Pet Shop Girls with Sherry (Odyssey P...
Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.
And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.
Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.
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Episode 42 - When Good Deeds Go Bad: Your Guide...
When it comes to partnering with rescues and charities, it's easy for indie pet pros to find themselves making some of the same common mistakes. In this episode, we're sharing how to set clear boundaries and expectations to ensure that these collaborations are mutually beneficial. From vetting potential partners, creating partnership agreements, to offering creative donation options, we're sharing our own experiences navigating the challenges of "when good deeds go bad" to help you build successful community partnerships.
31 min
27
Episode 41 - Unfriendly CX - If Your Policies A...
This week, we're discussing the importance of having customer-friendly policies. From our own personal experiences with unfriendly policies like credit card surcharges, restrictive returns, and hidden fees, to the value of transparent communication, flexible payment options, and an overall positive shopping experience to build customer loyalty, we hope this episode encourages you to eliminate any unfriendly policies and focus on creating a welcoming environment for your customers.
33 min
28
Episode 40 - Christmas Prep
It's Christmas in September! Actually, we just wanted to take this opportunity to remind you that the holiday season is coming fast and it's time to prepare your promotions and marketing plans.
29 min
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Episode 39 - Level Up Your Advertising Game
Ready to level up your advertising and promotions? This week, the Pet Shop Girls are sharing their real-world experiences - both successes and failures - when it comes to advertising tactics (including TV commercials, social media, SEO, and more). Listen in for actionable advice on affordable, effective ways to attract new customers and keep your business top-of-mind, even during slow periods.
32 min
30
Episode 38 - SUPERZOO Recap
This week, we're sharing an episode we recorded LIVE at SUPERZOO at the Pet Product News booth. Were you at SUPERZOO? If not, this episode is your behind-the-scenes look at all the chaos and fun to be had there. We are so glad we got a chance to meet so many of you, and if you weren't there this year, we really hope to see you at a pet industry trade show soon!
35 min
31
Episode 37 - Developing Stars Providing the Rig...
Tune in to transform your approach to team development and lead your team to greater heights!
40 min
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Episode 36 - Having Coaching Conversations - Ta...
In the third episode of our Legendary Leadership Series, we are joined by guest Tammy Bond. Today, we are talking about the differences between coaching and traditional, 'old-school' style management and how it can benefit our teams. From active listening, to asking good questions, and so much more, Tammy has so much to share from her coaching certification background to revolutionize pet business team management.
45 min
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Episode 35 - Building Loyalty Among Your Team -...
This week we are back with part 2 of our Legendary Leadership Series. Today's guest is Jennifer Lymer, and we are talking all about building loyalty among your team. When we combine trust and safety with good culture, leadership, and recognition opportunities, we can build remarkably loyal teams.
38 min
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Episode 34 - Addressing Performance - Richard P...
Over the next few weeks, we are excited to introduce our first mini-series of the Pet Shop Girls Podcast, all about Legendary Leadership. In this first episode of the Legendary Leadership Series, Richard Phillips joins us to talk about performance reviews and evaluations, leadership styles, and employee engagement.
42 min
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Episode 33 - SUPERZOO Survival Guide
It's almost time for SUPERZOO, and we want to help you be prepared to make the most out of this incredible show. This week, we are sharing all kinds of tips including where to stay, using the app, navigating all the vendors without getting overwhelmed, what to pack and what to wear, and so much more.
38 min
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Episode 32 - Holistic Healing with Lisa Tully
Our guest this week is Lisa Tully, and we are talking all about holistic healing for pets and their parents. From animal communication methods, to oils and herbs, to mental, emotional, and spiritual aspects of healing, we are covering so much ground today.
33 min
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Episode 31 - Work Smarter Not Harder Leveraging...
You've heard us talk about how much we love ChatGPT and leveraging AI in our businesses in previous episodes, and we are so excited to dig deeper into these topics in today's episode. Alongside our guest, we are sharing insights about leveraging various AI tools (including ChatGPT) to streamline administrative tasks, generate ideas, and optimize time efficiency.
