Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

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151
469 - How to Value A Whiskey Company and Sell I...
He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play.
53 min
152
Whiskey Quickie: High West Bottled in Bond Rye ...
This 4 year old rye whiskey is 100 proof and $80 MSRP.
3 min
153
TWiB: Kentucky Bourbon Trail Is Getting A New L...
The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.
37 min
154
468 - Updates On KY Tourism and How The Game Ha...
On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.
61 min
155
Whiskey Quickie: Highline Triple Rye Whiskey Re...
This 5-10 year old rye whiskey is 97 proof and $80 MSRP.
3 min
156
TWiB: What's better Kentucky or Tennessee Bourb...
Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.
23 min
157
467 - From Gift Shop to GameDay: The Disrupted ...
To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage.
52 min
158
Whiskey Quickie: Puncher's Chance The Unified B...
This non-age stated whiskey is 96 proof and $150 MSRP.
4 min
159
TWiB: Jim Beam Has New Visitor Experiences, Wid...
James B. Beam Distilling Co. announces several new visitor experiences, Widow Jane releases Baby Jane, and Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon.
27 min
160
466 - What's The Impact Of Stave Seasoning and ...
There's one guy that does all this research and that's Andrew Wiehebrink from Independent Stave. This is his third time on the show and this time he brings different aging experiments for us to taste through. We taste the same whiskey from different levels of a warehouse and even the same american single malt aged in texas and scotland. We also dive into the state of the barrel shortage, our shared distain of amburana, the shift to char 1, and what new innovations are coming from the barrel and oak alternative market.
62 min
161
Whiskey Quickie: Hayner Path of Totality Bourbo...
This 10 year old bourbon is 100 proof and $90 MSRP.
3 min
162
TWiB: New Bourbon Auction Record Has Been Set, ...
A new record for the highest price bourbon bottle ever sold at auction, Chicken Cock Whiskey has announced the grand opening of its brand home, Circa 1856, and Green River Launches Full Proof Kentucky Straight Bourbon Whiskey.
45 min
163
465 - Crafting An Authentic Celebrity Whiskey w...
It wasn't until we started diving into it that we discovered Ari Sussman. He's a whiskey maker for many brands like Whiskey JYPSI, Three Chord, and Mammoth Distilling, but his history with spirits will fascinate you. He's truly a student of the art where he spent years overseas bartending, discovered vintage cocktail books, and was an integral part of the first ever university distilling program at Michigan State. We talk to Ari about his past and then dive into the Whiskey JYPSI brand and how Eric Church and himself are trying to change the face of celebrity booze.
65 min
164
Whiskey Quickie: Town Branch Straight Rye Whisk...
This non-age stated rye whiskey is 100 proof and $55 MSRP.
3 min
165
Behind The Pursuit: Will People Get Tired of Ke...
Will consumers become tired of Kentucky bourbon? With the rise of non-Kentucky brands gaining recognition for their quality whiskey, Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance.
34 min
166
464 - Have We Eclipsed the Bourbon Peak? on Bou...
So have we finally eclipsed the peak of bourbon? A few years ago, there was a flourishing secondary market, droves of new people getting into the hobby, more options on the shelf, and massive expansions from all the big player. We've talked about this being a side-effect of the COVID boom but we also saw american whiskey get into more gimmicks and inflated prices. But we all still need the category to grow, so what's it going to take to reinvigorate more people to get into bourbon?
48 min
167
Whiskey Quickie: High Bank Distillery Whiskey W...
This 5 year old whiskey is 116 proof and $100 MSRP.
3 min
168
TWiB: Ozempic Investigates Its Effect on Drinki...
The maker of Ozempic is investigating its effect on desire to drink alcohol. Woodford Reserve releases Toasted Bourbon, and the oldest Beam bourbon ever bottled will be an astounding 20 years old.
20 min
169
463 - Expanding Whiskey Riot Festivals to a Cit...
Bobby Finan is the Founder and Organizer of Whiskey Riot Festivals across the country and we get into his past of getting into the distilling business and how he took on personal debt to hold his position at his first company and launch Whiskey Riot simultaneously. Now Whiskey Riot is expanding to more cities so if you're looking for a new event to attend, put this one on your list.
57 min
170
Whiskey Quickie: Bernheim Barrel Proof Wheat Wh...
This 7-9 year old whiskey is 125 proof and $65 MSRP.
3 min
171
TWiB: Four Roses Has Two New Bourbon Mash Bills...
Four Roses introduces two new bourbon mash bills, New Riff Distilling has announced the dual release of Ol’ New Riff, and Bardstown Bourbon Company’s award-winning Collaborative Series will debut The Amrut Collaborative Series.
35 min
172
462 - The Unheralded Life of a Dad with Jim Gaf...
Jim Gaffigan needs no introduction because we've all laughed at his jokes throughout the years. Family life is a facet of his standup, and food obviously, but Jim loves to say the things we're all thinking and it's what has made him so successful in his comedic career. Jim Gaffigan joins the show to talk about how he made the switch from beer to bourbon and what drew him in to becoming a bourbon connoisseur or as he likes to call it, a professional alcoholic. From there we dive into his new brand of Fathertime Bourbon and what it meant to incorporate generations of his family and his comedic focus into the story and design.
57 min
173
Whiskey Quickie: Whiskey JYPSI Explorer Bourbon...
This 6 year old bourbon is 103 proof and $100 MSRP.
4 min
174
TWiB: Wild Turkey VIsitor Center is Open, Maker...
Wild Turkey is back open for visitors, Maker's Mark and TravisMathew collab on new golf gear. Prairie, American Solera, and Pursuit drop Not Subtle.
26 min
175
461 - A Famous Name In Bourbon Takes on Rum wit...
Turner Wathen has a deep family lineage rooted in bourbon, and that originally piqued my interest because I used to own a bottle of Wathen's bourbon. Turner dives deep into his family history and how when he wanted to get into the whiskey business, he couldn't even use his family name. Turner shares his wild decision in 2014 by analyzing the whiskey market and feeling there is too much saturation so he dove into rum. But not just any rum, but he set himself on a mission to become the upmost recognizable independent bottler of amazing, high age stated rum, that is now Rolling Fork Spirits
61 min