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Short Term Rental Secrets Podcast

The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

Business

Investing

Entrepreneurship

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176

Ep 68 - Maximizing Profitability in STRs with T...

GUEST'S BIO Australian Tracey Northcott of Enfour, Tokyo Family Stays and Tracey Northcott Consulting, is a serial entrepreneur and multi-preneur based in Tokyo, Japan. She is one of the most successful Airbnb hosts in Tokyo. She also runs the Software development company Enfour with her family as well as Tracey Northcott Consulting where she helps other hosts discover the true potential of their STR or Airbnb business maximizing their investment, enjoyment, and hospitality standards. HIGHLIGHTS OF THE EPISODE 04:01 Tracey Northcott introduction and background 06:20 How Tracey started in the STR industry 12:04 The platform that Tracey used in Japan for her STRs 13:12 Tracey talks about her STR properties and how the pandemic hit her business 17:12 Tracey's target market for her STRs 19:08 E and Tracey talks about cultural differences through STRs 21:28 Tracey talks about maximizing profitability 23:14 How Tracey maximized profitability within her STR portfolio 30:09 The psychology of buying 33:04 E talks about scaling down successfully 34:17 Branding yourself as a short term rental business owner 45:45 Where can people connect with Tracey 47:35 Tracey's #1 secret to success with STR 48:12 Acknowledgments to Tracey NOTABLE QUOTES "Know who you are serving." - Tracey Northcott "Understand what works for you." - Mike Sjogren CONNECT WITH THE GUEST Tracey Northcott: <a href="https://www.instagram.com/tracey.northcott/ ">Ins</a><a href="https://www.facebook.com/tokyofamilystays/ ">tagram | Facebook | Twitter </a><a href="https://www.tokyofamilystays.com/ ">Tokyo Family Stays</a><a href="https://www.facebook.com/tokyofamilystays/ "> | </a><a href="https://www.instagram.com/tokyofamilystays/">Tokyo Family Stays Instagram</a><a href="https://www.facebook.com/tokyofamilystays/ "> | </a><a href="https://www.facebook.com/tokyofamilystays/">Tokyo Family Stays Facebook </a> <a href="https://www.tracey-northcott.com/ ">Tracey Northcott</a> | <a href="https://www.instagram.com/traceynorthcottconsulting/ ">Tracey Northcott Consulting Instagram</a> | <a href="https://www.facebook.com/TraceyNorthcottConsulting/ ">Tracey Northcott Consulting Facebook</a> CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a> | <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

50 min

177

Ep 67 - Should You Get a Partner For Your STR B...

HOST'S BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele. HIGHLIGHTS OF THE EPISODE 08:47 Building partnership 09:54 Breaking down business partnerships 10:33 Mike talks about partnering with E for a business 11:33 E talks about his failed partnerships 13:29 Why the 50:50 partnership does not work 14:28 Having the uncomfortable conversation 15:06 Mike talks about his first partnership and his current partnership 17:26 Why some partnerships fail 18:20 How to avoid unpleasant situations 18:27 Personality assessment 18:41 What is an effective partnership 20:08 Understanding the "why"' and the vision 22:07 E shares the effect of bringing his wife to his business 23:14 Mike shares his experience about partnering up with his wife 25:21 Correcting the process, not the person 26:03 Having accountability 27:37 Letting it go and trusting your partner 28:49 Questions to ask yourself before jumping into a business partnership 29:58 What makes a good partnership 31:58 Hiring an attorney for your operating agreement 32:54 Being honest with yourself about having a business partner 35:36 Moral of the story NOTABLE QUOTES "A 50:50 partnership is a 0:0 partnership because there is no leader." - Emanuele Pani "Get the right butts in the right seats on the bus." - Mike Sjogren "If you love what you do, you are never working." - Emanuele Pani "Correct the process, not the person." - Mike Sjogren "Don't act out of fear." - Emanuele Pani "A partnership is not the answer to get you started." - Emanuele Pani CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a> | <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

37 min

178

Ep 66 - Creating Experiential Design Exclusivel...

GUEST'S BIO Kate & Betsy are the co-founders. While both help with all aspects of the business, Kate’s expertise and experience lies more in the Airbnb industry, while Betsy has an interior design background. Kate also operates a full-time Airbnb business called Riley and Besty co-owns an interior design business called The Estate of Things. Kate and Betsy have been best friends for a long time, but after Betsy was diagnosed with cancer for the second time, their relationship dynamic changed. Kate became a caretaker and a huge source of support for Betsy, using the experience she gained working in marketing for health and diet brands to assist Betsy in following a medically necessary, extremely strict diet. While Betsy was going through chemotherapy, the two friends began to view life differently and discovered a newfound sense of purpose and joy in one of their favorite hobbies--decorating and designing Kate’s Airbnb rental houses. HIGHLIGHTS OF THE EPISODE 04:00 Kate Shaw and Betsy Moyer introduction and background 05:27 How Kate and Betsy started in the STR industry 09:46 Kate and Betsy's business dynamic 15:30 Kate and Betsy talk about their team 17:53 What is an experiential design 21:28 Kate and Betsy vision for their business 23:03 Kate talks about her STR business operation 26:33 Kate shares about her STR units 29:30 Target market in Joshua Tree 30:15 Acknowledgments to Kate and Betsy 30:57 Where can people connect with Kate and Betsy 31:39 Kate and Betsy's #1 secret to success with STR NOTABLE QUOTES "This is your business. Design it the way you want it to work for you." - Mike Sjogren "Our only goal is to have fun." - Kate Shaw CONNECT WITH THE GUEST Kate Shaw: <a href="https://www.instagram.com/theofficialkateshaw/">Instagram </a>| <a href="https://www.linkedin.com/in/kateshaw27/">Linkedin</a> Betsy Moyer: <a href="https://www.instagram.com/betsymoyer/ ">Instagram </a>| <a href="https://www.linkedin.com/in/betsymoyer/ ">Linkedin</a> The Estate of Things <a href="https://theestateofthings.com/">https://theestateofthings.com/</a> Retreat Airbnb <a href="https://www.instagram.com/retreatairbnb/ ">https://www.instagram.com/retreatairbnb/ </a><a href="https://byretreat.com/ ">https://byretreat.com/ </a> CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a> | <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

33 min

179

Ep 65 - Providing Quality Essentials For Your S...

