5 STEPS TO THRIVE IN YOUR BUSINESS: 1. Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business. 2. Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value. 3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. 4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. Thrive: Make a lot of money, help a lot of people, and have a lot of fun! Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Kara Goldin, Founder & CEO of Hint, Inc., author, and podcast host, sits down to discuss:[2:10] - Her thoughts on how to leverage curiosity in your career in order to be happier[4:24] - Why being a “visionary” can also present challenges for a CEO[8:47] - What it means to be an “accidental entrepreneur” and why that isn’t necessarily a bad thing[15:09] - The only problem that she tried to solve, which led to the creation of Hint

There are two simple ways to get what you want in life or business: 1. You can ask for it. 2. You can attract it. ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action. Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average. ATTRACT: A piece of information or content with no clear ask but that instead has the goal of drawing the target audience’s attention to a brand or inspires them to take some action, whether defined or undefined. An attract’s result comes when you are focused and put both your attention and intention on what you want in life, whether personally or professionally. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Vince Guzzo, President and CEO of Cinémas Guzzo, sits down to discuss:[2:51] – How he identifies whether entrepreneurs are coachable enough for him to work with[5:25] – Why leaders must understand “when to act like a general”[6:10] – The origins of his “Mr. Sunshine” nickname[15:00] – Why it is essential to challenge other entrepreneurs about the assumptions they make

Step 1: Identify when you’re in ego-based consciousness This step requires becoming cognizant of your ego and your feelings involving the current situation. By this, I mean stepping back from the situation to understand how and why you feel this way. For example, every morning I get up at 4:30 am to meditate and workout. On a Saturday, a few months back, I woke up and noticed one of my daughter’s cars was not parked out front. I was upset, and my initial response was to call her and yell at her. But in that moment, I stopped and realized I was acting out of my ego-based consciousness. I wasn’t angry, I was actually just terrified that something may have happened to her. By coming to this realization, I was able to move to step two and figure out how I was going to effectively communicate with her. Step 2: Be ferocious and get yourself to STOP Once you have figured out why you feel a certain way, stop in your tracks and take a deep breath. Taking a moment for yourself allows you to come back to center before you act. In my daughter’s case, I took a few moments to myself and decided to call her. By taking these few moments to breathe, I was able to call her in a calm, concerned tone rather than out of anger. Due to this action, my daughter and I had an effective conversation where I learned that she was in her room and had Uber-ed home after a party she attended last night. If I had yelled at her, she probably would have yelled at me back and we would have had a completely different conversation that could lead to her making different and potentially less-safe choices in the future. Following these steps will help you become a ferocious buddha enabling you to communicate more efficiently, rather than letting your ego corrode the connection to others. Practice these steps, to become a ferocious buddha that I know we’re all capable of! Remember, the secession of success comes from being an efficient communicator. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify

Justin Pugh, offensive guard for the Arizona Cardinals, shares his thoughts on what it’s like to play in a place like New York as a rookie, as well as how an athlete’s mindset and mental preparation impacts their life on and off the field. Pugh and host of #ThePlaybook, David Meltzer, chat about subjects including what Justin did with his first game check (and what he should have done instead), as well as how perspectives on player safety and health have shifted in recent years. The pair also discuss “the offensive lineman fraternity” and why that position group tends to prioritize giving back to their community.

Dr. Brian Lima, renowned cardiac surgeon and best-selling author of Heart to Beat, sits down to chat about what it means to have the license to chase your dreams, as well as how his father’s heart attack ended up inspiring him to help others through the same situation. Dr. Lima and host of #ThePlaybook, David Meltzer, share their thoughts on a variety of topics including the influence of having parents who regularly displayed a hard work ethic, and the mindset it takes to deal with the challenges of being a heart specialist. Dr. Lima also talks about the origins of his memoir Heart to Beat and what it means to do things “the heart way”.

Today's episode is about 10 ways you can accelerate your success. Today's episode was put together by my good friend Evan Carmichael, and I am going to talk about the #1 mistake I see people making when trying to accomplish their goals and the reason why you need to have core values if you want to achieve your goals. Tweet me @davidmeltzer which of these was your favorite and don't forget to come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. To join you can email me david@dmeltzer.com or text David at (949) 298-2905.

