The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
1
The Educating the Buyer and AI’s Impact on Mark...
This week, Jeff is back in the studio with Ian to discuss the need to educate the buyer, and Robert shares some new research on the impact of AI on the marketing labor market.
52 min
2
The Cathy on Funnels and Robert’s Pointy Bits E...
This week, Cathy is back for her monthly visit to discuss how we need to rethink the funnel, and Robert encourages us to show our pointy bits.
52 min
3
The Slice And Rick Rubin on Work Episode
This week, Ian chats with the founders of The Slice, a community for fractional marketers, Catherine Nichols and Jeremy Laight, before joining Robert in the bar for a chat about Rick Rubin over a cocktail.
50 min
4
The Jeff Navigating Enshitication, and Robert i...
This week, Jeff shares 5 f’in’ tips for marketers dealing with the enshitification of social media, and Robert is kicking ChatGPT to the kerb.
58 min
5
The Cathy on Metrics and Robert on Ritson’s AI ...
This week, we dive into Cathy’s Bear Essentials to chat about marketing metrics, and Robert shares his experience trying all the LLMs.
51 min
6
The Simon’s 5 F’in’ Rev Ops Tips and Robert’s T...
This week, Simon Daniels returns and shares 5 tips for getting your Revenue Operations function firing, and Robert Rose unveils his new Audience Trust Index research.
65 min
7
The Confessions of a CMO and Plural Brands Episode
This week, Jeff and Ian dive into Confessions of a CMO, and Robert is in the bar earning attention one room at a time with plural brands.
57 min
8
The Lisa Bonnano and Killing the SaaS Vibe Epis...
This week, Ian chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS over a cocktail.
50 min
9
The It’s Not 2018 and 3 D’s of Product Content ...
This week, Cathy is back in the studio to discuss changes content marketers need to make in 2026, and Ian shares his 3 D’s of product content marketing.
39 min
10
The Story Fails and Finding Your Busker Box Epi...
This week, we welcome back Jeff from his holiday to discuss the 5 fails of our story fundamentals, and Robert is in the bar talking about starting afresh.
50 min
11
The Community and Agent Authority Episode
This week, we welcome back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, and Robert is in the bar talking about AI agents and authority.
55 min
12
The CMS Relevance and Railways Episode
This week, we go back to the old weekly format. Cathy shares some thoughts on the relevance of a CMS system today, before we join Robert in our virtual bar.
51 min
13
The Rose & Rockstar: Stop the Press! PR is Not ...
This week in our virtual bar, we revisit the topic of marketing's obsession with declaring things as dead and make the case for PR being very much alive.
21 min
14
The Rockstar CMO Studio: 5 F’in’ Things for Cop...
This week, Jeff and Ian are inspired by an article by Dave Kellogg describing a B2B pipeline crisis and select 5 of Kellogg's best suggestions of what he would do.
30 min
15
The Rose & Rockstar: Desperately Seeking Storyt...
This week in our virtual bar, if Robert were to write the infamous story about storytelling from WSJ, what would he write?
23 min
16
The Rockstar CMO Studio: 5 F’in’ Fails When You...
This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.
30 min
17
The Rose & Rockstar: AI Strategy is *so* 2025
This week in our virtual bar, as we say cheers to the new year, Robert shares his view that having an AI strategy is yesterday's news.
22 min
18
The Rockstar CMO Solo: 5 F'in' AI Things from 2025
In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, Ian shares 5 things that stood out from this year on the podcast, and unsurprisingly, they are all AI-related.
19 min
19
The Rose & Rockstar: Meet Lyla Rae Hightower
Something different this week in The Rose and Rockstar as we meet a new country music star, created by AI based on Robert’s music.
21 min
20
Cathy on Content: Was it Just AI in 2025?
This week, Cathy McKnight makes her regular visit to the studio to share her perspective on all things content for 2025 and thoughts for 2026.
38 min
21
The Rose & Rockstar: Are Websites Dead (Again)?
This week, in The Rose and Rockstar, we discuss the latest claims that our corporate websites are dead again.
23 min
22
The Rockstar CMO Studio: 2025 Wrapped
This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in 2025.
37 min
23
The Rose & Rockstar: Content Marketing in 2026
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.
23 min
24
The Rockstar CMO Studio: Into the Brand to Dema...
This week, Jeff and Ian dive into some fresh research from 6Sense and Stein discussing the Brand to Demand Zone.
36 min
25
The Rose & Rockstar: A Nog for Less AI Froth in 26
This week, in The Rose and Rockstar, over a holiday cocktail, Ian and Robert wonder if the froth will be blown off AI, and we’ll return to the fundamentals in 2026.
22 min