Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
51
The Rose & Rockstar: Content, Charisma & Community
This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.
20 min
52
The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.
26 min
53
The Rose & Rockstar: Gated Communities
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.
27 min
54
The Rockstar CMO Studio: Awareness SNAFUs
This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.
35 min
55
The Rose & Rockstar: Just Say No!
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.
22 min
56
The Rockstar CMO Studio: Thomas Peham, GEO and ...
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
36 min
57
The Rose & Rockstar: To Gate or Not to Gate?
This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.
27 min
58
The Rockstar CMO Studio: Brand Awareness, Perce...
This week, Jeff and Ian share some practical advice on measuring brand awareness.
32 min
59
The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?
25 min
60
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
40 min
61
The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.
21 min
62
The Rockstar CMO Studio: Making the Dream Work ...
This week, Cathy joins Ian in the studio for a chat about organizing teams
34 min
63
The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
27 min
64
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey
38 min
65
Rockstar CMO Solo: Tune in to the Business and ...
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
37 min
66
The Rockstar CMO Studio: Does The World Need An...
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
36 min
67
The Rose & Rockstar: MQL Gumball Machines and B...
Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
24 min
68
The Rockstar CMO Studio: Aligning Budget and Ch...
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
30 min
69
The Rose & Rockstar: Connecting through Nostalg...
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
24 min
70
The Rockstar CMO Studio: 5 Content Marketing Pr...
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
41 min
71
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
20 min
72
The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
20 min
73
The Dennis on Community and Robert is Moving Sl...
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
59 min
74
The 5 D’s of Personas and Valuable Friction Epi...
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
61 min
75
The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
34 min