On this episode of #ThePlaybook, Aaron Keay, Chairman of The Alkaline Water Company, chats about:[1:20] - What traits your team needs to mobilize quickly when there’s a spike in demand[3:47] - Why M&A strategy is changing for companies big and small post-COVID[5:49] - Three essential components to help a business grow, even when times are tough[7:43] - The two things that he learned playing professional sports that most apply to running a business

Contrary to popular belief, people that schedule or have many meetings during the day are not busier than other people. There are only two determining factors, whether you're busy or whether you're accessible, and how productive you are. You want to hone in on your accessibility and productivity when you look at your calendar.  Leverage Your Calendar A calendar is a tool that can change your life. It’s there for a reason, but people often think of using it as a chore. One of the most compelling reasons to be a student of your calendar is that while the amount of time spent on scheduling grows with the amount of appointments that people have, the time needed to actually schedule meetings decreases. This means that the more meetings you schedule, the better you get at scheduling them. Understand that there is a vast difference between being busy, which is filling up those 24 hours you have in a day, compared to productivity, which is being efficient with those 24 hours. A busy person always has something going on, whether that is work or simply sleeping on the couch. They aren’t necessarily productive with the time they are busy, though, and they are often inaccessible. Understand Your Activities A productive person knows how to maximize two things: the activities they get paid for and the activities they don’t get paid for. This delineation is important to make when maximizing your productivity and accessibility, so you can prioritize the activities you get paid for, as well as those activities which you enjoy the most. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Paul Rabil, Cofounder of the Premier Lacrosse League (PLL), shares his thoughts on:[1:41] - How being a competitor is key to raising capital for your business[5:54] - Why he’s committed to getting “net new fans” and creating an entertaining product[11:31] - The belief that social media is overtaking traditional media in terms of its importance[18:18] - How sports gambling and live betting has been a part of the PLL’s growth Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

The Five Keys of Time Management 1. Create a Habit Machine: Lower the BarA stable routine is always helpful, which is why having a habit machine is essential for those who are trying to maximize the efficiency with their time.Your habit machine, which is simply a system to help you build positive habits, will help you to begin adding more value to your daily routine. The first step is a little counterintuitive to some: lower the bar. Tell yourself, "I'm going to do this a minimum of one minute today, two minutes a day tomorrow." Set the bar low, but continually raise it to build momentum, which grows and accelerate when you are consistent and persistent.2. Save 4 Minutes a DayOne of the practices that I've instituted into my habit machine is every day I set a goal or an objective to figure out how I can save four minutes a day. Four minutes a day is a magical number for me because I know it represents three full days of productivity each year.Most people are productive for 8 hours or less every day. If you can save 4 minutes every day that is 24 hours of time, which is 3 full days of productivity. I know any positive habit that I can create or any system or process that I can implement that saves me just four minutes a day has a compounding effect on my results.3. Be a Student of Your CalendarOne of the biggest changes in productivity came for me when I started studying my calendar. This isn’t taking a look at what you have on your schedule, there are three areas to focus on: Study the things you have planned for the day. For the tasks that you regularly plan, look to create efficiencies with your habit machine. For example, I have a 5/20 Rule where I try to schedule five-minute phone calls and keep my in-person meetings to twenty minutes, creating situations where the people that I interact with are ready for our interaction and focused. With a predominance of virtual meetings today, instituting something as minorly different as a 4/19 Rule could allow for more production, creating an extremely effective way to save 4 minutes a day, which results in an extra 3 days of productivity during the year.Study the white space of your calendar. Be critical of how you are scheduling your day. Look at how can you schedule more of those four-minute calls or 19 minute meetings. Consider how you can be more accessible to those who might need you. And don’t forget to ensure you schedule time for activities for your own enjoyment. Study your sleep. Sleep is not only is a restorative process, but it enhances your immune system, which is of the utmost importance. You need to build a consistent sleep routine that helps restore not only your physical being but your mental health, as well.4. Master PrioritizationAs you're studying your calendar, you it helps to understand what I call the “Do It Now” rule. There's an old saying, “Ask a busy person to do something for you and you'll be much more likely to get it done.” It goes beyond that, though.You have to evaluate your tasks by urgency and importance in order to determine priority. You do this by analyzing the actuality of the situation or event considering your own personal values, not the urgency perceived by others.If a task is Urgent and Important: Do It Now. If you put off doing something that you can do now, it will take you at least double the time to complete it. If something is Important but Not Urgent: Plan it, schedule it in your calendar. Give yourself a deadline! For something that is Urgent but Not Important: Delegate it. Trust your team to take care of it. Finally, if something is Not Urgent and Not Important, figure out a way to eliminate it. It’s obviously not worth your time.5. Eliminate DistractionsWhat you focus on, or what you pay attention to and give intention to, will create coincidences in your life, whether you want them or not.One example is I was once given the opportunity to drive around at a real track, in a real race car, with a real professional driver. They had cones set up for us to maneuver around and I kept hitting the cones. My driving instructor told me to stop looking at the cones, to which I replied, "Well, I don't want to hit the cones." He told me to look at the road in front of me, focus on where I wanted to go and not where I didn’t want to go. After that, I didn’t hit a single cone.If you're focused on the distractions you face, you're going to put attention and intention on it, eventually receiving the coincidence of the distraction. Pay attention to what you want for yourself and your business, as well as the tasks you need to accomplish in order to get those results. Stay focused and realize that you will hit the cones if all you're looking at is the cones.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

