Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
26
The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
32 min
27
The Rose & Rockstar - Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.
21 min
28
A Rockstar CMO Solo Special: Creating a Real 90...
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
20 min
29
The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.
19 min
30
The Rockstar CMO Studio: 5 F'in' Things That Si...
40 min
31
The Rose & Rockstar: What are you teaching AI?
This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.
10 min
32
The Rockstar CMO Studio: Budget Research Hits
This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
36 min
33
The Rose & Rockstar: The Marketing Bar Tab
This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
16 min
34
The Rockstar CMO Studio: Cathy’s Orchestrated C...
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
27 min
35
The Rose and Rockstar: Educating the LLMs
This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.
25 min
36
Rockstar CMO Studio: Budget Benchmarking
This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
34 min
37
The Rose & Rockstar: The From Line
This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
24 min
38
Rockstar CMO Studio: What say you Simon?
This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
37 min
39
The Rose & Rockstar: AI is Fiiiiiine
This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
23 min
40
The Rockstar CMO Studio: 5 F'in' Event Tips
Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.
35 min
41
The Rockstar CMO Solo: Creating ART with Conten...
This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.
37 min
42
The Rockstar CMO Studio: Cathy on Acquisitions
This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
33 min
43
The Rose & Rockstar: Uncommon Value
20 min
44
The Rockstar CMO Studio: Being the Voice of the...
Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.
36 min
45
The Rose & Rockstar: Epissedomology
This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to epistemology.
25 min
46
The Rockstar CMO Studio: The Post Sale CMO
Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”
32 min
47
The Rose & Rockstar: Short Measures and Podcast...
This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.
22 min
48
Rockstar CMO Studio: The Soft Stuff is the Hard...
37 min
49
The Rose & Rockstar: Controversy and Connection
This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
20 min
50
The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.
39 min