Marketing With Empathy®
Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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101. Top 4 Empathy Convos From Last 2 Years
EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert.
33 min
52
100. Top 6 Brand Storytelling Examples from Las...
EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co.
36 min
53
99. Create Better Corporate Videos - Tony Gnau
99. Emmy winner, author & video expert, Tony Gnau of T60Productions shares how to you create more engaging corporate videos? Three core videos every company needs; tips to develop a video strategy to get alignment from others; and make better testimonial videos.
36 min
54
98. Smash Organizational Silos w/Content Calend...
How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.
28 min
55
97. Do This to Gather Deeper Consumer Insights ...
EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consumers even better, and then translate research findings into tangible action steps.
38 min
56
96. Video Storytelling from National TV Anchor ...
How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™.
28 min
57
95. Quizzes to Attract & Engage Customers – Hel...
Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.
33 min
58
94. Behavior Economics: Predict Shopping Trends...
Using behavior economics to predict trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future.
32 min
59
93. Mental Health & Body Odor- Harrys & Lume - ...
EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensitive topic with women via iPhone content from its doctor founder.
31 min
60
92. Year 2 Podcast & Business Insight Recap
Learn from Sarah's 2nd year recap of running this podcast and her brand storytelling consulting business; likes, dislikes, and key things she sees all brands need help with to advance brand storytelling inside their companies.
25 min
61
91. Alice Riot Uses NFTs This Way - Kelly Groehler
Our journey to understand NFTs and Web3 continues. Sarah talks to a company using them. Kelly Groehler is CEO of art curation and Web3 agency, Alice Riot. How they’re using NFTs, her early thoughts on Web3, and storytelling marketing implications.
39 min
62
90. Intro to NFTs, Web3, Metaverse - Joseph Jaf...
Confused by NFTs, Web3, Metaverse, cryptocurrency, and how to think about them in your storytelling plans? Expert, Joseph Jaffe explains what each is, the notion of community capitalism, and storytelling marketing implications.
51 min
63
89. Free Brand Storytelling Marketer Community
Love the Marketing With Empathy podcast and can't wait to connect with other like-minded marketers? Want to learn more about connecting with audiences through storytelling? Be part of a free community with more content marketing strategists where you can meet and share ideas? There’s a new Marketing With Empathy podcast community Facebook group for this. What happens inside the group? Why join? Who’s already in it? and Why did Sarah create it?
9 min
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88. Jia Loungewear: It's Not Bad to Think Small...
Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through storytelling.
24 min
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87. How to Create a Content Performance Culture...
What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss.
26 min
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86. How I Became a Successful Brand Storytellin...
What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family.
22 min
67
85. 9 Steps to Get Your Blog to Rank on Google ...
9-step recipe to help you more confidently plan and review your brand's blog content going forward.
30 min
68
84. 3 Marketing Tactics to Grow Your Brand Pod...
Tested & proven techniques to attract more people to grow your podcast show. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show.
34 min
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83. How Sleep Number Grew Storytelling – Lisa B...
Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they'd do differently that you can learn from.
20 min
70
82. Do Mental Rehearsal to Set Yourself Up for ...
Can you hack your brain to be more creative & successful in your career? Mindset Mastery Coach, Mindi Huebner helps us explore a twist on “fake it till you make it” that might surprise you and become your secret sauce for maximum outcomes at work and in life.
29 min
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81. The One Way to Monetize Your Brand Podcast
Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.
15 min
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80. Content Measurement: How Brand Storytelling...
You're always asked to prove how much money you're generating. Sarah shares how to think about what it's SAVING for your next monthly metrics dashboard.
12 min
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79. Ask Your SEO Agency These Content Questions...
SEO is a gold mine of insights for your brand storytelling plans. Tips to improve your brand storytelling content plans and strategy with your SEO Agency.
19 min
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78. Disrupt an Industry + Direct Mail in Digit...
Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.
45 min
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77. Red Wing Shoe Co. Embraces Positive Side o...
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
37 min