Launch Your Box Podcast with Sarah Wi...
8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
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130: Are Paid Ads Worth It?
Are paid ads part of your subscription box marketing strategy? If not, why not? You might be wondering if paid ads are worth it. Or you might be where I was in the early days of my business, worried about where you’re spending money and not understanding the value of running paid ads.
29 min
52
129: Getting Out of Your Own Way and Gaining 10...
I’m excited to bring you this interview with a member of my Mastermind, Amy Green of Amy and Art. Amy’s journey to subscription box success has many twists and turns, wins and losses, and lessons learned. By never giving up, being open to trying new things, and finding the right coach and community to support her, Amy found the courage to do it her way.
39 min
53
128: Affiliate Marketing for Your Subscription ...
Have you thought about adding affiliate marketing to your subscription box business but you’re not sure where to start? Are you wondering where to find good affiliates and how to manage them on the back end? This episode is for you!
26 min
54
127: From 0 to 500 Subscribers on the First Lau...
I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story!
37 min
55
126: Getting a Book Deal & Writing My Book
I never dreamed of writing a book. It wasn’t something that was on my bucket list. It really wasn’t something I’d ever given any thought to. So imagine my surprise when I found myself in the middle of a conversation with high-level people in the online entrepreneur space and best-selling authors telling me I should write a book. And then being offered a book deal by the CEO of a major publishing company.
23 min
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125: 5 Ways to Do a Monthly Unboxing - Every Month
How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy!
28 min
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124: Turning Your Lifelong Career Into a Subscr...
During this special episode, you’ll meet and be inspired by Launch Your Box member Michon Shaw. It’s not only her journey to starting and launching a subscription box that inspires, but her positive outlook and joy-filled dedication to her community.
27 min
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123: From 300 to over 25,000 Subscribers with B...
I’m excited to bring you this interview with Kevin Tighe, co-founder and CEO of Beachly Brands recorded LIVE at SubSummit. Beachly Brands currently has three successful subscriptions, but I asked Kevin to take us back to the beginning of his subscription box journey.
29 min
59
4 Focus Areas to Start Your Subscription Box
“Whether you think you can, or you think you can't – you're right.” - Henry Ford. You’ve dreamed about starting a subscription box and now you’re ready to take action and start making those dreams come true. So where should you start?
23 min
60
Give Yourself a Raise with a Subscription Box S...
What would an extra $1000 every month mean to you and your family? Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers.
20 min
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122: From Bakery to Food Truck to Subscription ...
Launching a subscription box is only one piece of the puzzle. After you’ve launched, your focus shifts to growth. But what happens if months go by and you’re just not growing?
27 min
62
121: Adding An Upsell to Your Subscription Box ...
Do you have extra subscription box product laying around? Product that you’d like to get rid of because it’s taking up space on your shelves and tying up your cash flow? Then this episode is for you!
13 min
63
Are You Talking About Your Subscription Box Eno...
Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was how low their subscriber numbers were. With boxes that good, their numbers should have been much higher.
30 min
64
Going Live on Social Media - Build an Audience ...
Do you go LIVE on social media to talk about your subscription box consistently? Or does the very idea of going LIVE fill you with dread? Almost every subscription box owner understands how important making regular, live connections with their audience is. But so many avoid connecting with their followers this way. Why?
20 min
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120: Adding Value and Increasing LTV with Paul ...
What are you doing to add value to your subscription box and increase the lifetime value of your subscribers? By thinking creatively and strategically - in other words, thinking outside of the box - you can uplevel your subscribers’ experience and bring more revenue and higher profit margins into your business.
43 min
66
119: Facebook Group Yay or Nay?
This episode answers two questions I get asked a LOT. Should your subscription box be on a separate page from the rest of your business? Should you create a private Facebook Group for your subscribers? The answer to both questions is, “It depends.”
21 min
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118: Public Facing Content vs. Private Group Co...
Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.
17 min
68
117: Bounced Payments & Personal Follow-Up
Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch.
16 min
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116: 5 Ways to Increase Perceived Value in Your...
Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business.
31 min
70
115: Building an Audience in 90 Days and Sellin...
When you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person.
39 min
71
114: Building a Lead Magnet Funnel
It all starts with driving traffic and capturing leads. You can’t have a successful subscription box launch without traffic and leads. That’s why we made traffic and leads the focus inside Launch Your Box for the first quarter.
25 min
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113: How Cotton Chaos 5X Their Subscribers with...
Have you ever set a really big goal for your business? A goal that made you feel a little dizzy at the thought of trying to reach it, but you got brave and made it anyway? That’s what Whitney and Andrea, the dynamic duo behind Cotton Chaos did at the beginning of 2022.
35 min
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112: How I Built My 2nd Business From Scratch t...
Are you struggling to build your audience or find the right people for your offer? Do you have a plan in place to get some traction and start making progress toward starting and growing a successful, sustainable subscription box business?
42 min
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111: Raising Prices and Achieving Long-Term Sus...
“It takes money to grow.” - Sarah Williams Is it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down.
29 min
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110: It's Not Too Late to Pivot Your Offer with...
Have you ever felt the pull to change what you’re offering? Sometimes, pivoting and offering something different to your audience results in success in the form of a growing, thriving subscription box. That’s exactly what happened with Launch Your Box member Joanne Jurica of Rustic Glitter.
24 min