Marketing With Empathy®
Marketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul.
Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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83. How Sleep Number Grew Storytelling – Lisa B...
Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they'd do differently that you can learn from.
20 min
52
82. Do Mental Rehearsal to Set Yourself Up for ...
Can you hack your brain to be more creative & successful in your career? Mindset Mastery Coach, Mindi Huebner helps us explore a twist on “fake it till you make it” that might surprise you and become your secret sauce for maximum outcomes at work and in life.
29 min
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81. The One Way to Monetize Your Brand Podcast
Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.
15 min
54
80. Content Measurement: How Brand Storytelling...
You're always asked to prove how much money you're generating. Sarah shares how to think about what it's SAVING for your next monthly metrics dashboard.
12 min
55
79. Ask Your SEO Agency These Content Questions...
SEO is a gold mine of insights for your brand storytelling plans. Tips to improve your brand storytelling content plans and strategy with your SEO Agency.
19 min
56
78. Disrupt an Industry + Direct Mail in Digit...
Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.
45 min
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77. Red Wing Shoe Co. Embraces Positive Side o...
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
37 min
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76. Are You Too Scared to Imagine Your Success?
How can you mirror super-confident people to unlock the next level of our own confidence to excel in our careers and personal lives? How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives?
14 min
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75. 3M Experiential Storytelling at Events and ...
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
32 min
60
74. How Your Menstrual Cycle Can Help You Excel...
What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.
30 min
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73. Sleep Number’s Award-Winning Customer Loyal...
Best-in-class example of how to engage your customers via storytelling. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.
25 min
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72. BTS of Working With Podcast Networks– Jason...
Are podcast networks, like MPN, a good fit for your content’s influence marketing plans?
31 min
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71. Data Storytelling Advice - Dr. Jillian Ney...
How brands can better leverage data AND empathy to improve brand storytelling plans.
35 min
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70. Blog Content Marketing Strategy Ideas
Brand blog breakdown- How to think about your company's blog, scaling and repurposing content, attracting and engaging clients.
25 min
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69. Customers as an Extension of Your Marketing...
Your customers are influencers. How the ManyChat brand taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.
25 min
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68. Use Social to Drive Lower-Funnel Conversion...
How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.
38 min
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67. TikTok Marketing for Business – Austin Arms...
TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.
38 min
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66. How to Create a Killer PowerPoint Presentat...
Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).
40 min
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65. Presentation Secrets of Steve Jobs
Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.
22 min
70
64. Benefits of Having a Brand Podcast
Should your brand have a podcast? Stats show lots of opportunity to engage your audience.
27 min
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63. The ROI of Being a Nice Leader – Dave Dela...
How you can be a better leader at work and improve retention, culture and skills. Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.
28 min
72
62. Movement & Exercise Advice for Desk Worker...
You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.
39 min
73
61. Taking Imperfect Action & Closing Creative ...
Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.
43 min
74
60. Sarah's 3 Brand Storytelling Pillars
Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.
23 min
75
59. "Weird” Teaching Helps Businesses – CJ Casc...
Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta, joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”.
41 min