There are three main keys to ensure you are approaching a deal in the correct manner, you must pay attention to your mindset, heartset, and the conscious continuum. 1. Mindset: The most important components for closing any deal are credibility, truth, and the energy we approach our potential business partner with. 2. Heartset: Our ability to make an emotional attachment with the other party, connecting heart-to-heart, is an essential part of any deal. People tend to buy on emotion, and then back up their decision with logical reasons to take that action. 3. Conscious Continuum: After connecting with someone emotionally, we need to be able to clearly articulate that the quantifiable value you offer exceeds what you are asking for in return. This is where logic and energy come into play. When we believe and carry the energy that we offer much more than we are asking for, what I call the 100/20 Rule, we will close more deals. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify

Today's episode is another coaching call with my two favorite coaching clients, Alan Lazaros and Kevin Palmieri of Next Level University. The three of us discussed the pain of outgrowing your old friends and ideas, and learning how to overcome the fear of missing out and learning how to find joy in missing out. I am also going to share some of my personal experiences of when I have outgrown my old friends and why you shouldn't try to heal relationships that don't need to be healed. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Tom Keiser, CEO of Hootsuite, sits down to share his insights on why the fastest growing companies tend to place a focus on their social media platforms, as well as the challenges that “traditional businesses” have when integrating more digital media content into their marketing strategy. Keiser and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including how Hootsuite improves workflow between the marketing and social media teams, understanding how to utilize new platforms as they emerge, and how to integrate core values into the culture of your company. The pair also discuss how organizations can take advantage of social media trends before it's too late.

The world of never enough: This is the most negative world; it's the realm of belief where people think there is never enough for everyone and especially not enough for them. We all know people like this. They focus on the voids, shortages and obstacles that they perceive in their own lives and others', always neglecting to think about what they do have. What you resist will persist. By focusing on what they do not have, these people are guaranteed to attract more scarcity or lack into their lives. The world of just enough: The people who live with this belief are attempting to just get by, thinking that there is barely enough out there to suit their needs. Instead of enjoying the consistent, persistent pursuit of their potential, they settle for an almost consistent, almost persistent, almost enjoyable pursuit of their potential. This group is limited by their inability to connect with what inspires them. They limit their beliefs, their actions, their thoughts and their energy. They don't understand that believing wholeheartedly in the world of "more than enough" is an exponential accelerator of growth. The world of more than enough: The people who live in this world are those who see their past, present and future as being more than enough. They are grateful, and they are forgiving. They see opportunity around every corner, allowing them to say, do, think and experience that the universe is in their favor. In this world, everything unravels in your favor. Those who believe in this principle will pursue their dreams without focusing on a self-imposed timeline to achieve them. This belief allows them to persistently and consistently enjoy the pursuit of their potential.

On this episode of #ThePlaybook, Wolfgang Puck, Chef, Restaurateur, and Actor, and Paul Scialla, Founder/CEO of Delos and Founder of the International WELL Building Institute (IWBI), chat about:[3:12] - Why customer experience and comfortability have come to the forefront for today’s venue owners[6:10] - How the support of celebrities and stars like Wolfgang helps bring attention to health and safety standards[14:37] - Why succeeding in the restaurant business takes more than just cooking skills[18:25] - The reason why being altruistic is also one of the most selfish things that a person can do Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

I have five different rules for businesses looking to live in this world of more than enough: 1 - Know your personal giving and receiving values. Evaluate those four things every day. 2 - Learn to ask a series of questions to learn how you can provide value to every person in every situation. 3 - Learn a series of questions with which you can ask for help—which is the most difficult and radically humble thing. I lost over $100 million by not asking for help, and my world changed when I learned how to ask the right questions. 4 - Study with a lens of productivity, accessibility, and gratitude what you are doing every day. Study your sleep. Study your calendar and figure out what’s urgent, and what you can delegate to someone else. 5 - Practice ending fear. When you feel like you’re on fire, stop, drop, and roll. Figure out why you feel that way. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Adam Contos, CEO of RE/MAX, shares his thoughts on: [:33] -Whether there is a “right way” to drop out of school[5:10] - How to get more value out of the ways you educate and entertain yourself [7:30] - Why leaders need to understand two specific emotions[15:10] - Why he focuses on his level of attention instead of trying to achieve a work-life balance Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

