The Playbook With David Meltzer

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

Entrepreneurship
Careers
Business
401
Time Management | Road to Revenue #55
The Five Keys of Time Management 1. Create a Habit Machine: Lower the BarA stable routine is always helpful, which is why having a habit machine is essential for those who are trying to maximize the efficiency with their time.Your habit machine, which is simply a system to help you build positive habits, will help you to begin adding more value to your daily routine. The first step is a little counterintuitive to some: lower the bar. Tell yourself, "I'm going to do this a minimum of one minute today, two minutes a day tomorrow." Set the bar low, but continually raise it to build momentum, which grows and accelerate when you are consistent and persistent.2. Save 4 Minutes a DayOne of the practices that I've instituted into my habit machine is every day I set a goal or an objective to figure out how I can save four minutes a day. Four minutes a day is a magical number for me because I know it represents three full days of productivity each year.Most people are productive for 8 hours or less every day. If you can save 4 minutes every day that is 24 hours of time, which is 3 full days of productivity. I know any positive habit that I can create or any system or process that I can implement that saves me just four minutes a day has a compounding effect on my results.3. Be a Student of Your CalendarOne of the biggest changes in productivity came for me when I started studying my calendar. This isn’t taking a look at what you have on your schedule, there are three areas to focus on: Study the things you have planned for the day. For the tasks that you regularly plan, look to create efficiencies with your habit machine. For example, I have a 5/20 Rule where I try to schedule five-minute phone calls and keep my in-person meetings to twenty minutes, creating situations where the people that I interact with are ready for our interaction and focused. With a predominance of virtual meetings today, instituting something as minorly different as a 4/19 Rule could allow for more production, creating an extremely effective way to save 4 minutes a day, which results in an extra 3 days of productivity during the year.Study the white space of your calendar. Be critical of how you are scheduling your day. Look at how can you schedule more of those four-minute calls or 19 minute meetings. Consider how you can be more accessible to those who might need you. And don’t forget to ensure you schedule time for activities for your own enjoyment. Study your sleep. Sleep is not only is a restorative process, but it enhances your immune system, which is of the utmost importance. You need to build a consistent sleep routine that helps restore not only your physical being but your mental health, as well.4. Master PrioritizationAs you're studying your calendar, you it helps to understand what I call the “Do It Now” rule. There's an old saying, “Ask a busy person to do something for you and you'll be much more likely to get it done.” It goes beyond that, though.You have to evaluate your tasks by urgency and importance in order to determine priority. You do this by analyzing the actuality of the situation or event considering your own personal values, not the urgency perceived by others.If a task is Urgent and Important: Do It Now. If you put off doing something that you can do now, it will take you at least double the time to complete it. If something is Important but Not Urgent: Plan it, schedule it in your calendar. Give yourself a deadline! For something that is Urgent but Not Important: Delegate it. Trust your team to take care of it. Finally, if something is Not Urgent and Not Important, figure out a way to eliminate it. It’s obviously not worth your time.5. Eliminate DistractionsWhat you focus on, or what you pay attention to and give intention to, will create coincidences in your life, whether you want them or not.One example is I was once given the opportunity to drive around at a real track, in a real race car, with a real professional driver. They had cones set up for us to maneuver around and I kept hitting the cones. My driving instructor told me to stop looking at the cones, to which I replied, "Well, I don't want to hit the cones." He told me to look at the road in front of me, focus on where I wanted to go and not where I didn’t want to go. After that, I didn’t hit a single cone.If you're focused on the distractions you face, you're going to put attention and intention on it, eventually receiving the coincidence of the distraction. Pay attention to what you want for yourself and your business, as well as the tasks you need to accomplish in order to get those results. Stay focused and realize that you will hit the cones if all you're looking at is the cones.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify
61 min
402
How to Grow Your Podcast Audience | #AskDavidMe...
The first step to building your audience is to find your frequency. What does that mean, “to find your frequency”? Whether it’s building a brand or business, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market. Three Components to Frequency: (1) Strength- How Strong is your signal? (2) Spectrum- What’s the spectrum of your signal? What demographic does your brand address, or align with? (3) Clarity- What’s the clarity of your frequency? If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode! Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com
2 min
403
3 Things Traditional Education Isn't Teaching Y...
Earlier this week I was asked on Clubhouse what kind of education reform I would recommend for K-12 education. I think we have to understand that we live in a skills-based economy rather than a knowledge-based economy and we need more mentorship in education to help accelerate all the skills that we should be learning in K-12 education. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com
1 min
404
Austin Ekeler: Running Back, Los Angeles Charge...
Austin Ekeler, running back for the Los Angeles Chargers, discusses what motivated him to start his own foundation to empower kids to chase their dreams, as well as how his interest in gaming and esports has evolved since using it initially to connect with his community. Ekeler and host of #ThePlaybook, David Meltzer chat about a range of topics including how Austin got up the nerve to ask Coach Anthony Lynn what he could do to make the team, what it felt like to sign his extension with the Chargers, and why sleep plays a vital role in a young NFL player’s career. The pair also share their thoughts on how to take advantage of current trends in streaming content and gaming.
21 min
405
Three Steps to Building a Personal Brand
People connect through emotion, and everything is your stage. I try to find two ambassadors a year.  The goal for this is to simply find two ambassadors for your brand that align with your brands values and can organically sell to others. From there, you want each ambassador to find two additional ambassadors. After 20 years of doing this, you would have two million ambassadors.  So , how do you start? Focus in on one thing: Your first customerThink: what is that frequency? How am I going to connect emotionally to them? The quantitative reasons, impact, and capabilities will all be provided once you connect emotionally Once you have a frequency, you can test the frequency through your social media. You can post a message or piece of content and see what it attracts. And if it starts attracting what you want in terms of engagement, hits, click- throughs, comments, or some other measurable way, you can post more content along the same lines. Original content gives followers insight into your life (and mind), which aids in developing a stronger connection. Content needs to be: Consistent - Your audience needs to know what you are going to deliver in terms of content and when you need a consistent product. Authentic - The truth is what vibrates the fastest, and the more truthful and authentic your message is to you, the better it will resonate with others. With the pervasiveness of the Internet, with a few clicks of a button you can buy more ads to that content (or you can buy ads for other brand- aligned content with similar emotional appeals or messaging), and you can thus continue to build that brand around consistent messages, themes, and values. In fact, a major part of the process is refining and adjusting the frequency you give off.  Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
9 min
406
Steven & Brittany Yeng: Cofounders, Skrewball W...
On this episode of #ThePlaybook, Steven and Brittany Yeng, Co-founders of Skrewball Whiskey, share their thoughts on:[4:00] - How a random act of kindness led to Steven coming to America[10:40] - Why Brittany chooses to define luck differently from other entrepreneurs[12:43] - The journey the pair took across the country to better connect with their consumers during COVID[16:10] - Their strategy for ensuring that purpose is the driving force in their business
23 min
407
How to Be More Consistent
I used to define happiness as the enjoyment of the pursuit of your potential. Now, I have found that it's not only the enjoyment of the pursuit of your potential — but the consistent and persistent enjoyment of that pursuit of your potential that helps you to crush your goals. CONSISTENCY- Meaning Do It Every Day Consistency is massively important because it allows you to focus on what you want. Focusing on a goal and working toward it every day allows you to utilize the power of intention. That focus yields exponential growth and results. You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and will make a resounding impact in your life. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
9 min
408
Lauryn & Michael Bosstick: Hosts, The Skinny Co...
