Pet Shop Girls with Sherry (Odyssey P...
Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.
And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.
Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.
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Episode 09 - Workflow Wonders: Unleash the Powe...
This week, we share some of our favorite low-cost and no-cost technology that helps automate workflows and increase efficiency in our businesses. From scheduling tools to video editing apps, we hope you find some new solutions to help take tasks off your plate.
32 min
77
Episode 08 - Chomping into Pet Dental Month wit...
We are thrilled to have Dr. Conor Brady join us on the podcast today. As a leader in canine nutrition, "Dr. Brilliant" shares invaluable insights into raw feeding, dental health, seaweed supplements and more. From raw meaty bones to homemade dog treats, we enjoyed getting Dr. Brady's opinions on "paws up or paws down" for various topics related to Pet Dental Month.
48 min
78
Episode 07 - Perfect Pricing for Profit
It's time to evaluate your pricing strategy going into 2024. In this episode, we cover a lot of different pricing strategies and techniques to help boost your bottom line in the new year, from charm pricing and decoy pricing to bundling add-ons and case discounts. Come find us on social media to let us know which strategies you'll be implementing - we can't wait to hear what you think!
33 min
79
Episode 06 - Positioning Premium Pet Food with ...
We had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach. Billy also gave great advice for retailers to educate staff and customers. It was fascinating to learn about his passion for pet nutrition and hear his visions for the future of the industry. We really enjoyed chatting with Billy and getting to pick his brain on various topics through our rapid-fire questions.
40 min
80
Episode 05 - Things I Wish I Knew When I Was New
Today we are sharing our top tips for new pet business owners. We are here to share what we've learned so that you don't have to make all the same mistakes we made when we first started our businesses, from online sales, to inventory selection, to sales strategy, e-mail strategy, and more.
46 min
81
Episode 04 - NYE Top Tip Countdown
This week, we are partying like it's New Year's Eve! In the spirit of the countdown to the new year, in today's episode, we are counting down our top 10 tips that all pet pros should do. Which tip is your biggest takeaway?
40 min
82
Episode 03: Inventory Made Awesome
It's that time of year again... when we get to count our inventory. We know, no one wants a podcast episode about counting inventory. But there are a lot of FUN things related to inventory, and that's what we are talking about in today's episode. Today we're talking about looking for new products, filling our empty stores after all the holiday sales, creative display and merchandising ideas, and so much more.
32 min
83
Episode 02: New Year: New Marketing
You may feel like you don't even have time to THINK about January and beyond right now, but in today's episode, we're talking about annual marketing plans made easy. Have you ever planned out your ENTIRE YEAR of marketing in advance? It may sound daunting, but we've got so many tips and ideas for you, it will actually even be fun! Channel your ESP and let's plan 2024 together.
32 min
84
Episode 01: Stop Procrastinating and Have Yours...
There are so many fun, creative ways to sell products during the holiday season. In fact, this is the most important season for those of us in retail and is critical for our bottom line. Even if you feel a little behind this year, this episode is full of ideas that are perfect for a little last-minute holiday cheer... and a quick cash injection. Free or extremely low cost, we've got ideas that you can pull off right away.
28 min
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Welcome to The Pet Shop Girls: the podcast that...
Welcome to The Pet Shop Girls, presented by Pet Product News. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
7 min