Pet Shop Girls with Sherry (Odyssey P...
Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.
And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.
Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.
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Episode 89 - When Good Promos Go Bad
What happens when good promos go bad? In this episode, we're sharing our biggest tips for running smooth and profitable sales and promotions at your store. We have learned some hard lessons and we hope by sharing them here, you can learn from us without having to make those same mistakes yourself!
38 min
2
Episode 88 - Level Up Your Advertising Game
Ready to level up your advertising and promotions? This week, the Pet Shop Girls are sharing their real-world experiences - both successes and failures - when it comes to advertising tactics (including TV commercials, social media, SEO, and more). Listen in for actionable advice on affordable, effective ways to attract new customers and keep your business top-of-mind, even during slow periods.
32 min
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Episode 87 - SUPERZOO Survival Guide
It's almost time for SUPERZOO, and we want to help you be prepared to make the most out of this incredible show. This week, we are sharing all kinds of tips including where to stay, using the app, navigating all the vendors without getting overwhelmed, what to pack and what to wear, and so much more.
38 min
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Episode 86 - 30 Events in 30 Minutes
They're going big with "30 Events in 30 Minutes" — packed with creative and inspiring event ideas for every Pet Pro.
50 min
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Episode 85 - Unfriendly CX - If Your Policies A...
This week, we're discussing the importance of having customer-friendly policies. From our own personal experiences with unfriendly policies like credit card surcharges, restrictive returns, and hidden fees, to the value of transparent communication, flexible payment options, and an overall positive shopping experience to build customer loyalty, we hope this episode encourages you to eliminate any unfriendly policies and focus on creating a welcoming environment for your customers.
33 min
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Episode 84 - Addressing Performance - Richard P...
Over the next few weeks, we are excited to introduce our first mini-series of the Pet Shop Girls Podcast, all about Legendary Leadership. In this first episode of the Legendary Leadership Series, Richard Phillips joins us to talk about performance reviews and evaluations, leadership styles, and employee engagement.
42 min
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Episode 83 - Work Smarter Not Harder Leveraging...
You've heard us talk about how much we love ChatGPT and leveraging AI in our businesses in previous episodes, and we are so excited to dig deeper into these topics in today's episode. Alongside our guest, we are sharing insights about leveraging various AI tools (including ChatGPT) to streamline administrative tasks, generate ideas, and optimize time efficiency.
45 min
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Episode 82 - Raving Reviews & Relevant Responses
Responding to reviews is crucial for maintaining a positive reputation. In today's episode, we are sharing all our best tips and best practices for acknowledging both positive and negative reviews, addressing concerns in a professional manner, and using reviews as an opportunity to improve business practices.
37 min
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Episode 81 - Executing Exceptional Events
Planning events for your retail store can be overwhelming, but they are super valuable. When you do it right, events can help you build community and create raving fans. In this week's episode, we are breaking down the ins and outs of planning and executing exceptional events.
35 min
10
Episode 80 - Ways to Have a Super Summer with B...
In this episode, we are thrilled to discuss several ideas to have a super summer, focusing on strategies for pet retailers to maximize this vibrant season.
53 min
11
Episode 79 - Distribution Done Differently with...
We are discussing distribution done differently - from robots, to tablets, to building authentic relationships with partners, and so much more.
44 min
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Episode 78 - Sizing Up Supplements with Krysta Fox
We are chatting about all things supplements from selecting high-quality supplements, what supplements support specific pet needs, how to help your employees with training and knowledge about supplements, supplement industry standards and red flags, and so much more.
39 min
13
Episode 77 - Your Anti-Social Media is Showing
In this episode, we are breaking down the importance of social media, the different platforms and how to use them, content strategies, responding to negative comments, consistency, and how to get started with your social media marketing.
33 min
14
Episode 76 - Hey Brands, Let's get real here
This week, join us to pull back the curtain on the challenges indie retailers face when working with brands.
52 min
15
Episode 75 - Breaking Up with Bad Apples
Today, we are talking about the importance of maintaining a positive team culture and addressing issues or "yellow flags" before they become bigger problems.
27 min
16
Episode 74 - Chomping into Pet Dental Month wit...
As a leader in canine nutrition, Dr. Conor Brady shares invaluable insights into raw feeding, dental health, seaweed supplements and more.
48 min
17
Episode 73 - Perfect Pricing for Profit
In this episode, we cover a lot of different pricing strategies and techniques to help boost your bottom line in the new year, from charm pricing and decoy pricing to bundling add-ons and case discounts.
33 min
18
Episode 72 - Positioning Premium Pet Food with ...
We had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach.
40 min
19
Episode 71 - Things I Wish I Knew When I Was New
Today we are sharing our top tips for new pet business owners. We are here to share what we've learned so that you don't have to make all the same mistakes we made when we first started our businesses, from online sales, to inventory selection, to sales strategy, e-mail strategy, and more.
46 min
20
Episode 70 - Spring Break Y'all! See You in the...
In this episode, we’re reminiscing about our favorite guests, the lessons we’ve learned, and how this podcast has evolved over the past year and a half. We’re also getting real about the challenges of juggling business and podcasting—because let’s be honest, it’s no walk in the (dog) park! 🐶
22 min
21
Episode 69 - Your Guide to Ethical Breeders and...
This episode is all about giving you the knowledge and confidence to steer pet parents in the right direction—whether they’re looking to adopt or buy. Because at the end of the day, the goal is the same: happy, healthy dogs in responsible, loving homes.
36 min
22
Episode 68 - 🎙️ Riding the Waves of Change – A ...
It’s just Carly on the mic for this one, and she’s getting real about what it’s like to run a pet business in the middle of change. If you’ve ever felt the pressure of training new staff, managing a small team, or just trying to keep it all together, this episode is for you.
36 min
23
Episode 67 - Paws, Click, Convert: Email Market...
If you’ve been sleeping on email marketing, this is your wake-up call! Hit play and get ready to level up your email game! 🎧🐶💡
42 min
24
Episode 66 - The Dirty Secrets of Pet Food: Wha...
56 min
25
Episode 65 - Getting Back to Global - Replay fr...
Global Pet Expo 2025 is almost here—March 26-28 in Orlando, Florida—and we’re bringing back one of our most valuable episodes to help you prep like a pro!
35 min