Endless Coffee Cup

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Business
Marketing
Society & Culture
1
So You Want To Be an Entrepreneur?
There have been more Google searches for "start a business" than "find a job." What are the upsodes and downsides of starting your own thing?
99 min
2
Google Ads: Search and Display
Google Ads is a powerful, but challenging advertising channel. What does it take to create successful campaigns? I asked Brad Geddes of BGTheory to explain.
62 min
3
Black Friday and Email Marketing: The Most Wond...
Email and the Holidays - that time of the year when every mailbox is full of gift ideas! How does an Email Marketer prepare for the holidays?
65 min
4
Do You Have A Realistic Customer Journey?
Evaluate Your Customer Journey for Fun and Profit!
61 min
5
The Rich Value of Multiculturalism
Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures.
62 min
6
Why is SEO so Undervalued?
For most companies, search is by far the best source of visits. So why are companies more pouring time and resources into building 3rd party platforms rather than their own property?
61 min
7
Privacy, Data Ownership, & Google Analytics
Analytics Guru Stéphane Hamel joins Matt to discuss privacy, data and Google's G4 Analytics
65 min
8
Therapy for Marketers
We're all in this together, as many of a marketer's problems are universal.
59 min
9
Google's Page Experience Algorithm Update
Google's 800 pound tactics that force the industry to react.
65 min
10
6 SEO Myths that Won't Go Away
SEO can be confusing, but it isn't helped by people and agencies that perpetuate these myths as legitimate tactics.
69 min
11
Ancient Philosophy and Modern Marketing - What ...
Over 2,000 years ago, Aristotle taught how to persuade people in his book, Rhetoric and Poetics. Nothing much has changed.
46 min
12
Influencer "Minor Leagues" - Celebrity Over Aut...
An interview with Mark Schaefer about the new generation of influencers and their impact on influence marketing.
47 min
13
How to Ask Good Questions
Neil Postman said that question question-asking is the single greatest tool that humans have. Yet why do we not teach and encourage this valuable skill?
68 min
14
Trust and the Digital Economy
In an internet full of fakes, frauds, and fiction, who or what can we trust?
60 min
15
Is Education Necessary for Digital Marketing?
An Interview with T. Adeola Osinubi about his experiences and his new book, "Straight Outta Context"
62 min
16
Google's "Smart Campaigns" Aren't So Smart
Why do Google Ads "Smart Campaigns" remove important tools and reports?
89 min
17
Influence, Not Influencers
Influencer Marketing has captured the attention of many, but building your business takes more more than getting an influencer.
62 min
18
How to Create Amazing Content on YouTube
Increase views, extend watch time, and create share-ability in your videos
61 min
19
Email Isn't Going Anywhere!
Email is the steady, reliable channel that marketers dismiss at their own risk.
63 min
20
Exploring Our Primal Brain
How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior.
53 min
21
YouTube's Secret Sauce
How to Reach, Engage and Enchant Audiences with Video Marketing
61 min
22
B2B Virtual Selling Skills Fall Short
Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short
69 min
23
The Myth of Micro-Targeting
Killing Cookies Could Save the Publishing Industry
62 min
24
Online News, Clickbait, and Digital Literacy
54 min
25
Free is Bad
How the Free Web Hurts Privacy, Truth and Democracy
150 min
26
Marketing Lacks Empathy in a Pandemic
Are Marketers and Marketing Media Ignoring the Realities?
52 min
27
How to Spot FAKE News
An Interview with Nolan Higdon, Author of The Anatomy of FAKE NEWS
64 min
28
Searching for Keywords
Don't Overlook This Powerful Marketing Tool
61 min
29
Is the Sales Funnel Dead?
Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? 
54 min
30
Decoding Google
Can we trust studies that claim to decode Google?
88 min
31
The Amazing World of Ad Fraud
A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As...
63 min
32
The Need for Digital Literacy
Develop a personal toolset for evaluating information
91 min
33
How to Create Effective Online Learning Courses
What does it take to create an effective online learning experience?
53 min
34
Calculating the Return on Training
How do you measure business training?
42 min
35
Master Personal Presence Through Your Webcam
How to improve your webcam meetings
33 min
36
Tap Into Neuromarketing
How advertising influences our brain
66 min
37
Don't Go Chasing Algorithms
What to do when Google changes the search algorithm
63 min
38
Defining Content Marketing
Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and...
60 min
39
Investigating Influencer Marketing
Does Influencer Marketing Live Up to the Hype?
62 min
40
Business Planning
50% of business owners do not have a marketing plan for 2019.
75 min
41
Straight Talk about Google Ads
Google Ads can be Frustrating
64 min
42
Digital Accessibility Matters
How Accessibility Creates A Better Experience for Everyone
59 min
43
What are the Marketing Skills of the Future?
Preparing Marketers for the Age of Automation
67 min
44
Have SEO Best Practices Changed?
Search Engines Change, but do Best Practices?
68 min
45
Make the Perfect Pitch
or at least a prepared one.
84 min
46
Find Your True Voice
Matt is joined by Stewart Bewley of . Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it bring to you as the speaker. With non-verbal being the majority of how...
52 min
47
Selling Social Media
How can businesses react and approach this dynamic, yet volatile channel?
114 min
48
A Digital Marketing Trainer's Playbook
Get an inside look into the world of a digital marketing trainer. 
66 min
49
Disrupting Sports
We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the...
63 min
50
High Fidelity
How has Music Technology has changed our thinking about music?
72 min
51
Sensational Headlines
Read past the headlines to find the truth!
53 min
52
Profitable Testing
You can't afford to neglect usability testing.
57 min
53
Usable Websites
How Should You Test Your Website?
52 min
54
Usable Expectations
Small Changes, Big Results
66 min
55
Marketing Sports
In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this...
64 min
56
Social Handshakes
A Social Conversion about Social Media
62 min
57
Entrepreneurial Analysis
So you have a business idea.....
80 min
58
2016 Holiday Marketing Round-Up
A quick look back at Holiday Marketing Trends
40 min
59
Training Programs
How do you evaluate, train and retain employees?
59 min
60
Marketing Standards
My conversation with Mike Stebbins, founder of OMCP
53 min
61
Measuring Usability
Improve Your Business with Practical Tests
77 min
62
Targeted Analytics
Targeting, Tracking and Marketing Analytics
72 min
63
Just Rhetoric
So - What is Rhetoric?
74 min
64
Communication Art
It's not what you said, it's how you said it.
78 min
65
Scotland Tour
A talk with Scotland's Brian Mathers about Scotland's business community
65 min
66
Life Experience
How Did You Find Your Place in Life?
74 min
67
Advertising Words
The words we choose and how we use them
69 min
68
Shiny Things
What distracts us?
59 min
69
In-valuable Content?
Has the increase of Content Marketing cheapened content?
73 min
70
Marketing Authenticity
What does it mean to be authentic in your marketing?
94 min
71
Sexy Data
What Are You Measuring? The Place of Data in Marketing
74 min