Marketing With Empathy Podcast
How can I attract upper-funnel leads that drive lower-funnel results through brand storytelling? How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling blueprint and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influence marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life?
Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!
Join host and content strategist, Sarah Panus, each week as she and other smart brand storytelling leaders across brands bring you empathy-driven brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help you believe in yourself more (the pep talks we all need). Sarah shares useful tips and inspiration from her 20+ years of experience driving digital content for billion-dollar brands; proving stories as leading ROI generators, creating stronger customer repeat & referrals, and bringing cross-functional teams together.
From Minnesota farm girl to New York City fashionista. Boston PR-leader to corporate America manager. Small budgets to $10 million budgets. Agency and corporate life to now running her own consulting biz. Sarah wants to help content marketers/communication pros, feel more focused, prioritized, empowered, and confident at work.
Ready to be creatively inspired and speak a kindred language with your audience? Hit subscribe so you don’t miss a show.
1
68. Use Social to Drive Lower-Funnel Conversion...
How corporations can use social to drive lower-funnel actions.
38 min
2
67. TikTok Marketing for Business – Austin Arms...
38 min
3
66. How to Create a Killer PowerPoint Presentat...
Advice to create a great PowerPoint presentation at work.
40 min
4
65. Presentation Secrets of Steve Jobs
Sarah recaps book section describing how Steve Jobs created the story for his magnetic presentations.
22 min
5
64. Benefits of Having a Brand Podcast
Should your brand have a podcast? Stats show lots of opportunity to engage your audience.
27 min
6
63. The ROI of Being a Nice Leader – Dave Dela...
How you can be a better leader at work and improve retention, culture and skills.
28 min
7
62. Movement & Exercise Advice for Desk Worker...
39 min
8
61. Taking Imperfect Action & Closing Creative...
The importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.
43 min
9
60. Sarah's 3 Brand Storytelling Pillars
Inside peek at how a brand storytelling strategist outlines her own company's storytelling pillars.
23 min
10
59. "Weird” Teaching Helps Businesses – CJ Casc...
Incorporating weird thinking in your business to drive better results and make a difference.
40 min
11
58. 5 Steps of Empathy – Rob Volpe, ignite-360
How to think about empathy for better success in your career.
40 min
12
57. 3 Components to Trauma Sensitive Marketing ...
Increase retention, referrals and sales by learning trauma sensitive marketing for sales & marketing pros.
40 min
13
56. $6 to Put an End to Child Trafficking - Bri...
IJM storytelling activates donors to help kids and adults trapped in trafficking.
20 min
14
55. Influencer Marketing: How to Leverage CSR a...
Sarah shares final two categories of influence marketing brands can leverage + offers questions guiding you to understand your influencers.
14 min
15
54. Get Weird to Excel this Year | Book Review ...
Why brands and professionals need to embrace their weird to stand out in a good way. Sarah's review of “Get Weird” by CJ Casciotta.
17 min
16
53. Humanize Your Brand Through Storytelling - ...
Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling. VIEW SHOW NOTES: LEARN ABOUT...
47 min
17
52. Align Your Purpose and Your Paycheck – Sher...
Align your purpose and your paycheck with a storytelling model. Brand story strategist, entrepreneur, and TEDx speaker coach, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better...
31 min
18
51. Establish a Personal Brand Throughout Your ...
Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss what it takes to establish your personal brand during your career. Advice to those in search of manifesting their own personal brand. VIEW SHOW NOTES: LEARN ABOUT...
34 min
19
50. From So What? To So Funded: How Nonprofits ...
Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa's new book. VIEW SHOW NOTES: LEARN ABOUT BRAND...
36 min
20
49. What I Learned From My 1st Year Podcasting ...
The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end! LEARN ABOUT BRAND STORYTELLING ACADEMY™: SUBSCRIBE TO BRAND...
33 min
21
48. From National TV Anchor to Brand Storytelle...
How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands. VIEW SHOW NOTES: ...
46 min
22
47. (part 2) BTS of Deluxe's Emmy-Nominated Bra...
(Part 2) – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement. VIEW SHOW NOTES: ...
21 min
23
46. (part 1) BTS of Deluxe's Emmy-Nominated Bra...
Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, joins to share behind-the-scenes of what it took to create their Emmy-nominated reality series now in its 6th season. + advice for brands, team structures, and more....
34 min
24
45. What I Learned During My Summer Podcast Con...
What Sarah learned from the repurposing content test she did while pausing new podcast content for two months to spend more time with her kids. This episode recaps learnings (good and bad), implications and next steps. VIEW SHOW NOTES: ...
18 min
25
44. Blog & Email Storytelling Excellence – Cait...
M.M.LaFleur's Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine/blog. Best-in-class brand storytelling examples you need to know about. VIEW SHOW...
36 min
26
43. Generate More Ideas With This Mind Mapping ...
Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly. SIGN UP FOR FREE MIND MAPPING VIDEO TUTORIAL from Sarah: BRAND STORYTELLING ACADEMY:
20 min
27
42. BTS: TD Stories Site & Podcast – Chad Mitch...
TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey. BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH'S BRAND...
