Marketing With Empathy®
Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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53. Humanize Your Brand Through Storytelling - ...
Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling.
47 min
102
52. Align Your Purpose and Your Paycheck – Sher...
Align your purpose and your paycheck with a storytelling model. Brand story strategist, TEDx speaker coach and Entrepreneur, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better connections.
31 min
103
51. Establish a Personal Brand Throughout Your ...
Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss what it takes to establish your personal brand during your career. Advice to those in search of manifesting their own personal brand.
34 min
104
50. From So What? To So Funded: How Nonprofits ...
Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa's new book.
36 min
105
49. What I Learned From My 1st Year Podcasting ...
The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end!
33 min
106
48. From National TV Anchor to Brand Storytelle...
How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands.
46 min
107
47. (part 2) BTS of Deluxe's Emmy-Nominated Bra...
(Part 2) – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement. VIEW SHOW NOTES: ...
21 min
108
46. (part 1) BTS of Deluxe's Emmy-Nominated Bra...
Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares what it took to create their Emmy-nominated reality series now in its 6th season. + Advice for brands, team structures.
34 min
109
45. What I Learned During My Summer Podcast Con...
What Sarah learned from the repurposing content test she did while pausing new podcast content for two months to spend more time with her kids. This episode recaps learnings (good and bad), implications and next steps.
18 min
110
44. M.M. LaFleur's Blog & Email Storytelling Ex...
M.M.LaFleur's Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine/blog. Best-in-class brand storytelling examples you need to know about.
36 min
111
43. Generate More Ideas With This Mind Mapping ...
Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly. SIGN UP FOR FREE MIND MAPPING VIDEO TUTORIAL from Sarah: BRAND STORYTELLING ACADEMY:
20 min
112
42. BTS of TD Bank's Stories Site & Podcast – C...
TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey.
46 min
113
41. 6 Reasons Why Brand Storytelling Is Valuabl...
There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode. BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH'S BRAND...
19 min
114
40. Do These 4 Things for Better Content Sharin...
EP. 40 Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.
13 min
115
39. 8 Tips to Keep You & Your Content Team Enga...
Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS.
29 min
116
38. Storytelling to End Slavery and Human Traff...
There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action.
34 min
117
37. Reimagining Handwritten Notes in the Digita...
Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers.
39 min
118
36. Embrace the Suck! Vulnerability, Failure & ...
Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life.
47 min
119
35. Selling Your Brand Story Through Your Emplo...
Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees.
35 min
120
34. Power of Tapping Community-based Marketing ...
Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel.
38 min
121
33. Creativity Corner: The 4-minute Brainstorm?
Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap.
19 min
122
32. Content Advice for Financial Institutions -...
Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience.
27 min
123
31. Using SEO to Inform Brand Storytelling – Ni...
SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling. SHOW NOTES: INSTAGRAM:...
32 min
124
30. Why and How to Use Storytelling on Your Web...
Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: LEARN MORE at
37 min
125
29. Ways to Use Customers In Your Influence Mar...
Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: ...
23 min