Rockstar CMO FM

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.

Business
Marketing
1
The Thanks or No Thanks, Backstage with ABM Exp...
This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail
71 min
2
Think like a Brand #8 - Coach and Compose with ...
This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic
19 min
3
The Applying Personas, Discover Your Leadership...
This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.
73 min
4
The Personas 7 Steps, Kelley Troia from Clandes...
This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.
67 min
5
Think like a Brand #7 - What happened to Marcus?
This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happened to Marcus?
21 min
6
The Hola to Opportunities, Ariadna Navarro of V...
This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.
69 min
7
Think like a Brand #6 - Coach and Compose
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose
24 min
8
The Time to Step It Up Marketing Your B2B Tech,...
This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.
72 min
9
Think like a Brand #5 - Product Ain't What it U...
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn't what it used to be
20 min
10
The Personalization in the Pool, Branding with ...
This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.
66 min
11
Think like a Brand #4 – Cue the Remix!
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it's principles - Cue the remix!
21 min
12
The Under the Influence, Dip into DAO's with Fi...
This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.
70 min
13
Think like a Brand #3 - Embrace Tension and Cre...
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's second principle - Embrace Tension and Create Contradictions.
22 min
14
The Anthropology in the Studio, Backstage with ...
This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.
65 min
15
Think Like a Brand #2 - Sometimes Do The Counte...
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first principle - sometimes do the counter-intuitive thing
21 min
16
The All That Glitters Ain't Martech Gold, Max K...
This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.
62 min
17
Think Like A Brand Special #1 - Intro and The D...
In this special mid-week mini episode we dive into Liz High's book "Think Like a Brand, Not a Bank" and some of the data that supports the case for building a brand
23 min
18
The CDP's, Thinking Like a Brand not a Bank and...
This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.
72 min
19
The Revenue Operations, Galina Sobolev CMO of S...
This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content Marketing World.
65 min
20
The Come Together with Agencies, Andrew Davies ...
This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.
69 min
21
The Product Marketing for Growth, Startup Marke...
This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.
65 min
22
The Enabling our Teams with Jeff, The Trouble w...
This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail
67 min
23
The Jeff's in the Pool with A.I, Backstage with...
This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.
65 min
24
The Planning vs Strategy with Jeff Clark, Joyce...
This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.
62 min
25
The Marketing Facing a Talent Crisis with Jeff ...
This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.
68 min
26
The Brand Naming with Jeff, PR and Music with M...
This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.
62 min
27
The Brand Building is Back, Jeff Clark is Back ...
This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert is in the virtual bar doing more with less over a classic Texas cocktail
51 min
28
The Cathy Breaks Up with Your Website, Kurt Gen...
This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.
67 min
29
The Cathy has 7 Things, James Scherer on Conten...
This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks do you know what you don't know over a cocktail in our virtual bar.
70 min
30
The Jeff Just Says No, Rebecca on the CMO and C...
This week Jeff Clark discusses how to know when to say “no”, Rebecca Biestman, CMO of Reputation talks about the role of the CMO in developing corporate strategy and Robert Rose discusses purpose vs growth in our marketing.
62 min
31
The Content Sausage Factory, Christopher Willis...
This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.
69 min
32
The 5 Principles of B2B with Jeff, Cathy's Unch...
This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.
70 min
33
The Hard Soft Stuff of Martech, Melissa Moody, ...
This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of Marketing at Gated and over a cocktail Robert Rose has a different take on finding your why
69 min
34
The Martech Industrial Complex, Test-Driven Mar...
Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and Robert Rose discussing investing in brand in the Rockstar CMO bar.
65 min
35
The Winning in Change, Harry Morton on Podcasti...
This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.
70 min
36
The What the F is PLG with Jeff, Strategy Sprin...
Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.
68 min
37
The Dip Into the Swimming Pool with Jeff, Const...
This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.
66 min
38
The Ian, Jeff and Simon Grab MOps (Marketing Op...
Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land
69 min
39
The Jeff Shares Tips for Brand Research, Matthe...
This week Ian chats with Jeff Clark as he shares some simple tips for brand research & measurement, Ian's guest is Matthew Woodget of Go Narrative and over a cocktail Robert Rose suggests we back away from tech.
71 min
40
The A.I. and Marketing with Jeff, Brand Strateg...
Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.
72 min
41
The Jeff Walks Like An Egyptian, Chris Smith Sh...
Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.
78 min
42
The Challenger Brand with Jeff, 3 Marketing Tho...
This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.
63 min
43
The Journeys with Jeff, Tim Hines the Marketing...
Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..
79 min
44
The Jeff Clark's 5th F'in' Marketing Fundamenta...
Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity
75 min
45
The 4th Fin' Marketing Fundamental with Jeff, C...
Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.
71 min
46
The Third F'in' Marketing Fundamental with Jeff...
Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.
71 min
47
The Jeff on F'in' Research, Rob and Kennedy are...
In the f'in' marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.
77 min
48
The Dream of Data with Steffen Hedebrandt, Bran...
This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.
69 min
49
The F'in' Marketing Fundamentals, Chris Lynch f...
We start a new series with Jeff Clark discussing the f'in' marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.
75 min
50
The Jeff Clark Part II, Influencing with Gordon...
Part two of Ian's chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
70 min
51
The Jeff's Story, Win/Loss with Ken Schwarz and...
We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose
68 min
52
The Taking the P's, The Serious Business of CSR...
We explore the marketing P's with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?
72 min
53
The Six Marketing Books, Retail Relevancy and B...
Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar
86 min
54
The We Need Education, We Don't Need No Top 10'...
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
52 min
55
The Authentic Empathy with Jeff, Brands Don't W...
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar
75 min
56
The We'll be Right Back After This Word with Ja...
Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing
56 min
57
The Virtual Rockstar CMO Bar Lock-In - A Holida...
Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar
59 min
58
The Give it to You, Give it to Me, Reputation's...
52 min
59
The Helping the Buyer Decide, Norah Sudduth fro...
53 min
60
The Virtual Insanity of Predictions, Melissa Sa...
75 min
61
The Say Thanks Like You Mean It, Jeff Coyle on ...
51 min
62
The Small Budgets, Renegade Drew Neisser and a ...
72 min
63
The Budget Planning and The Only Way Out Is Thr...
75 min
64
The Quiet Community, Eric Fulwiler Founding Riv...
51 min
65
The Change with Jeff, The Next Women with Anne-...
72 min
66
The Backstage Advice for a New Gig, Christopher...
63 min
67
The Jeff has Requirements, Ilaria Inspires Youn...
71 min
68
The Buying Something Shiny, Dennis at Content M...
71 min
69
The Jeff is Corporately Responsible and a Trip ...
39 min
70
The How Did I Tech Here, We Are All Liars and O...
74 min
71
The Sustainable Jeff, Christina on T for Tech a...
65 min
72
The Agile Rhapsody, Getting Intentional with Ch...
45 min
73
The Jeff on Waste, Christina on RPM and Robert ...
68 min
74
The Customer Needs, Christina's G in GRIT and i...
61 min
75
The Firestarter, Maureen Blandford Unleashing B...
53 min
76
The Plan to Plan, David Rodnitzky, and Coordina...
71 min
77
The Who's Driving the Bus, SEO Steve Wiideman, ...
54 min
78
The Jeff Clark Masterplan, Kirsten Allegri Will...
74 min
79
The Jeff Clark Makes Plans for Nigel, Michael L...
61 min
80
The Dennis Shiao Gets Personal, Marketing is no...
51 min
81
The Keith Smith Virtual Selling, Free Content a...
36 min
82
The Purpose as a Business, Margie Agin on Brand...
63 min
83
The Purpose of Innovation, Julia Bennett (final...
58 min
84
The Jeff has Purpose, Preston So on Voice and a...
67 min
85
The Ogilvie on Message, Thomas Peham as a Servi...
60 min
86
The Julie on Influencers, Richard Medcalf on th...
62 min
87
The Julie Defines Categories, Christina Del Vil...
64 min
88
The Marketing Orchestration, Misia Tramp and a ...
59 min
89
The Intent, Darren Guarnaccia of Hootsuite and ...
57 min
90
The Looking for Content Droids, Margot Bloomste...
65 min
91
The Customer Journey, Russ Powell and a Cocktai...
63 min
92
The Anyway You Want It, Alex Low and 50th Cockt...
58 min
93
The Julie Ogilvie, Gaining Trust and Making a C...
72 min
94
The Google Cookies, B2B Writing and a Cocktail ...
60 min
95
The Privacy Dilemma, Practical Purpose and a Pa...
61 min
96
The Acronym Splitters, Irene and a Successful C...
65 min
97
The CMP, Aprimo CMO, Will The Twenties Roar Coc...
60 min
98
The Outsourced Case for Case Studies and Tellin...
63 min
99
The Educated, Accessible, Curated, Birthday Hot...
67 min
100
The Data Driven, Going Live with Christoph Trap...
61 min