Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
1
The Rose & Rockstar: Is it Time You Reddit?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.
28 min
2
The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
34 min
3
The Rose & Rockstar: Has Marketing Lost Its Cre...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert - Is marketing losing its creative heart?
22 min
4
Cathy on Content: Should CMOs Still Care About ...
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs
28 min
5
The Rose & Rockstar: Real Beats Perfect
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
17 min
6
The Rockstar CMO Studio: 5 F’in’ Things from th...
This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.
38 min
7
The Rose & Rockstar - Launching Valuable Friction
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.
26 min
8
The Rockstar CMO Solo: Peering Into the Dark Fu...
This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.
11 min
9
The Rose & Rockstar: Efficient AI-Powered Zombi...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
21 min
10
The Rockstar CMO Studio - The Gartner CMO Quart...
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
34 min
11
The Rose & Rockstar: The Mullet Content Strategy
This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet.
24 min
12
The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
32 min
13
The Rose & Rockstar - Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.
21 min
14
A Rockstar CMO Solo Special: Creating a Real 90...
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
20 min
15
The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.
19 min
16
The Rockstar CMO Studio: 5 F'in' Things That Si...
40 min
17
The Rose & Rockstar: What are you teaching AI?
This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.
10 min
18
The Rockstar CMO Studio: Budget Research Hits
This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
36 min
19
The Rose & Rockstar: The Marketing Bar Tab
This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
16 min
20
The Rockstar CMO Studio: Cathy’s Orchestrated C...
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
27 min
21
The Rose and Rockstar: Educating the LLMs
This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.
25 min
22
Rockstar CMO Studio: Budget Benchmarking
This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
34 min
23
The Rose & Rockstar: The From Line
This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
24 min
24
Rockstar CMO Studio: What say you Simon?
This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
37 min
25
The Rose & Rockstar: AI is Fiiiiiine
This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
23 min