Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
76
The Rockstar CMO Studio: Making the Dream Work ...
This week, Cathy joins Ian in the studio for a chat about organizing teams
34 min
77
The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
27 min
78
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey
38 min
79
Rockstar CMO Solo: Tune in to the Business and ...
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
37 min
80
The Rockstar CMO Studio: Does The World Need An...
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
36 min
81
The Rose & Rockstar: MQL Gumball Machines and B...
Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
24 min
82
The Rockstar CMO Studio: Aligning Budget and Ch...
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
30 min
83
The Rose & Rockstar: Connecting through Nostalg...
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
24 min
84
The Rockstar CMO Studio: 5 Content Marketing Pr...
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
41 min
85
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
20 min
86
The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
20 min
87
The Dennis on Community and Robert is Moving Sl...
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
59 min
88
The 5 D’s of Personas and Valuable Friction Epi...
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
61 min
89
The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
34 min
90
The Doing More With Less and Asking Why Episode
This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?
55 min
91
The Five Sales Enablement Things and Valuable F...
This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.
55 min
92
The Four Takes on Privacy and Relevancy Episode
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
31 min
93
The Just Cathy, Chums, Content and Chaos Episode
This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.
34 min
94
The 5 Characteristics of Being Data Driven and ...
This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.
54 min
95
The Just Robert and CMWorld Episode
This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.
23 min
96
The Giving a Shit About B2B Marketing with Cath...
This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.
62 min
97
Special Episode - Business Podcasting - Eavesd...
A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
20 min
98
The 5 Fundamentals of Buyers' Journeys and Care...
This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
59 min
99
The 5 Steps to Making Campaigns and Experiments...
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
59 min
100
The Cathy Does Conferences, and Robert Doesn't ...
Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.
61 min