Marketing With Empathy®
Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
101
48. From National TV Anchor to Brand Storytelle...
How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands.
46 min
102
47. (part 2) BTS of Deluxe's Emmy-Nominated Bra...
(Part 2) – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement. VIEW SHOW NOTES: ...
21 min
103
46. (part 1) BTS of Deluxe's Emmy-Nominated Bra...
Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares what it took to create their Emmy-nominated reality series now in its 6th season. + Advice for brands, team structures.
34 min
104
45. What I Learned During My Summer Podcast Con...
What Sarah learned from the repurposing content test she did while pausing new podcast content for two months to spend more time with her kids. This episode recaps learnings (good and bad), implications and next steps.
18 min
105
44. M.M. LaFleur's Blog & Email Storytelling Ex...
M.M.LaFleur's Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine/blog. Best-in-class brand storytelling examples you need to know about.
36 min
106
43. Generate More Ideas With This Mind Mapping ...
Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly. SIGN UP FOR FREE MIND MAPPING VIDEO TUTORIAL from Sarah: BRAND STORYTELLING ACADEMY:
20 min
107
42. BTS of TD Bank's Stories Site & Podcast – C...
TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey.
46 min
108
41. 6 Reasons Why Brand Storytelling Is Valuabl...
There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode. BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH'S BRAND...
19 min
109
40. Do These 4 Things for Better Content Sharin...
EP. 40 Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.
13 min
110
39. 8 Tips to Keep You & Your Content Team Enga...
Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS.
29 min
111
38. Storytelling to End Slavery and Human Traff...
There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action.
34 min
112
37. Reimagining Handwritten Notes in the Digita...
Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers.
39 min
113
36. Embrace the Suck! Vulnerability, Failure & ...
Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life.
47 min
114
35. Selling Your Brand Story Through Your Emplo...
Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees.
35 min
115
34. Power of Tapping Community-based Marketing ...
Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel.
38 min
116
33. Creativity Corner: The 4-minute Brainstorm?
Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap.
19 min
117
32. Content Advice for Financial Institutions -...
Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience.
27 min
118
31. Using SEO to Inform Brand Storytelling – Ni...
SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling. SHOW NOTES: INSTAGRAM:...
32 min
119
30. Why and How to Use Storytelling on Your Web...
Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: LEARN MORE at
37 min
120
29. Ways to Use Customers In Your Influence Mar...
Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: ...
23 min
121
28. Using Data to Tell a Story – Shutterfly, Je...
What’s the insight that helps shape a great story and solve your consumer's problem? VP of Communications & PR at Shutterfly, Jennifer George Caligiuri, joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful...
36 min
122
27. Are Your Mineral Levels Holding You Back in...
Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may know nothing about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career. SHOW NOTES: ...
39 min
123
26. Cambria's Pinterest & IGTV Storytelling - A...
Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms.
25 min
124
25. Sleep Number's Storytelling Evolution- Lis...
VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging.
25 min
125
24. BONUS- Brand Storytelling Webinar Replay
In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint....
43 min