Rockstar CMO FM

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I've met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you. Learn more, follow and get the show notes at https://rockstarcmo.fm.

Business
Marketing
1
The What the F is PLG with Jeff, Strategy Sprin...
Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.
68 min
2
The Dip Into the Swimming Pool with Jeff, Const...
This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.
66 min
3
The Ian, Jeff and Simon Grab MOps (Marketing Op...
Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land
69 min
4
The Jeff Shares Tips for Brand Research, Matthe...
This week Ian chats with Jeff Clark as he shares some simple tips for brand research & measurement, Ian's guest is Matthew Woodget of Go Narrative and over a cocktail Robert Rose suggests we back away from tech.
71 min
5
The A.I. and Marketing with Jeff, Brand Strateg...
Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.
72 min
6
The Jeff Walks Like An Egyptian, Chris Smith Sh...
Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.
78 min
7
The Challenger Brand with Jeff, 3 Marketing Tho...
This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.
63 min
8
The Journeys with Jeff, Tim Hines the Marketing...
Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..
79 min
9
The Jeff Clark's 5th F'in' Marketing Fundamenta...
Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity
75 min
10
The 4th Fin' Marketing Fundamental with Jeff, C...
Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.
71 min
11
The Third F'in' Marketing Fundamental with Jeff...
Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.
71 min
12
The Jeff on F'in' Research, Rob and Kennedy are...
In the f'in' marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.
77 min
13
The Dream of Data with Steffen Hedebrandt, Bran...
This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.
69 min
14
The F'in' Marketing Fundamentals, Chris Lynch f...
We start a new series with Jeff Clark discussing the f'in' marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.
75 min
15
The Jeff Clark Part II, Influencing with Gordon...
Part two of Ian's chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
70 min
16
The Jeff's Story, Win/Loss with Ken Schwarz and...
We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose
68 min
17
The Taking the P's, The Serious Business of CSR...
We explore the marketing P's with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?
72 min
18
The Six Marketing Books, Retail Relevancy and B...
Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar
86 min
19
The We Need Education, We Don't Need No Top 10'...
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
52 min
20
The Authentic Empathy with Jeff, Brands Don't W...
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar
75 min
21
The We'll be Right Back After This Word with Ja...
Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing
56 min
22
The Virtual Rockstar CMO Bar Lock-In - A Holida...
Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar
59 min
23
The Give it to You, Give it to Me, Reputation's...
52 min
24
The Helping the Buyer Decide, Norah Sudduth fro...
53 min
25
The Virtual Insanity of Predictions, Melissa Sa...
75 min
26
The Say Thanks Like You Mean It, Jeff Coyle on ...
51 min
27
The Small Budgets, Renegade Drew Neisser and a ...
72 min
28
The Budget Planning and The Only Way Out Is Thr...
75 min
29
The Quiet Community, Eric Fulwiler Founding Riv...
51 min
30
The Change with Jeff, The Next Women with Anne-...
72 min
31
The Backstage Advice for a New Gig, Christopher...
63 min
32
The Jeff has Requirements, Ilaria Inspires Youn...
71 min
33
The Buying Something Shiny, Dennis at Content M...
71 min
34
The Jeff is Corporately Responsible and a Trip ...
39 min
35
The How Did I Tech Here, We Are All Liars and O...
74 min
36
The Sustainable Jeff, Christina on T for Tech a...
65 min
37
The Agile Rhapsody, Getting Intentional with Ch...
45 min
38
The Jeff on Waste, Christina on RPM and Robert ...
68 min
39
The Customer Needs, Christina's G in GRIT and i...
61 min
40
The Firestarter, Maureen Blandford Unleashing B...
53 min
41
The Plan to Plan, David Rodnitzky, and Coordina...
71 min
42
The Who's Driving the Bus, SEO Steve Wiideman, ...
54 min
43
The Jeff Clark Masterplan, Kirsten Allegri Will...
74 min
44
The Jeff Clark Makes Plans for Nigel, Michael L...
61 min
45
The Dennis Shiao Gets Personal, Marketing is no...
51 min
46
The Keith Smith Virtual Selling, Free Content a...
36 min
47
The Purpose as a Business, Margie Agin on Brand...
63 min
48
The Purpose of Innovation, Julia Bennett (final...