On this episode of #ThePlaybook, Lauryn Bosstick and Michael Bosstick, Hosts of The Skinny Confidential HIM & HER Podcast, share their thoughts on:[1:49] - The one question that content creators who are starting out shouldn’t ask themselves.[7:00] - How content creators are able to “evolve beyond themselves” in order to better connect with their community.[11:17] - The consequences of “chasing money” as a young entrepreneur[18:13] - Why Lauryn advises people to be very thoughtful about the content that they watch
28 min
409
Coach vs Mentor | Road to Revenue #54
When people used to ask me the difference between a coach and a mentor, I used to joke that the difference was about $500 an hour. Now, I have a different and more nuanced perspective on what it means to be both an effective coach and an effective mentor. I define a (good) coach as someone who is able to bring the best out of you. A mentor is someone who gives you the best of themselves, whether that is their knowledge, relationships, or even motivation. What Attributes Make a Good Mentor? Mentors come in all shapes and sizes, so there really is no simple definition of what makes a good mentor or path to become one. Mentors can be bosses, colleagues, teachers, peers, friends, or just about anyone who has wisdom to share and the ability to get it across. A good mentor does have certain qualities, however, especially a desire to share their skills and knowledge with others. A good mentor will get their absolute best to teach others what he/she knows, no matter where their mentee is in their career. Effective mentors are a positive influence and role model for others, and also have the ability to emotionally connect with their mentees. What Attributes Make a Good Coach? There is one aspect where the best coaches are united, and that is through consistency. A good coach is consistent in the time and interest they devote to their “team”, as well as their behavior, feedback, and the suggestions they give. These coaches don’t let their own issues impact their ability to lead, they can keep these issues separate from their role as a coach. No matter what area of life you are working on improving, a coach is able to help you bring your best on a day-to-day basis. They can inspire you and motivate you as they help you progress towards your goals.
58 min
410
How to Flip $1,000 into $20,000 in 30 Days
If you’re looking to buy low and sell high, one of the best places to start is a market that you’re passionate about. For me, I’ve always been interested in cars, so when I’m looking to create margins in a market that interests me, I look for cars to flip. My typical strategy goes something like this:If I have $1,000 to start, I will begin researching the fastest-selling cars right around the $3,000 mark. If a specific model car is selling fast, it means that it is likely to be selling for under its fair or intrinsic value. Once I’ve identified those target car models, I reach out to anyone selling them and offer them $1,000 cash for the car and keep offering that deal until I find the right seller. It usually takes a bit to find a person who is motivated to sell, but you need to be consistent and persistent in your pursuit.Once you’ve purchased that car you believe is worth $3,000, then sell it! Work to get as close to that $2,000 profit as possible. Create that margin! Once you’ve done that, then repeat the process. Apply the exact same strategy and find the fastest-selling cars at $5,000 this time.The best part about this strategy is that you can apply it wherever your passions lie. Find a market where you can consistently build in margins for yourself, instead of spending your efforts focused on identifying when the markets dip and peak.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
2 min
411
Christina Russell: CEO, Sola Salon Studios | #T...
Christina Russell, CEO of Sola Salon Studios and CEO of The Woodhouse Day Spas, talks about how a suggestion from her husband sparked her interest in franchise businesses and serendipitously led her to entrepreneurship, as well as recent trends in the beauty industry. Russell and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including why having the right team is essential for creating “thoughtful growth”, identifying the right niches to fill, and how their franchises were able to adapt to challenges presented by COVID-19. Christina also shares her three biggest takeaways about leadership, especially for being a successful leader in a franchise business.
20 min
412
Understanding Your Relationship to Money | Inte...
Today's episode is from my appearance on The Kara Goldin Show! Kara and I are going to discuss my early relationship to money and how I lost over $100 million dollars, how to embrace your mistakes and learn the lessons from them, and why you need to stop putting faith into what other people want for you. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
42 min
413
Arnold Donald: CEO, Carnival Corporation | #The...
On this episode of #ThePlaybook, Arnold Donald, President and CEO of Carnival Corporation, sits down to discuss:[4:40] - Why he turned down Ivy League schools and West Point in favor of attending Carleton College[9:00] - Why a successful business “rises all tides” along with it[21:52] - What it means to elevate your standards of social justice and why it’s so valuable [23:48] - How to react when someone seemingly doesn’t fit in the culture
26 min
414
5 Steps to Increase Your Sales
5 Steps to Thrive in Your Business1. ) Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business.2. ) Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value.3. ) Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. 4. ) Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. ) Thrive: Make a lot of money, help a lot of people, and have a lot of fun! Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
12 min
415
Jim Huether: CEO, Hyperice | #ThePlaybook 383
On this episode of #ThePlaybook, Jim Huether, CEO of Hyperice, shares his thoughts on: [1:05] - How he’s been able to remain focused in the face of doubters over the years[11:09] - Why investing in Hyperice is attractive for top athletes like Patrick Mahomes and Naomi Osaka[14:31] - The details behind the aggressive approach that made 2020 the best year for his company[19:52] - His two most vital goals for Hyperice to achieve in 2021
22 min
416
Coaching Session and Q&A | Road to Revenue #53
We've got another episode in the Road to Revenue series! Today's episode is an hour long coaching session and live Q&A that I hosted on Friday for my Free Weekly Trainings. I answered as many questions as I could and even took some live questions on Clubhouse. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify
61 min
417
Understanding the Past, Present, and Future
Today's episode is a rapid fire coaching session I did with my two favorite coaching clients, Alan Lazaros and Kevin Palmieri of Next Level University. The three of of discussed, how to raise your awareness to understand the past, present, and future. We also talked about the reason why people don't like being wrong, and how to invest in your future by investing in your past. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
12 min
418
Ed Karr: Chairman, U.S. Gold Corp | #ThePlayboo...
Ed Karr, Chairman of U.S. Gold Corp, shares his thoughts on what attracted him to the gold exploration sector, as well as how technological advancements and new tools have impacted the industry in recent years. Karr and host of #ThePlaybook, David Meltzer, chat about a variety of topics including why the seasons impact gold prices, how U.S. Gold Corp determines whether a mining project makes sense, and their thoughts on the increasing popularity of speculative assets like Bitcoin. The pair also discuss the impact that a “proved out” discovery has on the company and why Ed compares their CEO to Tom Brady.
19 min
419
Should I Be Making More Money? | #AskDavidMelt...
If someone asked you what you did to make money could you answer it? If you can't quickly answer what you are doing to make money then that is your #1 issue. Focus on providing $100 worth of value, and only ask for $20 in return, and guarantee it!If you provide value, the revenue will come.If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com
2 min
420
I See Your Value, But How Do You Make Money? | ...
Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Will Ford, the President and Co-founder of Launchboom, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
421
Bryan Leach: Founder & CEO, Ibotta | #ThePlaybo...
On this episode of #ThePlaybook, Bryan Leach, Founder, and CEO of Ibotta, shares his thoughts on:[4:04] - The chance observation on an airplane that led to him starting Ibotta [6:30] - Why starting a company is one of the most humbling experiences that you can have[10:45] - Why it’s essential for entrepreneurs to be willing to “show up and fight” for their dreams[16:17] - How being the jersey patch partner for the NBA’s New Orleans Pelicans helps Ibotta to build trust in the brand
22 min
422
What Does “Spirituality” Actually Mean? | Inter...
Today's episode is from my appearance on The SimplyBe. Podcast With Jessica Zweig. Jessica and I are going to discuss: what spirituality actually means, your self worth vs. your net worth, and the relationship between money, and faith, and how you can blend the two together. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
40 min
423
Kevin Jones: CEO, Blue Wire | #ThePlaybook 380
On this episode of #ThePlaybook, Kevin Jones, CEO of Blue Wire, shares insights on:[1:06] - How his experience working in radio helped to prepare him for the “audio revolution”[3:41] - Why finding the right niche for yourself is key to connecting with a podcast audience over time[10:06] - How to grow your audience when it seems like you’re stuck[16:56] - The future of content and how it might be changed by a pair of glasses
21 min
424
Innovation vs. Entrepreneurship | Road to Reven...
What is the difference or variance between an inventor, entrepreneur and innovator? Inventors are those who create new products. Entrepreneurs create companies around the products or ideas of others and are focused primarily on building shareholder value. Innovators are those who create new ideas or ways of doing things. An innovator is someone who takes action or makes a dream into reality. An entrepreneur is someone who monetizes innovation. Know that you don’t have to be the innovator to be a successful entrepreneur. Two Reasons Why Companies Fail: 1. Entrepreneurs often forget the number one rule of entrepreneurship, which is to stay in business. Every day, each of these entrepreneurs should think about how to take care of themselves in order to guarantee that they’re in business the next day. 2. Entrepreneurs don’t understand the difference between innovation and entrepreneurship. Great entrepreneurs don’t have to have a creative thought other than, “How do I monetize my ideas?” Or, “How do I monetize somebody else’s ideas?” Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
63 min
425
How Studying History Will Help You Predict the ...
I was recently joined by comedian, Chris Distefano on Instagram Live. I had so much fun talking with Chris that I wanted to share the conversation with all of you. The two of us are going to discuss how studying history will help you predict the future, how Paul Revere was really just running a viral marketing campaign, and the reason why you shouldn't care what people think about you. Tweet me @davidmeltzer your favorite part of today's episode and let me know if you want more casual conversations like this for future episodes. Come ask me questions live every Friday during my Free Training, you can text me at (949) 298-2905 or email me at david@dmeltzer.com to join.
21 min
426
Rob MacLean: Cofounder & CEO, Points Internatio...
Rob MacLean, CEO and Cofounder of Points International, talks about how his team has been able to adapt to the remote working environment while staying efficient, as well as the “simple combination” of three traits he looks for when hiring someone. MacLean and host of #ThePlaybook, David Meltzer, share their thoughts on a range of subjects including the difference between building a business and building a company, how the younger generation’s values about flexibility differ, and why Points International encourages their team to make a social impact on the world. The pair also discuss the true size and scope of loyalty programs and the economics behind them.
20 min
427
That Pitch Was Pretty Miserable | 2 Minute Dril...
Today's episode is from my new hit TV series, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Eric Ly, Founder & CEO of Hub Founder and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us, and in the end, Rory will determine who had the best pitch. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and you can watch at any time on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
428
Jay Bilas: College Basketball Analyst, ESPN | #...
On this episode of #ThePlaybook, Jay Bilas, College Basketball Analyst for ESPN, discusses:[1:00] - How his best memories tend to come from the most difficult situations he experiences[6:12] - Why there isn’t a level playing field in college sports and how it can be changed[15:00] - His research process for each NBA Draft (and how he prepares to be wrong)[18:43] - Why he doesn’t let emotions affect his analysis of sports
23 min
429
Reflecting on the Last Year of Accelerated Change
The last year has affected all of us, including my own team. Last March, I had to stand in front of a conference room full of my employees that I consider family, and convince them that this was going to be a huge opportunity. We were about to enter a time of accelerated change, and the only thing that we had to do as a group was to understand that we had control of our mindset, our heartset, and implement and execute our skills, knowledge, and desire on what was going well and what will go well in the future. We were going to make a lot of money, help a lot of people, and have a lot of fun. We were going to spread happiness and utilize the four values of gratitude, forgiveness, accountability, and inspiration in doing so. Tweet me @davidmeltzer your biggest takeaway from today's episode and let me know if you want to hear more of these topical conversations. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. You can text me at (949) 298-2905 or email me at david@dmeltzer.com to join!.
17 min
430
Cliff Obrecht: Cofounder & COO, Canva | #ThePla...
On this episode of #ThePlaybook, Cliff Obrecht, Cofounder and COO of Canva, shares his thoughts on: [:51] - How his wife and cofounder was able to identify some of the shortcomings of the traditional way of doing graphic design[5:04] - Why it is important to view your free products as a marketing channel[7:28] - How not wanting to “work with d*ckheads” led to Canva being one of Australia’s top places to work[17:00] - The cofounders’ simple two-step plan for the future of Canva
20 min
431
How to Utilize a "No" | Road to Revenue #51
“Yes” is typically easy to say and easy to hear in business. “No”... isn’t. Many of us struggle with hearing or saying “No” to other people, whether out of ego or a need to please others. But when we understand the times that “no” is most essential, we are better prepared to improve our business as well as our relationships with others. There are three ways to utilize “No”: 1. Saying “No” I used to be a person who always said yes. People took advantage of that. Now that I've realized the strain it puts on me; I take a different approach. Before I decide to say no, I try to ask, “How?" By asking this question, we make people accountable for their part in receiving assistance from us, and we can still help meet their ego's needs for love, belonging, reputation, popularity, and self-esteem. Oftentimes, we get in our own way when it comes to connecting with others. We forget about gratitude, empathy, and accountability and instead limit our own potential. The biggest catalyst causing people to get in their own way is when they automatically respond to a question by saying no without thinking. Next time you are about to say no, consider asking “how?” instead and see what type of response you get. There may be solutions to a problem that you might not have thought of, or you could be able to settle on a middle ground that still provides some sort of help to the person who came to you. When someone is not willing to take part in the "how," that is when you get to say no. I believe that you are truly made by the people you say no to. Turning down an individual who rarely hears "no" can elevate your personal brand in their mind, and not in a negative way. You set yourself apart from the people who are scared to turn that person away, which can lead to even more business in the future. 2. Hearing “No” For many of us, hearing no can be tough to handle. What I try and do is re-engineer the way that people think about getting a “No”. Think about it this way: What if I told you that you are 25 “No’s” away from getting what you want most? How excited would you be to get the first “No”? How about the 24th? Take the perspective that you are a finite amount of “No’s” away from getting to that “Yes”. We might not always know what that number is, we only know that we are one step closer. 3. No, Negotiation, and “The Press” Most of us are familiar with grape stomping, the traditional way of making wine by crushing grapes barefoot in a wooden tub. Nowadays, winemakers use presses to extract the juice from newly harvested grapes. There are a few different types of presses, but essentially they all work the same way. Grapes are placed inside the press and some pressure is then added to get the juice out. When the flow of juice from the press slows or stops, more pressure is added. And yet more pressure is added again until, finally, no juice remains and all that you have left are spent skins, seeds, and maybe some stems. In a business sense, this is just a negotiation tool. If people you are negotiating with are willing to give, it is the natural flow and you shouldn’t be afraid to receive, and you shouldn’t be afraid to keep asking. Keep “pressing the grapes”; keep asking until they say “no” three times. Make sure that you have done everything you can to create the abundance that you’re looking for by asking as many open- and closed-ended questions as you can. The open-ended questions allow you to understand the other party’s perspective and their reasons and impacts, while the close-ended questions narrow down the other party’s initial responses. This helps to become more aligned with the capabilities you possess (if successful, this is the point where I habitually present the summary as a strategy to overly and effectively communicate). I'll send you a copy of my book and pay for shipping! Click here to follow the Road to Revenue playlist on Spotify
59 min
432
The Turning Points That Changed My Life | Inter...
