The F'in' Marketing Podcast by Rockst...
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
1
The Rockstar CMO Studio: 5 F’in’ Fails When You...
This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.
30 min
2
The Rose & Rockstar: AI Strategy is *so* 2025
This week in our virtual bar, as we say cheers to the new year, Robert shares his view that having an AI strategy is yesterday's news.
22 min
3
The Rockstar CMO Solo: 5 F'in' AI Things from 2025
In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, Ian shares 5 things that stood out from this year on the podcast, and unsurprisingly, they are all AI-related.
19 min
4
The Rose & Rockstar: Meet Lyla Rae Hightower
Something different this week in The Rose and Rockstar as we meet a new country music star, created by AI based on Robert’s music.
21 min
5
Cathy on Content: Was it Just AI in 2025?
This week, Cathy McKnight makes her regular visit to the studio to share her perspective on all things content for 2025 and thoughts for 2026.
38 min
6
The Rose & Rockstar: Are Websites Dead (Again)?
This week, in The Rose and Rockstar, we discuss the latest claims that our corporate websites are dead again.
23 min
7
The Rockstar CMO Studio: 2025 Wrapped
This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in 2025.
37 min
8
The Rose & Rockstar: Content Marketing in 2026
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.
23 min
9
The Rockstar CMO Studio: Into the Brand to Dema...
This week, Jeff and Ian dive into some fresh research from 6Sense and Stein discussing the Brand to Demand Zone.
36 min
10
The Rose & Rockstar: A Nog for Less AI Froth in 26
This week, in The Rose and Rockstar, over a holiday cocktail, Ian and Robert wonder if the froth will be blown off AI, and we’ll return to the fundamentals in 2026.
22 min
11
Cathy on Content: Adobe, Semrush, and Practice ...
This week, Cathy makes her monthly visit to the studio and shares her perspective on the acquisition of SEMRush by Adobe and some fresh insight she’s published.
32 min
12
The Rose & Rockstar: Still Thanking LinkedIn?
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.
24 min
13
The Rockstar CMO Studio: A Prediction of a 202...
This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.
38 min
14
The Rose & Rockstar: WTF Does Being Good at AI ...
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.
24 min
15
The Rockstar CMO Studio: The ART of the Revenue...
This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals
30 min
16
The Rose & Rockstar: Pritchard’s 5 Fundamentals
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.
26 min
17
Cathy on Content: The CMO Identity Crisis
This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.
34 min
18
The Rose & Rockstar: Different
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic - Different by Youngme Moon
17 min
19
The Rockstar CMO Studio: Marketing with a Cause
This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.
39 min
20
The Rose & Rockstar: Robert’s Robot Writing Rig...
This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.
22 min
21
The Rockstar CMO Solo: The Emdash, Snakes, Art ...
This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human
9 min
22
The Rose & Rockstar: Personalization is Still C...
This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.
18 min
23
Rockstar CMO Studio: Marketing in the STARS
This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.
46 min
24
The Rose & Rockstar: CMI B2B Marketing Trends
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.
27 min
25
The Rockstar CMO Studio - A B2B Buyer's Journey...
This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer's journey
39 min