Rebel Bourbon Takes it's spot in NASCAR, Penelope launches a 17yr light whiskey, and Buffalo Trace Distillery has unveiled the second edition of its Prohibition Collection.

I got to meet his daughter Monica who is putting her own stamp on the whiskey world behind many NDP brands you see on the shelf today. Monica is one of those people that likes to stick behind the scenes and politely turned down my requests to come on the show. However, when I heard about the passing of her dad, I let the dust settle and came to her with the idea that she should come on the show and talk about her dad's legacy and all the influence he had on the industry that not many people knew about. I'm glad she did because this is one of those rare times we get to reflect on days past.

This 6 year old bourbon is 114.6 proof and $130 MSRP.

Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.

Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon.

This non-age stated rye is 100 proof and $75 MSRP (375ml).

Redwood Empire Whiskey acquires Savage & Cooke distillery, Glencairn has taken legal action, and Old Forester 1924 is returning to shelves for a second year.

The first Bourbon Community Roundtable of the year means it's time for our 2025 predictions! The first half of the show we talk about everything we got wrong. In fact, we got way more wrong than we got right. I won't give too much of it away but our 2025 predictions span potential new brands, the growing prominence of American single malts, the influence of social media, especially TikTok, the return of age-stated bourbons and how flavored whiskies might entice younger drinkers.

This 20 year old is 124.1 proof and $900 MSRP.

No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the upcoming branding/packaging changes coming in 2025.

Ryan, Fred and myself talk about the cardinal sins of bourbon hunting. What are those things you should never do when bourbon hunting to remain a good spot, stay in the graces of liquor store owners, and the proper etiquette when camping for special releases.

This non-age stated is 120.2 proof and $300 MSRP.

This non-age stated rye is 100 proof and $75 MSRP (375ml).

Bourbon Pursuit's year-end wrap-up with our Whiskeys of they Year and plans for 2025.

Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey.

The collection includes: Eagle Rare 17 Year, William Larue Weller, George T. Stagg, Sazerac Rye 18 Year, and Thomas H. Handy.

More barrel lending programs are becoming available, The Federal Trade Commission and Southern Wine & Glaziers are headed to court, Heaven Hill releases the Fall 2024 edition of Old Fitzgerald.

Here's our follow up from last week's ask me anything episode from PursuitPalooza 2024. This is part 2 that was during a live recording where audience members could ask us anything they want.

This 4 year old bourbon is 100 proof and $53 MSRP.

In this episode of Behind the Pursuit we reflect on the past year, focusing on both growth and challenges. Kenny and Ryan delve into their goals for 2025, including the opening of our new downtown location, the importance of connecting with consumers, and the strategies for direct-to-consumer sales.

For Bourbon Community Roundtable number 101, where we dive deep into the recent news of Stoli and its subsidiary Kentucky Owl filing for Chapter 11 bankruptcy. This important conversation touches on the implications for the bourbon community, the brand's significant history, and our personal connections to its legacy. The group discusses how Kentucky Owl, once a celebrated brand under Dixon Dedman's careful curation, managed to capture the hearts of bourbon enthusiasts with limited releases that truly stood out. We unpack the challenges leading to Kentucky Owl's current predicament, we examine how Stoli's acquisition strategies may have shifted the brand’s identity. Will Stoli choose to sell the brand as part of its restructuring?

This non-age stated bourbon is 92 proof and $75 MSRP.

Stoli and KY Owl file for Chapter 11 bankruptcy. A proposed bill in Ohio could reduce flipping completely and Elijah Craig is releasing their Craig Nog for the holidays.

This year, we decided to do a live podcast recording at our distillery where audience members could ask us any questions they want. I'm not going to ruin it for you but here's part 1 and part 2 will be next week.

This non-age stated bourbon is 98.6 proof and $130 MSRP.