The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
251
Think like a Brand #8 - Coach and Compose with ...
This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic
19 min
252
The Applying Personas, Discover Your Leadership...
This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.
73 min
253
The Personas 7 Steps, Kelley Troia from Clandes...
This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.
67 min
254
Think like a Brand #7 - What happened to Marcus?
This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happened to Marcus?
21 min
255
The Hola to Opportunities, Ariadna Navarro of V...
This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.
69 min
256
Think like a Brand #6 - Coach and Compose
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose
24 min
257
The Time to Step It Up Marketing Your B2B Tech,...
This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.
72 min
258
Think like a Brand #5 - Product Ain't What it U...
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn't what it used to be
20 min
259
The Personalization in the Pool, Branding with ...
This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.
66 min
260
Think like a Brand #4 – Cue the Remix!
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it's principles - Cue the remix!
21 min
261
The Under the Influence, Dip into DAO's with Fi...
This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.
70 min
262
Think like a Brand #3 - Embrace Tension and Cre...
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's second principle - Embrace Tension and Create Contradictions.
22 min
263
The Anthropology in the Studio, Backstage with ...
This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.
65 min
264
Think Like a Brand #2 - Sometimes Do The Counte...
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first principle - sometimes do the counter-intuitive thing
21 min
265
The All That Glitters Ain't Martech Gold, Max K...
This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.
62 min
266
Think Like A Brand Special #1 - Intro and The D...
In this special mid-week mini episode we dive into Liz High's book "Think Like a Brand, Not a Bank" and some of the data that supports the case for building a brand
23 min
267
The CDP's, Thinking Like a Brand not a Bank and...
This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.
72 min
268
The Revenue Operations, Galina Sobolev CMO of S...
This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content Marketing World.
65 min
269
The Come Together with Agencies, Andrew Davies ...
This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.
69 min
270
The Product Marketing for Growth, Startup Marke...
This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.
65 min
271
The Enabling our Teams with Jeff, The Trouble w...
This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail
67 min
272
The Jeff's in the Pool with A.I, Backstage with...
This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.
65 min
273
The Planning vs Strategy with Jeff Clark, Joyce...
This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.
62 min
274
The Marketing Facing a Talent Crisis with Jeff ...
This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.
68 min
275
The Brand Naming with Jeff, PR and Music with M...
This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.
62 min