Marketing With Empathy®
Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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29. Ways to Use Customers In Your Influence Mar...
Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: ...
23 min
127
28. Using Data to Tell a Story – Shutterfly, Je...
What’s the insight that helps shape a great story and solve your consumer's problem? VP of Communications & PR at Shutterfly, Jennifer George Caligiuri, joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful...
36 min
128
27. Are Your Mineral Levels Holding You Back in...
Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may know nothing about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career. SHOW NOTES: ...
39 min
129
26. Cambria's Pinterest & IGTV Storytelling - A...
Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms.
25 min
130
25. Sleep Number's Storytelling Evolution- Lis...
VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging.
25 min
131
24. BONUS- Brand Storytelling Webinar Replay
In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint....
43 min
132
23. Too Busy? Think About This.
What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work. SHOW NOTES: INSTAGRAM: ...
16 min
133
22. Getting Alignment on Your Content Plan
Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and multiple future revisions? Sarah’s advice to help.
11 min
134
21. 9 Ways to Think Like a Brand Editorial Dire...
Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course...
21 min
135
20. How to Increase Your Energy Levels, with Ca...
Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life.
43 min
136
19. Influence vs. Influencer Marketing, with Ja...
What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence. SHOW NOTES: INSTAGRAM: SIGN...
41 min
137
18. 8 Favorite E-Newsletters for Creative Inspi...
Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you.
11 min
138
17. Micro and Nano Influencer Marketing — Kelly...
What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from.
51 min
139
16. All Things Video Storytelling with Emmy-Win...
Emmy-winning filmmaker, Jesse Roesler joins Sarah to discuss: Authenticity in storytelling; Documentary film; How to find great stories; When to use video; Components of emotional filmmaking; Power of music/sound; Brands as publishers & filmmakers; Best practices for brands partnering w/filmmakers.
37 min
140
15. Power of the Words We Use
Can replacing the words you use to describe things improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life. SHOW NOTES: INSTAGRAM: ...
12 min
141
14. Can the StoryBrand Process Help You Do Bran...
Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing. SHOW NOTES: INSTAGRAM: LINKEDIN: SIGN...
27 min
142
13. Non-Profit Video Storytelling Tips with Mar...
Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert and coach, Mary Knox Miller of Harvard Business School and owner of maryknoxmiller.com. SHOW NOTES: ...
43 min
143
12. How to Be More Creative Using Boundaries --...
Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity;...
39 min
144
11. 9 Content Marketing & Brand Storytelling T...
How can your brand incorporate these nine brand storytelling trends into your content strategy plans?
26 min
145
10. Be Authentic With YOURSELF To Be Better Bra...
Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most...
43 min
146
9. Business Leaders: How to Prioritize Your Hea...
Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable...
34 min
147
8. What are Roots of Good Storytelling? with Th...
What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling...
44 min
148
7. Is Influencer Marketing Right For Your Brand...
What is influencer marketing and why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into one of them: Social Media Influencers. Sarah discusses: Why anyone who influences your...
23 min
149
6. Tap Your Intuition To Lead An Authentic Life...
Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead...
31 min
150
5. What's an Empathy Filter and How Can It Driv...
Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In...
12 min