The Playbook With David Meltzer

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

Entrepreneurship
Careers
Business
1376
When do I monetize what I've created? | #AskDav...
People ask me all the time when they should monetize their products and services, and I always tell them, when someone asks you for it, it is time to start monetizing it. If you are providing enough value for someone to ask you for your product or service, then you should be charging them for it. I give my books away for free and oftentimes, someone will ask me where they can buy another copy, and I offer to send them another copy, but the majority of the time they say that they want to pay for it. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1377
How to deal with rejection? | #AskDavidMeltzer 20
The three universal law of "no's" is the ultimate blend of persistence and patience. During a sale, if you receive a "universal no" that can be a missed call, simply forgetting about it, or a verbal "no". After the third "no" I will let them know, hey it seems like right now is not the best time, if they call back, great. If they don't, they just did you a huge favor. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
1378
Jessica Zweig: CEO and Founder of the SimplyBe....
Jessica Zweig, CEO and Founder of the SimplyBe. Agency, Author, and Podcast Host, shares some of the insights that can be found in her new book, Be. - A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, and talks about why the journey to find yourself isn’t always lined with butterflies and rainbows. Zweig and host of #ThePlaybook, David Meltzer, discuss a range of subjects including why understanding your shadow can help you share the light that’s within you, the drawbacks of measuring net worth by monetary means, and their best practices for connecting with yourself each day.
21 min
1379
Is college worth it? | #AskDavidMeltzer 19
I get this question all the time, and my feeling about college is, if you can afford to go, why wouldn't you go? If you don't invest in yourself, what are you ever going to invest in. College is an extraordinary opportunity, and the social aspect of college is special. However, I would not suggest that someone go to college if it is going to put you in deep debt. If you can afford to go, you will have the time of your life, but if you just want to learn, you can access all the information in the world online for free. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
1 min
1380
What NOT to Include in Your Pitch | 2 Minute Dr...
Today is episode 7 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Jayson Waller, CEO of POWERHOME SOLAR, and the host of The True Underdog Podcast, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
1381
How do I find the time to "do it all"? | #AskDa...
People always ask me how I manage my time or how I find the time for all the activity in my life and I always tell them to be a student of their calendar. There are three things you need to study on your calendar, not just look at, but study. 1. Study the things you have planned for the day. Look to create efficiencies with your habits. For example, I have a 5/20 Rule, where I try to schedule five-minute phone calls and keep my in-person meetings to 20 minutes, which ultimately promotes a more productive conversation. 2. Study the white space of your calendar. How can you schedule more of those five-minute calls or 20-minute meetings? How can you be more accessible to those who might need you? And don’t forget to ensure you schedule downtime for activities that you enjoy, which I call “activities you don’t get paid for.” 3. Study your sleep. It not only is the restorative process, but it enhances your immune system, which is of the utmost importance. You need to build a consistent sleep routine that helps restore not only your physical being but your mental health, as well. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
2 min
1382
Kenny Rueter: CEO and Co-founder of Kajabi | #T...
On this episode of #ThePlaybook, Kenny Rueter, CEO and Co-founder of Kajabi, sits down to discuss:[1:50] - How putting building a homemade toy for his kids led to the idea for Kajabi[4:47] - The challenges the company has faced while scaling its remote workforce[8:34] - Why he wants to “spoon-feed” success to his customers[11:30] - His predictions for the future of education and why it will be personality- and brand-centric
21 min
1383
How to Scale a Business | #AskDavidMeltzer 17
There are three phases to scaling a business: Phase 1: Learning Stage During the learning stage, introduce your values to new members of the team. It is vital that all employees are aligned with the values of your business. Help your team connect to what inspires them, and they are more likely to live by your business’s values. Phase 2: Execution In the execution stage, employees learn to maintain proper balance in achieving the company’s mission. Having a motto or mission to guide employees during this stage is important for success in a values-based business. Think about your overarching goals and what you want to accomplish. How can you make your mission into your story? Phase 3: Partnership (Equity) Once an employee shows commitment to these values, that opens up the door for the partnership/equity phase, where employees are rewarded for their dedication, success, and the revenues they have brought into your business.The partnership stage allows you to reinvest in your most successful (and aligned) employees and also helps to retain these individuals. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
2 min
1384
How Can I Find the Right People to Help Me Brea...