46 min
28
41. Use These at Work: 6 Reasons Why Brand Stor...
There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode. BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH'S BRAND...
19 min
29
40. Do These 4 Things for Better Content Sharin...
Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results. BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER:
13 min
30
39. 8 Tips to Keep You & Your Content Team Enga...
Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS. SHOW NOTES: ...
29 min
31
38. Storytelling to End Slavery and Human Traff...
There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action. SHOW NOTES: ...
34 min
32
37. Reimagining Handwritten Notes in the Digita...
Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S BRAND...
39 min
33
36. Embrace the Suck! Vulnerability, Failure & ...
Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your...
47 min
34
35. Selling Your Brand Story Through Your Emplo...
Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees. SHOW NOTES: ...
35 min
35
34. Power of Tapping Community-based Marketing ...
Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting their audience from a social channel. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S BRAND...
38 min
36
33. Creativity Corner: The 4-minute Brainstorm?
Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap. SHOW NOTES: INSTAGRAM: ...
19 min
37
32. Content Advice for Financial Institutions -...
Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience. SHOW NOTES: INSTAGRAM:...
27 min
38
31. Using SEO to Inform Brand Storytelling – Ni...
SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling. SHOW NOTES: INSTAGRAM:...
32 min
39
30. Why and How to Use Storytelling on Your Web...
Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: LEARN MORE at
37 min
40
29. Ways to Use Customers In Your Influence Mar...
Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: ...
23 min
41
28. Using Data to Tell a Story – Jennifer Georg...
What’s the insight that helps shape a great story and solve your consumer's problem? VP of Communications & PR at Shutterfly, Jennifer George Caligiuri, joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful...
36 min
42
27. Are Your Mineral Levels Holding You Back in...
Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may know nothing about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career. SHOW NOTES: ...
39 min
43
26. Pinterest & IGTV Storytelling - Alyssa Grev...
Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms. SHOW NOTES: INSTAGRAM: SIGN UP FOR...
25 min
44
25. Sleep Number's Storytelling Evolution- Lis...
a trip down memory lane
25 min
45
24. BONUS- Brand Storytelling Webinar Replay
In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint....
43 min
46
23. Too Busy to Do ____? Think About This...
What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work. SHOW NOTES: INSTAGRAM: ...
16 min
47
22. Getting Alignment on Your Content Plan
Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and future revisions? Sarah’s advice to help. SHOW NOTES: LEARN MORE ABOUT SARAH'S ONLINE COURSE: INSTAGRAM:...
11 min
48
21. 9 Ways to Think Like a Brand Editorial Dire...
Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course...
21 min
49
20. How to Increase Your Energy Levels, with Ca...
Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life. SHOW NOTES: INSTAGRAM: ...
43 min
50
19. Influence vs. Influencer Marketing, with Ja...
What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence. SHOW NOTES: INSTAGRAM: SIGN...
41 min
51
18. 8 Favorite E-Newsletters for Creative Inspi...
Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S...
11 min
52
17. Influencer Marketing + Micro/Nano Influence...
What brands should know
51 min
53
16. All Things Video Storytelling with Emmy-Win...
Brands as publishers and filmmakers
37 min
54
15. Power of the Words We Use
Can replacing the words you use to describe things improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life. SHOW NOTES: INSTAGRAM: ...
12 min
55
14. Can the StoryBrand Process Help You Do Bran...
Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing. SHOW NOTES: INSTAGRAM: LINKEDIN: SIGN...
27 min
56
13. Non-Profit Video Storytelling Tips with Mar...
Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert and coach, Mary Knox Miller of Harvard Business School and owner of maryknoxmiller.com. SHOW NOTES: ...
43 min
57
12. How to Be More Creative Using Boundaries wi...
Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity;...
39 min
58
11. 9 Content Marketing & Brand Storytelling T...
How can your brand incorporate these nine brand storytelling trends into your content strategy plans?
26 min
59
10. Be Authentic With YOURSELF To Be Better Bra...
Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most...
43 min
60
9. Business Leaders: How to Prioritize Your Hea...
Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable...
34 min
61
8. What are Roots of Good Storytelling? with Th...
What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling...
44 min
62
7. Is Influencer Marketing Right For Your Brand...
What is influencer marketing and why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into one of them: Social Media Influencers. Sarah discusses: Why anyone who influences your...
23 min
63
6. How to Tap Into Your Intuition To Lead An Au...
Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead...
31 min
64
5. What's an Empathy Filter and How Can It Driv...
Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In...
12 min
65
4. Tips to Nourish Success Through Personal Hap...
Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you. Mark talks about...
52 min
66
3. 5 Essentials Every Brand Storytelling Framew...
What is a brand storytelling framework and why do you need one? Today, I talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or,...
14 min
67
2. How to Use Emotional Storytelling to Save Li...
Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR...
51 min
68
1. What is Brand Storytelling Marketing & Who i...
First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you;...
11 min
69
Official Trailer: Marketing With Empathy with S...
A brand storytelling podcast
4 min