The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
51
The Rose & Rockstar: Is it Time You Reddit?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.
28 min
52
The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
34 min
53
The Rose & Rockstar: Has Marketing Lost Its Cre...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert - Is marketing losing its creative heart?
22 min
54
Cathy on Content: Should CMOs Still Care About ...
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs
28 min
55
The Rose & Rockstar: Real Beats Perfect
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
17 min
56
The Rockstar CMO Studio: 5 F’in’ Things from th...
This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.
38 min
57
The Rose & Rockstar - Launching Valuable Friction
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.
26 min
58
The Rockstar CMO Solo: Peering Into the Dark Fu...
This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.
11 min
59
The Rose & Rockstar: Efficient AI-Powered Zombi...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
21 min
60
The Rockstar CMO Studio - The Gartner CMO Quart...
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
34 min
61
The Rose & Rockstar: The Mullet Content Strategy
This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet.
24 min
62
The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
32 min
63
The Rose & Rockstar - Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.
21 min
64
A Rockstar CMO Solo Special: Creating a Real 90...
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
20 min
65
The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.
19 min
66
The Rockstar CMO Studio: 5 F'in' Things That Si...
40 min
67
The Rose & Rockstar: What are you teaching AI?
This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.
10 min
68
The Rockstar CMO Studio: Budget Research Hits
This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
36 min
69
The Rose & Rockstar: The Marketing Bar Tab
This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
16 min
70
The Rockstar CMO Studio: Cathy’s Orchestrated C...
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
27 min
71
The Rose and Rockstar: Educating the LLMs
This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.
25 min
72
Rockstar CMO Studio: Budget Benchmarking
This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
34 min
73
The Rose & Rockstar: The From Line
This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
24 min
74
Rockstar CMO Studio: What say you Simon?
This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
37 min
75
The Rose & Rockstar: AI is Fiiiiiine
This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
23 min