The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
51
The Rockstar CMO Studio: A Prediction of a 202...
This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.
38 min
52
The Rose & Rockstar: WTF Does Being Good at AI ...
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.
24 min
53
The Rockstar CMO Studio: The ART of the Revenue...
This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals
30 min
54
The Rose & Rockstar: Pritchard’s 5 Fundamentals
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.
26 min
55
Cathy on Content: The CMO Identity Crisis
This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.
34 min
56
The Rose & Rockstar: Different
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic - Different by Youngme Moon
17 min
57
The Rockstar CMO Studio: Marketing with a Cause
This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.
39 min
58
The Rose & Rockstar: Robert’s Robot Writing Rig...
This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.
22 min
59
The Rockstar CMO Solo: The Emdash, Snakes, Art ...
This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human
9 min
60
The Rose & Rockstar: Personalization is Still C...
This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.
18 min
61
Rockstar CMO Studio: Marketing in the STARS
This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.
46 min
62
The Rose & Rockstar: CMI B2B Marketing Trends
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.
27 min
63
The Rockstar CMO Studio - A B2B Buyer's Journey...
This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer's journey
39 min
64
The Rose & Rockstar: Does The Fractional Abide?
This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.
18 min
65
Cathy on Content: 5 Skills Marketers Need for A...
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
34 min
66
The Rose & Rockstar - This Old Marketing Milestone
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.
22 min
67
The Rockstar CMO Studio: 5 F’in’ Things About F...
37 min
68
The Rose & Rockstar: Robert’s Writing Habit
This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.
26 min
69
The Rockstar CMO Studio: AI and our 5 F’in’ Fun...
This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
43 min
70
The Rose & Rockstar: Is it Time You Reddit?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.
28 min
71
The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
34 min
72
The Rose & Rockstar: Has Marketing Lost Its Cre...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert - Is marketing losing its creative heart?
22 min
73
Cathy on Content: Should CMOs Still Care About ...
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs
28 min
74
The Rose & Rockstar: Real Beats Perfect
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
17 min
75
The Rockstar CMO Studio: 5 F’in’ Things from th...
This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.
38 min