There is one important step to take before you can even consider creating a Go No-Go Plan, and that is to determine whether your potential partner has an open mind. It takes more energy to reengineer the vision of one closed-minded person than it does to close a deal with 1,000 open-minded people, so identifying an open mind should be your first priority.​When you have a shared vision with someone who has an open mind, the next step is to create a ”Go No-Go” Plan and put it into writing. ​A “Go No-Go” Plan is an outline for you to follow which highlights a clear path of actions to take for you and those you have shared a vision with.​The purpose of a Go No-Go Plan is to:​Help you to remember exactly what you and your partner agreed to in order to effectuate and manage expectations.​Walk your client, investor, or partner through a step-by-step plan to get things done.​Ensure that you know every aspect of your business and how to provide value to clients, as well as the clearest path to revenue that each new opportunity affords.​Improve your ability to “connect the dots backwards”, meaning that your eventual success will be a result of consistent and persistent actions that you take.​Your Go No-Go Plan should convey that your solution provides just as much value as your competitors (preferably more) and is aligned with the emotions of your business partners, while offering additional benefits in some important way.  ​ So, where do you start? In order to create abundance for everyone involved in a deal, begin by asking as many open- and closed-ended questions as you can. The open ended questions allow you to understand the other party’s perspective and their reasons and impacts for coming to an agreement, while the close-ended questions narrow down the other party’s initial responses. This helps to align the capabilities that you possess with the needs of others.​Go Plan​​The “Go Plan” is a statement of alignment. It clearly states the value proposition behind your shared vision, from both sides. This plan should list out what you expect from the other party in all aspects, meaning monetary expectations, supporting actions, communication plans, and all relevant expectations.​The next step is for you to share your value proposition, the considerations (or benefits) that you will make in exchange for the value you will receive from the other party. I find guaranteeing value one of the most effective closing techniques when creating these “Go Plans.” If you can guarantee someone that your product or service will make them more money than it costs, meaning you serve as a profit center and not an expense, you will see a higher closing rate.​One of my favorite ways to come to an agreement on these plans is rather simple, I let my potential business partners know that my memory is fallible and ask if we can put our shared vision down on paper, so I don’t forget anything.No-Go Plan​The “No Go Plan” is a statement that ensures we are prepared for adjustment, if we are unable to come to a concrete agreement with our potential partner, client, or vendor.​The “No-Go Plan” maps out potential actions to take if the outcome is anything other than a “Yes”, or if there are objections while managing and developing this vision.​List out your potential steps of action for if they say “no”, whether those involve a plan for re-negotiation, re-engineering the shared vision, or walking away from the agreement all together. If you walk away, one of the most effective ways to increase your chances at future success with this individual comes from sharing a plan to re-evaluate this discussion. In fact, I have what I call the “Three No Rule” that I use when having difficulty connecting with a potential client. If a person who I’ve already shared a vision with misses a scheduled call or meeting, I give them three chances, no matter the reasoning behind it. After three “misses”, I call them and explain to them that I have to dedicate my time and resources to those clients I can connect with more easily, but I’m available to work with them down the line if things change. ​Timing is one of the most common objections that you will receive, and this type of statement is a great way to deal with that objection. Using a phrase like the one below can help you not only demonstrate alignment with the other party’s needs, but it keeps the door open for a future relationship, especially if circumstances change:​“From what you’re telling me, it sounds like this might not be the right time for us to come to an agreement. Would it be alright if I reached back out next quarter to re-evaluate this partnership?”Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