Today’s episode is from my appearance on The Kelly Cardenas Podcast. Kelly and I are going to discuss, the turning points that changed my life, the moments that make me pinch myself, and the best advice I would give to our children. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! I'll send you a copy of my book and pay for shipping!
37 min
433
Craig Newmark: Founder, Craigslist | #ThePlaybo...
Craig Newmark, Founder of Craigslist and Craig Newmark Philanthropies, sits down to share the story of Craigslists’ origins as a mailing list amongst friends and subsequent evolution, as well as how the lessons he learned as a kid in Sunday School apply to the work that he is doing today as a philanthropist. Newmark and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including the relationship between works of fiction and the development of technology, why being a “nerd” taught Craig to be adaptable and react to change, and the thought process behind choosing a cause or organization to support. I'll send you a copy of my book and pay for shipping!
21 min
434
Happiness is a Win-Win for the Bottom Line | 2 ...
Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Adam Robinson, Founder & CEO of GetEmails, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us, and in the end, Rory will determine who had the best pitch. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and you can watch at any time on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
435
Mark Frohnmayer: Founder & President, Arcimoto ...
On this episode of #ThePlaybook, Mark Frohnmayer, Founder and President of Arcimoto (NASDAQ: FUV), sits down to discuss:[2:00] - The biggest hurdles faced in bringing a vehicle to market[3:16] - Why it took them eight different iterations to finally land on the right product[10:06] - How they’ve been able to build a lightweight, stable, and safe three-wheeled vehicle with their FUV[15:26] - His thoughts on the future of transportation and where Arcimoto fits in
20 min
436
Taking Control of Your Mindset
Today's episode is from a speech I gave to Erik Van Horn's Franchise Tribe last month. I'm going to go over the common denominator for all successful people, how to take control of your mindset and escape a victim's mindset, and what the most important thing I try to teach my kids is. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! I'll send you a copy of my book and pay for shipping!
38 min
437
Martin Braithwaite: Forward, FC Barcelona | #Th...
On this episode of #ThePlaybook, Martin Braithwaite, Forward for FC Barcelona and Cofounder at NYCE Companies, shares his thoughts on:[:57] - How a leg injury when he was younger led him on a path of self-exploration[7:10] - Why separating yourself from your pride helps you to learn lessons easier[10:06] - How to use affirmations to help create more positive inner conversations[13:40] - Why being obsessed with a goal correlates with achievement
19 min
438
Being Vulnerable, Not Perfect | Road to Revenue...
Be a courageous leader who illuminates flaws instead of hiding them. The ability to be vulnerable is such an important aspect of life that I switched the two words sitting on my nightstand from "Thank You" to "Radical Humility," as a reminder to be humble and allow myself to be vulnerable. And it's not simply being vulnerable as a person at home with your family; it is essential to also be vulnerable as a leader in business. Vulnerability is simply the courage to be yourself, "warts and all," a core component of effective leadership. Leaders who try to portray themselves as invulnerable or perfect will soon find that their message does not resonate with their team. Not only that, but a façade of invulnerability is a defense which attracts attacks from others. Vulnerability means living in authenticity. Vulnerability means authenticity Authenticity is what helps you to connect emotionally with your team. As you know, the truth vibrates the fastest and the truth is a cornerstone of vulnerability. Those who are not willing to admit this are unable to grow in their humanity and will never be viewed as genuine at heart. One of my favorite quotes on the role of vulnerability in our lives comes from the poet David Whyte: "Vulnerability is not a weakness, a passing indisposition or something we can arrange to do without, vulnerability is not a choice, vulnerability is the underlying, ever present and abiding undercurrent of our natural state.” Illuminate your flaws In order to display your vulnerability, you must illuminate your mistakes when you make them. Being vulnerable means that you are honest and accountable, especially when analyzing yourself. You need to know what you are good at, in what areas you need to improve, what you are hiding, your flaws or your experiences where shame lies. You must be accountable to yourself as well as others, which starts by looking within your ego and being truthful with yourself. You need to accept that you are not perfect, and that making mistakes is a normal part of being a leader and a human. One of most helpful things that comes along with being vulnerable is that it elevates your self-awareness. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! I'll send you a copy of my book and pay for shipping! Click here to follow the Road to Revenue playlist on Spotify
59 min
439
5 Things Every Parent Needs to Teach Their Kids...
These are the 5 things that you need to teach your kids:Your kids live through you not for you Empower them to be healthyEmpower them to be happyTeach them to love themselves Inspire them to appreciate themselves Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! I'll send you a copy of my book and pay for shipping!
2 min
440
David Carpenter: Speaker, Life Coach & Sales Ag...
David Carpenter, speaker, life coach, and sales executive for American Income Life Insurance Company, sits down to discuss why patience is so essential for entrepreneurs from all walks of life, as well as his best strategies for developing a mindset that pushes you towards your goals. Carpenter and host of #ThePlaybook, David Meltzer, chat about a variety of topics including how it felt to buy their moms a house, why they define wealth differently than other entrepreneurs, and putting together the right group of mentors to empower you. The pair also discuss their thoughts on balancing your giving and receiving values in order to accrue wealth.
21 min
441
Never Leave Time on the Clock | 2 Minute Drill:...
Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Bradley Tusk, the Founder and CEO of Tusk Ventures, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us, and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and you can watch at any time on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
442
Gabi Lewis: Co-founder, Magic Spoon | #ThePlayb...
On this episode of #ThePlaybook, Gabi Lewis, Co-founder of Magic Spoon, shares his thoughts on:[1:00] - Why even “obvious” ideas still offer the opportunity for entrepreneurs to excel[2:35} - What being a cofounder of a company has taught him about overcoming the objections of others[8:35] - How childhood memories and nostalgia have helped lead to Magic Spoon’s popularity[14:20] - Why being a philosophy major prepared him more to be an entrepreneur than studying economics.