58 min
49
The Jeff has Purpose, Preston So on Voice and a...
67 min
50
The Ogilvie on Message, Thomas Peham as a Servi...
60 min
51
The Julie on Influencers, Richard Medcalf on th...
62 min
52
The Julie Defines Categories, Christina Del Vil...
64 min
53
The Marketing Orchestration, Misia Tramp and a ...
59 min
54
The Intent, Darren Guarnaccia of Hootsuite and ...
57 min
55
The Looking for Content Droids, Margot Bloomste...
65 min
56
The Customer Journey, Russ Powell and a Cocktai...
63 min
57
The Anyway You Want It, Alex Low and 50th Cockt...
58 min
58
The Julie Ogilvie, Gaining Trust and Making a C...
72 min
59
The Google Cookies, B2B Writing and a Cocktail ...
60 min
60
The Privacy Dilemma, Practical Purpose and a Pa...
61 min
61
The Acronym Splitters, Irene and a Successful C...
65 min
62
The CMP, Aprimo CMO, Will The Twenties Roar Coc...
60 min
63
The Outsourced Case for Case Studies and Tellin...
63 min
64
The Educated, Accessible, Curated, Birthday Hot...
67 min
65
The Data Driven, Going Live with Christoph Trap...
61 min
66
The Golden Account Based Favourability Journey ...
63 min
67
The Artificially Intelligent Headless Channels ...
65 min
68
The Super Bowl, Personalization, B2B Music and ...
69 min
69
#47 - The Two Jeff's, Personalization, Sequenci...
59 min
70
#46 The Hacking Growth with Jeff, Cathy McKnigh...
64 min
71
#45 The Jeff Clark Wonderwall, Caroline Returns...
57 min
72
#44: The Attribution, Jeff Clark, Anita Brearto...
63 min
73
#43: The Agile Wonderwall, Jeff Clark, Robert R...
43 min
74
#42: The Ted Rubin, Robert Rose and a Boxing Da...
56 min
75
#41: Christine Bailey, Yamazoni, Robert Rose an...
49 min
76
#40: The Remarkable Insights, Jeff Clark, Rober...
55 min
77
#39: The Doctors Insights, Xenia from Planable,...
48 min
78
#38: The Dr. Bailey's Book, Raj Goodman Anand, ...
44 min
79
#37: The Swimming Pool, Simon Daniels, Roberts ...
49 min
80
#36: The Being Intentional, Dennis Shiao, Rober...
41 min
81
Rockstar CMO FM #35: The Jam Tomorrow, Christia...
43 min
82
Rockstar CMO FM #34: The Quibi, Kathryn Stracha...
42 min
83
Rockstar CMO FM #33: The Sabrina "The Wordpress...
52 min
84
Rockstar CMO FM #32: The Blogs, Grant Johnson, ...
56 min
85
Rockstar CMO FM #31: The Top Ten, Rachel Eisenh...
55 min
86
Rockstar CMO FM #30: Hope, Eric Fulwiler, Rober...
55 min
87
Rockstar CMO FM #29: Purple Goldfish, Johnny Pa...
52 min
88
Rockstar CMO FM #28 The Sample, Paige O'Neill, ...
44 min
89
Rockstar CMO FM #27 The Green Room, Emil Kriste...
44 min
90
Rockstar CMO FM #26 The Blur, Ian Lowe, Robert ...
53 min
91
Rockstar CMO FM #25 Focus on the ordinary, the ...
50 min
92
Rockstar CMO FM #24 Personal Brand, The Punk is...
49 min
93
Rockstar CMO FM #23 Corporate Punk, Actual Punk...
55 min
94
Rockstar CMO FM #22 Dr. Christine Bailey, Cigar...
44 min
95
Rockstar CMO FM #21 Lauren Bowden, Green Room a...
44 min
96
Rockstar CMO FM #20 Caroline Kay, Miseducation ...
57 min
97
Rockstar CMO FM #19 Emily Binder, The Choice Fa...
45 min
98
Rockstar CMO FM #18 - Jasmine Martirossian, FOM...
39 min
99
Rockstar CMO FM #17 CMO Sally Yates, Anonamau5 ...
46 min
100
Rockstar CMO FM #16: Diversity, L.Michelle Smit...
52 min