The Playbook With David Meltzer

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

Entrepreneurship
Careers
Business
1326
Coach vs Mentor | Road to Revenue #54
When people used to ask me the difference between a coach and a mentor, I used to joke that the difference was about $500 an hour. Now, I have a different and more nuanced perspective on what it means to be both an effective coach and an effective mentor. I define a (good) coach as someone who is able to bring the best out of you. A mentor is someone who gives you the best of themselves, whether that is their knowledge, relationships, or even motivation. What Attributes Make a Good Mentor? Mentors come in all shapes and sizes, so there really is no simple definition of what makes a good mentor or path to become one. Mentors can be bosses, colleagues, teachers, peers, friends, or just about anyone who has wisdom to share and the ability to get it across. A good mentor does have certain qualities, however, especially a desire to share their skills and knowledge with others. A good mentor will get their absolute best to teach others what he/she knows, no matter where their mentee is in their career. Effective mentors are a positive influence and role model for others, and also have the ability to emotionally connect with their mentees. What Attributes Make a Good Coach? There is one aspect where the best coaches are united, and that is through consistency. A good coach is consistent in the time and interest they devote to their “team”, as well as their behavior, feedback, and the suggestions they give. These coaches don’t let their own issues impact their ability to lead, they can keep these issues separate from their role as a coach. No matter what area of life you are working on improving, a coach is able to help you bring your best on a day-to-day basis. They can inspire you and motivate you as they help you progress towards your goals.
58 min
1327
How to Flip $1,000 into $20,000 in 30 Days
If you’re looking to buy low and sell high, one of the best places to start is a market that you’re passionate about. For me, I’ve always been interested in cars, so when I’m looking to create margins in a market that interests me, I look for cars to flip. My typical strategy goes something like this:If I have $1,000 to start, I will begin researching the fastest-selling cars right around the $3,000 mark. If a specific model car is selling fast, it means that it is likely to be selling for under its fair or intrinsic value. Once I’ve identified those target car models, I reach out to anyone selling them and offer them $1,000 cash for the car and keep offering that deal until I find the right seller. It usually takes a bit to find a person who is motivated to sell, but you need to be consistent and persistent in your pursuit.Once you’ve purchased that car you believe is worth $3,000, then sell it! Work to get as close to that $2,000 profit as possible. Create that margin! Once you’ve done that, then repeat the process. Apply the exact same strategy and find the fastest-selling cars at $5,000 this time.The best part about this strategy is that you can apply it wherever your passions lie. Find a market where you can consistently build in margins for yourself, instead of spending your efforts focused on identifying when the markets dip and peak.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
2 min
1328
Christina Russell: CEO, Sola Salon Studios | #T...
Christina Russell, CEO of Sola Salon Studios and CEO of The Woodhouse Day Spas, talks about how a suggestion from her husband sparked her interest in franchise businesses and serendipitously led her to entrepreneurship, as well as recent trends in the beauty industry. Russell and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including why having the right team is essential for creating “thoughtful growth”, identifying the right niches to fill, and how their franchises were able to adapt to challenges presented by COVID-19. Christina also shares her three biggest takeaways about leadership, especially for being a successful leader in a franchise business.
20 min
1329
Understanding Your Relationship to Money | Inte...
Today's episode is from my appearance on The Kara Goldin Show! Kara and I are going to discuss my early relationship to money and how I lost over $100 million dollars, how to embrace your mistakes and learn the lessons from them, and why you need to stop putting faith into what other people want for you. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
42 min
1330
Arnold Donald: CEO, Carnival Corporation | #The...