22 min
443
How to Become a Master at "Working Long"
Today's episode is from another value filled coaching session with two of my favorite clients, Alan Lazaros and Kevin Palmieri of Next Level University. The three of us are going to discuss the reason why people are afraid of working long, and the reason why it is okay to be a hypocrite. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! I'll send you a copy of my book and pay for shipping!
30 min
444
Thomas Hoffmann: Founder and CEO, Colorado Camp...
Thomas Hoffmann, Founder and CEO of Colorado Campworks, shares his thoughts on:[:30] - His thoughts on education as a young entrepreneur whose idea originated while he was in college[2:28] - How the first camper that he built put him on the path of founding Colorado Campworks[5:41] - Why overcoming your fears is essential for anyone founding their own brand[16:48] - How the design of their Nomad NS-1 camper has evolved since the beginning of the pandemic.
22 min
445
Ask Me Anything Live Q&A | Road to Revenue #49
Hey everyone! We’ve got another edition of our “Road to Revenue” series and today’s episode is an hour-long Q&A session. I answered as many questions as I could on clubhouse and zoom during my weekly Free Training simulcast. I will be answering even more of your questions on Clubhouse every Monday at 3:00 pm PST / 6:00 pm EST. If you are on Clubhouse make sure you're following me @davidmeltzer. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! I'll send you a copy of my book and pay for shipping! Click here to follow the Road to Revenue playlist on Spotify
58 min
446
Why you should give away your best content for ...
You don't build your community, your community builds you. The more content and value that you can give away, the easier it will be to grow your community. Give them what you afford to give away. Be abundant with your content, consider what content you have that will stimulate people to join your community, transitions their interest, shares a vision with them, and then figure out what content you have will guarantee them profit. Once you figure that out, you can charge start charging them for your content. Make sure you guarantee them the value that you are providing. If you are offering more value than you are receiving, why wouldn't they want to do business with you? If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
447
Priscilla Tsai: CEO & Founder, cocokind | #TheP...
Priscilla Tsai, CEO and Founder of cocokind, talks about how her immigrant parents were able to model hard work for their children and also shares her thoughts on how she was able to follow her mother’s lead in founding her own business. Tsai and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including the appeal of social entrepreneurship and compassionate capitalism, why resilience is key for entrepreneurs today, and how using a door-to-door strategy can help to build your business. The pair also chat about how to balance launching products that consumers have been asking for with unexpected offerings.
21 min
448
How do I guarantee value? | #AskDavidMeltzer 27
Don't just talk the talk, guarantee the value that you are providing and walk the walk. Articulate the quantitative value, not subjective value. You would be amazed at how easy it is to do business when you can provide more value than you are asking for. Show them the reasons, impacts, and capabilities that you can guarantee them profit. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
449
Jotham Stein: Author of the book Even CEOs Get ...
Jotham Stein, attorney and author of the book Even CEOs Get Fired, sits down to discuss some of the most common reasons that executives lose their job and how someone can turn being fired into the best thing that ever happened to them. Stein and host of #ThePlaybook, David Meltzer, chat about a range of topics including the Do’s and Don’ts of an employment agreement, how to achieve a “professional reincarnation” and how Jotham’s experience building a business of his own prepared him to advise clients who are entrepreneurs. The pair also discuss why the reasons that people get fired don’t always make rational sense.
21 min
450
How to monetize your audience | #AskDavidMeltze...
You have to build your community based on the value that you are providing. Once your community starts asking you for more access, it is time to monetize. You have to articulate the value to exceed what they are asking for. If you can guarantee more value than you are getting back, then why wouldn't they want to pay for your products or services.The more value that you can guarantee, the easier it will be to monetize your audience.If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
451
You're Sitting on a Gold Mine | 2 Minute Drill:...
Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Will Ford, the President and Co-founder of Launchboom, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
22 min
452
How to Stop Overthinking | #AskDavidMeltzer 25
Your brain can only think of one thing at a time, so when you find yourself overthinking, you are creating interference between your mind and your ability to refocus. Refocusing is a practice, I spend time every day practicing the muscle of refocusing, which will create more productivity, accessibility, and gratitude in your life. If you become anxious, then you need to stop, identify that you are entering ego-based consciousness, and roll into a different trajectory. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
2 min
453
Paul Rivera: CEO of ElectraMeccanica | #ThePlay...
On this episode of #ThePlaybook, Paul Rivera, CEO of ElectraMeccanica, sits down to discuss:[2:11] - The advantages that Electra Meccanica has over some of the earlier-stage startups in the space[8:15] - How Electra Meccanica’s Solo vehicle can be used for a wide variety of applications[15:30] - What it means to revolutionize micromobility and how the hidden ROI of electric vehicles impacts us all[19:20] - Why the company will be launching its vehicle in Los Angeles in 2021
21 min
454
How do I get comfortable trying to convert a le...
Quantify the reasons, impacts, and capabilities of the value that you are providing. Don't be vague, tell them what the numbers are. Someone once told me that their sales were up 300%, so what does that mean, they made one dollar last year and now they made three dollars? Be credible, the moment you lose credibility, everything that you say afterward is either discounted or ignored. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
455
How do I know if I am making the right decision...
If you take inventory of your values, everything in your life becomes an evolution, not a revolution. Your values will change, making it okay to be a hypocrite, which is okay. Your values will also make it easier for you to make critical decisions, the next time you have to make an important decision, ask yourself, "How does this align with my values?" If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
456
Karolína Kurková: Supermodel & Entrepreneur | #...
On this episode of #ThePlaybook, Karolína Kurková, Cofounder of Gryph & IvyRose, actress, and model, discusses:[1:06] - How acting and modeling have taught her patience as well as how to navigate relationships with the people around her[4:54] - Why having a professional basketball player as a father helped her prepare for the demands of a career in entertainment[6:40] - Why some entrepreneurs underestimate the effort it takes in order to be the best[11:40] - How listening to and learning from your body leads to a happier life
22 min
457
How to Negotiate a Deal | #AskDavidMeltzer 22
Abundance is created by believing that you live in a world of more than enough. Your perception becomes your reality, which is why a belief in abundance over scarcity makes such a big difference in our ability to execute in a business. There is more than enough of everything for everyone. Always remember my three rules of negotiation: (1) Never negotiate to the last penny. (2) Always be fair. (3) Don’t do business with dicks. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
458
Blending Persistence With Patience | Road to Re...
