Endless Coffee Cup: Digital Marketing...
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
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Privacy, Data Ownership, & Google Analytics
Analytics Guru Stéphane Hamel joins Matt to discuss privacy, data and Google's G4 Analytics
65 min
77
Therapy for Marketers
We're all in this together, as many of a marketer's problems are universal.
59 min
78
Google's Page Experience Algorithm Update
Google's 800 pound tactics that force the industry to react.
65 min
79
6 SEO Myths that Won't Go Away
SEO can be confusing, but it isn't helped by people and agencies that perpetuate these myths as legitimate tactics.
69 min
80
Ancient Philosophy and Modern Marketing - What ...
Over 2,000 years ago, Aristotle taught how to persuade people in his book, Rhetoric and Poetics. Nothing much has changed.
46 min
81
Influencer "Minor Leagues" - Celebrity Over Aut...
An interview with Mark Schaefer about the new generation of influencers and their impact on influence marketing.
47 min
82
How to Ask Good Questions
Neil Postman said that question question-asking is the single greatest tool that humans have. Yet why do we not teach and encourage this valuable skill?
68 min
83
Trust and the Digital Economy
In an internet full of fakes, frauds, and fiction, who or what can we trust?
60 min
84
Is Education Necessary for Digital Marketing?
An Interview with T. Adeola Osinubi about his experiences and his new book, "Straight Outta Context"
62 min
85
Google's "Smart Campaigns" Aren't So Smart
Why do Google Ads "Smart Campaigns" remove important tools and reports?
89 min
86
Influence, Not Influencers
Influencer Marketing has captured the attention of many, but building your business takes more more than getting an influencer.
62 min
87
How to Create Amazing Content on YouTube
Increase views, extend watch time, and create share-ability in your videos
61 min
88
Email Isn't Going Anywhere!
Email is the steady, reliable channel that marketers dismiss at their own risk.
63 min
89
Exploring Our Primal Brain
How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior.
53 min
90
YouTube's Secret Sauce
How to Reach, Engage and Enchant Audiences with Video Marketing
61 min
91
B2B Virtual Selling Skills Fall Short
Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short
69 min
92
The Myth of Micro-Targeting
Killing Cookies Could Save the Publishing Industry
62 min
93
Online News, Clickbait, and Digital Literacy
54 min
94
Free is Bad
How the Free Web Hurts Privacy, Truth and Democracy
150 min
95
Marketing Lacks Empathy in a Pandemic
Are Marketers and Marketing Media Ignoring the Realities?
52 min
96
How to Spot FAKE News
An Interview with Nolan Higdon, Author of The Anatomy of FAKE NEWS
64 min
97
Searching for Keywords
Don't Overlook This Powerful Marketing Tool
61 min
98
Is the Sales Funnel Dead?
Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing?
54 min
99
Decoding Google
Can we trust studies that claim to decode Google?
88 min
100
The Amazing World of Ad Fraud
A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As...
63 min