Rockstar CMO FM
In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
101
The Educational Content and Getting Creative ov...
This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative
58 min
102
The Trends from Metia and Flaws on a Farm Episode
This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.
46 min
103
The it's a Sink not a Funnel and Owning Media o...
This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.
54 min
104
The Brown M&M's Marketing Rider and the Marketi...
This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail
48 min
105
The 5 Dysfunctions, Lettuce and Blame Episode
This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.
44 min
106
The 5 F'in' Fundamentals and Robert's Word for ...
This week Jeff and Ian kick off the new year discussing their 5 F'in' Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail
48 min
107
The Trip Through 2023 and Dealing with Uncertai...
This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.
57 min
108
The Predictable Predictions Episode
This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/
48 min
109
The 5 Questions for B2B Social Media and a Cock...
This week Jeff and Ian discuss social media for B2B marketers and
48 min
110
The 3 Wonders of Thought Leadership and Stoppin...
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.
45 min
111
The 3 Wonders of Case Studies and a Cocktail of...
This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.
48 min
112
The Getting Ready to Get Ready for AI with Cath...
This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what's next.
54 min
113
The Creating Content in a World with AI and Scr...
This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.
40 min
114
The Beyond MQLs and Getting Fast and Sloppy wit...
This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.
43 min
115
The Backstage with David Alexander of Everbridg...
This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.
49 min
116
The Big Payback of Marketing ROI and the Demise...
This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise of Twitter and organic social
45 min
117
The 5 Tips for Budget Season and Getting Contro...
This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.
53 min
118
The 5 F'in Content Management Challenges and Bo...
This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar with Robert Rose for a cocktail of borrowed content marketing.
44 min
119
The Building a Marketing Team and The Skills of...
This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.
45 min
120
The Rockstar Marketing Book Podcast: Content Ma...
This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand's Voice.
46 min
121
The Business Story Type and a Cocktail for a Jo...
This week Ian's guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.
55 min
122
The Profit vs Popularity, Martech by Capabiliti...
This week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.
47 min
123
The Profane with Purpose, 5 Must Have Martechs ...
This week Ian shares a though on profanity in marketing, Jeff judges Ian's top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.
54 min
124
The PLG versus Marketing, The Problem with Fiel...
This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.
51 min
125
The Dilya, Demand Generation and Look to the Ri...
This week Ian's guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.
52 min