On this episode of #ThePlaybook, Arnold Donald, President and CEO of Carnival Corporation, sits down to discuss:[4:40] - Why he turned down Ivy League schools and West Point in favor of attending Carleton College[9:00] - Why a successful business “rises all tides” along with it[21:52] - What it means to elevate your standards of social justice and why it’s so valuable [23:48] - How to react when someone seemingly doesn’t fit in the culture
26 min
1331
5 Steps to Increase Your Sales
5 Steps to Thrive in Your Business1. ) Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business.2. ) Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value.3. ) Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. 4. ) Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. ) Thrive: Make a lot of money, help a lot of people, and have a lot of fun! Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
12 min
1332
Jim Huether: CEO, Hyperice | #ThePlaybook 383
On this episode of #ThePlaybook, Jim Huether, CEO of Hyperice, shares his thoughts on: [1:05] - How he’s been able to remain focused in the face of doubters over the years[11:09] - Why investing in Hyperice is attractive for top athletes like Patrick Mahomes and Naomi Osaka[14:31] - The details behind the aggressive approach that made 2020 the best year for his company[19:52] - His two most vital goals for Hyperice to achieve in 2021
22 min
1333
Coaching Session and Q&A | Road to Revenue #53
We've got another episode in the Road to Revenue series! Today's episode is an hour long coaching session and live Q&A that I hosted on Friday for my Free Weekly Trainings. I answered as many questions as I could and even took some live questions on Clubhouse. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify
61 min
1334
Understanding the Past, Present, and Future
Today's episode is a rapid fire coaching session I did with my two favorite coaching clients, Alan Lazaros and Kevin Palmieri of Next Level University. The three of of discussed, how to raise your awareness to understand the past, present, and future. We also talked about the reason why people don't like being wrong, and how to invest in your future by investing in your past. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
12 min
1335
Ed Karr: Chairman, U.S. Gold Corp | #ThePlayboo...
Ed Karr, Chairman of U.S. Gold Corp, shares his thoughts on what attracted him to the gold exploration sector, as well as how technological advancements and new tools have impacted the industry in recent years. Karr and host of #ThePlaybook, David Meltzer, chat about a variety of topics including why the seasons impact gold prices, how U.S. Gold Corp determines whether a mining project makes sense, and their thoughts on the increasing popularity of speculative assets like Bitcoin. The pair also discuss the impact that a “proved out” discovery has on the company and why Ed compares their CEO to Tom Brady.
19 min
1336
Should I Be Making More Money? | #AskDavidMelt...
If someone asked you what you did to make money could you answer it? If you can't quickly answer what you are doing to make money then that is your #1 issue. Focus on providing $100 worth of value, and only ask for $20 in return, and guarantee it!If you provide value, the revenue will come.If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com
2 min
1337
I See Your Value, But How Do You Make Money? | ...
Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Will Ford, the President and Co-founder of Launchboom, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
1338
Bryan Leach: Founder & CEO, Ibotta | #ThePlaybo...
On this episode of #ThePlaybook, Bryan Leach, Founder, and CEO of Ibotta, shares his thoughts on:[4:04] - The chance observation on an airplane that led to him starting Ibotta [6:30] - Why starting a company is one of the most humbling experiences that you can have[10:45] - Why it’s essential for entrepreneurs to be willing to “show up and fight” for their dreams[16:17] - How being the jersey patch partner for the NBA’s New Orleans Pelicans helps Ibotta to build trust in the brand
22 min
1339
What Does “Spirituality” Actually Mean? | Inter...
Today's episode is from my appearance on The SimplyBe. Podcast With Jessica Zweig. Jessica and I are going to discuss: what spirituality actually means, your self worth vs. your net worth, and the relationship between money, and faith, and how you can blend the two together. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
40 min
1340
Kevin Jones: CEO, Blue Wire | #ThePlaybook 380
On this episode of #ThePlaybook, Kevin Jones, CEO of Blue Wire, shares insights on:[1:06] - How his experience working in radio helped to prepare him for the “audio revolution”[3:41] - Why finding the right niche for yourself is key to connecting with a podcast audience over time[10:06] - How to grow your audience when it seems like you’re stuck[16:56] - The future of content and how it might be changed by a pair of glasses
21 min
1341
Innovation vs. Entrepreneurship | Road to Reven...
