Marketing With Empathy®
Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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76. Are You Too Scared to Imagine Your Success?
How can you mirror super-confident people to unlock the next level of our own confidence to excel in our careers and personal lives? How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives?
14 min
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75. 3M Experiential Storytelling at Events and ...
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
32 min
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74. How Your Menstrual Cycle Can Help You Excel...
What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.
30 min
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73. Sleep Number’s Award-Winning Customer Loyal...
Best-in-class example of how to engage your customers via storytelling. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.
25 min
80
72. BTS of Working With Podcast Networks– Jason...
Are podcast networks, like MPN, a good fit for your content’s influence marketing plans?
31 min
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71. Data Storytelling Advice - Dr. Jillian Ney...
How brands can better leverage data AND empathy to improve brand storytelling plans.
35 min
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70. Blog Content Marketing Strategy Ideas
Brand blog breakdown- How to think about your company's blog, scaling and repurposing content, attracting and engaging clients.
25 min
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69. Customers as an Extension of Your Marketing...
Your customers are influencers. How the ManyChat brand taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.
25 min
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68. Use Social to Drive Lower-Funnel Conversion...
How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.
38 min
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67. TikTok Marketing for Business – Austin Arms...
TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.
38 min
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66. How to Create a Killer PowerPoint Presentat...
Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).
40 min
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65. Presentation Secrets of Steve Jobs
Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.
22 min
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64. Benefits of Having a Brand Podcast
Should your brand have a podcast? Stats show lots of opportunity to engage your audience.
27 min
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63. The ROI of Being a Nice Leader – Dave Dela...
How you can be a better leader at work and improve retention, culture and skills. Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.
28 min
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62. Movement & Exercise Advice for Desk Worker...
You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.
39 min
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61. Taking Imperfect Action & Closing Creative ...
Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.
43 min
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60. Sarah's 3 Brand Storytelling Pillars
Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.
23 min
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59. "Weird” Teaching Helps Businesses – CJ Casc...
Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta, joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”.
41 min
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58. 5 Steps of Empathy – Rob Volpe, ignite-360
What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy.
40 min
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57. 3 Components to Trauma Sensitive Marketing ...
Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.
40 min
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56. Put an End to Child Trafficking with $6 - B...
More people are trapped in slavery today than any time in history. How Sarah’s teaming up to support nonprofit International Justice Mission’s rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker.
20 min
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55. Influencer Marketing: How to Leverage CSR a...
How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers.
14 min
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54. Get Weird to Excel this Year | Book Review ...
Why brands and professionals need to embrace their weird to stand out in a good way. Sarah's review of “Get Weird” by CJ Casciotta.
17 min
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53. Humanize Your Brand Through Storytelling - ...
Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling.
47 min
100
52. Align Your Purpose and Your Paycheck – Sher...
Align your purpose and your paycheck with a storytelling model. Brand story strategist, TEDx speaker coach and Entrepreneur, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better connections.
31 min