The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
26
Cathy on Content: The CMO Identity Crisis
This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.
34 min
27
The Rose & Rockstar: Different
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic - Different by Youngme Moon
17 min
28
The Rockstar CMO Studio: Marketing with a Cause
This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.
39 min
29
The Rose & Rockstar: Robert’s Robot Writing Rig...
This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.
22 min
30
The Rockstar CMO Solo: The Emdash, Snakes, Art ...
This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human
9 min
31
The Rose & Rockstar: Personalization is Still C...
This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.
18 min
32
Rockstar CMO Studio: Marketing in the STARS
This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.
46 min
33
The Rose & Rockstar: CMI B2B Marketing Trends
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.
27 min
34
The Rockstar CMO Studio - A B2B Buyer's Journey...
This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer's journey
39 min
35
The Rose & Rockstar: Does The Fractional Abide?
This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.
18 min
36
Cathy on Content: 5 Skills Marketers Need for A...
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
34 min
37
The Rose & Rockstar - This Old Marketing Milestone
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.
22 min
38
The Rockstar CMO Studio: 5 F’in’ Things About F...
37 min
39
The Rose & Rockstar: Robert’s Writing Habit
This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.
26 min
40
The Rockstar CMO Studio: AI and our 5 F’in’ Fun...
This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
43 min
41
The Rose & Rockstar: Is it Time You Reddit?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.
28 min
42
The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
34 min
43
The Rose & Rockstar: Has Marketing Lost Its Cre...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert - Is marketing losing its creative heart?
22 min
44
Cathy on Content: Should CMOs Still Care About ...
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs
28 min
45
The Rose & Rockstar: Real Beats Perfect
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
17 min
46
The Rockstar CMO Studio: 5 F’in’ Things from th...
This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.
38 min
47
The Rose & Rockstar - Launching Valuable Friction
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.
26 min
48
The Rockstar CMO Solo: Peering Into the Dark Fu...
This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.
11 min
49
The Rose & Rockstar: Efficient AI-Powered Zombi...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
21 min
50
The Rockstar CMO Studio - The Gartner CMO Quart...
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
34 min