Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
76
The Doing More With Less and Asking Why Episode
This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?
55 min
77
The Five Sales Enablement Things and Valuable F...
This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.
55 min
78
The Four Takes on Privacy and Relevancy Episode
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
31 min
79
The Just Cathy, Chums, Content and Chaos Episode
This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.
34 min
80
The 5 Characteristics of Being Data Driven and ...
This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.
54 min
81
The Just Robert and CMWorld Episode
This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.
23 min
82
The Giving a Shit About B2B Marketing with Cath...
This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.
62 min
83
Special Episode - Business Podcasting - Eavesd...
A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
20 min
84
The 5 Fundamentals of Buyers' Journeys and Care...
This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
59 min
85
The 5 Steps to Making Campaigns and Experiments...
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
59 min
86
The Cathy Does Conferences, and Robert Doesn't ...
Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.
61 min
87
The Shiny Things, Smart Strategies, and Markete...
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
58 min
88
The 5 Sales Strategies that Disrupt Marketing a...
Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
58 min
89
The Marketing for Realignment and Gating over a...
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
71 min
90
The Building a Real ICP and Signal and Noise ov...
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
57 min
91
The 5 F’in’ Content Things with Cathy and Rober...
This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
68 min
92
The Good Budget Housekeeper and Renting Success...
This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
61 min
93
The 5 F'in' STARS and Content Beyond Websites C...
This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.
60 min
94
The STARS and a Cocktail of Generalist and Spec...
This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.
60 min
95
The Shiny Things and Smart Strategies and Life ...
This week Ian shares a book chapter, and Robert has some tips to refresh your content.
41 min
96
The Cathy on Content and Robert on SEO, Express...
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
60 min
97
The Distraction of Technology, Jelly Beans and ...
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.
56 min
98
The Grant Johnson MPI Special Episode
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
41 min
99
The 5 Things from Jeff’s Debut and a Rose Color...
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.
55 min
100
The 5 Steps for Metrics and Authentic Pride Ove...
This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.
46 min