Marketing With Empathy®
Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing, video storytelling
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81. The One Way to Monetize Your Brand Podcast
Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.
15 min
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80. Content Measurement: How Brand Storytelling...
You're always asked to prove how much money you're generating. Sarah shares how to think about what it's SAVING for your next monthly metrics dashboard.
12 min
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79. Ask Your SEO Agency These Content Questions...
SEO is a gold mine of insights for your brand storytelling plans. Tips to improve your brand storytelling content plans and strategy with your SEO Agency.
19 min
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78. Disrupt an Industry + Direct Mail in Digit...
Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.
45 min
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77. Red Wing Shoe Co. Embraces Positive Side o...
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
37 min
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76. Are You Too Scared to Imagine Your Success?
How can you mirror super-confident people to unlock the next level of our own confidence to excel in our careers and personal lives? How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives?
14 min
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75. 3M Experiential Storytelling at Events and ...
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
32 min
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74. How Your Menstrual Cycle Can Help You Excel...
What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.
30 min
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73. Sleep Number’s Award-Winning Customer Loyal...
Best-in-class example of how to engage your customers via storytelling. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.
25 min
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72. BTS of Working With Podcast Networks– Jason...
Are podcast networks, like MPN, a good fit for your content’s influence marketing plans?
31 min
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71. Data Storytelling Advice - Dr. Jillian Ney...
How brands can better leverage data AND empathy to improve brand storytelling plans.
35 min
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70. Blog Content Marketing Strategy Ideas
Brand blog breakdown- How to think about your company's blog, scaling and repurposing content, attracting and engaging clients.
25 min
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69. Customers as an Extension of Your Marketing...
Your customers are influencers. How the ManyChat brand taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.
25 min
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68. Use Social to Drive Lower-Funnel Conversion...
How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.
38 min
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67. TikTok Marketing for Business – Austin Arms...
TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.
38 min
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66. How to Create a Killer PowerPoint Presentat...
Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).
40 min
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65. Presentation Secrets of Steve Jobs
Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.
22 min
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64. Benefits of Having a Brand Podcast
Should your brand have a podcast? Stats show lots of opportunity to engage your audience.
27 min
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63. The ROI of Being a Nice Leader – Dave Dela...
How you can be a better leader at work and improve retention, culture and skills. Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.
28 min
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62. Movement & Exercise Advice for Desk Worker...
You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.
39 min
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61. Taking Imperfect Action & Closing Creative ...
Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.
43 min
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60. Sarah's 3 Brand Storytelling Pillars
Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.
23 min
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59. "Weird” Teaching Helps Businesses – CJ Casc...
Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta, joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”.
41 min
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58. 5 Steps of Empathy – Rob Volpe, ignite-360
What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy.
40 min
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57. 3 Components to Trauma Sensitive Marketing ...
Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.
40 min