Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
176
The Metaverse and Marketing Gifts Holiday Speci...
This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he'd like under his marketing Christmas tree this year.
65 min
177
The Predictions Pick, Revealing the De-Position...
This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it's worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.
68 min
178
The Tech Stack Grinch, 12 Pitfalls for CMOs and...
This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.
75 min
179
The ARTE in Campaigns, Making Time for Strategy...
This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.
69 min
180
Think Like A Brand #9 - Brand is the Business Case
In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.
21 min
181
The Thanks or No Thanks, Backstage with ABM Exp...
This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail
71 min
182
Think like a Brand #8 - Coach and Compose with ...
This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic
19 min
183
The Applying Personas, Discover Your Leadership...
This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.
73 min
184
The Personas 7 Steps, Kelley Troia from Clandes...
This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.
67 min
185
Think like a Brand #7 - What happened to Marcus?
This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happened to Marcus?
21 min
186
The Hola to Opportunities, Ariadna Navarro of V...
This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.
69 min
187
Think like a Brand #6 - Coach and Compose
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose
24 min
188
The Time to Step It Up Marketing Your B2B Tech,...
This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.
72 min
189
Think like a Brand #5 - Product Ain't What it U...
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn't what it used to be
20 min
190
The Personalization in the Pool, Branding with ...
This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.
66 min
191
Think like a Brand #4 – Cue the Remix!
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it's principles - Cue the remix!
21 min
192
The Under the Influence, Dip into DAO's with Fi...
This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.
70 min
193
Think like a Brand #3 - Embrace Tension and Cre...
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's second principle - Embrace Tension and Create Contradictions.
22 min
194
The Anthropology in the Studio, Backstage with ...
This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.
65 min
195
Think Like a Brand #2 - Sometimes Do The Counte...
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first principle - sometimes do the counter-intuitive thing
21 min
196
The All That Glitters Ain't Martech Gold, Max K...
This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.
62 min
197
Think Like A Brand Special #1 - Intro and The D...
In this special mid-week mini episode we dive into Liz High's book "Think Like a Brand, Not a Bank" and some of the data that supports the case for building a brand
23 min
198
The CDP's, Thinking Like a Brand not a Bank and...
This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.
72 min
199
The Revenue Operations, Galina Sobolev CMO of S...
This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content Marketing World.
65 min
200
The Come Together with Agencies, Andrew Davies ...
This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.
69 min