People always make the excuse that they don't know anyone that can help them break into their industry of choice, but how many of them are consistently asking, "Do you know anyone that can help me?" Most people have over 1,00 people in their network, so by simply asking one person a day if they know anyone that can help you, you can expand your network by over 30,000 people a month. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1385
Craig Siegel: Founder of Cultivate Lasting Symp...
On this episode of #ThePlaybook, Craig Siegel, Mindset Coach, Podcast Host, and Founder of Cultivate Lasting Symphony (CLS), shares his thoughts on:[1:21] - How identifying your passion will help you to drive forward towards your goals[3:27] - Why studying neuro-linguistic programming after deciding to leave his job on Wall Street has changed his life[7:52] - How he works to learn from the mindset of the world’s “juggernauts” and shares those lessons on his podcast[11:00] - Why a person’s perspective on failure is one of the best predictors for their success
19 min
1386
Why am I so vulnerable with the mistakes I've m...
One of my favorite quotes is from the poet David White, "Vulnerability is not a weakness, a passing in the position or something we can arrange to do without vulnerability is not choice. Vulnerability is the underlying, ever present, and abiding under current of all natural state." In order to be vulnerable, we must illuminate our mistakes. Being vulnerable means that you are honest and accountable, especially when analyzing yourself. We need to know what we are good at, what areas we need to improve in, what we're hiding, our flaws, our experience where shame lies, we must be accountable and look within our ego to be truthful with ourselves. Simply put, being vulnerable makes you invulnerable. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1387
Ask & Attract | Road to Revenue #47
There are two simple ways to get what you want in life or business: 1. You can ask for it. 2. You can attract it. ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action. Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average. ATTRACT: A piece of information or content with no clear ask but that instead has the goal of drawing the target audience’s attention to a brand or inspires them to take some action, whether defined or undefined. An attract’s result comes when you are focused and put both your attention and intention on what you want in life, whether personally or professionally. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
58 min
1388
How to Deal With Highs and Lows | #AskDavidMelt...
Raise your awareness, the more you raise your awareness, the faster you will be able to get back to center, or your highest frequency. One way that you can start raising your awareness is by spending a minimum of a minute day when you first wake up to find your highest frequency. You only get one action in a day, everything that happens after that is a reaction to that initial action. Throughout the day, when you find yourself in ego-based consciousness, a heightened awareness will allow you to quickly be able to stop, drop back towards your highest vibration, and roll towards your potential. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
5 min
1389
Can I use anxiety to motivate myself | #AskDavi...
Fear and anxiety will motivate you, but it will drain you. It will get you started, but in reality it is slowing you down. Use the focus that fear and anxiety give you, and transition it into inspiration. Imagine that you are running a race, using fear and anxiety is just like adding weights to a backpack. I may be slower than you, but if I am inspired, it is only a matter a time before I am laps ahead of you. Take the backpack off and run the race inspired. Motivation is temporary, inspirations lasts forever. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
1390
Leslie Zann: Author of Outrageous Achievement |...
Leslie Zann, Founder of Leslie Zann Consulting, speaker, and author of the new book Outrageous Achievement, provides some of her best insights on why people tend to have big dreams but don’t have the fortitude to act on them. Zann and host of #ThePlaybook, David Meltzer, chat about a range of topics including what she learned about winning and losing from her grandfather who coached in the NFL, how to find the right blend of masculine and feminine energy to connect to your audience, and why Leslie writes “I’m willing to see things differently” on countless sticky notes around her house.
19 min
1391
What would you tell your 20-year-old self? | #A...
The best advice I can give to any 20, 30, 40, 50-year-old is radical humility. Be radically humble, the more you learn, the more you learn that you don't know. Ask for help. If you are asking just one person a day, "do you know anyone that can help me?" you will see exponential results. Back then everyone only had their church group, golf foursome, or small group of friends, but now most people have about 1,000 people in their network. Just by asking one person a day if they know anyone that can help you, you are expanding your network by at least 30,000 people a month. Be radically humble and ask for help. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1392
Why Didn’t You Talk About the Product? | 2 Minu...
