To help get us all more educated on the subject, we're joined by Nichole Shustack who's the Counsel at McDermott Will & Emery law firm. I ask Nichole a bunch of questions about the things I see on social media everyday when it comes to influencers getting free bottles, disclosing brand connections, bourbon charity raffles, and the legal implications that follow.

This 6 year old bourbon is 97 proof and $65 MSRP.

Widow Jane Distillery announces The Vaults 2022. Knob Creek officially announces Knob Creek 18 Year Old. Buffalo Trace Distillery is announcing the upcoming annual release of all six Van Winkle whiskey expressions

What types of spirits to offer based on their location and our thoughts on unconventional grains like oats, buckwheat, and rice. We also analyze labels. How important is it see stuff like "rare", "super premium", "hand crafted", or "non chill filtered" on the label? Lastly, as a brand begins to scale or potentially halts growth when is it the right time to add a new state for distribution?

This 17 year old bourbon is 111 proof and $589 MSRP.

The number of bourbon barrels in Kentucky reached a record and so have the taxes. Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon. Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series.

We're joined by Cash Moter and Eric Huelsman who are both partners in the firm. We discuss the history of the firm and then we dive into what it takes to architect a distillery. Where to start and how do you design around constraints.

This 4 year old bourbon is 98 proof and $50 MSRP.

Former VA ABC employee pleads guilty on embezzling information regarding bourbon releases. Bardstown Bourbon Co retires the Fusion series. Maker's Mark releases the barrel rotation wood finishing series

There are more brands and product extensions popping up everyday. Are we going to see an overproduction and what could be the result? Russell's Reserve is coming out with their new limited edition Single Rickhouse line extension, but does it warrant a price tag of $250? Angel's Envy hasn't had a Master Distiller since the passing of Lincoln Henderson in 2013 who co-founded the brand. Is this an attempt to fill a void that is missing after Wes Henderson announced his retirement?

This non-age stated bourbon is 95 proof and $200 MSRP.

Angel's Envy announced that Owen Martin will be joining the company as Master Distiller. Independent Stave Company has agreed to purchase two stave mill facilities from Brown-Forman. Diageo has been granted an injunction to stop the sale of Redemption whiskey after it was found to dilute the Bulleit trademark.

We're joined by Ale Ochoa who is their whiskey scientist. She analyzes, studies, and makes suggestions on what to do with finished whiskey at TX but also has an influence during every step of the process. We talk about how she landed her dream job after college at TX what how she is learning about particular barrel placements in the warehouses and finishes.

This 3-10 year old bourbon is 100 proof and $80 MSRP.

Pursuit Spirits announces a thirteen-city road trip tour. Adam Herz, the whiskey investigator, found another faker based in Omaha. Bardstown Bourbon Co. will release another Collaborative Series with leading French Armagnac house Chateau de Laubade

I wanted to invite Logan and Mac Hanes of Basement Rickhouse on the show because they are one of my favorite bourbon TikTok accounts. There's no shortage of people doing whiskey reviews or top 10s on TikTok but Logan and Mac will speak to this audience because their key to success is story telling with bourbon history.

This non-age stated bourbon is 100 proof and $70 MSRP.

Denny Potter and Jane Bowie both leave Maker's Mark at the same time. Blue Run Spirits will invest almost US$51 million into building a 35,000-square-foot distillery in Georgetown KY. Russell’s Reserve announces the debut of Russell’s Reserve Single Rickhouse

In this episode we're joined by Will Schragis the Chief Product Innovation Officer for Barrel Craft Sprits. Will has been around since the beginning of Barrell and he tells how they approach innovating new products and the stories behind some of their most highly acclaimed and in-demand product extensions like Dovetail and Seagrass.

This 2 year old bourbon is 108 proof and $80 MSRP.

The Kentucky Bourbon Benefit raises $1.4M. Freddie Noe has released the sixth chapter in his acclaimed Little Book Whiskey series, “To The Finish.” Four Roses Distillery has announced its 2022 Limited Edition Small Batch Bourbon.

Up first, we discuss lotteries vs lines. Old Forester and Four Roses have announced they are no longer going to sell their limited birthday bourbon and small batch editions in the gift shop. So, is this the beginning of the end for waiting in lines for bourbon? The Kentucky Bourbon Hall of Fame is inducting six new people. There is criteria to make it, but what criteria would we consider to be in our hall of fame? Lastly, we look at an old topic which is what is the cheapest bottle you need to own?

This non-age stated whiskey is 153.2 proof and $55 MSRP.

The Kentucky Bourbon Hall of Fame will induct six new individuals.King of Kentucky packs two new 15 and 18year old releases. Old Forester Birthday Bourbon Allocation Goes Into A National Sweepstakes

I've invited Chad & Sara from It's Bourbon Night to join the show. We talk about how they met and how they've grown their YouTube channel into one of the premier places on the internet to get informative opinions on the latest whiskey releases as well as the favorite amongst many YouTubers, lists and top 10s.