Rockstar CMO FM
In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
51
The Rockstar CMO Studio: Aligning Budget and Ch...
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
30 min
52
The Rose & Rockstar: Connecting through Nostalg...
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
24 min
53
The Rockstar CMO Studio: 5 Content Marketing Pr...
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
41 min
54
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
20 min
55
The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
20 min
56
The Dennis on Community and Robert is Moving Sl...
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
59 min
57
The 5 D’s of Personas and Valuable Friction Epi...
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
61 min
58
The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
34 min
59
The Doing More With Less and Asking Why Episode
This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?
55 min
60
The Five Sales Enablement Things and Valuable F...
This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.
55 min
61
The Four Takes on Privacy and Relevancy Episode
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
31 min
62
The Just Cathy, Chums, Content and Chaos Episode
This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.
34 min
63
The 5 Characteristics of Being Data Driven and ...
This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.
54 min
64
The Just Robert and CMWorld Episode
This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.
23 min
65
The Giving a Shit About B2B Marketing with Cath...
This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.
62 min
66
Special Episode - Business Podcasting - Eavesd...
A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
20 min
67
The 5 Fundamentals of Buyers' Journeys and Care...
This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
59 min
68
The 5 Steps to Making Campaigns and Experiments...
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
59 min
69
The Cathy Does Conferences, and Robert Doesn't ...
Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.
61 min
70
The Shiny Things, Smart Strategies, and Markete...
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
58 min
71
The 5 Sales Strategies that Disrupt Marketing a...
Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
58 min
72
The Marketing for Realignment and Gating over a...
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
71 min
73
The Building a Real ICP and Signal and Noise ov...
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
57 min
74
The 5 F’in’ Content Things with Cathy and Rober...
This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
68 min
75
The Good Budget Housekeeper and Renting Success...
This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
61 min