Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

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1
508 - Bourbon Bonanza 2018 with Bill Thomas of ...
Yes, this is a never before aired episode that Ryan and I recorded at Bourbon Bonanza back in 2018
45 min
2
Whiskey Quickie: Woodford Reserve Double Double...
This non-age stated bourbon is 90.4 proof and $200 MSRP.
4 min
3
TWiB: A Van Winkle Sets New Auction Record, Hea...
A brand new auction record hits with a Van Winkle Private selection, Heaven Hill launches the Connoisseur Club, and Booker's releases the first batch of 2025.
26 min
4
507 - Building Audiences Using Whiskey Content ...
Tyler Zoller from Louisville Bourbon Buzz. We explore his journey from portrait photography to bourbon-focused content creation. Since launching his Instagram in 2015, Tyler has navigated the challenges of bourbon photography, blending high-quality images with short-form video trends that go absolutely viral. Tyler shares insights on building client relationships, emphasizing authenticity over flashy marketing, and we also dive into another passion of his which is exploring abandoned places. He also reveals ambitious plans for YouTube to create longer, community-focused content that deepens engagement with his followers.
61 min
5
Whiskey Quickie: Four Roses Bourbon Single Barr...
These 7-9 year old bourbons are 100 proof and $50 MSRP each.
11 min
6
TWiB: New 2025 Kentucky Bourbon Festival Ticket...
2025 Kentucky Bourbon Festival announced tickets on sale, Brewzle announces their first Master Blender Collaboration, and David Jennings launches Caleb’s Crossing.
40 min
7
506 - Finding An Unexpected Career As A Brand A...
We're not getting Bob on the show but we wanted to talk to someone who really knows their portfolio and that's going to be Adam Edwards, the National Brand Ambassador for Heaven's Door Whiskey. From the outset, Adam brings humor to his role, setting the tone about his journey from wine aficionado to bourbon ambassador. He shares his development in the spirits industry, beginning in Louisville before making pivotal moves at Trader Joe's and Rabbit Hole Distillery. Adam dives into the origins of Heaven's Door and where music legend Bob Dylan intertwines, detailing its strategic direction, including how they’ve navigated pricing and product offerings to stay competitive.
60 min
8
Whiskey Quickie: Hard Truth Double Oaked Sweet ...
This 5 year old rye is 106.9 proof and $70 MSRP.
4 min
9
TWiB: Ugh Tariffs Still, University of Kentucky...
I can't believe we're still talking about tariffs, the University of Kentucky has a new Estate Whiskey Alliance, and Chattanooga Whiskey releases Experimental Single Batch Series Pre Prohibition Style.
33 min
10
505 - The Highly Anticipated MGP Tasteoff
It's time for that three letter acronym we all love to talk about, MGP! This is one episode that has been waiting for us as we always wanted to know if we could tell the difference between multple MGP sources. We set ourselves up for a thrilling blind tasting of six MGP whiskey products. We explore the complexities of MGP’s whiskey production, discussing how craft distillers now wear MGP as a badge of honor that was contridictaory to its past. The tasting becomes a friendly competition as we identify unique flavors and characteristics, emphasizing variations in price and age. We also get a eat a piece of humble pie as well when we reveal the results.
51 min
11
Whiskey Quickie: Town Branch 15 Year Single Mal...
This 15 year old whiskey is 100 proof and $400 MSRP.
4 min
12
TWiB: Willett Artist Series Vol. II, A British ...
Willett Artist Series Vol. II goes on sale, there's a new british bourbon, and Woodford Reserve releases the Derby 151 bottle.
29 min
13
504 - Bourbon Is NOT Dead on Bourbon Community ...
I hate to be the bearer of bad news, but bourbon isn't dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn't going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before.
63 min
14
Whiskey Quickie: 15 Stars Triple Cask Bourbon R...
This 8-16 year old bourbon is 103 proof and $180 MSRP.
4 min
15
TWiB: National Bourbon Week in Bardstown, Bards...
National Bourbon Week is returning to Bardstown, Kentucky, Bardstown Bourbon Company's new Distillery Reserve series, and Jack Daniel’s releases one if it's oldest to date, a 14-Year-Old Tennessee Whiskey.
29 min
16
503 - The Future of AI, ECommerce and Whiskey w...
I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive 26-year journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. They discuss innovative strategies to enhance product visibility in an oversaturated digital marketplace and emphasize the importance of authentic consumer engagement. The conversation also delves into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision for the direct-to-consumer channel in premium spirits.
58 min
17
Whiskey Quickie: Larrikin Bottled-In-Bond Bourb...
This 8 year old bourbon is 100 proof and $80 MSRP.
3 min
18
TWiB: Pursuit Launches A New DTC Program - P.Cl...
Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.
26 min
19
502 - This Is Bourbon Land with Chef Edward Lee
This conversation take a lot of turns but don't miss Chef Lee's *Bourbon Land*, featuring over 50 recipes now available in bookstores.
64 min
20
Whiskey Quickie: Woodinville Founder's Find Bou...
This 12 year old bourbon is 107 proof and $130 MSRP.
4 min
21
TWiB: 12 New Experiences Join The Bourbon Trail...
Kentucky Distillers’ Association is proud to welcome more than a dozen new experiences to its Kentucky Bourbon Trail, Jack Daniel's has reported a partial collapse of a whiskey warehouse, and Green River launches of their Kentucky Straight Wheated Single Barrel Bourbon.
34 min
22
501 - The Heroic Story of Horse Soldier Bourbon...
The conversation delves into whiskey and war stories. There's a lot of context of how these guys went to war and came back heros. That all influences the inception of Horse Soldier Bourbon, born from bonds formed during service and a shared love for whiskey. Scott discusses the challenges faced by emerging brands, the importance of controlling production for quality with their own distillery coming online, and the role of community engagement in building lasting relationships with consumers.
70 min
23
Whiskey Quickie: Preservation Distillery Pure A...
This 20 year old bourbon is 114.4 proof and $900 MSRP.
3 min
24
TWiB: Diageo Will Cease Bottling at Stitzel-Wel...
Diageo has announced it will close its bottling operation at the Stitzel-Weller Distillery, A court settles the argument on who gets to say they were the first African American owned bourbon distillery in Kentucky, and Heaven Hill announces the release of Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey
20 min
25
500 - Tariffs Again on Bourbon Community Roundt...
It's the 500th episode of Bourbon Pursuit! However, this isn't lighthearted and fun because we disucss the impact of tariffs on bourbon. The episode features a pre-recorded interview with Congressman Morgan McGarvey, wherein he shares insights on the political landscape of bourbon tariffs and their wider economic consequences. The discussion highlights bourbon's historical role in trade negotiations and the precarious situation for the industry, especially for smaller distilleries that may struggle to adapt. The short end of this is that consumers and producers alike need to come together in support of bourbon's vibrant culture.
57 min