand Research, Matthe...
This week Ian chats with Jeff Clark as he shares some simple tips for brand research & measurement, Ian's guest is Matthew Woodget of Go Narrative and over a cocktail Robert Rose suggests we back away from tech.
71 min
260
The A.I. and Marketing with Jeff, Brand Strateg...
Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.
72 min
261
The Jeff Walks Like An Egyptian, Chris Smith Sh...
Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.
78 min
262
The Challenger Brand with Jeff, 3 Marketing Tho...
This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.
63 min
263
The Journeys with Jeff, Tim Hines the Marketing...
Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..
79 min
264
The Jeff Clark's 5th F'in' Marketing Fundamenta...
Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity
75 min
265
The 4th Fin' Marketing Fundamental with Jeff, C...
Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.
71 min
266
The Third F'in' Marketing Fundamental with Jeff...
Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.
71 min
267
The Jeff on F'in' Research, Rob and Kennedy are...
In the f'in' marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.
77 min
268
The Dream of Data with Steffen Hedebrandt, Bran...
This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.
69 min
269
The F'in' Marketing Fundamentals, Chris Lynch f...
We start a new series with Jeff Clark discussing the f'in' marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.
75 min
270
The Jeff Clark Part II, Influencing with Gordon...
Part two of Ian's chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
70 min
271
The Jeff's Story, Win/Loss with Ken Schwarz and...
We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose
68 min
272
The Taking the P's, The Serious Business of CSR...
We explore the marketing P's with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?
72 min
273
The Six Marketing Books, Retail Relevancy and B...
Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar
86 min
274
The We Need Education, We Don't Need No Top 10'...
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
52 min
275
The Authentic Empathy with Jeff, Brands Don't W...
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar
75 min