Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
101
The 5 Challenges with Marketing Metrics and Att...
This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.
54 min
102
The Chat with ChatGPT and What’s Next for Searc...
This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about search
56 min
103
The New Products, New Markets and the Death of ...
Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.
53 min
104
The 5 Steps for Campaign Planning and Apple Cru...
Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.
53 min
105
The Frontline Marketing with Jeff and The Great...
Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.
33 min
106
The Be Honest and a Social Cocktail in a Walled...
Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.
38 min
107
The Ian Does a Solo in the Studio and Robert Wo...
With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.
45 min
108
The Ian has 5 Thoughts and Robert Differentiate...
Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.
41 min
109
The Cathy Makes it 10 and AI over a Breakfast C...
Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..
52 min
110
The Death of the CMO and Directing Operations w...
This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.
49 min
111
The Influencers, Analysts and a Spicy Third Par...
This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.
52 min
112
The 5 F’in’ Fundamentals, a Book and a Budget E...
This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.
49 min
113
The 5 Martech Hard Knocks and the Myth of AI Do...
Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.
48 min
114
The Marketing 5-Step Tune-Up and Creating Class...
Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content
48 min
115
The Chasing Waterfalls and Choosing Awareness o...
Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?
51 min
116
The RevOps Primer and Storytelling over a Cockt...
Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.
50 min
117
The B2B Marketing Lag and Getting Strategic wit...
This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.
48 min
118
The Educational Content and Getting Creative ov...
This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative
58 min
119
The Trends from Metia and Flaws on a Farm Episode
This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.
46 min
120
The it's a Sink not a Funnel and Owning Media o...
This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.
54 min
121
The Brown M&M's Marketing Rider and the Marketi...
This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail
48 min
122
The 5 Dysfunctions, Lettuce and Blame Episode
This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.
44 min
123
The 5 F'in' Fundamentals and Robert's Word for ...
This week Jeff and Ian kick off the new year discussing their 5 F'in' Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail
48 min
124
The Trip Through 2023 and Dealing with Uncertai...
This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.
57 min
125
The Predictable Predictions Episode
This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/
48 min