The Blend: Counter-intuitive and Confusing Due to the way I define happiness, I often get asked whether it is possible for a persistent person to also be patient. My younger self would have said no, but now I believe that we can combine a drive to achieve with a more patient approach to reaching our goals. We need to combine these two values in our lives in order to truly thrive. Another way to think of blending is to think of it like temperance. Temperance is a virtue that moderates our behavior and provides balance in the use of things of this world. It ensures the free will's mastery over our most basic instincts and keeps desires within the limits of what is beneficial for you. Think of what it means to temper steel- to add the right amounts of heat and cold- to create a stronger metal. Too much or too little of the heat and cold makes for weak, brittle results. To be patient means to be quiet, waiting for the right moment to act. Temperance comes from actively working on something. Defining Patience and Perseverance Patience is the ability to accept or tolerate delay, problems, or suffering without becoming annoyed or anxious. Basically, the ability to find the light, the love, and lessons. Meanwhile, perseverance refers to continued steady belief or efforts in spite of discouragement or difficulty. Basically, to pursue learning those lessons, finding the light and love in what others might deem “failure”. What is the difference between patience and persistence? By itself, patience is just the ability to tolerate the passing of time. Don’t sit at home dreaming about what you want high on your mom’s couch, broke, sick, and alone. What you really want is to blend patience with persistence. Persistence is the ability to push and push and push and push. It's the ability to be stubborn in the best possible sense of the word. To Enjoy the consistent, persistent pursuit of your potential. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
59 min
459
When do I monetize what I've created? | #AskDav...
People ask me all the time when they should monetize their products and services, and I always tell them, when someone asks you for it, it is time to start monetizing it. If you are providing enough value for someone to ask you for your product or service, then you should be charging them for it. I give my books away for free and oftentimes, someone will ask me where they can buy another copy, and I offer to send them another copy, but the majority of the time they say that they want to pay for it. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
460
How to deal with rejection? | #AskDavidMeltzer 20
The three universal law of "no's" is the ultimate blend of persistence and patience. During a sale, if you receive a "universal no" that can be a missed call, simply forgetting about it, or a verbal "no". After the third "no" I will let them know, hey it seems like right now is not the best time, if they call back, great. If they don't, they just did you a huge favor. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
461
Jessica Zweig: CEO and Founder of the SimplyBe....
Jessica Zweig, CEO and Founder of the SimplyBe. Agency, Author, and Podcast Host, shares some of the insights that can be found in her new book, Be. - A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, and talks about why the journey to find yourself isn’t always lined with butterflies and rainbows. Zweig and host of #ThePlaybook, David Meltzer, discuss a range of subjects including why understanding your shadow can help you share the light that’s within you, the drawbacks of measuring net worth by monetary means, and their best practices for connecting with yourself each day.
21 min
462
Is college worth it? | #AskDavidMeltzer 19
I get this question all the time, and my feeling about college is, if you can afford to go, why wouldn't you go? If you don't invest in yourself, what are you ever going to invest in. College is an extraordinary opportunity, and the social aspect of college is special. However, I would not suggest that someone go to college if it is going to put you in deep debt. If you can afford to go, you will have the time of your life, but if you just want to learn, you can access all the information in the world online for free. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
1 min
463
What NOT to Include in Your Pitch | 2 Minute Dr...
Today is episode 7 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Jayson Waller, CEO of POWERHOME SOLAR, and the host of The True Underdog Podcast, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
464
How do I find the time to "do it all"? | #AskDa...
People always ask me how I manage my time or how I find the time for all the activity in my life and I always tell them to be a student of their calendar. There are three things you need to study on your calendar, not just look at, but study. 1. Study the things you have planned for the day. Look to create efficiencies with your habits. For example, I have a 5/20 Rule, where I try to schedule five-minute phone calls and keep my in-person meetings to 20 minutes, which ultimately promotes a more productive conversation. 2. Study the white space of your calendar. How can you schedule more of those five-minute calls or 20-minute meetings? How can you be more accessible to those who might need you? And don’t forget to ensure you schedule downtime for activities that you enjoy, which I call “activities you don’t get paid for.” 3. Study your sleep. It not only is the restorative process, but it enhances your immune system, which is of the utmost importance. You need to build a consistent sleep routine that helps restore not only your physical being but your mental health, as well. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
2 min
465
Kenny Rueter: CEO and Co-founder of Kajabi | #T...
On this episode of #ThePlaybook, Kenny Rueter, CEO and Co-founder of Kajabi, sits down to discuss:[1:50] - How putting building a homemade toy for his kids led to the idea for Kajabi[4:47] - The challenges the company has faced while scaling its remote workforce[8:34] - Why he wants to “spoon-feed” success to his customers[11:30] - His predictions for the future of education and why it will be personality- and brand-centric
21 min
466
How to Scale a Business | #AskDavidMeltzer 17
There are three phases to scaling a business: Phase 1: Learning Stage During the learning stage, introduce your values to new members of the team. It is vital that all employees are aligned with the values of your business. Help your team connect to what inspires them, and they are more likely to live by your business’s values. Phase 2: Execution In the execution stage, employees learn to maintain proper balance in achieving the company’s mission. Having a motto or mission to guide employees during this stage is important for success in a values-based business. Think about your overarching goals and what you want to accomplish. How can you make your mission into your story? Phase 3: Partnership (Equity) Once an employee shows commitment to these values, that opens up the door for the partnership/equity phase, where employees are rewarded for their dedication, success, and the revenues they have brought into your business.The partnership stage allows you to reinvest in your most successful (and aligned) employees and also helps to retain these individuals. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
2 min
467
How Can I Find the Right People to Help Me Brea...
People always make the excuse that they don't know anyone that can help them break into their industry of choice, but how many of them are consistently asking, "Do you know anyone that can help me?" Most people have over 1,00 people in their network, so by simply asking one person a day if they know anyone that can help you, you can expand your network by over 30,000 people a month. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
468
Craig Siegel: Founder of Cultivate Lasting Symp...
On this episode of #ThePlaybook, Craig Siegel, Mindset Coach, Podcast Host, and Founder of Cultivate Lasting Symphony (CLS), shares his thoughts on:[1:21] - How identifying your passion will help you to drive forward towards your goals[3:27] - Why studying neuro-linguistic programming after deciding to leave his job on Wall Street has changed his life[7:52] - How he works to learn from the mindset of the world’s “juggernauts” and shares those lessons on his podcast[11:00] - Why a person’s perspective on failure is one of the best predictors for their success
19 min
469
Why am I so vulnerable with the mistakes I've m...
One of my favorite quotes is from the poet David White, "Vulnerability is not a weakness, a passing in the position or something we can arrange to do without vulnerability is not choice. Vulnerability is the underlying, ever present, and abiding under current of all natural state." In order to be vulnerable, we must illuminate our mistakes. Being vulnerable means that you are honest and accountable, especially when analyzing yourself. We need to know what we are good at, what areas we need to improve in, what we're hiding, our flaws, our experience where shame lies, we must be accountable and look within our ego to be truthful with ourselves. Simply put, being vulnerable makes you invulnerable. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
470
Ask & Attract | Road to Revenue #47
There are two simple ways to get what you want in life or business: 1. You can ask for it. 2. You can attract it. ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action. Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average. ATTRACT: A piece of information or content with no clear ask but that instead has the goal of drawing the target audience’s attention to a brand or inspires them to take some action, whether defined or undefined. An attract’s result comes when you are focused and put both your attention and intention on what you want in life, whether personally or professionally. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
58 min
471
How to Deal With Highs and Lows | #AskDavidMelt...