Happy Mother's Day Mom. I wish that I could be just like you. Today's episode is dedicated to my mom, here are four things that I’ve learned and I share this with my mom every day. It’s something that all parents want to hear.It’s helped my relationship with my mom. I tell my mom every day, a minimum of a minute, number one, I’m healthy. Number two, I’m happy. Three, I love her. Four, I appreciate her, meaning she adds value to my life. If you tell your parents no matter what age they are that you’re healthy, happy, appreciate them and love them, there’s nothing else they care about. They may give you a hard time about little stuff but in the end, you will solidify your connection to the most important people in your life which is your parents, and give them the gratitude and appreciation for you that you have for them.

Ben Francis, Founder and Owner of GymShark, shares his thoughts on how a single work experience with his grandfather shaped his desire to build his own business, what he’s learned about the complexities of running an international organization, as well as the one event for the fledgling brand showed Ben that he was truly onto something special. Francis and host of #ThePlaybook, David Meltzer, chat about topics including why innovation has become a main focus of GymShark, how entrepreneurs can push themselves to evolve instead of getting stuck in a rut, and the singular decision that Ben says changed the course of his life and his business. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Simon Yu, Co-founder and COO of Clubhouse Media Group, and Christian Young, President of Clubhouse Media Group, talk about how influencers with followings big and small can be used to elevate a brand, as well as how the first publicly-traded “content house” came about after a conversation with influencer Daisy Keech. Yu, Young, and host of #ThePlaybook, David Meltzer, discuss topics including the “juggling act” that comes with running a public company, why analytics are key to measuring the success of a marketing campaign, as well as why you should focus on your product first, rather than potential influencers to work with. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Today's episode is from a panel I spoke on while in Cleveland last week for the 2021 NFL Draft. I was fortunate to be joined by Roman Oben, VP of Football Development, for the NFL, Shaquira Johnson, Chief Revenue Officer for the Boys & Girls Clubs of America, Northeast Ohio, Juan Goodwin, President of Lifeline Sports, David A. Moreno Jr., Esq., Partner at Brown Rudnick LLP and Founding Partner at Mediabundance LLC, and Josh Cribbs, Former NFL Player for the Cleveland Browns. We discussed the importance of giving back to underserved communities and why mentorship is so important at a young age. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Brian Scudamore, Founder, and CEO of O2E Brands and 1-800-GOT-JUNK, shares his thoughts on:[1:00] - How working in his grandparents’ army surplus store taught him the importance of treating people the right way[4:37] - Why you should take your business seriously, but not yourself[6:20] - Why he once fired an entire team that wasn’t aligned with his company values[17:30] - The secret to hiring engaged people as employees

FC Barcelona Footballer, Martin Braithwaite and I teamed up at #CollisionConf this year to talk about how to use the law of attraction and tapping into the secrets behind elite performance. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Brandon Marshall, former NFL star, Founder of the House of Athlete, and Host of I AM ATHLETE Podcast, shares his thoughts on:[1:01] - His five pillars for living a happy life[8:19] - Why top athletes like LeBron James and Russell Wilson benefit by treating themselves as a walking corporation[10:45] - How perspectives on mental health in sports have shifted in recent years[18:20] - Why it is impossible to be consistent without the right plan in place Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

We've got another episode of the Road to Revenue series! Today's episode is an hour long coaching session and live Q&A that I hosted during my Weekly Free Training. I answered as many questions as I could and even took some live questions on Clubhouse. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify

Terry Thayer, Co-founder of Intellomate, talks about the misnomer of being an “overnight success”, as well as why automation is key for helping entrepreneurs to free up more time and improve their revenues. Thayer and host of #ThePlaybook, David Meltzer, share their thoughts on how business leaders can apply their skills from one industry to another field, the importance of seeking out the right mentors, and why having the right systems in place are crucial in order to achieve your goals. The pair also chat about analyzing the investments you make in yourself, as well as how to promote your company’s core values amongst your team.

