This 4-6 year old bourbon is 95 proof and $45 MSRP.

Bardstown Bourbon Company’s new tasting experience is now open in Louisville, Frank August has two new releases, and Knob Creek releases a skillet collaboration

I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck.

This 30 year old Canadian whiskey is 89 proof and $600 MSRP.

The Whiskey House announces its operation date, American Whiskey exports could face a 50% tariff soon, and King of Kentucky is returning this year with the release of its sixth edition.

Is the daily drinker dead? I take this roundtable into the direction of deep thoughts once again. At some point in our bourbon journey, someone has asked you "what's your go to?" and maybe you had an answer, but today you may be uncertain about it. I ask everyone on the roundtable if we're living in the golden age of american whiskey and if they feel there's too many options on the shelf to be living in the bubble of only a few bottles.

This non-age state bourbon is 94 proof and $100 MSRP.

The Buffalo Trace Antique Collection details have been announced, a new world record has been set for the most bourbon bottles at a bar , and you can spend the night in a bourbon barrel

I was excited to have Jay Erisman on the show, once again, to talk about his vision for New Riff. Jay came into the industry with no production experience but learned the ropes quickly. Under the guise of Ken Lewis, New Riff put a focus on unique grain experimentation over finishes. Over time, that itch for curiosity has built famous releases based on heirloom grains and a brand new vision for single malt. Through collaborations with farmers and consumers, New Riff has charted its own adventure in the spirits world.

This non-age state bourbon is 118.1 proof and $260 MSRP.

There can be a lot of confusion when it comes to the term 'NDP' or Non-Distilling Producer and a producer who makes contract distilling purchases. Both are, in essence, buying whiskey instead of making whiskey, but what other factors are at play to separate these two?

I've invited Jeremy Dever on the show. I've known Jeremy for a few years and he's a wealth of knowledge and has a pulse on the market. He got his start working with Steve Thompson at Kentucky Artisan Distillery and transitioned to brokering barrels for investors without brands. We discuss barrel values, overproduction issues, and if now is a good time to launch a new brand or if it's too late. It's a reality check for many people because the modern day bourbon glut may have arrived.

This 12 year old bourbon is 96 proof and $170 MSRP.

Buffalo Trace unveils the Prohibition Collection, Wyoming Whiskey has two new releases, and Chattanooga Whiskey releases their Bottled in Bond Vintage Series Fall 2019

I've invited Kris Hart to be on the show. He's the co-creator of The Prideful Goat, an organizer for the Houston Whiskey Social, a contributing member of the Houston Bourbon Society and former guest on the show. We talk about balancing innovation with integrity because that are signs of disenchanting consumers in an increasingly crowded market. We touch on more fun TTB loopholes that I'm sure you will find interesting as well.

This blend of 12-25 year old bourbon is 108 proof and $200 MSRP.

Rare Character Finds Itself In A Legal Battle, Buffalo Trace Opens A New Visitor Experience in London, and Russell's Reserve introduces Single Rickhouse Camp Nelson F.

At what point do you have enough of the same thing? It's pretty common to see people talking about and chasing the same bottles. Every day there is a load of comments on every picture of Blanton's or there's a line outside of a store with people waiting for Eagle Rare or Weller. And now we're getting to the point where I'm seeing pictures with nothing except one type of bottle lined up 10 deep on the shelf of the same thing. So if you see an Eagle Rare and you grab it, and you have had it plenty of times, why do you continue to pull it off the shelf instead of thinking "maybe I should put my resources into something different?". When is it enough? Are you looking for value? Are you looking for status? Are you afraid of change? I want to go deep once again to understand more of the bourbon buyer mentality.

This 10 year old cask strength rye whiskey is 128.8 proof and $185 MSRP.

Kentucky Owl gets a new Master Blender, Pursuit Spirits is unveiling the Pursuit United Private Select (PUPS) program, and more bourbon releases than you can handle.

Ryan, Fred, and myself discuss the nuanced offerings like cigar blends and amburana barrel-aged bourbons and if they will be fleeting fads or establish themselves as mainstays and if rye whiskeys and light whiskies already peaked in popularity. While some trends fade fast, broader consumer excitement for bourbons finished in unique barrels suggests the underlying whiskey geek curiosity for new flavors won't disappear anytime soon. However, core classic bourbon may regain flourish with consumers. With so many aging experiments underway, it's impossible to predict exactly how tastes will evolve. But one thing is clear - the bourbon landscape will continue its dynamic change.

This 8 year old finished bourbon is 100 proof and $89 MSRP.

A $1M bottle of bourbon goes up for auction, Lawrenceburg Bourbon Company has announced a multi-million-dollar distillery, and Pursuit Spirits unleashes batch 8CD.

On today's show, I've invited Diane Strong of Bourbon on the Banks and Drew Chostner of the St. Louis Bourbon Festival to come on the show to talk about throwing a bourbon festival that isn't always the same. The goal is to make this a truly engaging event for bourbon lovers by bringing together an exciting mix of upstart distilleries and big brands for tastings. We talk about including educational seminars and the overall format. But then we dive into the nitty gritty of things like city permitting, access to water, and how to calculate ticket prices for attendees.

This 5 year old finished bourbon is 100 proof and $70 MSRP.