Kentucky Distillers’ Association has been inducted into the prestigious World Spirits Alliance. Social media giant TikTok has quietly updated its advertising policy to allow alcohol adverts. Michter’s will is bringin back its US*1 Toasted Barrel Finish Bourbon

There's so many aspects of it but can you imagine building a business off of a non-renewable resource like dusty bourbon? That's what we wanted to know so Brad Bonds and Shannon C Smith of Revival Vintage Spirits join the show. We talk about various aspects of the dusty bourbon market and collecting vintage spirits for sale such as strategies for acquiring dusty bottles, managing inventory and cash flow, vetting buyers, and dealing with potential fakes. We also touch on some legal things but also figuring out what brands stand out in the dusty market.

This 15 year old bourbon is 117.2 proof and $250 MSRP.

AB InBev has sold Master of Malt, Bourbon & Banter will kick off National Bourbon Heritage Month with the 11th annual 30 Days of Bourbon Challenge, and Woodinville Whiskey Co. releases an 8 Year OId Bourbon.

To help dive into this, I figured we may as well go straight to the source and invite some europeans on the show. Henrik Brandt and Linus Jonsson are from Denmark and Sweden and give us an insight into what the bourbon scene looks like in their part of the world. We discuss the major issues with limited access, minimal marketing, stigma when compared to high age statement scotches, and how importing inflate prices.

This non-age stated bourbon is 104 proof and $65 MSRP.

Tickets are almost sold out for Kentucky Bourbon Festival, Yellowstone Bourbon Limited Edition features 7-year and 17-year aged bourbons, and Green River 1885 Kentucky Straight Bourbon Whiskey goes after the on-premise.

Bourbon has a rich history but if you're drinking bourbon right now, you're not doing it because you just found out that a new category like single barrel was created. There are many moments that have now defined modern bourbon culture that have exponentially grown the category in the past 20 years. In this episode, Ryan, Fred, and myself come with a list of moments that we dive into and give our thoughts on what this meant. Some things we hit on are the high-end releases of Willett and the Antique Collection that spur super enthusiasts, how Maker's made national headlines from a proof change, and how social media has changed the landscape forever.

This 6 year old bourbon is 121 proof and $100 MSRP.

A judge in texas agrees that you should be able to distill at home, Austrailia is under fire for labeling some whiskeys as bourbon, and Knob creek releases a bourbon and rye blend.

On this roundtable we talk about an article published on Breaking Bourbon and talk about the next era of bourbon. Are finishes over? Is wood experimenting coming next? Or are we looking at beyond the big six?

This 5 year old finished bourbon is 108 proof and $80 MSRP.

In today's episode, Kenny discusses the architecture, operations, and historical significance of the distillery, highlighting the importance of preserving and sharing bourbon history as we bring whiskey back to Mellwood Ave.

Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves.

This 10 year old bourbon is 102 proof and $165 MSRP.

Whiskey House of Kentucky begins operations, Kentucky Bourbon Hall of Fame will induct 5 new members, and Buffalo Trace Distillery announces Colonel E. H. Taylor, Jr. Barrel Proof Rye Whiskey

To tell this history, Dominic Guglielmi who's the author of Warehouse H comes on the show. He has the one of the most renowned collections of Blanton's on the earth and he even refers to himself as the Ultimate Tater. Beyond just collecting the most coveted bottles around, he has taken the knowledge he learned and the complete history of the brand and put it into a fascinating book that will make you respect it's past and what it has done for the current bourbon landscape.

This non-age stated whiskey is 106.59 proof and $150 MSRP.

Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. On today’s episode, we recap it all.

He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play.

This 4 year old rye whiskey is 100 proof and $80 MSRP.

The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.

On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.

This 5-10 year old rye whiskey is 97 proof and $80 MSRP.

Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.