Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

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1
Behind The Pursuit: The Easy Button Pt. 2
Today, Kenny gives his two cents on the continued conversation from Episode 068. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Given the current market, is that still the case?
35 min
2
482 - The Distillery That Kept Waiting with Kyl...
We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.
46 min
3
Whiskey Quickie: Rebel 10 Year Old Single Barre...
This 10 year old bourbon is 100 proof and $100 MSRP.
2 min
4
TWiB: Wyoming Whiskey Names A New Master Blende...
Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate Collection
21 min
5
481 - Investing In Bourbon Barrels with Jeremy ...
Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments.
53 min
6
Whiskey Quickie: 15 STARS Three Kings Whiskey R...
This 11 year old whiskey is 107 proof and $180 MSRP.
3 min
7
TWiB: Flaviar Acquires Speakeasy Company, Maker...
Flaviar has acquired competitor Speakeasy Company, Maker's Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.
50 min
8
480 - Do Whiskey Festivals Show The Health of B...
On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon.
54 min
9
Whiskey Quickie: Woodinville 8 Year Bourbon Review
This 8 year old bourbon is 100 proof and $140 MSRP.
4 min
10
Behind The Pursuit: The Easy Button
Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Given the current market, is that still the case?
36 min
11
479 - Public Relations: The Not So Hidden Side ...
I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops.
65 min
12
Whiskey Quickie: Four Roses 2024 Limited Editio...
This 12-20 year old bourbon is 108.2 proof and $225 MSRP.
5 min
13
TWiB: The Kentucky Castle Will Be A $92.5M Dist...
The Kentucky Castle will transform into a new $92.5 million distillery, Bardstown Bourbon Co. has two new releases, and the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’
23 min
14
478 - What Are New Bourbon Drinkers Thinking? w...
Brian Sekelsky and Justin Kingery are two new bourbon enthusiasts and we dive into the factors that have influenced their buying habits. We touch on the variety of bourbons available today, including finishes, and the their openness to trying new things instead of chasing what's popular.
70 min
15
Whiskey Quickie: Dancing Goat Distillery: Tommy...
This 8 year old whiskey is 109.8 proof and $60 MSRP.
3 min
16
TWiB: Whiskey Thief Plans Location in NuLu, Ala...
Whiskey Thief is opening a new spot in NuLu, Alaska Senate Bill 9 goes into effect which allows direct to consumer shipping, Heaven Hill Distillery announced today the release of the 18th edition of the Parker’s Heritage Collection.
33 min
17
477 - Creating Viral Bourbon Content with TJ Ga...
TJ Gamble is the man that goes by Brewzle and he's been a media powerhouse. He's grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it's more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof.
52 min
18
Whiskey Quickie: BBC Collaborative Series Amrut...
This 8-14 year old whiskey is 110 proof and $160 MSRP.
6 min
19
TWiB: American Whiskey Winning In The On-premis...
American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon
30 min
20
476 - Which Fall Releases Are Always Good? on B...
On this roundtable we talk about upcoming fall releases and which ones have always been consistently reliable while others seem to miss.
64 min
21
Whiskey Quickie: Little Book Chapter 8 “Path No...
This 4-18 year old whiskey is 118.2 proof and $160 MSRP.
4 min
22
TWiB: KDA Joins The World Spirits Alliance, Tik...
Kentucky Distillers’ Association has been inducted into the prestigious World Spirits Alliance. Social media giant TikTok has quietly updated its advertising policy to allow alcohol adverts. Michter’s will is bringin back its US*1 Toasted Barrel Finish Bourbon
25 min
23
475 - Will There Ever Be A Shortage of Dusty Bo...
There's so many aspects of it but can you imagine building a business off of a non-renewable resource like dusty bourbon? That's what we wanted to know so Brad Bonds and Shannon C Smith of Revival Vintage Spirits join the show. We talk about various aspects of the dusty bourbon market and collecting vintage spirits for sale such as strategies for acquiring dusty bottles, managing inventory and cash flow, vetting buyers, and dealing with potential fakes. We also touch on some legal things but also figuring out what brands stand out in the dusty market.
55 min
24
Whiskey Quickie: Russell's Reserve 15 Year Old ...
This 15 year old bourbon is 117.2 proof and $250 MSRP.
4 min
25
TWiB: AB InBev Sells Master of Malt, Bourbon & ...
AB InBev has sold Master of Malt, Bourbon & Banter will kick off National Bourbon Heritage Month with the 11th annual 30 Days of Bourbon Challenge, and Woodinville Whiskey Co. releases an 8 Year OId Bourbon.
34 min