The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
126
The Rose & Rockstar: Connecting through Nostalg...
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
24 min
127
The Rockstar CMO Studio: 5 Content Marketing Pr...
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
41 min
128
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
20 min
129
The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
20 min
130
The Dennis on Community and Robert is Moving Sl...
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
59 min
131
The 5 D’s of Personas and Valuable Friction Epi...
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
61 min
132
The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
34 min
133
The Doing More With Less and Asking Why Episode
This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?
55 min
134
The Five Sales Enablement Things and Valuable F...
This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.
55 min
135
The Four Takes on Privacy and Relevancy Episode
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
31 min
136
The Just Cathy, Chums, Content and Chaos Episode
This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.
34 min
137
The 5 Characteristics of Being Data Driven and ...
This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.
54 min
138
The Just Robert and CMWorld Episode
This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.
23 min
139
The Giving a Shit About B2B Marketing with Cath...
This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.
62 min
140
Special Episode - Business Podcasting - Eavesd...
A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
20 min
141
The 5 Fundamentals of Buyers' Journeys and Care...
This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
59 min
142
The 5 Steps to Making Campaigns and Experiments...
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
59 min
143
The Cathy Does Conferences, and Robert Doesn't ...
Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.
61 min
144
The Shiny Things, Smart Strategies, and Markete...
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
58 min
145
The 5 Sales Strategies that Disrupt Marketing a...
Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
58 min
146
The Marketing for Realignment and Gating over a...
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
71 min
147
The Building a Real ICP and Signal and Noise ov...
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
57 min
148
The 5 F’in’ Content Things with Cathy and Rober...
This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
68 min
149
The Good Budget Housekeeper and Renting Success...
This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
61 min
150
The 5 F'in' STARS and Content Beyond Websites C...
This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.
60 min