The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
101
The Rockstar CMO Studio: The Post Sale CMO
Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”
32 min
102
The Rose & Rockstar: Short Measures and Podcast...
This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.
22 min
103
Rockstar CMO Studio: The Soft Stuff is the Hard...
37 min
104
The Rose & Rockstar: Controversy and Connection
This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
20 min
105
The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.
39 min
106
The Rose & Rockstar: Gartner’s Digital Detox Pr...
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
20 min
107
The Rockstar CMO Studio: First 90 Days in The M...
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.
34 min
108
The Rose & Rockstar: Slowing Down the Vibe
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
24 min
109
The Rockstar CMO Studio: First 90 Days of the C...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.
32 min
110
The Rose & Rockstar: The Google Does Not Abide
This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.
21 min
111
The Rockstar CMO Studio: First 90 Days of the S...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.
29 min
112
The Rose & Rockstar: It’s Called Marketing
This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.
21 min
113
The Rockstar CMO Studio: Going Nuts for a Maste...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.
33 min
114
The Rose & Rockstar: Artificially Intelligent
This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.
20 min
115
The Rockstar CMO Studio: Cathy, Fields, and Mea...
This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization
35 min
116
The Rose & Rockstar: Ignoring Mark Twain
This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.
21 min
117
The Rockstar CMO Studio: First 90 Days of Knowl...
This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.
37 min
118
The Rose & Rockstar: Are Corporate Websites Dead?
This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.
25 min
119
The Rockstar CMO Studio: Simon Saves the MQL (K...
This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.
42 min
120
The Rose & Rockstar: Content, Charisma & Community
This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.
20 min
121
The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.
26 min
122
The Rose & Rockstar: Gated Communities
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.
27 min
123
The Rockstar CMO Studio: Awareness SNAFUs
This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.
35 min
124
The Rose & Rockstar: Just Say No!
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.
22 min
125
The Rockstar CMO Studio: Thomas Peham, GEO and ...
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
36 min