Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
26
The Rockstar CMO Studio: 5 F'in' Event Tips
Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.
35 min
27
The Rockstar CMO Solo: Creating ART with Conten...
This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.
37 min
28
The Rockstar CMO Studio: Cathy on Acquisitions
This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
33 min
29
The Rose & Rockstar: Uncommon Value
20 min
30
The Rockstar CMO Studio: Being the Voice of the...
Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.
36 min
31
The Rose & Rockstar: Epissedomology
This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to epistemology.
25 min
32
The Rockstar CMO Studio: The Post Sale CMO
Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”
32 min
33
The Rose & Rockstar: Short Measures and Podcast...
This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.
22 min
34
Rockstar CMO Studio: The Soft Stuff is the Hard...
37 min
35
The Rose & Rockstar: Controversy and Connection
This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
20 min
36
The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.
39 min
37
The Rose & Rockstar: Gartner’s Digital Detox Pr...
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
20 min
38
The Rockstar CMO Studio: First 90 Days in The M...
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.
34 min
39
The Rose & Rockstar: Slowing Down the Vibe
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
24 min
40
The Rockstar CMO Studio: First 90 Days of the C...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.
32 min
41
The Rose & Rockstar: The Google Does Not Abide
This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.
21 min
42
The Rockstar CMO Studio: First 90 Days of the S...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.
29 min
43
The Rose & Rockstar: It’s Called Marketing
This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.
21 min
44
The Rockstar CMO Studio: Going Nuts for a Maste...
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.
33 min
45
The Rose & Rockstar: Artificially Intelligent
This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.
20 min
46
The Rockstar CMO Studio: Cathy, Fields, and Mea...
This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization
35 min
47
The Rose & Rockstar: Ignoring Mark Twain
This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.
21 min
48
The Rockstar CMO Studio: First 90 Days of Knowl...
This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.
37 min
49
The Rose & Rockstar: Are Corporate Websites Dead?
This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.
25 min
50
The Rockstar CMO Studio: Simon Saves the MQL (K...
This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.
42 min