Today is episode 6 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today is David Scharfman, owner of Just the Cheese, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner.  You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill
22 min
1393
How do I Prioritize My Time to Get More Done in...
Taking inventory of your values every day will allow you to get more done in a day. Take some time every day and ask yourself, what do I want today? Next, you have to find out who can you be of service or value to, and who you can ask "do you know anyone that can help me?" Then you have to study your calendar, study the activity you have planned, and the activity that you don't have planned. When something pops up that wasn't originally planned, go back to your values and ask yourself, "can I do this now?" If you can do it now then do it, if you can't then put it back into the white space in your calendar to do later or delegate it to someone else. Then you have to practice ending fear, when you find yourself in ego-based consciousness, stop, identify that you are accelerating in the wrong direction, take a deep breath, then roll in a different trajectory back to your highest frequency. If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
1394
Matt Ehrlichman: Founder & CEO of the Porch Gro...
On this episode of #ThePlaybook, Matt Ehrlichman, Founder, Chairman, and CEO of the Porch Group, shares his insights on:[:35] - The two things that he wishes he knew before building Porch from the ground up[6:00] - How fundraising strategies for the company have changed over time[9:50] - His three best pieces of advice for entrepreneurs who are launching a startup[14:00] - Why his favorite football team, the Seattle Seahawks, are a great organization for business leaders to learn from
17 min
1395
I just lost my job, how do I get back on my fee...
If you have been laid off during this time there are three things you need to do to get back on your feet. First you need to get motivated, motivation will get you up, get you back up, and get you started, then you have to transition that into inspiration.Next you need to be radically humble, ask people "do you know anyone that can help me?" Treat every person as a sponsor or power sponsor. You cannot be afraid to ask for help, remember the easiest way to get what you want is to ask someone who sits in the situation you want to be in, and ask them for directions to get there.Third, take your skills, knowledge, and desires and apply those to what is doing well right now.If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video of you asking me a question and I will answer it for a future episode!
3 min
1396
I feel stuck. Why isn't my business growing fas...
The biggest problem people have is that they don't have faith that everything will come in the right way at the perfect time. Most people don't have patience and perseverance. Remember, you'll never start where you want to, so start angling towards that every day, and enjoy the consistent everyday, persistent without quit, pursuit of your potential.If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
5 min
1397
John Fieldly: CEO of Celsius Holdings, Inc. | #...
On this episode of #ThePlaybook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about:[1:36] - The journey that all brands go through and what entrepreneurs can learn from Celsius’ brand-building strategy[3:58] - How the Celsius team successfully repositioned their brand in the wellness space and was able to expand[9:33] - Why he never lets himself get distracted by the price of their stock[11:40] - The approach that executives can take if they want to actively avoid getting “burnt out”
18 min
1398
Why I Personally Call People Instead of Using a...
You can give people your free e-book, but if it isn't good, you are only hurting yourself. When I worked with Leigh Steinberg he taught me two things, can you get a client and can you keep them? In works exactly the same in sales, but can you get your client to get you another client? If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video of you asking me a question and I will answer it for a future episode!
4 min
1399
Networking on Social Media | Road to Revenue #46
Social media platforms are great for amplifying information and social networking is a term for using these platforms to connect with one another. There are Five Steps to Maximize Your Network: Step 1 - Know Your What - Take stock of what you’re planning to use each social media platform for.Step 2 - Know Your Who - Be clear about who is using each platform, as well as their reasoning behind using that platform.Step 3 - Know Your How - Think about the mediums through which you are going to connect and network with others. Consider what fits your content (and your skills to produce that content) best. In all likelihood, there are multiple mediums you can use to expand your networkStep 4. Know Your Now - This is where you evaluate what you are currently equipped with that helps you to network right now, as well as what you can do to improve your connections. Ask yourself questions to better understand your current processes.Step 5. Know Your Why – Consider the true purpose behind your social networking, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
58 min
1400
How Does the Law of Attraction Actually Work? |...
What you pay attention to, and give intention to, creates the coincidences that you want in your life. Imagine you're taking a test, you're studying and you keep telling your self, "Oh my gosh, please don't have the rules of perpetuity on this test, please no rules of perpetuity." What's always the first question on the test? The rules of perpetuity. Start putting faith into what you want, not what you don't want and not what somebody else wants for you.
2 min