What is the difference or variance between an inventor, entrepreneur and innovator? Inventors are those who create new products. Entrepreneurs create companies around the products or ideas of others and are focused primarily on building shareholder value. Innovators are those who create new ideas or ways of doing things. An innovator is someone who takes action or makes a dream into reality. An entrepreneur is someone who monetizes innovation. Know that you don’t have to be the innovator to be a successful entrepreneur. Two Reasons Why Companies Fail: 1. Entrepreneurs often forget the number one rule of entrepreneurship, which is to stay in business. Every day, each of these entrepreneurs should think about how to take care of themselves in order to guarantee that they’re in business the next day. 2. Entrepreneurs don’t understand the difference between innovation and entrepreneurship. Great entrepreneurs don’t have to have a creative thought other than, “How do I monetize my ideas?” Or, “How do I monetize somebody else’s ideas?” Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
63 min
1342
How Studying History Will Help You Predict the ...
I was recently joined by comedian, Chris Distefano on Instagram Live. I had so much fun talking with Chris that I wanted to share the conversation with all of you. The two of us are going to discuss how studying history will help you predict the future, how Paul Revere was really just running a viral marketing campaign, and the reason why you shouldn't care what people think about you. Tweet me @davidmeltzer your favorite part of today's episode and let me know if you want more casual conversations like this for future episodes. Come ask me questions live every Friday during my Free Training, you can text me at (949) 298-2905 or email me at david@dmeltzer.com to join.
21 min
1343
Rob MacLean: Cofounder & CEO, Points Internatio...
Rob MacLean, CEO and Cofounder of Points International, talks about how his team has been able to adapt to the remote working environment while staying efficient, as well as the “simple combination” of three traits he looks for when hiring someone. MacLean and host of #ThePlaybook, David Meltzer, share their thoughts on a range of subjects including the difference between building a business and building a company, how the younger generation’s values about flexibility differ, and why Points International encourages their team to make a social impact on the world. The pair also discuss the true size and scope of loyalty programs and the economics behind them.
20 min
1344
That Pitch Was Pretty Miserable | 2 Minute Dril...
Today's episode is from my new hit TV series, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Eric Ly, Founder & CEO of Hub Founder and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us, and in the end, Rory will determine who had the best pitch. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and you can watch at any time on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
1345
Jay Bilas: College Basketball Analyst, ESPN | #...
On this episode of #ThePlaybook, Jay Bilas, College Basketball Analyst for ESPN, discusses:[1:00] - How his best memories tend to come from the most difficult situations he experiences[6:12] - Why there isn’t a level playing field in college sports and how it can be changed[15:00] - His research process for each NBA Draft (and how he prepares to be wrong)[18:43] - Why he doesn’t let emotions affect his analysis of sports
23 min
1346
Reflecting on the Last Year of Accelerated Change
The last year has affected all of us, including my own team. Last March, I had to stand in front of a conference room full of my employees that I consider family, and convince them that this was going to be a huge opportunity. We were about to enter a time of accelerated change, and the only thing that we had to do as a group was to understand that we had control of our mindset, our heartset, and implement and execute our skills, knowledge, and desire on what was going well and what will go well in the future. We were going to make a lot of money, help a lot of people, and have a lot of fun. We were going to spread happiness and utilize the four values of gratitude, forgiveness, accountability, and inspiration in doing so. Tweet me @davidmeltzer your biggest takeaway from today's episode and let me know if you want to hear more of these topical conversations. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. You can text me at (949) 298-2905 or email me at david@dmeltzer.com to join!.
17 min
1347
Cliff Obrecht: Cofounder & COO, Canva | #ThePla...
