Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
226
MR Leadership Week: Merrill Dubrow of M/A/R/C R...
Priscilla and Merrill Dubrow discuss the "opportunity to lead" during a crisis, which is centered around authenticity and openness.
27 min
227
MR Leadership Week: Anne Brown of Gazelle Global
Priscilla and Anne Brown talk about the global impact of Covid-19 on Market Research, how the future looks as researchers face a new landscape, and the tremendous opportunity presented through consumer's desire for communication.
17 min
228
MR Leadership Week: Sandy Casey of InnovateMR
Priscilla and Sandy Casey discuss the importance of health, transparency and visibility and how those things impact her mindset as SVP of Global Supply at InnovateMR
18 min
229
MR Leadership Week: Ryan Barry of Zappi
It's MR Leadership Week! Priscilla McKinney and Ryan Barry discuss leadership, and the importance of listening and understanding. Applicable during a global pandemic, and applicable during normal life!
29 min
230
MR Leadership Week: Mario Carrasco of ThinkNow
It's MR Leadership Week! Priscilla McKinney and Mario Carrasco discuss leadership during Covid-19, the differences and similarities of crisis impact across cultures, and how the future looks for cultural understanding.
20 min
231
Priscilla and Peter Levitan - How To Be Un-Igno...
Straight-up crisis advice from two entrepreneurs who have experienced their fair share of crisis - Priscilla McKinney and Peter Levitan discuss adaptation and survival in a not-so-Darwin-y way.
40 min
232
Priscilla and Natalie Renna Celebrate Success
Priscilla talks with Fieldwork Minneapolis President Natalie Renna about success, Fieldwork's unique positioning in the market research space, and the evolution of online research.
15 min
233
Priscilla Offers LinkedIn Tips & Tricks
This episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times.
33 min
234
Priscilla and Kristin Luck Explain Marketing St...
Priscilla and Kristin Luck pull from personal business experiences to share proven strategies that work best in times of crisis.
39 min
235
Priscilla's 3 Tools to Unify Your Team
The busier your team is, the harder it is to keep all those moving pieces connected. Check out Priscilla's top 3 tools to unify your team and keep everybody in the loop.
8 min
236
Priscilla and Friends Scrutinize Successful Mar...
The listeners have spoken, and Priscilla has listened! In this episode, hear from Noelle Emmons, Dyna Boen, and Tacie Avedikian about winning sales strategies for the market research industry.
38 min
237
Priscilla and Brad Farris Tell Head-Trash to SC...
CEO and host Priscilla and Principal Advisor at Anchor Advisors Brad Farris discuss leadership and business growth, and how to overcome the obstacles that stand in the way of business potential.
43 min
238
Priscilla and Friends Recap IIeX Europe
A vast compendium of insights from presenters and attendees at IIeX in Amsterdam, as well as conference tips. Also, this episode wins the award for most badass accents!
35 min
239
Priscilla and Kris Hull Wield the Double-Edged ...
Specialization is becoming more and more prevalent in the MR space, but it can have unintended consequences. Ipsos SVP and Senior Client Officer Kris Hull and Priscilla McKinney discuss silos, agenda, lenses and ways of thinking regarding market research.
38 min
240
Priscilla's Top 3 Overlooked Marketing Tips abo...
Priscilla shares three simple, actionable tips for podcast marketing that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own!
10 min
241
Priscilla and Sondra Brown Ask The Tough Questions
Some great market researchers have trouble turning the lens on themselves - but not Sondra Brown, founder of Market Dynamics Research Group.
46 min
242
Priscilla Talks Success A La Malcolm Gladwell's...
When talking about the road to success, don't forget to mention all the parts of the journey that sucked.
13 min
243
Priscilla and Carmen Bohoyo - Istanbul to Los A...
Priscilla chats with Carmen Bohoyo, Managing Director of Insights at Kantar about travel, strategy, making impactful sense of data, and celebration - Madrid-style.
28 min
244
Priscilla and Lucy Davison in the Conservatory ...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing President Lucy Davison talk about thought leadership's role in marketing, Insights Marketing Day, and similarities between B2C and B2B messaging.
38 min
245
Priscilla and Steve August Do Not Block the Exi...
Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August talk about the entrepreneurial adventure, scaling and exiting companies, and Steve's workshop strategy.
41 min
246
Priscilla and Adam Warner on Insights Marketing...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing Communications Director Adam Warner discuss the importance of well-researched marketing for the insights industry, and the finer points of British cuisine.
29 min
247
2019 Holiday Spectacular! Spectacular!
Take a walk in a winter wonderland with your favorite peeps in a fun-filled holiday episode featuring music, games, trivia and more!
19 min
248
Priscilla Goes Back to Bangkok
Priscilla and pals talk about insights and takeaways from the amazing IIeX AP in Bangkok. Special show intro by Greenbook's Colleen Kennedy.
24 min
249
Priscilla Gives a Shoutout to the Mentors
Little Bird Marketing President Priscilla McKinney discusses the importance of mentorship, sponsorship and talks about three business consultants that have helped shape her journey.
12 min
250
Priscilla and Emma Are On Their Best Behavior
Little Bird President Priscilla McKinney and Content Marketing Specialist Emma Hanson hit the floor at Greenbook's IIeX Behavior in Boston to talk with speakers and attendees about their takeaways.
15 min