Endless Coffee Cup: Digital Marketing...
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
51
7 Digital Marketing Skills: Skill #2 - Writing
The most powerful skill is persuasion. Creating content that moves people to action is a superpower.
15 min
52
Defining Social Media Marketing, Part 3! Social...
Greg Jarboe and Matt Bailey complete their discusssion of the Social Media Marketing landscape - as it is today! Who knows what tomorrow will bring?
89 min
53
7 Digital Marketing Skills: Skill #1 - Media Li...
An ability to quickly judge and synthesize information that is presented in the media without being swayed by sensationalism. This skill equips a person to objectively critique information presented in media by evaluating the author, publication, content, style, and presentation.
18 min
54
Defining Social Media Marketing, Part 2! Conten...
What is Social Media Marketing? What are the core competencies for marketers in this discipline?
62 min
55
7 Digital Marketing Skills That'll Never Go Out...
What's trending next year? You won't have to worry if you have the skills to handle it.
17 min
56
Defining Social Media Marketing, Part 1. Channe...
What is Social Media? What are the core competencies for marketers in this discipline?
63 min
57
Single Shot: Everything is FAKE!
Images, videos, headlines, follower counts, filters - How do we know what is real anymore?
14 min
58
Podcasting as Counter-Narrative: The Podcasters...
Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction.
59 min
59
Single Shot: Why a Podcast?
The Nature of Content and Engagement
12 min
60
Let's Agree to Disagree
How to Build Bridges Instead of Walls
66 min
61
The Key to Business Success: Networking
One of the most imprtant factors of success in business and careeers is networking. Create a network of people that you like, know, and trust and you'll see a lifetime of benefits!
71 min
62
Avoid Burnout and Increase Productivity
Slow Down - Enjoy Life. Get your work life in line with the rest of your life and find a happy place.
58 min
63
Memes: The Perfect Brain Hack
Memes are sub-conscious thought bombs. They are modern propaganda wrapped in pop-culture, tribal-insider humor.
56 min
64
Thinking of Starting a Business? Don't Wait!
Stop dreaming and take action with these practical steps to starting your own business.
61 min
65
Why Doesn't Anyone Talk About the Long Tail Any...
Is the keyword "Long Tail" irrelevant and extinct, or is it alive and well to those who know how to use it?
49 min
66
Turn the Tide on Programatic Ad Fraud with Anal...
The tide is turning on the wasteful and invasive blight of programmatic ad fraud.
55 min
67
Creating Arabic Influencers
Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. Hear how the UAE is building influencers for this generation!
56 min
68
Marketing's Meaningless Language Problem
Marketing has a language problem. Most of our words and phrase are completely meaningless.
73 min
69
So You Want To Be an Entrepreneur?
There have been more Google searches for "start a business" than "find a job." What are the upsodes and downsides of starting your own thing?
99 min
70
Google Ads: Search and Display
Google Ads is a powerful, but challenging advertising channel. What does it take to create successful campaigns? I asked Brad Geddes of BGTheory to explain.
62 min
71
Black Friday and Email Marketing: The Most Wond...
Email and the Holidays - that time of the year when every mailbox is full of gift ideas! How does an Email Marketer prepare for the holidays?
65 min
72
Do You Have A Realistic Customer Journey?
Evaluate Your Customer Journey for Fun and Profit!
61 min
73
The Rich Value of Multiculturalism
Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures.
62 min
74
Why is SEO so Undervalued?
For most companies, search is by far the best source of visits. So why are companies more pouring time and resources into building 3rd party platforms rather than their own property?
61 min
75
Privacy, Data Ownership, & Google Analytics
Analytics Guru Stéphane Hamel joins Matt to discuss privacy, data and Google's G4 Analytics
65 min