Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
1
Driving Consumer Insights from Quantitative Res...
26 min
2
The Humanity Gap: What an Expert Content Creati...
16 min
3
IIEX EU Flyover
68 min
4
Better Customer Insights Through Innovation
30 min
5
B2B Content Marketing Strategy that Wins
32 min
6
Customer Insights and the Power of Context
26 min
7
Mastering AI as a Data Quality Tool
31 min
8
The Power of Conversational Research for Custom...
24 min
9
How In-market Testing Delivers Richer Consumer ...
26 min
10
Why Most B2B Content Fails - and It's Not What ...
28 min
11
IIEX Conference Flyover Day 2
29 min
12
IIEX DC Conference Flyover Day 1
33 min
13
Building Influence with a B2B Content Marketing...
29 min
14
Quirks Chicago Flyover
45 min
15
The Leased Land Problem: Expert Advice on Audie...
19 min
16
The Mental Fitness Practice of a World Champion...
32 min
17
Stop Posting, Start Distributing
29 min
18
Deeper, Richer Customer Insights through Conver...
32 min
19
Customer Insights on Shopping Trends
36 min
20
Closing the Gap Between the CRO and the CMO
26 min
21
A Novel Approach to Data Quality in Consumer In...
31 min
22
4 Pillars of Customer Insights
26 min
23
What an Expert Recruiter Knows about Filling To...
29 min
24
AI's Role in Content Marketing Strategy
21 min
25
Using Customer Insights for Better Customer Exp...
23 min