Rockstar CMO FM
In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums Jeff Clark, Robert Rose and a variety of special guests, what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. It's a show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
1
The Ian has 5 Thoughts and Robert Differentiate...
Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.
41 min
2
The Cathy Makes it 10 and AI over a Breakfast C...
Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..
52 min
3
The Death of the CMO and Directing Operations w...
This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.
49 min
4
The Influencers, Analysts and a Spicy Third Par...
This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.
52 min
5
The 5 F’in’ Fundamentals, a Book and a Budget E...
This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.
49 min
6
The 5 Martech Hard Knocks and the Myth of AI Do...
Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.
48 min
7
The Marketing 5-Step Tune-Up and Creating Class...
Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content
48 min
8
The Chasing Waterfalls and Choosing Awareness o...
Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?
51 min
9
The RevOps Primer and Storytelling over a Cockt...
Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.
50 min
10
The B2B Marketing Lag and Getting Strategic wit...
This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.
48 min
11
The Educational Content and Getting Creative ov...
This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative
58 min
12
The Trends from Metia and Flaws on a Farm Episode
This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.
46 min
13
The it's a Sink not a Funnel and Owning Media o...
This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.
54 min
14
The Brown M&M's Marketing Rider and the Marketi...
This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail
48 min
15
The 5 Dysfunctions, Lettuce and Blame Episode
This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.
44 min
16
The 5 F'in' Fundamentals and Robert's Word for ...
This week Jeff and Ian kick off the new year discussing their 5 F'in' Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail
48 min
17
The Trip Through 2023 and Dealing with Uncertai...
This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.
57 min
18
The Predictable Predictions Episode
This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/
48 min
19
The 5 Questions for B2B Social Media and a Cock...
This week Jeff and Ian discuss social media for B2B marketers and
48 min
20
The 3 Wonders of Thought Leadership and Stoppin...
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.
45 min
21
The 3 Wonders of Case Studies and a Cocktail of...
This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.
48 min
22
The Getting Ready to Get Ready for AI with Cath...
This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what's next.
54 min
23
The Creating Content in a World with AI and Scr...
This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.
40 min
24
The Beyond MQLs and Getting Fast and Sloppy wit...
This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.
43 min
25
The Backstage with David Alexander of Everbridg...
This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.
49 min