Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
1
How Customer Insights Professionals Network and...
29 min
2
Can We vs. Should We: Why SOPs Are Essential fo...
18 min
3
Quit Basing Multi-million Dollar Campaigns on B...
26 min
4
Collaboration is not Geography: What CMOs and C...
17 min
5
Conversational Research Panels for the Win!
31 min
6
The Truth about SEO/AEO/GEO/AIO and More
37 min
7
How Customer Insights Drive Smarter Market Segm...
27 min
8
Driving Consumer Insights from Quantitative Res...
26 min
9
The Humanity Gap: What an Expert Content Creati...
16 min
10
IIEX EU Flyover
68 min
11
Better Customer Insights Through Innovation
30 min
12
B2B Content Marketing Strategy that Wins
32 min
13
Customer Insights and the Power of Context
26 min
14
Mastering AI as a Data Quality Tool
31 min
15
The Power of Conversational Research for Custom...
24 min
16
How In-market Testing Delivers Richer Consumer ...
26 min
17
Why Most B2B Content Fails - and It's Not What ...
28 min
18
IIEX Conference Flyover Day 2
29 min
19
IIEX DC Conference Flyover Day 1
33 min
20
Building Influence with a B2B Content Marketing...
29 min
21
Quirks Chicago Flyover
45 min
22
The Leased Land Problem: Expert Advice on Audie...
19 min
23
The Mental Fitness Practice of a World Champion...
32 min
24
Stop Posting, Start Distributing
29 min
25
Deeper, Richer Customer Insights through Conver...
32 min