Endless Coffee Cup: Digital Marketing...
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
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7 Digital Marketing Skills: Skill #6 - Asking Q...
According to Neil Postman, "question-asking is the single greatest tool humans have" yet it seems to be one of the most underutilized and under-valued skills in the workplace today.
14 min
52
Marketing to Affluent Hispanics
Shifting demographics show that markers (and the companies they represent) need to be aware of the increasing affluence within the communities and cultures around them.
62 min
53
The History of Search Engines
Catching up with Barry Schwartz, founder of Search Engine Roundtable and editor of Search Engine Land.
47 min
54
7 Digital Marketing Skills: Skill #5 - Business...
You can’t escape the fundamentals of business and marketing just because you play in the digital playground.
15 min
55
Government Communications & Marketing
Public information and government communications are marketing as they inform, educate, and persuade the public.
52 min
56
7 Digital Marketing Skills: Skill #4 - User Exp...
Marketing is great, giving people a great experience with and from your marketing is even better.
20 min
57
Let's Get Nice!
Create happy teams and better employees by being nice.
56 min
58
7 Digital Marketing Skills: Skill #3 - Analytics
What makes analytics the most feared, yet the most in-demand training request for marketers? Matt breaks down the 3 critical areas of analytics that are necessary for marketers to be effective.
21 min
59
Marketing Space: The Final Frontier
Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. Izzy is on a mission to spread that word and educate the public on the remarkable potential and current activities happening in the skies above us.
57 min
60
Google Search Ads: Losing Keywords and Control
Google keeps changing the game for search ads. With increased automation and decreased transparency, has Google earned the trust to have more control over our campaings?
71 min
61
7 Digital Marketing Skills: Skill #2 - Writing
The most powerful skill is persuasion. Creating content that moves people to action is a superpower.
15 min
62
Defining Social Media Marketing, Part 3! Social...
Greg Jarboe and Matt Bailey complete their discusssion of the Social Media Marketing landscape - as it is today! Who knows what tomorrow will bring?
89 min
63
7 Digital Marketing Skills: Skill #1 - Media Li...
An ability to quickly judge and synthesize information that is presented in the media without being swayed by sensationalism. This skill equips a person to objectively critique information presented in media by evaluating the author, publication, content, style, and presentation.
18 min
64
Defining Social Media Marketing, Part 2! Conten...
What is Social Media Marketing? What are the core competencies for marketers in this discipline?
62 min
65
7 Digital Marketing Skills That'll Never Go Out...
What's trending next year? You won't have to worry if you have the skills to handle it.
17 min
66
Defining Social Media Marketing, Part 1. Channe...
What is Social Media? What are the core competencies for marketers in this discipline?
63 min
67
Single Shot: Everything is FAKE!
Images, videos, headlines, follower counts, filters - How do we know what is real anymore?
14 min
68
Podcasting as Counter-Narrative: The Podcasters...
Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction.
59 min
69
Single Shot: Why a Podcast?
The Nature of Content and Engagement
12 min
70
Let's Agree to Disagree
How to Build Bridges Instead of Walls
66 min
71
The Key to Business Success: Networking
One of the most imprtant factors of success in business and careeers is networking. Create a network of people that you like, know, and trust and you'll see a lifetime of benefits!
71 min
72
Avoid Burnout and Increase Productivity
Slow Down - Enjoy Life. Get your work life in line with the rest of your life and find a happy place.
58 min
73
Memes: The Perfect Brain Hack
Memes are sub-conscious thought bombs. They are modern propaganda wrapped in pop-culture, tribal-insider humor.
56 min
74
Thinking of Starting a Business? Don't Wait!
Stop dreaming and take action with these practical steps to starting your own business.
61 min
75
Why Doesn't Anyone Talk About the Long Tail Any...
Is the keyword "Long Tail" irrelevant and extinct, or is it alive and well to those who know how to use it?
49 min