GUEST'S BIO Daniel Iliescu runs Bonsai Hospitality Management, a startup looking to help transform the STR market for the better. Their focus is on the essentials that hosts use to run their operations. Daniel and his team think that by targeting the hosts that manage their own properties, they can have the biggest impact on the quality and standards of the industry. HIGHLIGHTS OF THE EPISODE 04:34 Daniel Iliescu introduction and background 05:58 What made Daniel start Bonsai Hospitality 09:34 How Daniel found his manufacturing facility 11:43 Daniel shares the outsourcing process for essentials 13:15 Daniel explains the different bath collections of Bonsai Hospitality 16:20 Daniel shares where he sources bedding 18:55 Daniel talks about wi-fi porter 22:28 Daniel's vision for Bonsai Hospitality 23:26 What sets STRs apart from hotels 24:37 The difference that quality makes 26:09 Cotton vs polyester 29:32 Daniel debunks the thread count myth 31:49 Daniel talks about non-wrinkling 34:59 Investing in beds and baths 37:59 Daniel shares a tip on how to offer guests a local experience 39:08 Acknowledgments to Daniel 39:38 Where can people connect with Daniel 40:38 Daniel's #1 secret to success with STR NOTABLE QUOTES "God lives in the details." - Daniel Iliescu "Quality would prevail over time." - Daniel Iliescu "Having respect for others goes a long way." - Emanuele Pani CONNECT WITH THE GUEST Daniel Iliescu: <a href="https://www.instagram.com/daniel_c_iliescu/ ">Instagram </a>| <a href="https://www.linkedin.com/in/daniel-c-iliescu-6a57804b/">Linkedin</a> <a href="https://www.tobonsai.com/ ">Bonsai Hospitality Management </a> CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a> | <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

44 min

180

Ep 64 - From 0-150 Units While On Active Milita...

GUEST'S BIO Joseph Reilly founded Patriot Family Homes to meet the need for affordable, reliable housing in the South, particularly near military bases. A captain in the Army, Joe has deployed with the Ranger Regiment to Afghanistan and Ukraine. He previously served on the National Security Council at the White House. HIGHLIGHTS OF THE EPISODE 05:40 Joseph Riley introduction and background 07:16 How Joseph started in the STR industry 09:47 Business models that Joseph are using for his STR business 10:46 Joseph talks about his STR portfolio 12:02 How Joseph managed his business while on an active duty 14:51 Joseph talks about who manages his guest communications 16:37 How Joseph hosts his STRs 19:01 What Joseph buys for his STRs 20:01 2 things that are not included in Joseph's warehouse 20:42 Joseph's target location 21:57 Management packages of Patriot Family Homes 22:57 Systems that Joseph and his team use 23:40 Joseph's vision for his STR business 26:29 Average nightly rate for Joseph's STRs 30:36 Joseph's primary function on his STR business 33:39 Acknowledgments to Joseph 34:15 Where can people connect with Joseph 34:44 Joseph's #1 secret to success with STR NOTABLE QUOTES "We are trying to be really disciplined in learning how to operate and make money in markets where's there's less fat on the bone." - Joseph Riley "Hold onto your guns as to what you know is going to work for your business." - Emanuele Pani CONNECT WITH THE GUEST Joseph Riley: <a href="https://www.linkedin.com/in/joseph-riley-0ab5a926/">Linkedin</a> <a href="https://www.patriotfamilyhomes.com/ ">Patriot Family Homes</a> CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a> | <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

37 min

181

Ep 63 - Growing a Sustainable and Profitable Ho...

GUEST'S BIO Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental and business consultancy while also advising multiple companies as Board Member and Executive Chairman. A sought-after speaker, panelist and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short term rental to the specifics of online distribution in the top 5 OTAs. Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright, and ex-Board member of HomeAway, to name but a few. He’s also an accomplished operator, having led Interhome, Hotelplan Group and Swissport as CEO. HIGHLIGHTS OF THE EPISODE 04:36 Simon Lehmann introduction and background 05:59 How Simon started in the hospitality industry 08:11 Transitioning from being an executive vice president of an airport ground company to a CEO of a vacation rental company 11:21 Simon shares his vacation rental journey 14:04 What is AJL Atelier? 14:42 Simon shares his tips for those who are starting their STR business 18:14 E shares his experience when he first started his STRs 20:20 Bridging traditional hotels and the vacation rental spaces 29:37 Simon's insight about traditional hotels acquiring STRs 33:21 The best business model to use in starting your STR business 37:00 Building a management company and selling it 42:45 Demand vs supply 43:31 Taking a balanced approach from owners to guests 45:45 How to connect with Simon 46:41 Simon's #1 secret to success with STR 50:23 Acknowledgments to Simon NOTABLE QUOTES "There is no one size fits all, we need to be flexible." - Simon Lehmann "The demand is here but we need to professionalize."  - Simon Lehmann CONNECT WITH THE GUEST Simon Lehmann: <a href="https://clubhouse.com/@simonlehmann ">Clubhouse </a>| <a href="https://www.instagram.com/slehmann1 ">Instagram </a>| <a href="https://www.linkedin.com/in/simon-lehmann-8375753b/ ">Linkedin</a> <a href="https://ajlatelier.com/ ">AJL Atelier</a> CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a> | <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

51 min

182

Ep 62 - Creating a Guest Experience Through Des...

GUEST'S BIO  Tatianna Taylor-Tait is an award-winning designer helping individuals design beautiful homes and create passive income through property rentals. With almost 7 years in the Short Term Rental industry, Tatianna now uses her knowledge to educate hosts to stop getting in their own way and build a financially free life that they love. HIGHLIGHTS OF THE EPISODE  03:25 Tatianna Taylor-Tait introduction and background 03:51 How Tatianna started in the STR industry 08:11 Tatianna's first STR deal 10:53 What made Tatianna start her graphic design business 13:36 Jumping into STR with the right resources 16:41 How Tatianna creates a guest experience through interior design 20:57 Making your property stand out 22:58 The abundance mindset 23:34 How Tatianna spends a limited budget 28:15 Tatianna shares what her business looks like 29:57 How STR changed Mike's life 31:00 Tatianna's advice for the listeners 32:01 Tatianna talks about her team 34:37 Acknowledgments to Tatianna 35:06 How to connect with Tatianna 35:56 Tatianna's #1 secret to success with STR NOTABLE QUOTES  "Problems are going to happen but if you put your effort in and keep the course, something's gotta give." - Tatianna Taylor-Tait "Insanity is doing the same thing and expecting a different result." - Tatianna Taylor-Tait "Put in that one little extra to set yourself apart." - Mike Sjogren CONNECT WITH THE GUEST  Tatianna Taylor-Tait: <a href="https://www.clubhouse.com/@tatiannatt">Clubhouse </a>| <a href="https://www.instagram.com/tatiannatt">Instagram </a>| <a href="https://www.facebook.com/tatiannatt/ ">Facebook</a> <a href="http://www.tatiannataylortait.com/ ">tatiannataylortait.com</a> <a href="https://www.etsy.com/ca/shop/ThanksForBooking">Thanks for Booking</a> CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a> | <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

