Rockstar CMO FM
In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
1
The Rockstar CMO Studio: Budget Research Hits
This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
36 min
2
The Rose & Rockstar: The Marketing Bar Tab
This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
16 min
3
The Rockstar CMO Studio: Cathy’s Orchestrated C...
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
27 min
4
The Rose and Rockstar: Educating the LLMs
This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.
25 min
5
Rockstar CMO Studio: Budget Benchmarking
This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
34 min
6
The Rose & Rockstar: The From Line
This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
24 min
7
Rockstar CMO Studio: What say you Simon?
This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
37 min
8
The Rose & Rockstar: AI is Fiiiiiine
This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
23 min
9
The Rockstar CMO Studio: 5 F'in' Event Tips
Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.
35 min
10
The Rockstar CMO Solo: Creating ART with Conten...
This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.
37 min
11
The Rockstar CMO Studio: Cathy on Acquisitions
This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
33 min
12
The Rose & Rockstar: Uncommon Value
20 min
13
The Rockstar CMO Studio: Being the Voice of the...
Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.
36 min
14
The Rose & Rockstar: Epissedomology
This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to epistemology.
25 min
15
The Rockstar CMO Studio: The Post Sale CMO
Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”
32 min
16
The Rose & Rockstar: Short Measures and Podcast...
This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.
22 min
17
Rockstar CMO Studio: The Soft Stuff is the Hard...
37 min
18
The Rose & Rockstar: Controversy and Connection
This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
20 min
19
The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.
39 min
20
The Rose & Rockstar: Gartner’s Digital Detox Pr...
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
20 min
21
The Rockstar CMO Studio: First 90 Days in The M...
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.
34 min
22
The Rose & Rockstar: Slowing Down the Vibe
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
24 min
23
The Rockstar CMO Studio: First 90 Days of the C...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.
32 min
24
The Rose & Rockstar: The Google Does Not Abide
This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.
21 min
25
The Rockstar CMO Studio: First 90 Days of the S...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.
29 min