The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
76
The Rose & Rockstar - Launching Valuable Friction
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.
26 min
77
The Rockstar CMO Solo: Peering Into the Dark Fu...
This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.
11 min
78
The Rose & Rockstar: Efficient AI-Powered Zombi...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
21 min
79
The Rockstar CMO Studio - The Gartner CMO Quart...
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
34 min
80
The Rose & Rockstar: The Mullet Content Strategy
This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet.
24 min
81
The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
32 min
82
The Rose & Rockstar - Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.
21 min
83
A Rockstar CMO Solo Special: Creating a Real 90...
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
20 min
84
The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.
19 min
85
The Rockstar CMO Studio: 5 F'in' Things That Si...
40 min
86
The Rose & Rockstar: What are you teaching AI?
This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.
10 min
87
The Rockstar CMO Studio: Budget Research Hits
This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
36 min
88
The Rose & Rockstar: The Marketing Bar Tab
This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
16 min
89
The Rockstar CMO Studio: Cathy’s Orchestrated C...
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
27 min
90
The Rose and Rockstar: Educating the LLMs
This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.
25 min
91
Rockstar CMO Studio: Budget Benchmarking
This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
34 min
92
The Rose & Rockstar: The From Line
This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
24 min
93
Rockstar CMO Studio: What say you Simon?
This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
37 min
94
The Rose & Rockstar: AI is Fiiiiiine
This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
23 min
95
The Rockstar CMO Studio: 5 F'in' Event Tips
Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.
35 min
96
The Rockstar CMO Solo: Creating ART with Conten...
This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.
37 min
97
The Rockstar CMO Studio: Cathy on Acquisitions
This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
33 min
98
The Rose & Rockstar: Uncommon Value
20 min
99
The Rockstar CMO Studio: Being the Voice of the...
Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.
36 min
100
The Rose & Rockstar: Epissedomology
This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to epistemology.
25 min