Lunch Hour Legal Marketing
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms.
Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth.
Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.
151
Why Her and Not Me? – How You Can Be the Attorn...
Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for...
55 min
152
Branded Phone Numbers — Does Your Firm Need One?
Are branded phone numbers still a thing? Even though much of our world conducts business solely online, in the business of law, many clients still want to hear a human voice when seeking counsel. Paul Faust, president of RingBoost, explains how...
49 min
153
Marketing Automation: A Primer for Lawyers on S...
A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly...
58 min
154
Bring Your Human to Work with You: Using Your S...
Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy...
48 min
155
Lunch Hour Legal Marketing: Mailbag Edition!
In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you...
53 min
156
Social Media Marketing: Strategy Tips for Law F...
Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting marketing that connects attorneys to their target...
47 min
157
How AI Helps Lawyers Do Their Best Work
How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they...
56 min
158
Your Clients are Humans, Be One Too
Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human level, how firms can address the generational...
40 min
159
PR Guidebook for Lawyers: Best Practices for Bo...
Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best...
47 min
160
Optimizing SEO with Schema Markup
What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how...
56 min
161
Review Fraud: Exposing Lawyers who Mislead Cons...
Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work...
51 min
162
Jordan Harbinger’s Networking Playbook for Lawyers
How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss...
64 min
163
Digital Marketing: Content is King
How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing....
45 min
164
Pro Tips on Personal Branding from Dr. Natalia
Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international...
46 min
165
Rand Fishkin’s Guide to Business for Lawyers
Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new...
45 min
166
The Power of Real-Life Connections
For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how...
46 min
167
Demystifying Legal Technology Trends
For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. In this Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal...
42 min
168
On the Right Track: Test, Analyze, and Track Yo...
For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street explore the topic of testing and...
31 min
169
Spotlighting Your “Whys” in Your Digital Market...
Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a...
40 min
170
Introducing the New Lunch Hour Legal Marketing
We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed during your lunch break, will feature high-profile marketing gurus as...
3 min
171
The Expertise Effect: How Getting Narrow Can Gr...
Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy...
58 min
172
Three Marketing Tools Small Law Firms Can’t Liv...
As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools you can’t live without, and some wish-list...
53 min
173
The Dollars and Sense of Legal Marketing
The only thing more expensive than hiring a lawyer is advertising as one.
For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can...
54 min
174
Internet Marketing: Establishing a Powerful Onl...
Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business?
Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility,...
46 min
175
Transform Your Law Firm’s Blog into a Profitabl...
Adam Kosloff presented our webinar on November 18, 2015 at 12pm EST.
Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do.
This webinar will...
44 min