The first step to building your audience is to find your frequency. What does that mean, “to find your frequency”? Whether it’s building a brand or business, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market. Three Components to Frequency: (1) Strength- How Strong is your signal? (2) Spectrum- What’s the spectrum of your signal? What demographic does your brand address, or align with? (3) Clarity- What’s the clarity of your frequency? If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode! Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com

Earlier this week I was asked on Clubhouse what kind of education reform I would recommend for K-12 education. I think we have to understand that we live in a skills-based economy rather than a knowledge-based economy and we need more mentorship in education to help accelerate all the skills that we should be learning in K-12 education. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com

Austin Ekeler, running back for the Los Angeles Chargers, discusses what motivated him to start his own foundation to empower kids to chase their dreams, as well as how his interest in gaming and esports has evolved since using it initially to connect with his community. Ekeler and host of #ThePlaybook, David Meltzer chat about a range of topics including how Austin got up the nerve to ask Coach Anthony Lynn what he could do to make the team, what it felt like to sign his extension with the Chargers, and why sleep plays a vital role in a young NFL player’s career. The pair also share their thoughts on how to take advantage of current trends in streaming content and gaming.

People connect through emotion, and everything is your stage. I try to find two ambassadors a year.  The goal for this is to simply find two ambassadors for your brand that align with your brands values and can organically sell to others. From there, you want each ambassador to find two additional ambassadors. After 20 years of doing this, you would have two million ambassadors.  So , how do you start? Focus in on one thing: Your first customerThink: what is that frequency? How am I going to connect emotionally to them? The quantitative reasons, impact, and capabilities will all be provided once you connect emotionally Once you have a frequency, you can test the frequency through your social media. You can post a message or piece of content and see what it attracts. And if it starts attracting what you want in terms of engagement, hits, click- throughs, comments, or some other measurable way, you can post more content along the same lines. Original content gives followers insight into your life (and mind), which aids in developing a stronger connection. Content needs to be: Consistent - Your audience needs to know what you are going to deliver in terms of content and when you need a consistent product. Authentic - The truth is what vibrates the fastest, and the more truthful and authentic your message is to you, the better it will resonate with others. With the pervasiveness of the Internet, with a few clicks of a button you can buy more ads to that content (or you can buy ads for other brand- aligned content with similar emotional appeals or messaging), and you can thus continue to build that brand around consistent messages, themes, and values. In fact, a major part of the process is refining and adjusting the frequency you give off.  Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Steven and Brittany Yeng, Co-founders of Skrewball Whiskey, share their thoughts on:[4:00] - How a random act of kindness led to Steven coming to America[10:40] - Why Brittany chooses to define luck differently from other entrepreneurs[12:43] - The journey the pair took across the country to better connect with their consumers during COVID[16:10] - Their strategy for ensuring that purpose is the driving force in their business

