Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
51
The Rose & Rockstar: Gartner’s Digital Detox Pr...
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
20 min
52
The Rockstar CMO Studio: First 90 Days in The M...
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.
34 min
53
The Rose & Rockstar: Slowing Down the Vibe
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
24 min
54
The Rockstar CMO Studio: First 90 Days of the C...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.
32 min
55
The Rose & Rockstar: The Google Does Not Abide
This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.
21 min
56
The Rockstar CMO Studio: First 90 Days of the S...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.
29 min
57
The Rose & Rockstar: It’s Called Marketing
This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.
21 min
58
The Rockstar CMO Studio: Going Nuts for a Maste...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.
33 min
59
The Rose & Rockstar: Artificially Intelligent
This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.
20 min
60
The Rockstar CMO Studio: Cathy, Fields, and Mea...
This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization
35 min
61
The Rose & Rockstar: Ignoring Mark Twain
This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.
21 min
62
The Rockstar CMO Studio: First 90 Days of Knowl...
This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.
37 min
63
The Rose & Rockstar: Are Corporate Websites Dead?
This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.
25 min
64
The Rockstar CMO Studio: Simon Saves the MQL (K...
This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.
42 min
65
The Rose & Rockstar: Content, Charisma & Community
This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.
20 min
66
The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.
26 min
67
The Rose & Rockstar: Gated Communities
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.
27 min
68
The Rockstar CMO Studio: Awareness SNAFUs
This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.
35 min
69
The Rose & Rockstar: Just Say No!
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.
22 min
70
The Rockstar CMO Studio: Thomas Peham, GEO and ...
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
36 min
71
The Rose & Rockstar: To Gate or Not to Gate?
This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.
27 min
72
The Rockstar CMO Studio: Brand Awareness, Perce...
This week, Jeff and Ian share some practical advice on measuring brand awareness.
32 min
73
The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?
25 min
74
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
40 min
75
The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.
21 min