45 min
38
Episode 30 - 30 Events in 30 Minutes
Join Sherry and Carly on the Pet Shop Girls podcast this coming Tuesday for their special 30th episode!
50 min
39
Episode 29 - Honing Your Pet Success
Ready for the secret to success in the pet industry? The reality is, success looks different for everyone. The best way to measure success is through your own growth. In this episode, we are breaking down how to track metrics, learn from setbacks, and maintain a positive outlook.
40 min
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Episode 28 - Capturing Your Customer's Heart
Join us for this week's conversation about how to create the best possible customer experience in your store. We're sharing our favorite tips for building rapport and sharing information with customers, going above and beyond through personalized experiences and follow-up, policies including returns and product guarantees, and so much more.
45 min
41
Episode 27 - The Art of Negotiation
Today's episode is all about strategies and tactics for negotiating with vendors, including creating well-documented proposals, taking control, asking good questions, and understanding the brand. The most important aspects of negotiation, in our opinion, are mutual understanding, clear communication, and standing firm. We're also sharing tips about driving sales, optimizing a visually appealing shopping experience, and more.
33 min
42
Episode 26 - Raving Reviews & Relevant Responses
Responding to reviews is crucial for maintaining a positive reputation. In today's episode, we are sharing all our best tips and best practices for acknowledging both positive and negative reviews, addressing concerns in a professional manner, and using reviews as an opportunity to improve business practices.
37 min
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Episode 25 - Live Podcast Party from Connect, C...
This week we are bringing our podcast listeners along for an episode we recorded LIVE at Canada's Pet Expo, Connect! You'll hear from some of the cool people we met at the show, some of our favorite industry friends, all about the products we loved the most at the show, and so much more.
38 min
44
Episode 24 - Behind the Mic: Content Strategy Y...
Everyone talks about video, but have you made a plan to capitalize on audio-only content? If you haven't thought about how to include audio content in your marketing strategy, today's episode is one you won't want to miss.
42 min
45
Episode 23 - Executing Exceptional Events
Planning events for your retail store can be overwhelming, but they are super valuable. When you do it right, events can help you build community and create raving fans. In this week's episode, we are breaking down the ins and outs of planning and executing exceptional events.
35 min
46
Episode 22 - Ways to Have a Super Summer with B...
In this episode, we are thrilled to discuss several ideas to have a super summer, focusing on strategies for pet retailers to maximize this vibrant season. If you're a pet store owner looking for fresh ideas to attract more customers, you're in for a treat.
53 min
47
Episode 21 - Distribution Done Differently with...
Meet Phil Klaassen, CEO of Pan Pacific Pet, and our special guest in this week's episode. We are discussing distribution done differently - from robots, to tablets, to building authentic relationships with partners, and so much more.
44 min
48
Episode 20 - Connect Pet Expo - Canada's Newes...
This week we are joined by three special guests from Canada's Newest Pet Trade Show. Connect Pet Expo is coming to Niagara Falls, Canada in May and we can't wait to see you there. Listen in to hear about how the Connect team is doing things differently to revolutionize pet trade shows and all the reasons you definitely have to be there... including the fact that the Pet Shop Girls are going to have our own booth! Come and see us.
34 min
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Episode 19 - Dr. Alexrod, I presume? The Founde...
The Pet Shop Girls discuss the legacy of Dr. Herbert Alexrod, a renowned tropical fish expert, an entrepreneur, author, educator and explorer—and not to mention, as Sherry has described him, "the Indiana Jones of the pet industry."
42 min
50
Episode 18 - Recapping a Great Global
We just got back from Global Pet Expo in Orlando, FL and not only did we have the best time with each other, and an awesome time meeting some of YOU, but we also want to take some time to shout out some incredible pet pros we met at the show.
39 min