I used to define happiness as the enjoyment of the pursuit of your potential. Now, I have found that it's not only the enjoyment of the pursuit of your potential — but the consistent and persistent enjoyment of that pursuit of your potential that helps you to crush your goals. CONSISTENCY- Meaning Do It Every Day Consistency is massively important because it allows you to focus on what you want. Focusing on a goal and working toward it every day allows you to utilize the power of intention. That focus yields exponential growth and results. You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and will make a resounding impact in your life. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Lauryn Bosstick and Michael Bosstick, Hosts of The Skinny Confidential HIM & HER Podcast, share their thoughts on:[1:49] - The one question that content creators who are starting out shouldn’t ask themselves.[7:00] - How content creators are able to “evolve beyond themselves” in order to better connect with their community.[11:17] - The consequences of “chasing money” as a young entrepreneur[18:13] - Why Lauryn advises people to be very thoughtful about the content that they watch

When people used to ask me the difference between a coach and a mentor, I used to joke that the difference was about $500 an hour. Now, I have a different and more nuanced perspective on what it means to be both an effective coach and an effective mentor. I define a (good) coach as someone who is able to bring the best out of you. A mentor is someone who gives you the best of themselves, whether that is their knowledge, relationships, or even motivation. What Attributes Make a Good Mentor? Mentors come in all shapes and sizes, so there really is no simple definition of what makes a good mentor or path to become one. Mentors can be bosses, colleagues, teachers, peers, friends, or just about anyone who has wisdom to share and the ability to get it across. A good mentor does have certain qualities, however, especially a desire to share their skills and knowledge with others. A good mentor will get their absolute best to teach others what he/she knows, no matter where their mentee is in their career. Effective mentors are a positive influence and role model for others, and also have the ability to emotionally connect with their mentees. What Attributes Make a Good Coach? There is one aspect where the best coaches are united, and that is through consistency. A good coach is consistent in the time and interest they devote to their “team”, as well as their behavior, feedback, and the suggestions they give. These coaches don’t let their own issues impact their ability to lead, they can keep these issues separate from their role as a coach. No matter what area of life you are working on improving, a coach is able to help you bring your best on a day-to-day basis. They can inspire you and motivate you as they help you progress towards your goals.

If you’re looking to buy low and sell high, one of the best places to start is a market that you’re passionate about. For me, I’ve always been interested in cars, so when I’m looking to create margins in a market that interests me, I look for cars to flip. My typical strategy goes something like this:If I have $1,000 to start, I will begin researching the fastest-selling cars right around the $3,000 mark. If a specific model car is selling fast, it means that it is likely to be selling for under its fair or intrinsic value. Once I’ve identified those target car models, I reach out to anyone selling them and offer them $1,000 cash for the car and keep offering that deal until I find the right seller. It usually takes a bit to find a person who is motivated to sell, but you need to be consistent and persistent in your pursuit.Once you’ve purchased that car you believe is worth $3,000, then sell it! Work to get as close to that $2,000 profit as possible. Create that margin! Once you’ve done that, then repeat the process. Apply the exact same strategy and find the fastest-selling cars at $5,000 this time.The best part about this strategy is that you can apply it wherever your passions lie. Find a market where you can consistently build in margins for yourself, instead of spending your efforts focused on identifying when the markets dip and peak.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Christina Russell, CEO of Sola Salon Studios and CEO of The Woodhouse Day Spas, talks about how a suggestion from her husband sparked her interest in franchise businesses and serendipitously led her to entrepreneurship, as well as recent trends in the beauty industry. Russell and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including why having the right team is essential for creating “thoughtful growth”, identifying the right niches to fill, and how their franchises were able to adapt to challenges presented by COVID-19. Christina also shares her three biggest takeaways about leadership, especially for being a successful leader in a franchise business.

Today's episode is from my appearance on The Kara Goldin Show! Kara and I are going to discuss my early relationship to money and how I lost over $100 million dollars, how to embrace your mistakes and learn the lessons from them, and why you need to stop putting faith into what other people want for you. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Arnold Donald, President and CEO of Carnival Corporation, sits down to discuss:[4:40] - Why he turned down Ivy League schools and West Point in favor of attending Carleton College[9:00] - Why a successful business “rises all tides” along with it[21:52] - What it means to elevate your standards of social justice and why it’s so valuable [23:48] - How to react when someone seemingly doesn’t fit in the culture

5 Steps to Thrive in Your Business1. ) Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business.2. ) Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value.3. ) Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. 4. ) Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. ) Thrive: Make a lot of money, help a lot of people, and have a lot of fun! Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!