Pet Shop Girls with Sherry (Odyssey P...
Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.
And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.
Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.
51
Episode 34 - Addressing Performance - Richard P...
Over the next few weeks, we are excited to introduce our first mini-series of the Pet Shop Girls Podcast, all about Legendary Leadership. In this first episode of the Legendary Leadership Series, Richard Phillips joins us to talk about performance reviews and evaluations, leadership styles, and employee engagement.
42 min
52
Episode 33 - SUPERZOO Survival Guide
It's almost time for SUPERZOO, and we want to help you be prepared to make the most out of this incredible show. This week, we are sharing all kinds of tips including where to stay, using the app, navigating all the vendors without getting overwhelmed, what to pack and what to wear, and so much more.
38 min
53
Episode 32 - Holistic Healing with Lisa Tully
Our guest this week is Lisa Tully, and we are talking all about holistic healing for pets and their parents. From animal communication methods, to oils and herbs, to mental, emotional, and spiritual aspects of healing, we are covering so much ground today.
33 min
54
Episode 31 - Work Smarter Not Harder Leveraging...
You've heard us talk about how much we love ChatGPT and leveraging AI in our businesses in previous episodes, and we are so excited to dig deeper into these topics in today's episode. Alongside our guest, we are sharing insights about leveraging various AI tools (including ChatGPT) to streamline administrative tasks, generate ideas, and optimize time efficiency.
45 min
55
Episode 30 - 30 Events in 30 Minutes
Join Sherry and Carly on the Pet Shop Girls podcast this coming Tuesday for their special 30th episode!
50 min
56
Episode 29 - Honing Your Pet Success
Ready for the secret to success in the pet industry? The reality is, success looks different for everyone. The best way to measure success is through your own growth. In this episode, we are breaking down how to track metrics, learn from setbacks, and maintain a positive outlook.
40 min
57
Episode 28 - Capturing Your Customer's Heart
Join us for this week's conversation about how to create the best possible customer experience in your store. We're sharing our favorite tips for building rapport and sharing information with customers, going above and beyond through personalized experiences and follow-up, policies including returns and product guarantees, and so much more.
45 min
58
Episode 27 - The Art of Negotiation
Today's episode is all about strategies and tactics for negotiating with vendors, including creating well-documented proposals, taking control, asking good questions, and understanding the brand. The most important aspects of negotiation, in our opinion, are mutual understanding, clear communication, and standing firm. We're also sharing tips about driving sales, optimizing a visually appealing shopping experience, and more.
33 min
59
Episode 26 - Raving Reviews & Relevant Responses
Responding to reviews is crucial for maintaining a positive reputation. In today's episode, we are sharing all our best tips and best practices for acknowledging both positive and negative reviews, addressing concerns in a professional manner, and using reviews as an opportunity to improve business practices.
37 min
60
Episode 25 - Live Podcast Party from Connect, C...
This week we are bringing our podcast listeners along for an episode we recorded LIVE at Canada's Pet Expo, Connect! You'll hear from some of the cool people we met at the show, some of our favorite industry friends, all about the products we loved the most at the show, and so much more.
38 min
61
Episode 24 - Behind the Mic: Content Strategy Y...
Everyone talks about video, but have you made a plan to capitalize on audio-only content? If you haven't thought about how to include audio content in your marketing strategy, today's episode is one you won't want to miss.
42 min
62
Episode 23 - Executing Exceptional Events
Planning events for your retail store can be overwhelming, but they are super valuable. When you do it right, events can help you build community and create raving fans. In this week's episode, we are breaking down the ins and outs of planning and executing exceptional events.
35 min
63
Episode 22 - Ways to Have a Super Summer with B...
In this episode, we are thrilled to discuss several ideas to have a super summer, focusing on strategies for pet retailers to maximize this vibrant season. If you're a pet store owner looking for fresh ideas to attract more customers, you're in for a treat.
53 min
64
Episode 21 - Distribution Done Differently with...
Meet Phil Klaassen, CEO of Pan Pacific Pet, and our special guest in this week's episode. We are discussing distribution done differently - from robots, to tablets, to building authentic relationships with partners, and so much more.
44 min
65
Episode 20 - Connect Pet Expo - Canada's Newes...
This week we are joined by three special guests from Canada's Newest Pet Trade Show. Connect Pet Expo is coming to Niagara Falls, Canada in May and we can't wait to see you there. Listen in to hear about how the Connect team is doing things differently to revolutionize pet trade shows and all the reasons you definitely have to be there... including the fact that the Pet Shop Girls are going to have our own booth! Come and see us.
34 min
66
Episode 19 - Dr. Alexrod, I presume? The Founde...
The Pet Shop Girls discuss the legacy of Dr. Herbert Alexrod, a renowned tropical fish expert, an entrepreneur, author, educator and explorer—and not to mention, as Sherry has described him, "the Indiana Jones of the pet industry."
42 min
67
Episode 18 - Recapping a Great Global
We just got back from Global Pet Expo in Orlando, FL and not only did we have the best time with each other, and an awesome time meeting some of YOU, but we also want to take some time to shout out some incredible pet pros we met at the show.
39 min
68
Episode 17 - Separation Anxiety - Breaking Up W...
In today's episode, we are breaking down how to break up with a brand and gracefully eliminate it from our stores. There are many reasons why you may choose to stop carrying certain brands in your stores, from quality changes to core value differences.
33 min
69
Episode 16 - Sizing Up Supplements with Krysta Fox
This week we are joined by special guest Krysta Fox, holistic certified Vet Tech. We are chatting about all things supplements from selecting high-quality supplements, what supplements support specific pet needs, how to help your employees with training and knowledge about supplements, supplement industry standards and red flags, and so much more.
39 min
70
Episode 15 - Your Anti-Social Media is Showing
No matter your mindset about social media, you've probably heard and felt the pressure to show up in order to grow your business. In this episode, we are breaking down the importance of social media, the different platforms and how to use them, content strategies, responding to negative comments, consistency, and how to get started with your social media marketing.
33 min
71
Episode 14 - Get Yer Giddy Up on for Global
Global Pet Expo 2024 is coming up quick, March 20-22, 2024. In this episode, we are sharing our best tips for making the most of a large trade show like Global.
33 min
72
Episode 13 - Barking Up the Right Tech Tree: Ch...
This is a very special episode of The Pet Shop Girls podcast: we are interviewing ChatGPT! That's right... our guest is AI itself, providing insight into some of the ways you can leverage the power of ChatGPT for your pet business.
19 min
73
Episode 12 - Time to Talk TikTok
You've probably heard us mention on previous episodes of this podcast that Carly is kind of TikTok famous in the pet industry. With over 55,000 followers, Carly's educational videos not only gain a lot of views, but also a ton of engagement. In this episode, we're sharing some of our best TikTok tips.
31 min
74
Episode 11 - Breaking Up with Bad Apples
Today, we are talking about the importance of maintaining a positive team culture and addressing issues or "yellow flags" before they become bigger problems. We can't stress enough how important it is to listen to your gut instincts, have difficult conversations, establish clear expectations for employees, and use disciplinary processes and employee handbooks to protect the business culture.
27 min
75
Episode 10 - Building Brand Bonds with BC Henschen
This week we are joined by a pillar in the pet industry, BC Henschen, to talk about what to look for in a brand, including quality, manufacturing processes, transparency, and partnerships. We also cover everything from how to research brands through publications, touring manufacturing plants, building transparent and positive relationships with brands and distributors, using social media and collaborating with content creators, when to remove a brand from your shelves, and so much more.
39 min