Website metrics are only valuable when you're measuring the right ones. In this episode, Priscilla and Ashley uncover their top 3 in website metrics.

A meeting of the minds including host and Momma Bird Priscilla McKinney, Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association, and Lisa Wilding-Brown of InnovateMR, discussing the significance and importance of collaboration across the MR space.

Sometimes apps change in predictable ways - sometimes they take left turns. LinkedIn's introduction of stories surprised a lot of people, and Priscilla and Ashley get to the bottom of it.

If you want to maximize your experience on LinkedIn, this is your episode. Priscilla and Andy Foote, Advanced LinkedIn Strategies Coach share mindset shifts that can improve add intention to your interactions.

Digital conferences, while different from in-person conferences, can be equally exhausting. Learn tips and tricks from a couple of seasoned conference veterans on how to maximize your engagement in the digital realm.

During Greenbook's IIEX NA, Priscilla McKinney and Mary Martha Stasinopoulos broadcast a live episode of Ponderings from the Perch, discussing Mary Martha's role as Head of Consumer Insights at Kairos.

Host and Little Bird Marketing CEO Priscilla McKinney hosts a live podcast with BET VP of Consumer Insights Bianca Pryor, and Google Head of Global Marketing Measurement Chrystal Day

Momma Bird Priscilla McKinney talks with Head of Operations at QualSights, Courtney Williams about maintaining stewardship during growth and how to keep your eyes on getting better.

You got time to process these 32 million rows of code? No? Neither does any other human. That's why PureSpectrum utilizes machine learning for super-cool objective processing! Mark Menig and Priscilla McKinney take it out, and chop it up in this episode about data quality, subjectivity, and utilizing technology.

The first thing that you need to know is that the marketing world runs on acronyms. This time, on "Dear Priscilla," fearless host Priscilla McKinney sheds light on LinkedIn's SSI Score. In a just society, Little Bird would have some sort of Myth Busters style reality TV show dedicated to demystifying cryptic acronyms and also periodically blowing stuff up. Put a pin in that thought, we'll come back to it later.

Priscilla and Josh Haynam, cofounder of Interact, discuss the importance of quizzes for lead generation and building meaningful relationships with clients.

In the din and melee of the marketing convention, a shadowy figure leans close, head bowed as though in shame, and whispers: "Hey...should I be paying for LinkedIn?" The Dear Priscilla series answers the marketing questions that people are afraid to ask out loud, ranging from the embarrassingly-basic to the arcane.

Priscilla and Katrina Noelle, Principal of KNow Research, Co-Founder of Scoot Insights, and former Ponderings from the Perch guest, discuss the impact of the pandemic and what insights can be gained through it.

Priscilla talks about the humanization of technology with Affectiva CEO and author of Girl Decoded, Rana el Kaliouby

Priscilla and Michael Brenner talk about the magic of content marketing, the importance of helping, and how individualized customer experience is pivotal.

If you missed IIeX Forward, or if you just want to relive a portion of it, check out this recording of Priscilla's live podcast interview with Stephanie Robotham, CMO of Gainsight.

Priscilla and Sigi Hale talk about neuroscience and market research, and how understanding of human behavior is applicable is relevant to the private sector as well as in academia.

Priscilla and Lenny Murphy talk about offering help, relying on data, opportunities for experimentation, and virtual conferences.

Priscilla and AJ talk about approaching sales in a way that is genuine and collaborative, embracing authenticity, LinkedIn, and glamour shots!

Priscilla and Robert talk about collaboration, flexibility, partnership, and the human side of the insights industry.

Priscilla and Rob Volpe discuss how empathy, vulnerability, and authenticity are critical components of leadership

Priscilla and Sarah Kotva discuss the leadership that allowed Fieldwork, Inc. to continue serving its customers and retain its interconnectivity during crisis.

Priscilla and Jocelyn talk about Nailbiter's platform, which partners with businesses to reveal video-documented insights about the moment of truth in consumer experience.

Learn how these 5 Marketing Fundamentals can help you retain a Fonz-like coolness, regardless of what hypothetical global catastrophe this way comes.

Priscilla talks with Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices. Becky gives us a glimpse into the realities of managing during a crisis.