Endless Coffee Cup: Digital Marketing...
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
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Why Doesn't Anyone Talk About the Long Tail Any...
Is the keyword "Long Tail" irrelevant and extinct, or is it alive and well to those who know how to use it?
49 min
77
Turn the Tide on Programatic Ad Fraud with Anal...
The tide is turning on the wasteful and invasive blight of programmatic ad fraud.
55 min
78
Creating Arabic Influencers
Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. Hear how the UAE is building influencers for this generation!
56 min
79
Marketing's Meaningless Language Problem
Marketing has a language problem. Most of our words and phrase are completely meaningless.
73 min
80
So You Want To Be an Entrepreneur?
There have been more Google searches for "start a business" than "find a job." What are the upsodes and downsides of starting your own thing?
99 min
81
Google Ads: Search and Display
Google Ads is a powerful, but challenging advertising channel. What does it take to create successful campaigns? I asked Brad Geddes of BGTheory to explain.
62 min
82
Black Friday and Email Marketing: The Most Wond...
Email and the Holidays - that time of the year when every mailbox is full of gift ideas! How does an Email Marketer prepare for the holidays?
65 min
83
Do You Have A Realistic Customer Journey?
Evaluate Your Customer Journey for Fun and Profit!
61 min
84
The Rich Value of Multiculturalism
Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures.
62 min
85
Why is SEO so Undervalued?
For most companies, search is by far the best source of visits. So why are companies more pouring time and resources into building 3rd party platforms rather than their own property?
61 min
86
Privacy, Data Ownership, & Google Analytics
Analytics Guru Stéphane Hamel joins Matt to discuss privacy, data and Google's G4 Analytics
65 min
87
Therapy for Marketers
We're all in this together, as many of a marketer's problems are universal.
59 min
88
Google's Page Experience Algorithm Update
Google's 800 pound tactics that force the industry to react.
65 min
89
6 SEO Myths that Won't Go Away
SEO can be confusing, but it isn't helped by people and agencies that perpetuate these myths as legitimate tactics.
69 min
90
Ancient Philosophy and Modern Marketing - What ...
Over 2,000 years ago, Aristotle taught how to persuade people in his book, Rhetoric and Poetics. Nothing much has changed.
46 min
91
Influencer "Minor Leagues" - Celebrity Over Aut...
An interview with Mark Schaefer about the new generation of influencers and their impact on influence marketing.
47 min
92
How to Ask Good Questions
Neil Postman said that question question-asking is the single greatest tool that humans have. Yet why do we not teach and encourage this valuable skill?
68 min
93
Trust and the Digital Economy
In an internet full of fakes, frauds, and fiction, who or what can we trust?
60 min
94
Is Education Necessary for Digital Marketing?
An Interview with T. Adeola Osinubi about his experiences and his new book, "Straight Outta Context"
62 min
95
Google's "Smart Campaigns" Aren't So Smart
Why do Google Ads "Smart Campaigns" remove important tools and reports?
89 min
96
Influence, Not Influencers
Influencer Marketing has captured the attention of many, but building your business takes more more than getting an influencer.
62 min
97
How to Create Amazing Content on YouTube
Increase views, extend watch time, and create share-ability in your videos
61 min
98
Email Isn't Going Anywhere!
Email is the steady, reliable channel that marketers dismiss at their own risk.
63 min
99
Exploring Our Primal Brain
How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior.
53 min
100
YouTube's Secret Sauce
How to Reach, Engage and Enchant Audiences with Video Marketing
61 min