Raise your awareness, the more you raise your awareness, the faster you will be able to get back to center, or your highest frequency. One way that you can start raising your awareness is by spending a minimum of a minute day when you first wake up to find your highest frequency. You only get one action in a day, everything that happens after that is a reaction to that initial action. Throughout the day, when you find yourself in ego-based consciousness, a heightened awareness will allow you to quickly be able to stop, drop back towards your highest vibration, and roll towards your potential. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
5 min
472
Can I use anxiety to motivate myself | #AskDavi...
Fear and anxiety will motivate you, but it will drain you. It will get you started, but in reality it is slowing you down. Use the focus that fear and anxiety give you, and transition it into inspiration. Imagine that you are running a race, using fear and anxiety is just like adding weights to a backpack. I may be slower than you, but if I am inspired, it is only a matter a time before I am laps ahead of you. Take the backpack off and run the race inspired. Motivation is temporary, inspirations lasts forever. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
473
Leslie Zann: Author of Outrageous Achievement |...
Leslie Zann, Founder of Leslie Zann Consulting, speaker, and author of the new book Outrageous Achievement, provides some of her best insights on why people tend to have big dreams but don’t have the fortitude to act on them. Zann and host of #ThePlaybook, David Meltzer, chat about a range of topics including what she learned about winning and losing from her grandfather who coached in the NFL, how to find the right blend of masculine and feminine energy to connect to your audience, and why Leslie writes “I’m willing to see things differently” on countless sticky notes around her house.
19 min
474
What would you tell your 20-year-old self? | #A...
The best advice I can give to any 20, 30, 40, 50-year-old is radical humility. Be radically humble, the more you learn, the more you learn that you don't know. Ask for help. If you are asking just one person a day, "do you know anyone that can help me?" you will see exponential results. Back then everyone only had their church group, golf foursome, or small group of friends, but now most people have about 1,000 people in their network. Just by asking one person a day if they know anyone that can help you, you are expanding your network by at least 30,000 people a month. Be radically humble and ask for help. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
475
Why Didn’t You Talk About the Product? | 2 Minu...
Today is episode 6 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today is David Scharfman, owner of Just the Cheese, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner.  You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill
22 min
476
How do I Prioritize My Time to Get More Done in...
Taking inventory of your values every day will allow you to get more done in a day. Take some time every day and ask yourself, what do I want today? Next, you have to find out who can you be of service or value to, and who you can ask "do you know anyone that can help me?" Then you have to study your calendar, study the activity you have planned, and the activity that you don't have planned. When something pops up that wasn't originally planned, go back to your values and ask yourself, "can I do this now?" If you can do it now then do it, if you can't then put it back into the white space in your calendar to do later or delegate it to someone else. Then you have to practice ending fear, when you find yourself in ego-based consciousness, stop, identify that you are accelerating in the wrong direction, take a deep breath, then roll in a different trajectory back to your highest frequency. If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
477
Matt Ehrlichman: Founder & CEO of the Porch Gro...
On this episode of #ThePlaybook, Matt Ehrlichman, Founder, Chairman, and CEO of the Porch Group, shares his insights on:[:35] - The two things that he wishes he knew before building Porch from the ground up[6:00] - How fundraising strategies for the company have changed over time[9:50] - His three best pieces of advice for entrepreneurs who are launching a startup[14:00] - Why his favorite football team, the Seattle Seahawks, are a great organization for business leaders to learn from
17 min
478
I just lost my job, how do I get back on my fee...
If you have been laid off during this time there are three things you need to do to get back on your feet. First you need to get motivated, motivation will get you up, get you back up, and get you started, then you have to transition that into inspiration.Next you need to be radically humble, ask people "do you know anyone that can help me?" Treat every person as a sponsor or power sponsor. You cannot be afraid to ask for help, remember the easiest way to get what you want is to ask someone who sits in the situation you want to be in, and ask them for directions to get there.Third, take your skills, knowledge, and desires and apply those to what is doing well right now.If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video of you asking me a question and I will answer it for a future episode!
3 min
479
I feel stuck. Why isn't my business growing fas...
The biggest problem people have is that they don't have faith that everything will come in the right way at the perfect time. Most people don't have patience and perseverance. Remember, you'll never start where you want to, so start angling towards that every day, and enjoy the consistent everyday, persistent without quit, pursuit of your potential.If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
5 min
480
John Fieldly: CEO of Celsius Holdings, Inc. | #...
On this episode of #ThePlaybook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about:[1:36] - The journey that all brands go through and what entrepreneurs can learn from Celsius’ brand-building strategy[3:58] - How the Celsius team successfully repositioned their brand in the wellness space and was able to expand[9:33] - Why he never lets himself get distracted by the price of their stock[11:40] - The approach that executives can take if they want to actively avoid getting “burnt out”
18 min
481
Why I Personally Call People Instead of Using a...
You can give people your free e-book, but if it isn't good, you are only hurting yourself. When I worked with Leigh Steinberg he taught me two things, can you get a client and can you keep them? In works exactly the same in sales, but can you get your client to get you another client? If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video of you asking me a question and I will answer it for a future episode!
4 min
482
Networking on Social Media | Road to Revenue #46
Social media platforms are great for amplifying information and social networking is a term for using these platforms to connect with one another. There are Five Steps to Maximize Your Network: Step 1 - Know Your What - Take stock of what you’re planning to use each social media platform for.Step 2 - Know Your Who - Be clear about who is using each platform, as well as their reasoning behind using that platform.Step 3 - Know Your How - Think about the mediums through which you are going to connect and network with others. Consider what fits your content (and your skills to produce that content) best. In all likelihood, there are multiple mediums you can use to expand your networkStep 4. Know Your Now - This is where you evaluate what you are currently equipped with that helps you to network right now, as well as what you can do to improve your connections. Ask yourself questions to better understand your current processes.Step 5. Know Your Why – Consider the true purpose behind your social networking, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
58 min
483
How Does the Law of Attraction Actually Work? |...
What you pay attention to, and give intention to, creates the coincidences that you want in your life. Imagine you're taking a test, you're studying and you keep telling your self, "Oh my gosh, please don't have the rules of perpetuity on this test, please no rules of perpetuity." What's always the first question on the test? The rules of perpetuity. Start putting faith into what you want, not what you don't want and not what somebody else wants for you.
2 min
484
Peter O'Reilly: Executive Vice President of Clu...
Peter O’Reilly, Executive Vice President of Club Business and League Events for the NFL, talks about what it is like helping to plan the NFL’s biggest events each year, including this year’s Super Bowl, as well as how this year’s unusual circumstances have led to innovations in fan experience.O’Reilly and host of #ThePlaybook, David Meltzer, chat about a range of topics including how to land a job in sports (even if you have no experience in the industry), how Super Bowl LV will be providing thousands of healthcare workers an unforgettable experience, and what fans tuning into the game can expect to see that is different in 2021.
20 min
485
Do You Ever Burnout? | #AskDavidMeltzer 6
I believe there is no burnout when you have a cleaner connection to your source of inspiration. I don't burnout, but I go through physical exhaustion that puts me to sleep. When you are inspired, or "in spirit" you are closest to your potential because you are connected to goodness. Tweet me @davidmeltzer your takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
2 min
486
Jill Evanko: CEO and President of Chart Industr...