39 min

183

Ep 61 - The Power of Your Tribe

HIGHLIGHTS OF THE EPISODE  04:10 Join Mike's free training - <a href="https://www.strsecrets.com/webinar" rel="noopener" target="_blank">https://www.strsecrets.com/webinar</a> 05:52  How Mike and E met on M1 07:16 Mike's mental switch on creating income 09:44 The cat story 10:36 Living life by design 13:06 Pushing yourself for more 14:06 Being control of the driver seat for a positive outcome 14:57 Evaluating your circle of friends 15:29 Surrounding yourself with high-level people 16:30 E shares his Ironman story 18:07 Making the first million 19:16 The ripple effect of the right peer group 22:21 The power of your network 22:31 Building relationships with people you want to be like 27:28 How to consistently hit your goals 28:19 Knowing what you want and saying yes 30:09 Investing in yourself 35:29 Leveraging the power of positive peer pressure 41:12 Making connections on the Clubhouse app 42:21 Join the STR Secrets Facebook group - <a href="https://www.facebook.com/groups/STRentalsecrets">https://www.facebook.com/groups/STRentalsecrets</a> 42:43 Putting full effort into the things that you want to do 44:41 David Goggins and Jocko Willink's podcast 47:23 The rule of thirds 48:02 Being mindful of your blind spots 49:55 Cutting negativity and elevating your peer group 57:55 Join our growing Facebook group - <a href="https://www.facebook.com/groups/STRentalsecrets">https://www.facebook.com/groups/STRentalsecrets</a> 59:05 Watch Mike's free masterclass - <a href="https://www.strsecrets.com/strmasterclass">https://www.strsecrets.com/strmasterclass</a> 59:08 Apply to the Mastermind to scale and take your business to the next level - <a href="https://www.strsecrets.com/apply">https://www.strsecrets.com/apply</a> 59:18 Sign up for the free Accelerator webinar - <a href="https://www.strsecrets.com/webinar" rel="noopener" target="_blank">https://www.strsecrets.com/webinar</a> NOTABLE QUOTES  "Live life by design." - Emanuele Pani "Most people want the shot but they keep passing the ball." - Emanuele Pani "Put your money where your mouth is." - Mike Sjogren "Tell me who you're with and I'll tell you who you are." - Emanuele Pani CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a> | <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

60 min

184

Ep 60 - From 0-8 Out of State Co-host Propertie...

GUEST'S BIO  Claire Rosenberg is currently working as a Customer Success Manager at Linkedin and is managing 8 short term rentals for homeowners all remotely. She is a co-host of the Millenial Millionaire Real Estate Podcast with Jonathan Farber. She started her STR journey by joining Mike Sjogren's STR Secrets Mastermind coaching program and has scaled to 8 co-host properties in 8 months.  HIGHLIGHTS OF THE EPISODE  04:40 Claire Rosenberg's introduction and background 05:34 How Claire got into the STR industry and real estate investing 09:00 Claire's first short term rental deal  10:24 Claire's STR journey 12:26 The snowball effect of referrals 14:00 Claire's mindset switch scaling from 4 to 8 units 15:42 Problem-solving in business 16:35 Being emotional and passionate in business 18:32 Not every deal is a good deal 20:10 E's tip for cold calling 21:27 Co-hosting out of state 21:24 How Claire manages her STR business while working a 9-5 job 29:29 What is a "Runner" and why they're vital to your business 31:07 Taking care of cleaners 32:40 The reality of out of state co-hosting 36:22 The bare minimum attitude 38:32 Mike's time management tip  42:13 Acknowledgments to Claire 42:51 Claire's #1 secret to success with STR 44:15 How to connect with Claire NOTABLE QUOTES  "The more I think about the abundance that is available to us, the more I realize that I am allowed to say "no" and that something better is gonna come." - Emanuele Pani " I think we should wear our emotions on our sleeves and just live life like that because it's just more real." - Emanuele Pani "Not every deal is a good deal." - Mike Sjogren "Audit your time and be laser-focused on what you want to achieve, and you'll start moving the needle every single day." - Mike Sjogren CONNECT WITH THE GUEST  Claire Rosenberg: <a href="https://www.instagram.com/clairybeary18/ ">Instagram </a>| <a href="https://www.facebook.com/claire.rosenberg.96/">Facebook </a>| <a href="https://www.linkedin.com/in/claire-rosenberg-291642111/">Linkedin</a> <a href="https://open.spotify.com/show/3VxyqVyRN86OA3GMIwMBr2 ">Millennial Millionaire Through Real Estate Podcast</a> <a href="https://www.shorttermmadeeasy.com/">Short Term Made Easy</a> CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a><a href="https://www.facebook.com/groups/STRentalsecrets"> </a>| <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

46 min

185

Ep 59 - From Being a Lawyer to a Successful Hos...

GUEST'S BIO  Jeff Iloulian has been in the vacation rental industry for over 8 years. He has set up, managed or operated over 250+ vacation rental properties - from master leasing apartment buildings to arbitraging luxury mansions. He has also worked directly with Airbnb on various pilot programs for Airbnb Plus and Luxe. Jeff has successfully grown several businesses and has a passion for interdisciplinary problem-solving in emerging industries. He has a background in Economics and Philosophy from Columbia University and a JD from UCLA School of law. Before becoming an entrepreneur he spent three years as a lawyer practicing Business and Intellectual Property litigation.   HIGHLIGHTS OF THE EPISODE  04:23 Jeff Iloulian introduction and background  05:39 How Jeff got into the STR industry  07:39 Jeff's first deal in STR  08:19 How Jeff scaled and navigated his Airbnb business  10:58 Jeff shares what his team look like  12:55 E talks about his high-end hospitality Airbnb experience in Barcelona  14:12 Jeff shares where he pools his team from 16:01 Jeff's favorite real estate model  17:37 Jeff talks about his goal when he first started with Airbnb  20:12 Factors that made Jeff jump into the Airbnb industry  21:25 Jeff talks about his business HostGPO  25:37 Mike shares his experience working with HostGPO  26:15 Looking at things from a high-level business standpoint  33:12 Jeff's vision for HostGPO and in the Airbnb industry  35:30 Is the STR industry oversaturated  38:31 HostGPO discounted rate categories  41:39 Acknowledgments to Jeff  42:14 Where can people connect with Jeff  44:42 Jeff's #1 secret to success with STR   NOTABLE QUOTES  "Being strategic and opportunistic, keeping your eyes open is I think are the secrets to success." - Jeff Iloulian  "If you're in the early stages, don't live in a wishful world. Don't be afraid to say no to people, opportunities are not limited." - Emanuele Pani   CONNECT WITH THE GUEST Jeff Iloulian: <a href="https://www.instagram.com/iloulian/ ">Instagram </a>| <a href="https://www.facebook.com/profile.php?id=122358">Facebook </a>| <a href="https://www.linkedin.com/in/jeff-iloulian-bb0b6829/ ">Linkedin </a> HostGPO: <a href="http://www.hostgpo.com/ ">Website  </a> CONNECT WITH THE HOSTS  Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group</a><a href="https://www.facebook.com/groups/STRentalsecrets"> </a>| <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a>  <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a>  Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a>  FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

50 min

186

Ep 58 - Managing and Growing 400 Units Using Ti...

