Marketing With Empathy®
Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing, video storytelling
76
88. Jia Loungewear: It's Not Bad to Think Small...
Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through storytelling.
24 min
77
87. How to Create a Content Performance Culture...
What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss.
26 min
78
86. How I Became a Successful Brand Storytellin...
What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family.
22 min
79
85. 9 Steps to Get Your Blog to Rank on Google ...
9-step recipe to help you more confidently plan and review your brand's blog content going forward.
30 min
80
84. 3 Marketing Tactics to Grow Your Brand Pod...
Tested & proven techniques to attract more people to grow your podcast show. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show.
34 min
81
83. How Sleep Number Grew Storytelling – Lisa B...
Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they'd do differently that you can learn from.
20 min
82
82. Do Mental Rehearsal to Set Yourself Up for ...
Can you hack your brain to be more creative & successful in your career? Mindset Mastery Coach, Mindi Huebner helps us explore a twist on “fake it till you make it” that might surprise you and become your secret sauce for maximum outcomes at work and in life.
29 min
83
81. The One Way to Monetize Your Brand Podcast
Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.
15 min
84
80. Content Measurement: How Brand Storytelling...
You're always asked to prove how much money you're generating. Sarah shares how to think about what it's SAVING for your next monthly metrics dashboard.
12 min
85
79. Ask Your SEO Agency These Content Questions...
SEO is a gold mine of insights for your brand storytelling plans. Tips to improve your brand storytelling content plans and strategy with your SEO Agency.
19 min
86
78. Disrupt an Industry + Direct Mail in Digit...
Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.
45 min
87
77. Red Wing Shoe Co. Embraces Positive Side o...
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
37 min
88
76. Are You Too Scared to Imagine Your Success?
How can you mirror super-confident people to unlock the next level of our own confidence to excel in our careers and personal lives? How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives?
14 min
89
75. 3M Experiential Storytelling at Events and ...
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
32 min
90
74. How Your Menstrual Cycle Can Help You Excel...
What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.
30 min
91
73. Sleep Number’s Award-Winning Customer Loyal...
Best-in-class example of how to engage your customers via storytelling. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.
25 min
92
72. BTS of Working With Podcast Networks– Jason...
Are podcast networks, like MPN, a good fit for your content’s influence marketing plans?
31 min
93
71. Data Storytelling Advice - Dr. Jillian Ney...
How brands can better leverage data AND empathy to improve brand storytelling plans.
35 min
94
70. Blog Content Marketing Strategy Ideas
Brand blog breakdown- How to think about your company's blog, scaling and repurposing content, attracting and engaging clients.
25 min
95
69. Customers as an Extension of Your Marketing...
Your customers are influencers. How the ManyChat brand taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.
25 min
96
68. Use Social to Drive Lower-Funnel Conversion...
How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.
38 min
97
67. TikTok Marketing for Business – Austin Arms...
TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.
38 min
98
66. How to Create a Killer PowerPoint Presentat...
Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).
40 min
99
65. Presentation Secrets of Steve Jobs
Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.
22 min
100
64. Benefits of Having a Brand Podcast
Should your brand have a podcast? Stats show lots of opportunity to engage your audience.
27 min