Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
101
The Shiny Things, Smart Strategies, and Markete...
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
58 min
102
The 5 Sales Strategies that Disrupt Marketing a...
Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
58 min
103
The Marketing for Realignment and Gating over a...
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
71 min
104
The Building a Real ICP and Signal and Noise ov...
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
57 min
105
The 5 F’in’ Content Things with Cathy and Rober...
This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
68 min
106
The Good Budget Housekeeper and Renting Success...
This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
61 min
107
The 5 F'in' STARS and Content Beyond Websites C...
This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.
60 min
108
The STARS and a Cocktail of Generalist and Spec...
This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.
60 min
109
The Shiny Things and Smart Strategies and Life ...
This week Ian shares a book chapter, and Robert has some tips to refresh your content.
41 min
110
The Cathy on Content and Robert on SEO, Express...
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
60 min
111
The Distraction of Technology, Jelly Beans and ...
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.
56 min
112
The Grant Johnson MPI Special Episode
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
41 min
113
The 5 Things from Jeff’s Debut and a Rose Color...
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.
55 min
114
The 5 Steps for Metrics and Authentic Pride Ove...
This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.
46 min
115
The 5 Challenges with Marketing Metrics and Att...
This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.
54 min
116
The Chat with ChatGPT and What’s Next for Searc...
This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about search
56 min
117
The New Products, New Markets and the Death of ...
Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.
53 min
118
The 5 Steps for Campaign Planning and Apple Cru...
Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.
53 min
119
The Frontline Marketing with Jeff and The Great...
Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.
33 min
120
The Be Honest and a Social Cocktail in a Walled...
Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.
38 min
121
The Ian Does a Solo in the Studio and Robert Wo...
With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.
45 min
122
The Ian has 5 Thoughts and Robert Differentiate...
Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.
41 min
123
The Cathy Makes it 10 and AI over a Breakfast C...
Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..
52 min
124
The Death of the CMO and Directing Operations w...
This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.
49 min
125
The Influencers, Analysts and a Spicy Third Par...
This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.
52 min