GUEST'S BIO Myka Artis is a short term rental investor utilizing the rental arbitrage strategy and BRRRR to acquire his STRs. He owns 3 STRs and arbitrages over 400+ properties. HIGHLIGHTS OF THE EPISODE 02:34 Join our growing STR Secrets Facebook community - <a href="https://www.facebook.com/groups/STRentalsecrets">https://www.facebook.com/groups/STRentalsecrets</a> 03:05 Myka Artis introduction and background 04:04 How Myka got into the STR industry 05:16 Myka's first condo in North Arlington 05:45 Myka shares his experience with his parent's timeshare 06:36 Myka's first house on Airbnb 07:00 Myka's first partnership deal 08:31 The power of timeshares 13:32 Myka breaks down his timeshare STR model in depth 14:54 Best set up for an STR space 17:30 Why Myka loves short term rentals 18:23 How Myka got to 400 short term rentals 19:19 What are the things to look out for when running timeshares on Airbnb 21:32 Myka shares how he started with his Airbnb properties 22:25 Myka's favorite real estate investment strategy 23:40 The acquisition cost on a BRRRR deal 25:08 How Myka gets mortgages for his Airbnb properties 28:27 Myka's 5-year vision 29:43 How Profit First changed Myka's perspective 33:06 Myka talks about his team 34:06 Systems that Myka uses for his business 38:04 Credit card hacking 44:38 Where can people connect with Myka 46:35 Myka's #1 secret to success with STR NOTABLE QUOTES "I already have a perfect day planned out of what I want, and I know that I'll be there soon." - Myka Artis "My number one secret to success was just doing it." - Myka Artis "We are just humans and we all have our days but it is the big why of having the vision and understanding what you want, having a partner that you want to do it with, it just makes it all worth it." - Emanuele Pani "The more seeds you plant everywhere, the more opportunities that are going to come your way." - Mike Sjogren CONNECT WITH THE GUEST Myka Artis: <a href="https://www.clubhouse.com/@mykaartis">Clubhouse </a>| <a href="https://www.instagram.com/mykaartis">Instagram </a>| <a href="https://www.facebook.com/myka.a.artis ">Facebook </a>| <a href="https://www.linkedin.com/in/myka-artis-0a094548">Linkedin</a> Live Let Thrive: <a href="http://www.liveletthrive.com/">Website</a>| <a href="https://www.instagram.com/liveletthrive/">Instagram </a>| <a href="https://www.youtube.com/channel/UCPheMumzo33uaTOTLS8WqpA">Youtube </a>| <a href="https://www.facebook.com/LiveLetThrive/">Facebook</a> CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Short Term Rental Secrets Facebook Group </a>| <a href="https://www.clubhouse.com/@michaelsjogren">Clubhouse </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube </a>| <a href="https://www.facebook.com/theAirbnbGuy">Facebook Page</a> | <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Emanuele Pani: <a href="https://www.clubhouse.com/@epanirealestate">Clubhouse </a>| <a href="https://www.instagram.com/epani.realestate/">Instagram </a>| <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> FREE MASTERCLASS TRAINING - <a href="https://www.strsecrets.com/masterclass">https://www.strsecrets.com/masterclass</a>

50 min

187

Ep 57 - Celebrating Growth and Little Wins Whil...

GUEST'S BIO Justin Skinner grew up in Springfield, MO, and played collegiate baseball. He owned a commercial photography and graphic design business with his wife when they got their invoices with short term rentals. They have been hosting for about five years now and are in the process of building a lake house short term rental on Table Rock Lake. HIGHLIGHTS OF THE EPISODE 05:04 Justin Skinner's introduction and biography 05:46 How Justin got into the STR industry 07:36 Justin shares his experience with his first deal while doing design and photography work  10:20 Justin's Airbnb story 13:25 How Justin and his wife does pricing 14:07 Justin shares how he interacts with his guests 15:11 E's personal experience about interacting with hosts during his stay in Spain 17:40 Justin talks about his team 18:13 How much time Justin spends on running his units 20:20 Thoughts about hospitality and personal touches 23:51 Types of guests that Justin's Airbnb caters 24:52 The can opener experience 26:45 Justin's units in Missouri 27:46 Sharing bad experiences on their Airbnb 29:37 Justin's 5-year vision 31:20 Insights about self-growth, goals, and success 36:19 Celebrating little wins 37:08 Acknowledgments to Justin 37:50 Where can people connect with Justin 38:36 E's message to Justin 39:47 Justin's #1 secret to success with STR NOTABLE QUOTES "A lot of people say that there's not a lot of opportunities, but the reality is that they are always around and it's just a matter of taking chances." - Emanuele Pani "We are all for growth, we just don't want to overload ourselves and get it into some time crunch" - Justin Skinner "When you look at your life through the shoulds of what other people are doing, you'll just end up being unhappy." - Emanuele Pani "We're content without being content." - Justin Skinner "You can go as big as you want but what is the why behind it." - Mike Sjogren CONNECT WITH THE GUEST Justin Skinner: <a href="https://m.facebook.com/justin.skinner.942/">Facebook</a> | <a href="https://www.instagram.com/justincskinner/">Instagram</a> Prixel Creative LLC - <a href="https://www.prixelcreative.com/">https://www.prixelcreative.com/</a> Alpha Realty CONNECT WITH THE HOSTS Michael Sjogren: <a href="https://www.facebook.com/groups/STRentalsecrets">Facebook Group</a> | <a href="https://www.facebook.com/theAirbnbGuy">Facebook </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram </a>| <a href="https://www.linkedin.com/in/mikesjogren/">Linkedin </a>| <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA">Youtube</a> <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Clubhouse handle: @MichaelSjogren Emanuele Pani: <a href="https://www.facebook.com/emanuele.pani.9">Facebook </a>| <a href="https://www.instagram.com/paniproperties/">Instagram </a>| <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">Linkedin</a> Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021

42 min

188

Ep 56 - Running 40+ Short Term Rentals From Hal...

