Marketing With Empathy®
Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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26. Cambria's Pinterest & IGTV Storytelling - A...
Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms.
25 min
127
25. Sleep Number's Storytelling Evolution- Lis...
VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging.
25 min
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24. BONUS- Brand Storytelling Webinar Replay
In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint....
43 min
129
23. Too Busy? Think About This.
What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work. SHOW NOTES: INSTAGRAM: ...
16 min
130
22. Getting Alignment on Your Content Plan
Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and multiple future revisions? Sarah’s advice to help.
11 min
131
21. 9 Ways to Think Like a Brand Editorial Dire...
Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course...
21 min
132
20. How to Increase Your Energy Levels, with Ca...
Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life.
43 min
133
19. Influence vs. Influencer Marketing, with Ja...
What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence. SHOW NOTES: INSTAGRAM: SIGN...
41 min
134
18. 8 Favorite E-Newsletters for Creative Inspi...
Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you.
11 min
135
17. Micro and Nano Influencer Marketing — Kelly...
What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from.
51 min
136
16. All Things Video Storytelling with Emmy-Win...
Emmy-winning filmmaker, Jesse Roesler joins Sarah to discuss: Authenticity in storytelling; Documentary film; How to find great stories; When to use video; Components of emotional filmmaking; Power of music/sound; Brands as publishers & filmmakers; Best practices for brands partnering w/filmmakers.
37 min
137
15. Power of the Words We Use
Can replacing the words you use to describe things improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life. SHOW NOTES: INSTAGRAM: ...
12 min
138
14. Can the StoryBrand Process Help You Do Bran...
Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing. SHOW NOTES: INSTAGRAM: LINKEDIN: SIGN...
27 min
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13. Non-Profit Video Storytelling Tips with Mar...
Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert and coach, Mary Knox Miller of Harvard Business School and owner of maryknoxmiller.com. SHOW NOTES: ...
43 min
140
12. How to Be More Creative Using Boundaries --...
Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity;...
39 min
141
11. 9 Content Marketing & Brand Storytelling T...
How can your brand incorporate these nine brand storytelling trends into your content strategy plans?
26 min
142
10. Be Authentic With YOURSELF To Be Better Bra...
Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most...
43 min
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9. Business Leaders: How to Prioritize Your Hea...
Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable...
34 min
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8. What are Roots of Good Storytelling? with Th...
What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling...
44 min
145
7. Is Influencer Marketing Right For Your Brand...
What is influencer marketing and why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into one of them: Social Media Influencers. Sarah discusses: Why anyone who influences your...
23 min
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6. Tap Your Intuition To Lead An Authentic Life...
Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead...
31 min
147
5. What's an Empathy Filter and How Can It Driv...
Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In...
12 min
148
4. Tips to Nourish Success Through Personal Hap...
Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you. Mark talks about...
52 min
149
3. 5 Essentials Every Brand Storytelling Framew...
What is a brand storytelling framework and why do you need one? Today, I talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or,...
14 min
150
2. Use Emotional Storytelling to Save Lives wit...
Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR...
51 min