Marketing With Empathy®
Marketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul.
Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
26
108. How to Be More Influential (part 2) - Gord...
EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people.
13 min
27
107. Influencer Marketing (part 1) - Gordon Gle...
EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. What makes the most successful campaigns; and how to invest in influencer marketing during budget cuts.
25 min
28
106. Better Decisions + Discover Yourself w/ Th...
EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes auditing the people you surround yourself IRL and virtually; and the Feel Framework to map your short-term goals.
26 min
29
105. Time Management Hacks for Marketers
Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Useful time management strategies and hacks to implement for all content marketers from time management coach, Anna Dearmon Kornick.
41 min
30
104. Video Experts Share 9 Brands Doing Storyte...
EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, HP and AirBnB. Are you looking for ideas to improve your company's video storytelling content? This is the fifth and final part of the show's 100th episode five part series look back.
22 min
31
103. 5 Top Personal Care Tips for Marketers fro...
EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and recaps 5 of Sarah's favorite personal self-care conversations from the last two years. What you deserve to know about your body, so you can lean into your God-given talents with joy each and every day.
37 min
32
102. Best Influence Marketing Episodes from Las...
EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge landscape of opportunities to influence their audiences. Sarah shares her favorite influence marketing conversations from the last two years to help you define the best way you should be using influencers.
30 min
33
101. Top 4 Empathy Convos From Last 2 Years
EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert.
33 min
34
100. Top 6 Brand Storytelling Examples from Las...
EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co.
36 min
35
99. Create Better Corporate Videos - Tony Gnau
99. Emmy winner, author & video expert, Tony Gnau of T60Productions shares how to you create more engaging corporate videos? Three core videos every company needs; tips to develop a video strategy to get alignment from others; and make better testimonial videos.
36 min
36
98. Smash Organizational Silos w/Content Calend...
How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.
28 min
37
97. Do This to Gather Deeper Consumer Insights ...
EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consumers even better, and then translate research findings into tangible action steps.
38 min
38
96. Video Storytelling from National TV Anchor ...
How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™.
28 min
39
95. Quizzes to Attract & Engage Customers – Hel...
Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.
33 min
40
94. Behavior Economics: Predict Shopping Trends...
Using behavior economics to predict trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future.
32 min
41
93. Mental Health & Body Odor- Harrys & Lume - ...
EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensitive topic with women via iPhone content from its doctor founder.
31 min
42
92. Year 2 Podcast & Business Insight Recap
Learn from Sarah's 2nd year recap of running this podcast and her brand storytelling consulting business; likes, dislikes, and key things she sees all brands need help with to advance brand storytelling inside their companies.
25 min
43
91. Alice Riot Uses NFTs This Way - Kelly Groehler
Our journey to understand NFTs and Web3 continues. Sarah talks to a company using them. Kelly Groehler is CEO of art curation and Web3 agency, Alice Riot. How they’re using NFTs, her early thoughts on Web3, and storytelling marketing implications.
39 min
44
90. Intro to NFTs, Web3, Metaverse - Joseph Jaf...
Confused by NFTs, Web3, Metaverse, cryptocurrency, and how to think about them in your storytelling plans? Expert, Joseph Jaffe explains what each is, the notion of community capitalism, and storytelling marketing implications.
51 min
45
89. Free Brand Storytelling Marketer Community
Love the Marketing With Empathy podcast and can't wait to connect with other like-minded marketers? Want to learn more about connecting with audiences through storytelling? Be part of a free community with more content marketing strategists where you can meet and share ideas? There’s a new Marketing With Empathy podcast community Facebook group for this. What happens inside the group? Why join? Who’s already in it? and Why did Sarah create it?
9 min
46
88. Jia Loungewear: It's Not Bad to Think Small...
Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through storytelling.
24 min
47
87. How to Create a Content Performance Culture...
What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss.
26 min
48
86. How I Became a Successful Brand Storytellin...
What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family.
22 min
49
85. 9 Steps to Get Your Blog to Rank on Google ...
9-step recipe to help you more confidently plan and review your brand's blog content going forward.
30 min
50
84. 3 Marketing Tactics to Grow Your Brand Pod...
Tested & proven techniques to attract more people to grow your podcast show. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show.
34 min