HOSTS' BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 05:09 E shares his personal experience renting several Airbnbs for his trip to Europe 07:29 How to make your Airbnb amazing 08:56 How to turn your vacation into a productive one 09:48 Evaluating E's experience at the first Airbnb in Spain 13:43 How to set proper expectations to guests 15:13 E's experience on his second Airbnb in Spain 17:35 Why you need to de-personalize your properties 19:29 Providing an ideal guest experience 23:36 E's advice for Airbnb hosts 24:24 Mike's advice for Airbnb hosts  24:47 How E manages his 40 units in Florida while being on a vacation in Europe 27:21 How to become financially free 28:55 Insights about work-life balance 33:23 Finding out what lights you up 34:16 Mike and E talk about financial freedom 35:47 Watch Mike's free masterclass on how to launch, automate and scale a short term rental business - <a href="https://www.strsecrets.com/">https://www.strsecrets.com/</a> 35:53 Join our growing free Facebook group - <a href="https://www.facebook.com/groups/STRentalsecrets">https://www.facebook.com/groups/STRentalsecrets</a> 36:14 How to take your business to the next level -  <a href="https://www.strsecrets.com/">https://www.strsecrets.com/</a> NOTABLE QUOTES "This life is really a game of momentum. The real hack is how do you keep the momentum as you are experiencing and enjoying life." - Emanuele Pani "This for me is a dress rehearsal to spending more and more time, and what I am creating is very much the life that I don't need a vacation from." - Emanuel Pani "There is a lot of talk about work-life balance, I think it's a big lie. So for me, it's work-life integration, how do I want to design my life?" - Mike Sjogren "Chase momentum for the things that matter to you." - Mike Sjogren "Financial freedom, it's not a big number every month. Financial freedom is affording the life that you want to afford when you want to afford it." - Emanuel Pani CONNECTING WITH THE HOSTS Michael Sjogren:  <a href="https://www.facebook.com/groups/STRentalsecrets">Facebook Group</a> |  <a href="https://www.facebook.com/theAirbnbGuy">Facebook </a>| <a href="https://www.instagram.com/the_airbnbguy/">Instagram</a> | <a href="https://www.linkedin.com/in/mikesjogren/">LinkedIn</a> | <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA?view_as=subscriber">Youtube</a> |  <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Clubhouse handle: @MichaelSjogren Emanuele Pani: <a href="https://www.facebook.com/emanuele.pani.9">Facebook</a> | <a href="https://www.instagram.com/paniproperties/">Instagram</a> | Linkedin Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021

39 min

189

Ep 55 - Habits & Routines of Successful STR's O...

HOSTS’ BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.   HIGHLIGHTS OF THE EPISODE 08:05  What to expect in this episode. 08:55  Emanuele’s morning habits and how it has evolved over time. 11:54  Mike’s routine and habits. 16:20  The real reason why habits are important. 20:03  A to-do list can become a to-die list. 23:15  Having goals and why you’re not hitting them. 25:00  Maintaining momentum! 27:24  Consistency is always the key! 28:02  What are the keystone habits that you can do for the phase of the business that you’re in now. 30:18  Give yourself actionable things to do. 33:23  Mike and E’s weekly habit keystones that he’s implemented are related to STRs. 39:19  Mindset and personal development shows are vital to your success.  Join our Facebook group! www.facebook.com/groups/STRentalsecrets BOOKS MENTIONED: Miracle Morning by Hal Elrod Atomic Habits by James Clear Psycho-Cybernetics by Maxwell Maltz Extreme Ownership by Jocko Willink Profit First by Mike Michalowicz NOTABLE QUOTES (KEY LESSONS): "If you don't have a lot of this keystone habits in place, it can fall by the wayside very, very quickly." - Mike Sjogren "I team for 10 minutes before I actually shower, and I'll just visualize my goals as if I've already achieved them and then how I want my day to go." - Mike Sjogren "I'm very protective of my time and that's how I'm able to get things done." - Mike Sjogren "To me what makes a habit work is just that you do it. I don't care when you do it." - Emanuele Pani "There is an emotional toll that you pay everytime you write down your goals and then you look back at them and you don't accomplish them." - Emanuele Pani "It's honestly that simple. Where am I going to go, Where am I at now, How am I going to get there, and how can I make incremental progress every single week to hit those targets?" - Mike Sjogren CONNECTING WITH THE HOSTS Michael Sjogren:  <a href="https://www.facebook.com/groups/STRentalsecrets/">Facebook Group</a> |  <a href="https://www.facebook.com/theAirbnbGuy/">Facebook</a> | <a href="https://www.instagram.com/the_airbnbguy/">Instagram</a> | <a href="https://www.linkedin.com/in/mikesjogren/">LinkedIn</a> | <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA?view_as=subscriber">Youtube</a> | https://linktr.ee/the_airbnbguy  Clubhouse handle: @MichaelSjogren                    Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021

31 min

190

Ep 54 - How to Become One of the Top 10 STR Man...

GUEST BIO Nikola Grubelic - is the founder and CEO of Direct Booker, an international short-term rental management company with a portfolio of 8,000 + units in 9 countries through 22 franchises. Direct Booker is one of the World’s Top 10 Property Management Companies & Technology Developers with the World’s Leading Franchise Model in the Short Term Vacation Rental Industry. HIGHLIGHTS OF THE EPISODE 04:16  Nikola Grubelic’s Intro/Biography. 05:16  How he started in the STR industry. 09:03  Decided to scale from 35 units after 2 years. 10:10  How their franchise model works. 14:02  What you can expect from their franchise. 16:42  How the marketing under Directbooker works. 17:52  How you get in the Directbooker franchise. 21:21  To whom they present their presentations. 23:21  Their Journey from 35 to over 8,000 units. 26:16  How their franchisees operate. 27:22  Not owning any properties as a company. 28:20  Their vision for Directbooker. 30:50  Selling their property management system. 32:17  Some tips on how to beat Covid and keep getting bookings. 34:38  Where can people learn more about Directbooker. 35:44  Nicola’s number 1 secret to success with short-term rentals. 37:43  Putting additional effort for when everything gets back to normal. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "I get reservations and I get booked every single day that I work and I saw the opportunity there." - Nikola Grubelic "Basically we are a vacation rental company providing vacation rental solutions." - Nikola Grubelic "We have different tools on how to engage with property owners to contact us to tell them how they can earn and what is the way we work with them." - Nikola Grubelic "We don't have any properties. We don't own anything as a company. We are just working on the revenue share a month." - Nikola Grubelic "Putting yourself in the business and if you do that hard work, things will happen and you will get paid back at the end." - Nikola Grubelic CONNECTING WITH THE GUEST Website: <a href="https://partners.direct-booker.com/">https://partners.direct-booker.com/</a>

40 min

191

Ep 53 - How to grow a business by creating syst...

GUEST BIO Dave Goodfellow - is in the property business for 10 years. 3 years STR, mixed strategies. He’s owned, he’s rent-to-rent (rental arbitrage), he’s done management. He also has 3 Aparthotels and he currently has 40 units. HIGHLIGHTS OF THE EPISODE 04:03  Dave’s Intro/Biography. 05:29  What triggered Dave to get into real estate and short-term rental space. 12:49  Their rent-to-rent management model. 13:34  Their service accommodation road map. 17:27  Walkthrough on how they purchased 3 hotels. 20:56  Learning, partnering and getting connections from Clubhouse in just 3 months. 22:45  The main reason why Dave got into AppartHotels. 26:18  Doing the 3 properties on their existing brand or creating separate brands for each. 28:54  Dave’s plan for this year (2021). 31:06  What does Dave's week and day look like? 33:36  Creating the process and systems to scale the business. 36:21  Who they hired when they got the 7 units. 40:04  Doing the training properly. 45:30  The worst thing you can do when you interview people. 46:17  Acknowledgements for Dave Goodfellow. 47:44  Where can people learn more and connect with Dave? 49:15  Dave’s number 1 secret to success with short-term rentals. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "It's very much a systemized and scalable business, and we've built it that way for a reason." - Dave Goodfellow "A process is really very simple. You start at the beginning and you work on how or what the steps are, to get to the end, and then you build a system or a process around it." - Dave Goodfellow "The day I get to a place where I'm not learning, is the day I quit." - Dave Goodfellow "You've got to be consistent. You've got to keep on doing the mundane daily tasks that give you the success at the end of it." - Dave Goodfellow CONNECTING WITH THE GUEST Instagram: <a href="https://www.instagram.com/davegoodfellowofficial/?hl=en">https://www.instagram.com/davegoodfellowofficial/?hl=en</a> Facebook:<a href="https://www.facebook.com/dave.ikonic.7/about">https://www.facebook.com/dave.ikonic.7/about </a>LinkedIn: <a href="https://www.linkedin.com/in/davejamesgoodfellow/?originalSubdomain=uk">https://www.linkedin.com/in/davejamesgoodfellow/?originalSubdomain=uk</a> Business: - Ikonic - Ikonic training academy - Ikonic property investments - CopperHouse Property: <a href="https://www.facebook.com/copperhouseproperty/">https://www.facebook.com/copperhouseproperty/</a> - We talk property Club (Clubhouse)

