The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
101
The Rose & Rockstar: Content, Charisma & Community
This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.
20 min
102
The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.
26 min
103
The Rose & Rockstar: Gated Communities
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.
27 min
104
The Rockstar CMO Studio: Awareness SNAFUs
This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.
35 min
105
The Rose & Rockstar: Just Say No!
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.
22 min
106
The Rockstar CMO Studio: Thomas Peham, GEO and ...
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
36 min
107
The Rose & Rockstar: To Gate or Not to Gate?
This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.
27 min
108
The Rockstar CMO Studio: Brand Awareness, Perce...
This week, Jeff and Ian share some practical advice on measuring brand awareness.
32 min
109
The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?
25 min
110
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
40 min
111
The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.
21 min
112
The Rockstar CMO Studio: Making the Dream Work ...
This week, Cathy joins Ian in the studio for a chat about organizing teams
34 min
113
The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
27 min
114
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey
38 min
115
Rockstar CMO Solo: Tune in to the Business and ...
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
37 min
116
The Rockstar CMO Studio: Does The World Need An...
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
36 min
117
The Rose & Rockstar: MQL Gumball Machines and B...
Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
24 min
118
The Rockstar CMO Studio: Aligning Budget and Ch...
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
30 min
119
The Rose & Rockstar: Connecting through Nostalg...
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
24 min
120
The Rockstar CMO Studio: 5 Content Marketing Pr...
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
41 min
121
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
20 min
122
The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
20 min
123
The Dennis on Community and Robert is Moving Sl...
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
59 min
124
The 5 D’s of Personas and Valuable Friction Epi...
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
61 min
125
The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
34 min