Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
1
Customer Insights and the Power of Context
26 min
2
The Power of Conversational Research for Custom...
24 min
3
How In-market Testing Delivers Richer Consumer ...
26 min
4
Why Most B2B Content Fails - and It's Not What ...
28 min
5
IIEX Conference Flyover Day 2
29 min
6
IIEX DC Conference Flyover Day 1
33 min
7
Building Influence with a B2B Content Marketing...
29 min
8
Quirks Chicago Flyover
45 min
9
The Leased Land Problem: Expert Advice on Audie...
19 min
10
The Mental Fitness Practice of a World Champion...
32 min
11
Stop Posting, Start Distributing
29 min
12
Deeper, Richer Customer Insights through Conver...
32 min
13
Customer Insights on Shopping Trends
36 min
14
Closing the Gap Between the CRO and the CMO
26 min
15
A Novel Approach to Data Quality in Consumer In...
31 min
16
4 Pillars of Customer Insights
26 min
17
What an Expert Recruiter Knows about Filling To...
29 min
18
AI's Role in Content Marketing Strategy
21 min
19
Using Customer Insights for Better Customer Exp...
23 min
20
The Interview Glow-Up: A Winning Content Market...
27 min
21
Swag that Slaps: The ROI of Good Promotional Gi...
25 min
22
When Market Research Drives Thought Leadership ...
26 min
23
Workflow Automation to Create High-Quality Link...
23 min
24
Why You Need a Tone-of-Voice Bible For Your Con...
27 min
25
Can a Podcast Create B2B Lead Generation for a ...
28 min