50 min

192

Ep 52 - Celebrating 52 Episodes: Our Top 10 Tak...

HOSTS' BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 04:17  The true definition of freedom. 05:47  What to expect from this episode. 07:51  1st takeaway: From Ep. 9 with Julie George 12:15  2nd takeaway: From Ep. 36 with Braydon Ross 15:36  3rd takeaway: From Ep. 29 with Andrew Bate 18:21  4th takeaway: From Ep. 26 with Antonio & Dominique 22:49  5th takeaway: From Ep. 34 with Brian Fontenot 25:09  6th takeaway: From Ep. 37 with James Murphy 28:17  7th takeaway: From Ep. 44 with TJ Tijani 30:56  8th takeaway: From Ep. 39 with Tia Bailey 35:02  9th takeaway: From Ep. 48 with Bill Faeth 39:19  10th takeaway: From Ep. 31, 40 & 41 with Mark Simpson 45:41  One of Mike and E’s key to success. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "I always find it so fascinating when you meet these founders of these companies that just have these ideas that just keep popping up from this industry." - Mike Sjogren "Really understanding what makes people do what they do and understanding the emotional components of being in hospitality, I think it's a great blessing." - Emanuele Pani "Having the mindset of buying everything in bulk, putting it in a central location, packaging everything together and then dropping everything off? That to me was the clear example of how you can go from 0 to 300 units in 18 months." - Emanuele Pani "When you're doing 10, 20, 50 units at once, you have got to find a way to streamline that. Otherwise it'll be a disaster." - Mike Sjogren CONNECTING WITH THE HOSTS Michael Sjogren:  <a href="https://www.facebook.com/groups/STRentalsecrets/">Facebook Group</a> |  <a href="https://www.facebook.com/theAirbnbGuy/">Facebook</a> | <a href="https://www.instagram.com/the_airbnbguy/">Instagram</a> | <a href="https://www.linkedin.com/in/mikesjogren/">LinkedIn</a> | <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA?view_as=subscriber">Youtube</a> | <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Clubhouse handle: @MichaelSjogren Emanuele Pani: <a href="https://www.facebook.com/emanuele.pani.9">Facebook</a> | <a href="https://www.instagram.com/epani.realestate/">Instagram</a> | <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">LinkedIn</a> | <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA?view_as=subscriber">Youtube</a> Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: <a href="https://www.strsecrets.com/2021">www.strsecrets.com/2021</a>

47 min

193

Ep 51 - How to Grow Your Arbitrage Business Thr...

GUEST BIO Noble Crawford - is a 7-year business owner and principal partner in the short term rental industry. His diverse background spans several years in hospitality, technology, and sales & marketing. Noble has worked with brands such as Marriott, Hilton, IHG, and more. His experience enables him to teach his students how to collaborate with multifamily owners & property management firms to create win-win partnerships. HIGHLIGHTS OF THE EPISODE 07:17  Noble’s Intro/Biography. 08:03  Noble’s background and how he got into the short-term rental space. 16:43  How he was introduced to short-term rentals. 19:19  The first deal and the progression up until now. 21:29  Noble’s 10 units. 26:21  How Noble’s progression, strategies and how he keeps his units full. 31:31  When Noble got introduced to a real estate developer. 36:56  Having the right conversation with the property owners and landlords. 38:44  Noble’s direct bookings and mid-term stays. 45:03  It’s all about the relationships. 45:32  A tidbit for the audience interested in going after multifamily land developers. 50:04  Where can people find out more about Noble Crawford. 51:11  What is Noble’s number 1 secret to success with short-term rentals. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "You look forward to No's, because the more No's you get you'll eventually get to that 1 Yes." - Noble Crawford "That’s a foot on the ground, going out having legit conversations, not as easy to scale but when you do the work and you do it once and you do it right? I will pay you dividends over and over and over." - Noble Crawford "Till this day, we get deals from that very first conference that I went to and I continue to go to more conferences." - Nobel Crawford "We don't want to come in where we're winning and they're losing or vice versa, because that's not good business." - Noble Crawford CONNECTING WITH THE GUEST Instagram: <a href="https://www.instagram.com/noble.crawford.3/">https://www.instagram.com/noble.crawford.3/</a> Facebook: <a href="https://www.facebook.com/noblecrawford">https://www.facebook.com/noblecrawford </a>LinkedIn: <a href="https://www.linkedin.com/in/noblecrawford/">https://www.linkedin.com/in/noblecrawford/</a>

53 min

194

Ep 50 - Building a STR Portfolio While Still Wo...

GUEST BIO Mike Reilly - is an STR Operator based in North Carolina. Over the past 14 months Mike has been able to build a portfolio of 6 rental units (4 STRs) which are netting him and his wife $12,000/month! Mike started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 05:21  Mike’s Intro/Biography. 06:04  Mike’s journey with short-term rentals. 10:39  How many hours a week he’s spending running and looking for new units. 16:51  The coolest and challenging things when you become financially free. 20:11  How Mike got over the fear to take the leap on doing short-term rentals. 24:14  Mike’s bigger vision for his STR’s. 25:44  The best tip to push you to start your own short-term rentals. 26:39  Where to find these co-host deals. 28:39  How much Mike’s background in sales helped him in getting deals. 31:10  Mike’s mindset in taking on challenges. 32:44  Where can people get in touch with Mike Reilly. 34:07  Mike’s number 1 secret to success with short-term rentals. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "Our goal is to get to 20k cash flow per month so that we have financial freedom." - Mike Reilly "It's just trying to find that balance of how much time do I want to spend on my 9-5, and how much time do I want to spend with my family, and how much freedom do we have to travel and do the things that we really want to do." - Mike Reilly "Just take action. You'll figure it out. If it feels stressful or it feels like it could draw out a lot of challenges, Just do it." - Mike Reilly "The number 1 key from getting from 0 to $12,000 to getting over that fear, the number 1 key is just, you got a great community around us, how do we figure this out?" - Mike Reilly CONNECTING WITH THE GUEST Instagram: <a href="https://www.instagram.com/mreillypsu/">https://www.instagram.com/mreillypsu/</a> Facebook: <a href="https://web.facebook.com/michael.reilly.37017">https://web.facebook.com/michael.reilly.37017</a>

36 min

195

Ep 49 - What are the Keys to Scaling Your STR B...