Jill Evanko, CEO and President of Chart Industries, Inc., sits down to discuss her strategies for moving up the corporate ladder in a male-dominated industry, including how viewing yourself as a peer will lead others to view you that way. Evanko and host of #ThePlaybook, David Meltzer, chat about a range of topics including how to deal with the limiting beliefs of others, identifying team members with a positive attitude, and why everything boils down to mathematical analysis. The pair also discuss how Evanko works to create leadership opportunities within the organization and what specific characteristics she looks for in a leader.
18 min
487
Which is More Important, Impact or Income? | #A...
There are two currencies in the world, money, and faith. If you can blend the two you will get what you want, and live in the perfect equilibrium of making a lot of money, helping a lot of people, and having a lot of fun.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. You cant text me at (949) 298-2905 or email me at david@dmeltzer.com to join.
1 min
488
I Still Know Nothing About Your Business | 2 Mi...
Today is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Will Ford, the President and Co-founder of Launchboom, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Friday’s at 8:30 pm PST on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
22 min
489
How to Establish Credibility Without a Degree i...
How to establish credibility with others when you don't have a degree in the field you work in. Come ask me questions live every Friday during my Free Training. Text me at (949) 298-2905 or email david@dmeltzer.com to join.
4 min
490
Brian Dawkins: Pro Football Hall of Fame Safety...
On this episode of #ThePlaybook, Brian Dawkins, Pro Football Hall of Fame Safety and founder of the Brian Dawkins Impact Foundation, shares his thoughts on:[1:00] - Why being a person with faith can help you remain grounded when facing the toughest obstacles[2:00] - How a video game mindset helped him to mentally deal with missed plays or mistakes on the football field[14:50] - Why it’s important to take the viewpoint that you are growing through situations, not going through them[18:12] - How he defines being a humble leader
21 min
491
How Much Time Should I be Spending on Cold Call...
You're always going to exhaust your best leads first. When you move to cold calling, the majority of the people aren't going to answer. Your only focus should be on getting them to call you back, because when they do call you back, they now become a warm lead.
3 min
492
How do I Become Comfortable Asking for the Sale...
Today's episode is about how you get comfortable asking for the sale. It is all about quantifying the value, the capabilities, and the dollars that they are going to get in return. Come ask me questions live every Friday during my Free Training. Text me at (949) 298-2905 or email david@dmeltzer.com to join.
2 min
493
Andrew Schulz: Stand-up Comedian | #ThePlaybook...
On this episode of #ThePlaybook, Andrew Schulz, stand-up comedian and podcaster who just released his first Netflix special, Schulz Saves America, shares his thoughts on: [:46] - Why he never worries about being persecuted for the jokes that he tells [2:04] - His thoughts on the real reasons behind “Cancel Culture” [6:37] - Why Netflix is at the top of today’s content hierarchy and how validation affects content creators[12:00] - How the “trolls” and “haters” can actually help a performer build their brand 
24 min
494
How do I "Manifest" and Make it a Reality? | #A...
How to “manifest” your dreams into reality Most of us would agree that in order to make a dream into reality, we’ve got to have faith that it will happen. What many fail to realize is that putting our faith in the negative is just as easy as putting our faith in the positive, and that will bring us less-than-ideal results. We can manifest our dreams and desires by taking them from a possibility to a probability to our perspective, but we can also manifest the negative if that’s where we put our faith. If you put faith in your fears, you’ll manifest your fears. Take commonplace inner thoughts like, “I'm going to tank this interview.” or “I hope that question is not on my final exam.” for example. What do you think will happen if you continuously think these things? More often than not, your fears will come true. Put faith in what you want, think about it in terms of nourishment, feed what you believe in and starve your doubts. Come ask me questions live every Friday during my Free Training. Text me at (949) 298-2905 or email david@dmeltzer.com to join.
3 min
495
Mommy Issues | Road to Revenue #45
As you may know, what people refer to as “mommy issues” or “daddy issues” are typically a result of the relationships you had with your mother or father when you were growing up, or maybe even how the relationship remains today. These terms were originally developed and understood through a psychoanalytic lens, through the work of people like Sigmund Freud and Carl Yung, who believed that young boys were in competition with their fathers and young girls were in competition with their mothers. However, today, we know it’s about much more than this. Simply put, mommy or daddy issues (which, by the way, are terms that are thrown around way too loosely) are the psychological effects lasting into adulthood that are caused by childhood relationships with a mother or father figure. All this being said, everybody is different and has their own unique experiences and issues. Different childhoods and parent-child relationships can result in different outcomes in adulthood, and conversely, somebody who has a rough childhood won’t always have mommy or daddy issues. Plus, as previously mentioned, these terms are casually overused, often without a clear understanding of the root cause of an individual’s problem is. It’s too often used to blame and label rather than describe or understand. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
59 min
496
The #1 Thing You Need to Start Practicing | Int...
Today’s episode is from my appearance on the HR Sucks Podcast with Katrina Ghazarian.  Katrina and I are going to discuss: the questions I ask in a job interview, the two big difference-makers in business today, and the #1 mistake that all young entrepreneurs are making. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
30 min
497
Jessica Yellin: Founder of News Not Noise | #Th...
Jessica Yellin, founder of News Not Noise, author, and journalist, talks in-depth about the approach that leads to her best interviews, as well as why the news with “buzz” or “flash” doesn’t tend to satisfy the curiosity of the audience. Yellin and host of #ThePlaybook, David Meltzer, share their thoughts on a variety of topics including the difference in audience response and participation with today’s new platforms, how Jessica defines the job of a journalist, and why calmness is the first step you must take to learn. Yellin also shares insights about how reporting on one “hard-to-hear” story helped her to better understand the needs of her audience.
20 min
498
Bet On the Jockey, Not the Horse | 2 Minute Dri...
Today is episode 3 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Jayson Waller, CEO of POWERHOME SOLAR, and the host of The True Underdog Podcast, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon Prime Video. Tweet me @davidmeltzer photos of you watching 2 Minute Drill and come ask me questions live every Friday at 11:00am PT / 2:00 pm ET during my Free Training. You can text me at (949) 298-2905 or email david@dmeltzer.com to join. Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
22 min
499
Roger James Hamilton: Founder of Genius Group |...
On this episode of #ThePlaybook, Roger James Hamilton, founder of Genius Group, author, and entrepreneur, sits down to discuss:[1:00] - What can happen when entrepreneurs push themselves too hard or try to go too fast[3:40] - How the educational system tries to pigeonhole people and doesn’t allow them to “ignite their own genius” [9:05] - What he believes is the biggest issue for entrepreneurs today and how to work through it[14:30] - Why he believes that work should be looked at as paid self-expression
20 min
500
The Most Important Skill To Practice Every Day
Today's episode is from one of my favorite speeches I've done recently. Podmax welcomed me for an hour to talk about the most important skill you should be practicing everyday, 5 daily practices you should be doing to invest in yourself, three warning sings that changed my life. At the end you are also going to hear three people pitch me their ideas for a chance to appear on Instagram Live with me. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
65 min