Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
1
Why Most B2B Content Fails - and It's Not What ...
28 min
2
Building Influence with a B2B Content Marketing...
29 min
3
Quirks Chicago Flyover
45 min
4
The Leased Land Problem: Expert Advice on Audie...
19 min
5
The Mental Fitness Practice of a World Champion...
32 min
6
Stop Posting, Start Distributing
29 min
7
Deeper, Richer Customer Insights through Conver...
32 min
8
Customer Insights on Shopping Trends
36 min
9
Closing the Gap Between the CRO and the CMO
26 min
10
A Novel Approach to Data Quality in Consumer In...
31 min
11
4 Pillars of Customer Insights
26 min
12
What an Expert Recruiter Knows about Filling To...
29 min
13
AI's Role in Content Marketing Strategy
21 min
14
Using Customer Insights for Better Customer Exp...
23 min
15
The Interview Glow-Up: A Winning Content Market...
27 min
16
Swag that Slaps: The ROI of Good Promotional Gi...
25 min
17
When Market Research Drives Thought Leadership ...
26 min
18
Workflow Automation to Create High-Quality Link...
23 min
19
Why You Need a Tone-of-Voice Bible For Your Con...
27 min
20
Can a Podcast Create B2B Lead Generation for a ...
28 min
21
What kind of thought leader are you?
27 min
22
Thoughts on Customer Insights and Trend Analysi...
22 min
23
How Great Market Researchers are Valuable B2B B...
29 min
24
Marketing a Premium Brand in Economic Uncertainty
33 min
25
Conference Lead Generation Strategies That Gene...
40 min