HOSTS BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 03:00  What are Mike’s and E’s roles look like now on their business. 04:30  Tool that you need to prepare for growth. 08:51  Getting PMS or channel managers to streamline processes for you. 15:19  Preparing your mindset for scaling. 17:52  E’s experience on having an executive assistant/ property manager on his team. 21:19  What you should be spending your time on. 24:43  Showing your team how you operate by working harder. 27:05  A tactical definition of “working on” versus “working in” the business. 27:43  Recap of the episode. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "I prefer to work with cleaning companies because, again if the main cleaning person is sick or on a vacation or whatever, there's other people in the company that can go and get the property cleaned." - Mike Sjogren "You need to start thinking like an entrepreneur, like a business owner and less like an operator that's working as a worker bee in your business." - Mike Sjogren "You're creating yourself 1. Freedom. But 2. you're creating a consistent experience for your guests without you being involved in it." - Emanuele Pani "When you bring on somebody to help you, may it be a local person or VA, the only thing you can teach them is how you've been doing things." - Emanuele Pani CONNECTING WITH THE HOSTS Michael Sjogren:  <a href="https://www.facebook.com/groups/STRentalsecrets/">Facebook Group</a> |  <a href="https://www.facebook.com/theAirbnbGuy/">Facebook</a> | <a href="https://www.instagram.com/the_airbnbguy/">Instagram</a> | <a href="https://www.linkedin.com/in/mikesjogren/">LinkedIn</a> | <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA?view_as=subscriber">Youtube</a> | <a href="https://linktr.ee/the_airbnbguy">https://linktr.ee/the_airbnbguy</a> Clubhouse handle: @MichaelSjogren Emanuele Pani: <a href="https://www.facebook.com/emanuele.pani.9">Facebook</a> | <a href="https://www.instagram.com/epani.realestate/">Instagram</a> | <a href="https://www.linkedin.com/in/emanuele-pani-0b2970105/">LinkedIn</a> | <a href="https://www.youtube.com/channel/UC3j2uYbWOLdbreNQ9aq19ZA?view_as=subscriber">Youtube</a> Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: <a href="https://www.strsecrets.com/2021">www.strsecrets.com/2021</a>

31 min

196

Ep 48 - Maximize Revenue on Luxury STR with Bil...

GUEST BIO Bill Faeth - has been involved in real estate for almost 25 years with both commercial and residential investing. In 2015 he switched the majority of his residential portfolio to short-term rentals from the long term after seeing an opportunity to increase profit and reduce risk. Bill currently has a multi-million dollar portfolio of short-term rental properties primarily located in vacation rental markets with a focus on beach, lake, and mountain properties. He has leveraged years of successful business growth strategies to specialize in maximizing vacation rental profits by turning $50,000 annual revenue properties into $90,000 properties yielding high profit via self-management. Bill shares these profit-boosting strategies along with how to self-manage, holding real estate, and so much more so you can build your short-term rental wealth while your guests make your mortgage payments. Bootcamp on June 7th and 8th, 2021 in Nashville, TN. Go to buildstrwealth.com HIGHLIGHTS OF THE EPISODE 04:22  Bill’s Intro/Biography. 05:28  What made Bill start his short-term rentals from long-term rentals. 10:17  What Bill’s 2nd tier location is. 11:45  What that 2nd deal looked like. 13:59  Bill’s molotov cocktail for a bad decision experience. 16:24  Learning valuable lessons from mistakes and failures. 18:21 Bill's strategy and what he’s focused on. 24:02  A breakdown of what EBITDA is. 25:51  A process that can increase what your property can make. 33:59  The 6 different types of buyers. 34:09  Giving more than you expect to receive. 43:18  Where can people get in touch with Bill Faeth. 44:23  Bill’s number 1 secret to success in short-term rentals. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> BOOKS MENTIONED: <a href="https://www.amazon.com/Millionaire-Success-Habits-Dean-Graziosi/dp/1684192072">Millionaire Success Habits</a> - Dean Graziosi NOTABLE QUOTES (KEY LESSONS): "Drive-in vacation rental markets were the most recession-proof through the recession and I also think they're the ones that have been impacted in the most positive fashion during Covid when urban markets were being hit hard at this time last year." - Bill Faeth "I lost a hundred grand on that property because I didn't follow my evaluation process." - Bill Faeth "It's very important to share those mistakes that we make." - Bill Faeth "The reason why people are coming to the market is what people miss as hosts." - Bill Faeth CONNECTING WITH THE GUEST Website: <a href="https://buildstrwealth.com/">https://buildstrwealth.com/</a> Personal Website: <a href="https://www.billfaeth.com/">https://www.billfaeth.com/</a> Facebook Group: <a href="https://web.facebook.com/groups/284886002732508">https://web.facebook.com/groups/284886002732508</a> YouTube Channel: <a href="https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA">https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA</a>

50 min

197

Ep 47 - Exceed Expectations and Create Destinat...

GUEST BIO Wil Slickers - brings a new perspective to tourism, hospitality, and service. Wil lives by the concept of "Exceeding Expectations and Creating Destinations." While running his network of podcasts, he is also an advisor for other hospitality brands like a Treehouse/Glamping company based in California and much more! Wil got his start by working for a Marriott Autograph Collection with over 700 rooms as a 4 Diamond property and even moved on to managing an all-suite hotel on the Oregon Coast before taking the leap into full-time self-employment and entrepreneurship. HIGHLIGHTS OF THE EPISODE 06:05  Wil’s Intro/Biography. 07:46  How Wil got started into the short-term rental business. 12:52  The kind of properties that they’re after. 15:41  Where they focus and dominate their STR properties. 18:14  What they plan on doing and the guest experience they want to give people. 20:48  Wil’s mission with their Podcast. 24:30  What they focus on for their investors. 27:44  When you are being a curated-moment focused. 30:41  What he brought into the business from his hospitality background. 33:03  Where can people find out more about Wil Slickers. 34:09  Having a separate website for bookings or not. 35:56  Wil’s number 1 secret to success with Short-term rentals. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "The focus is on this market and then as we expand and get a good portfolio here, we really want to see if we can copy and paste into other destinations." - Wil Slockers "There's a lot of commonalities but we can all learn from each other and I think the more we go with that approach, the industry of travel and hospitality will be better off in the future." - Wil Slickers "There's just certain things that you can do in order to go that one extra step." - Wil Slickers CONNECTING WITH THE GUEST Main Podcast: <a href="https://podcasts.apple.com/us/podcast/slick-talk-the-hospitality-podcast/id1365110128">https://podcasts.apple.com/us/podcast/slick-talk-the-hospitality-podcast/id1365110128</a> Morning Show Podcast: <a href="https://anchor.fm/good-morning-hospitality">https://anchor.fm/good-morning-hospitality</a> Website: <a href="https://www.slicktalkthepodcast.com/podcast">https://www.slicktalkthepodcast.com/podcast</a>

38 min

198

Ep 46 - How to Take Your STR Business Internati...