Steve Barnard, Founder and CEO of Mission Produce (NASDAQ: AVO), shares how he was able to work his way up through the agriculture industry, as well as some of the most valuable lessons he picked up from mentors along the way. Barnard and host of #ThePlaybook, David Meltzer, chat about a variety of topics including the origins of Mission Produce, how to convince others to share your vision, and which life mottos every entrepreneur should try to follow. The pair also discuss treating business as a game that you love to win, and analyzing your competitors’ strengths and weaknesses in order to improve your own business. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Today's episode is from another coaching session with my two favorite coaching clients, Alan Lazaros and Kevin Palmieri. As usual, these two came prepared with questions full of value that I needed to share with all of you. The three of us are going to discuss, what it takes to be a good leader, how I deal with people that make poor decisions and the difference between a coach and a mentor. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, David Ross, Head of Growth, Partnerships and Sales at Community.com, shares his thoughts on:[1:29] - The real power of text messaging at scale as a way to communicate[9:55] - The marketing data behind the billions of texts that have been sent on their platform[14:34] - Why attending a birthday party as a kid helped to inspire his entrepreneurial journey[19:30] - How the world’s biggest brands work to give their fans a return on their time Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Today's episode is from a speech I gave to a mastermind group last week, and I am going to tell you about the superpower of gratitude and why Chris Gardner and Will Smith both got it wrong, there is no Pursuit of Happiness. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Sadhguru, Yogi, Mystic, and Founder of the Isha Foundation, shares his thoughts on:[7:00] - Why being pragmatic does not preclude a person from being spiritual[9:21] - How a person’s well-being becomes the core component of crafting their destiny[19:51] - Why he’s not a fan of learning from his failures[25:04] - The two different ways that a person can live a long life Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

A leader’s mindset is derived from his or her thought processes, whether that comes from his or her conscious, subconscious, or unconscious mind. In order to get your mind right, one must evaluate the value that their thoughts, both new and repetitive, bring to their conscious and subconscious mind. Are your thoughts providing you the necessary confidence or value? Or are you wasting time and energy on those thoughts needlessly? If the new or repetitive thoughts are not valuable, then cut them! There are all sorts of pressures that we experience (or create for ourselves) when we are making a tough call, but with the right mindset, we can avoid common pitfalls, such as negative self- talk or decision fatigue. THE CONSCIOUS, SUBCONSCIOUS, & UNCONSCIOUS:Our conscious mind evaluates what people think, what people say, and what people do. It takes time to get the conscious alignment necessary to make a decision.The subconscious mind deals with the countless things that we believe.Our unconscious competencies are tasks, abilities, or decisions you are able to execute successfully without thinking. (i.e. breathing or public speaking). Lastly, having a positive mindset is a major asset at work and at home. In order to attain this mindset, we must build and train our minds with a simple philosophy of, “cancel, clear and connect.” When you think of conscious thoughts that are negative, “cancel” them. When you recognize the subconscious thoughts that are attracting the conscious thoughts, “clear” our whole mind. When things do not leave us and they sit within our unconscious, we must utilize a mechanism to “connect” to what inspires us. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify

I always say the only person that likes change is a wet baby. They key to pivoting is to understand that any mistakes, lessons or pain that you are learning along the way is simply an indicator that you have a lesson to learn. Learn the lessons in the mistakes or setbacks, and have faith that everything will come in the right way at the perfect time. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode! Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com

Danny Cortenraede, CEO of InStudio Ventures and Co-Founder of Wannahaves, shares his thoughts on the value of having superstars like Christiano Ronaldo and Paul Pogba as an active part of their channel and community, as well as what you can learn from the mindset of the world’s best athletes. Cortenraede and host of #ThePlaybook, David Meltzer, chat about topics including the three most common reasons why entrepreneurs fail in launching or scaling their business, why Danny focuses on the team that a startup has in place more than any other aspect, and the right way to approach an apparent setback.