On this episode of #ThePlaybook, Cliff Obrecht, Cofounder and COO of Canva, shares his thoughts on: [:51] - How his wife and cofounder was able to identify some of the shortcomings of the traditional way of doing graphic design[5:04] - Why it is important to view your free products as a marketing channel[7:28] - How not wanting to “work with d*ckheads” led to Canva being one of Australia’s top places to work[17:00] - The cofounders’ simple two-step plan for the future of Canva
20 min
1348
How to Utilize a "No" | Road to Revenue #51
“Yes” is typically easy to say and easy to hear in business. “No”... isn’t. Many of us struggle with hearing or saying “No” to other people, whether out of ego or a need to please others. But when we understand the times that “no” is most essential, we are better prepared to improve our business as well as our relationships with others. There are three ways to utilize “No”: 1. Saying “No” I used to be a person who always said yes. People took advantage of that. Now that I've realized the strain it puts on me; I take a different approach. Before I decide to say no, I try to ask, “How?" By asking this question, we make people accountable for their part in receiving assistance from us, and we can still help meet their ego's needs for love, belonging, reputation, popularity, and self-esteem. Oftentimes, we get in our own way when it comes to connecting with others. We forget about gratitude, empathy, and accountability and instead limit our own potential. The biggest catalyst causing people to get in their own way is when they automatically respond to a question by saying no without thinking. Next time you are about to say no, consider asking “how?” instead and see what type of response you get. There may be solutions to a problem that you might not have thought of, or you could be able to settle on a middle ground that still provides some sort of help to the person who came to you. When someone is not willing to take part in the "how," that is when you get to say no. I believe that you are truly made by the people you say no to. Turning down an individual who rarely hears "no" can elevate your personal brand in their mind, and not in a negative way. You set yourself apart from the people who are scared to turn that person away, which can lead to even more business in the future. 2. Hearing “No” For many of us, hearing no can be tough to handle. What I try and do is re-engineer the way that people think about getting a “No”. Think about it this way: What if I told you that you are 25 “No’s” away from getting what you want most? How excited would you be to get the first “No”? How about the 24th? Take the perspective that you are a finite amount of “No’s” away from getting to that “Yes”. We might not always know what that number is, we only know that we are one step closer. 3. No, Negotiation, and “The Press” Most of us are familiar with grape stomping, the traditional way of making wine by crushing grapes barefoot in a wooden tub. Nowadays, winemakers use presses to extract the juice from newly harvested grapes. There are a few different types of presses, but essentially they all work the same way. Grapes are placed inside the press and some pressure is then added to get the juice out. When the flow of juice from the press slows or stops, more pressure is added. And yet more pressure is added again until, finally, no juice remains and all that you have left are spent skins, seeds, and maybe some stems. In a business sense, this is just a negotiation tool. If people you are negotiating with are willing to give, it is the natural flow and you shouldn’t be afraid to receive, and you shouldn’t be afraid to keep asking. Keep “pressing the grapes”; keep asking until they say “no” three times. Make sure that you have done everything you can to create the abundance that you’re looking for by asking as many open- and closed-ended questions as you can. The open-ended questions allow you to understand the other party’s perspective and their reasons and impacts, while the close-ended questions narrow down the other party’s initial responses. This helps to become more aligned with the capabilities you possess (if successful, this is the point where I habitually present the summary as a strategy to overly and effectively communicate). I'll send you a copy of my book and pay for shipping! Click here to follow the Road to Revenue playlist on Spotify
59 min
1349
The Turning Points That Changed My Life | Inter...
Today’s episode is from my appearance on The Kelly Cardenas Podcast. Kelly and I are going to discuss, the turning points that changed my life, the moments that make me pinch myself, and the best advice I would give to our children. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! I'll send you a copy of my book and pay for shipping!
37 min
1350
Craig Newmark: Founder, Craigslist | #ThePlaybo...
Craig Newmark, Founder of Craigslist and Craig Newmark Philanthropies, sits down to share the story of Craigslists’ origins as a mailing list amongst friends and subsequent evolution, as well as how the lessons he learned as a kid in Sunday School apply to the work that he is doing today as a philanthropist. Newmark and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including the relationship between works of fiction and the development of technology, why being a “nerd” taught Craig to be adaptable and react to change, and the thought process behind choosing a cause or organization to support. I'll send you a copy of my book and pay for shipping!
21 min