The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
101
The Rockstar CMO Studio: Going Nuts for a Maste...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.
33 min
102
The Rose & Rockstar: Artificially Intelligent
This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.
20 min
103
The Rockstar CMO Studio: Cathy, Fields, and Mea...
This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization
35 min
104
The Rose & Rockstar: Ignoring Mark Twain
This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.
21 min
105
The Rockstar CMO Studio: First 90 Days of Knowl...
This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.
37 min
106
The Rose & Rockstar: Are Corporate Websites Dead?
This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.
25 min
107
The Rockstar CMO Studio: Simon Saves the MQL (K...
This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.
42 min
108
The Rose & Rockstar: Content, Charisma & Community
This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.
20 min
109
The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.
26 min
110
The Rose & Rockstar: Gated Communities
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.
27 min
111
The Rockstar CMO Studio: Awareness SNAFUs
This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.
35 min
112
The Rose & Rockstar: Just Say No!
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.
22 min
113
The Rockstar CMO Studio: Thomas Peham, GEO and ...
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
36 min
114
The Rose & Rockstar: To Gate or Not to Gate?
This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.
27 min
115
The Rockstar CMO Studio: Brand Awareness, Perce...
This week, Jeff and Ian share some practical advice on measuring brand awareness.
32 min
116
The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?
25 min
117
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
40 min
118
The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.
21 min
119
The Rockstar CMO Studio: Making the Dream Work ...
This week, Cathy joins Ian in the studio for a chat about organizing teams
34 min
120
The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
27 min
121
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey
38 min
122
Rockstar CMO Solo: Tune in to the Business and ...
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
37 min
123
The Rockstar CMO Studio: Does The World Need An...
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
36 min
124
The Rose & Rockstar: MQL Gumball Machines and B...
Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
24 min
125
The Rockstar CMO Studio: Aligning Budget and Ch...
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
30 min