Marketing With Empathy®

Marketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.

 

Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul. 

  

Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing

Business
Marketing
126
8. What are Roots of Good Storytelling? with Th...
What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling...
44 min
127
7. Is Influencer Marketing Right For Your Brand...
What is influencer marketing and why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into one of them: Social Media Influencers. Sarah discusses: Why anyone who influences your...
23 min
128
6. Tap Your Intuition To Lead An Authentic Life...
Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like?  Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead...
31 min
129
5. What's an Empathy Filter and How Can It Driv...
Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In...
12 min
130
4. Tips to Nourish Success Through Personal Hap...
Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you.  Mark talks about...
52 min
131
3. 5 Essentials Every Brand Storytelling Framew...
What is a brand storytelling framework and why do you need one?  Today, I talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or,...
14 min
132
2. Use Emotional Storytelling to Save Lives wit...
Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR...
51 min
133
1. What is Brand Storytelling Marketing & Who i...
First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you;...
11 min
134
Official Trailer: Marketing With Empathy with S...
A brand storytelling podcast
4 min