GUEST BIO Ryan Luke - Was based in the UK and now he’s now going back and forth between UK and Dubai. He’s currently at over 130 properties. He’s targeting to get 200 properties by June. He’s doing this on a massive scale in multiple countries. HIGHLIGHTS OF THE EPISODE 05:43  Ryan’s Intro/Biography. 06:45  Backstory and how Ryan got into the whole Short Term Rental Industry. 10:40  Pushing to 200 properties by this summer. 12:28  A blend of the different models to use on your short-term rentals. 15:37  Ryan’s booking operations. 17:18  Their lead and commission structure. 18:46  Their systems and how they find more deals. 21:03  What made Ryan invest in Dubai. 24:10  What properties make the most sense for Ryan’s portfolio. 26:55  What Ryan spends his time on his business now. 30:24  How acquisitions usually happen. 34:27  Things you don’t notice when you’re passionate about your work. 36:27  Where can people find out more about Ryan Luke. 36:59  Ryan’s number 1 secret to success with Short-term rentals. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "I had like, 3,500 pounds of bookings within 5 days." - Ryan Luke "I want a thousand properties by the time I'm 40." - Ryan Luke "It's about educating my staff to be able to educate the investors, the landlords, the owners, and then we just strike deals, help get them set up and just plug in the management system." - Ryan Luke "Because you go check on your business and you travel in different countries and that's kind of really why I want to do the international thing." - Ryan Luke CONNECTING WITH THE GUEST Website: <a href="https://www.officialryanluke.com/homepage1614860128631">officialryanluke.com</a> Clubhouse handle: ryanluke Facebook: <a href="https://www.facebook.com/officialryanluke">https://www.facebook.com/officialryanluke</a>

39 min

199

Ep 45 - NoiseAware: The Must Have Device For Yo...

GUESTS BIO Thank you to NoiseAware for coming on the show and offering STR Secrets listeners an exclusive 20% discount. Follow this link and use code STRSECRETS at checkout http://start.noiseaware.io/strsecrets Michael Goldin - is the director of business development for NoiseAware spearheading partnerships, advocacy, and expansion. He is a Phocuswright 35 under 35 leader committed to bettering the short-term rental industry and happens to be obsessed with travel, volleyball, and his 2-year-old son! HIGHLIGHTS OF THE EPISODE 03:58  Michael’s Intro/Biography. 05:29  Michael’s background and how he got involved with NoiseAware. 07:45  How he got involved with NoiseAware. 09:19  Renting out his house for a game-day-weekends. 11:24  Standardizing NoiseAware. 14:40  Signing up units using NoiseAware as a pitch. 16:48  NoiseAware on countering false complaints. 18:23  NoiseAware product demo. 22:21  How many NoiseAware sensors you need on a property. 23:47  Outdoor NoiseAware demo. 25:59  NoiseAware’s data on how often people have parties on their STR property. 28:22  How to handle guests that trigger the NoiseAware device. 29:48  How Michael Goldin handles noise on his properties. 32:29  NoiseAware’s future plans. 33:10  20% discount code: STRSECRETS 34:16  Where to find out more about Michael Goldin and NoiseAware. 34:55  Their number 1 secret to success with Short-term rentals. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "Everyone always had the same question. How much money am I going to make and how are you going to take care of my home?" - Michael Goldin "NoiseAware - It really helps to keep your neighbors at ease, as much as it does keep yourself at ease." - Michael Goldin "The number 1 reason why regulations happen in markets is because people are concerned about noise, parties, parking and trash." - Michael Goldin "If you're not using it (NoiseAware), it's almost like it's unethical." - Michael Sjogren "As soon as that noise has exceeded the threshold, we're going to send you an alert." - Michael Goldin CONNECTING WITH THE GUESTS LinkedIn: <a href="https://www.linkedin.com/in/michaelgoldin1/">https://www.linkedin.com/in/michaelgoldin1/</a> Website: <a href="https://noiseaware.com/">https://noiseaware.com/</a>

38 min

200

Ep 44 - From Mechanical Engineer to STR Host wi...

GUEST BIO TJ Tijani - Graduated from the University of Houston with a degree in Mechanical Engineering in 2012. While working in the oil and gas industry, he bought his first investment property in 2015. Between 2015 – 2017, TJ went on to complete several wholesale and fix and flip transactions. He also purchased several rental properties as well. In 2017, TJ discovered the short-term rental strategy and hasn’t looked back. TJ bought and remodeled his first short-term rental property in November 2017. His portfolio now consists of a mix of single and multi-family properties that he buys, remodels, furnishes, and turns into full-time short-term rentals. He also has full-time units that he rents via a rental arbitrage. TJ now teaches and educates others on how they can do the same thing. HIGHLIGHTS OF THE EPISODE 08:57  TJ Tijani Intro/Biography. 09:56  Why you should connect with us in Clubhouse. 10:16  The whole breakdown on how TJ got into the Short Term Rental Industry. 18:46  What the BRRRR strategy stands for. 20:41  TJ’s BRRRR strategy on the arbitrage strategy. 22:52  Why you need to join the FREE Facebook group! 23:26  How you can really make 6 figures in STR Business. 25:28  Why you need to invest in yourself and get educated in this STR industry. 30:48  TJ’s goals for 2021 and how many units does he have now? 32:00  What TJ’s team looks like. 35:39 Third-party cleaning team. 37:19  How much you should pay for your cleaners/handyman? 40:08  Try this for yourself and for your cleaners. 43:32  The most common question and mistakes that an educator gets from their student. 48:46  Where you can find out more about TJ Tijani. 51:03  TJ’s number 1 secret to success with Short Term Rentals. Join our Facebook group! <a href="https://www.facebook.com/groups/STRentalsecrets/">www.facebook.com/groups/STRentalsecrets</a> NOTABLE QUOTES (KEY LESSONS): "I think the most fulfilling thing is being able to show people how to get to this 6 figure bag in this short term rental business." - TJ Tijani "Part of what I teach is this BRRRR strategy to STR strategy." - TJ Tijani "The true value of business is the infrastructure, is the systems, is the actual business that you built." - TJ Tijani "Only 2 percent of the people are really doing it at a high level because they've invested in themselves and they treat it like a business." - Michael Sjogren CONNECTING WITH THE GUEST Facebook community: <a href="https://www.facebook.com/ttijani">https://www.facebook.com/ttijani</a> Instagram account: <a href="https://www.instagram.com/tjtijani/">https://www.instagram.com/tjtijani/</a> Linktree: <a href="https://linktr.ee/tjtijani">https://linktr.ee/tjtijani</a>

57 min

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