Endless Coffee Cup: Digital Marketing...

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Society & Culture
How a Mix of Journalism, Anthropology, Mistakes...
Matt is joined by fellow Marketing Podcast Network host, Seth Goldstein, as they talk about the changes in the SEO industry over the years.
43 min
LinkedIn's 2023 Most In-Demand Job Skills Report
What are the critical skills in today's digital marketing workplace?
23 min
The Nuance of Marketing the News: Digital Marke...
An interview with Johns Shehata, an innovator in international news and media
49 min
How to Get Hired: Certification, Education, or ...
Employers are looking for more than you think, and these aren't things taught in school.
12 min
Marketing: Space, Technology, and Life in the UAE
Fellow MPN podcaster, Izzy House, stops by to interview Matt about his experiences in the UAE.
52 min
What Can We Really Expect from AI?
With the recent hype and excitement about ChatGPT and AI, I chat with an AI expert about the realities (and limitations) of AI technology.
47 min
Reporting from the 1 Billion Followers Summit, ...
Greg Jarboe and Matt Bailey ventured to Dubai to attend the 1 Billion Follower Summit.
59 min
How Should You Start Your Digital Marketing Car...
Should you start your digital marketing career as a freelancer? Or, should you go work for a brand, business, or agency?
21 min
Is Certification Better than a Degree in Digita...
What's the Value of Certification in Digital Marketing? Some hiring managers say that they are considering certifications more than degrees!
17 min
Marketing the Metaverse
The Metaverse is coming, but what is it?
49 min
Why Don't We Teach History of Digital Marketing?
I'm amazed that the world of digital media, social media and technology tends to be taught without any historical context.
17 min
7 Digital Marketing Skills: Skill #7 - Presenta...
Why do marketers use right-brain tactics to reach and persuade an audience, but give boring presentations full of charts, graphs, and data tables? Because they don't treat internal audiences like customers!
15 min
How Do You Create Social Media Content for the ...
Mohtab Arabiat managed the social media team at the largest world-wide event in 2021. Hear the challenges and victories of managing a 6-month global event!
46 min
7 Digital Marketing Skills: Skill #6 - Asking Q...
According to Neil Postman, "question-asking is the single greatest tool humans have" yet it seems to be one of the most underutilized and under-valued skills in the workplace today.
14 min
Marketing to Affluent Hispanics
Shifting demographics show that markers (and the companies they represent) need to be aware of the increasing affluence within the communities and cultures around them.
62 min
The History of Search Engines
Catching up with Barry Schwartz, founder of Search Engine Roundtable and editor of Search Engine Land.
47 min
7 Digital Marketing Skills: Skill #5 - Business...
You can’t escape the fundamentals of business and marketing just because you play in the digital playground.
15 min
Government Communications & Marketing
Public information and government communications are marketing as they inform, educate, and persuade the public.
52 min
7 Digital Marketing Skills: Skill #4 - User Exp...
Marketing is great, giving people a great experience with and from your marketing is even better.
20 min
Let's Get Nice!
Create happy teams and better employees by being nice.
56 min
7 Digital Marketing Skills: Skill #3 - Analytics
What makes analytics the most feared, yet the most in-demand training request for marketers? Matt breaks down the 3 critical areas of analytics that are necessary for marketers to be effective.
21 min
Marketing Space: The Final Frontier
Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. Izzy is on a mission to spread that word and educate the public on the remarkable potential and current activities happening in the skies above us.
57 min
Google Search Ads: Losing Keywords and Control
Google keeps changing the game for search ads. With increased automation and decreased transparency, has Google earned the trust to have more control over our campaings?
71 min
7 Digital Marketing Skills: Skill #2 - Writing
The most powerful skill is persuasion. Creating content that moves people to action is a superpower.
15 min
Defining Social Media Marketing, Part 3! Social...
Greg Jarboe and Matt Bailey complete their discusssion of the Social Media Marketing landscape - as it is today! Who knows what tomorrow will bring?
89 min