Old Elk has been acquired by Middle West Spirits, Bardstown Bourbon Co has named a Master Blender, and Blue Run releases the Blue Run Flight Series

This first day features Chris Blatner known at the Urban Bourbonist talking about session cocktails, Jacob Kiper from Coming Whiskey with the origins of the three tier system, Mark Rucker of The Bourbon Life discussing how to turn a passion into a way of life, Tyler Zoller of Louisville Bourbon Buzz gives tips on whiskey content creation, and we wrap up day 1 with Heather Wibbels known as the Cocktail Contessa, telling us how to select the perfect bourbon for your cocktail.

This 6-8 year old bourbon is 96 proof and $120 MSRP.

E.H. Taylor comes to the BTAC, Pursuit releases 4 new expressions and new packaging, Heaven Hill releases new Grain To Glass and Old Fitz.

Amine's path is unorthodox, transitioning from a safe career in engineering to living a life behind the counter of a struggling liquor store in Old Louisville. At that store, he learned about the business and how to navigate the three tier system. He also had some foresight where he took profits from the store and started buying barrels at MGP years ago but he didn't know what to do with them. Fast forward a few years, he's got a healthy stock of double digit aged barrels and an idea of creating a new brand. His past life with the retail ingrained a sense of hospitality which is one of the reasons why he has fostered a community that grabs up all his releases.

This 19 year old bourbon is 100 proof and $300 MSRP.

National Bourbon Week in Bardstown releases event schedule, Derby Week insider annoucements from Brown Forman, and Star Trek Spirits and Stellum collaborate on new whiskeys.

We're coming together and we're talking about age statements. Wild Turkey 101 is making its 8 year return for the first time since 1992. But I really wanted to pose a question of when do age statements really matter? You see all kinds of brands that are very successful without age statements, namely coming from Brown Forman with the likes of Old Forrester and with Woodford Reserve. Even the most famous bourbon on the planet, Blanton's, doesn't have an age statement. So when do age statements matter?

This 6 year old bourbon is 107 proof and $80 MSRP.

2 court cases battle over the commerce clause for sprits shipping, Larrakin releases Rosewater Bourbon, and Ducks Unlimited and World Whiskey Society team up for a bourbon release.

Every year we get to talk to a brand that has started to captivate the market and I can't stop seeing Found North pop up all over my feeds. Founders and brothers Zach and Nick Taylor join the show to talk about how they found a product-market fit. They did it the right way by finding really high quality Canadian whiskey, double digit age statements, and appeal to the cask strength chasers with high proof whiskey.

his non-age stated bourbon is 100.2 proof and $140 MSRP.

Garrard County Distilling Co. has closed only after 1 year in operation, Cream of Kentucky moves to Kentucky Artisan Distillery, and Angel's Envy launches its newest Cellar Collection Series.

From her early days as a Taste Test Technician in the sensory lab to her current role, Elizabeth reflects on her profound bond with Woodford Reserve and its significance in events like the Kentucky Derby. There's a ton of pressure that comes with being the official bourbon of the Derby and it's fitting that we're now releasing this as we come into Derby season once again.

This 9-18 year old bourbon is 110.1 proof and $100 MSRP (375ml).

Buffalo Trace stops production from flooding, bourbon is exempt from EU tariffs, Pursuit launches the Mellwood Legacy Collection.

This is one of my favorite types of episodes because this bourbon world is full of hype, flops, superstitions, and just weird stuff. We return to this beloved format of is something over, under, or properly rated.

This non-age stated bourbon is 95 proof and $40 MSRP.

Yes, this is a never before aired episode that Ryan and I recorded at Bourbon Bonanza back in 2018

This non-age stated bourbon is 90.4 proof and $200 MSRP.

A brand new auction record hits with a Van Winkle Private selection, Heaven Hill launches the Connoisseur Club, and Booker's releases the first batch of 2025.

Tyler Zoller from Louisville Bourbon Buzz. We explore his journey from portrait photography to bourbon-focused content creation. Since launching his Instagram in 2015, Tyler has navigated the challenges of bourbon photography, blending high-quality images with short-form video trends that go absolutely viral. Tyler shares insights on building client relationships, emphasizing authenticity over flashy marketing, and we also dive into another passion of his which is exploring abandoned places. He also reveals ambitious plans for YouTube to create longer, community-focused content that deepens engagement with his followers.

These 7-9 year old bourbons are 100 proof and $50 MSRP each.

2025 Kentucky Bourbon Festival announced tickets on sale, Brewzle announces their first Master Blender Collaboration, and David Jennings launches Caleb’s Crossing.