The F'in' Marketing Podcast by Rockst...
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
26
The Rose & Rockstar: Does The Fractional Abide?
This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.
18 min
27
Cathy on Content: 5 Skills Marketers Need for A...
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
34 min
28
The Rose & Rockstar - This Old Marketing Milestone
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.
22 min
29
The Rockstar CMO Studio: 5 F’in’ Things About F...
37 min
30
The Rose & Rockstar: Robert’s Writing Habit
This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.
26 min
31
The Rockstar CMO Studio: AI and our 5 F’in’ Fun...
This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
43 min
32
The Rose & Rockstar: Is it Time You Reddit?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.
28 min
33
The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
34 min
34
The Rose & Rockstar: Has Marketing Lost Its Cre...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert - Is marketing losing its creative heart?
22 min
35
Cathy on Content: Should CMOs Still Care About ...
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs
28 min
36
The Rose & Rockstar: Real Beats Perfect
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
17 min
37
The Rockstar CMO Studio: 5 F’in’ Things from th...
This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.
38 min
38
The Rose & Rockstar - Launching Valuable Friction
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.
26 min
39
The Rockstar CMO Solo: Peering Into the Dark Fu...
This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.
11 min
40
The Rose & Rockstar: Efficient AI-Powered Zombi...
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
21 min
41
The Rockstar CMO Studio - The Gartner CMO Quart...
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
34 min
42
The Rose & Rockstar: The Mullet Content Strategy
This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet.
24 min
43
The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
32 min
44
The Rose & Rockstar - Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.
21 min
45
A Rockstar CMO Solo Special: Creating a Real 90...
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
20 min
46
The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.
19 min
47
The Rockstar CMO Studio: 5 F'in' Things That Si...
40 min
48
The Rose & Rockstar: What are you teaching AI?
This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.
10 min
49
The Rockstar CMO Studio: Budget Research Hits
This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
36 min
50
The Rose & Rockstar: The Marketing Bar Tab
This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
16 min