Lunch Hour Legal Marketing
Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
76
What Is Dark Social and Why It Matters
30 min
77
Marketing Attribution: Follow the Data or Trust...
34 min
78
Ukraine, SEO Debate Club, and Questions from Te...
In a jam-packed new episode, we hit SEO value, big changes to Google Analytics and ABA legal tech.
36 min
79
ABA TECHSHOW 2022: Solo and Small Firms in the ...
Conrad and Gyi report live from ABA TECHSHOW 2022.
19 min
80
Lawyers’ Super Bowl Advertising Playbook
Do you think a Super Bowl ad would score a touchdown for your law practice? A look at this year’s best. Also, advertising vs. biz dev: opposing forces or true symbiosis?
30 min
81
LHLM 101: Customer Relationship Management (CRM)
You want to manage customer relationships more efficiently and profitably. But you don’t. Because it’s hard. CRM platforms make it easier.
36 min
82
Online Legal Directories, Worth Your Time (And ...
Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”
33 min
83
Conrad’s Crystal Ball Returns!
Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.
33 min
84
Firm Planning and A Year In Review
Where the guys share the juiciest, ripest, moistest, most mouth-wateringly succulent, and tender tips for growing your practice in 2022.
25 min
85
Dean Goldman Round 2: Section 230, Keyword Bidd...
In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.
38 min
86
Section 230 and Google My Business
The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.
30 min
87
Solos v. Google: The Struggle Is Real
As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.
32 min
88
Special Bonus Episode: The Award Industry and t...
Conrad sits down with J. Craig Williams, host of Lawyer 2 Lawyer, to talk about the award industry, the constraints for legal marketing, and the infamous (and apparently distinguished) Zippy the Chicken.
30 min
89
Top Ten Tales of Marketing Terror
Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!
36 min
90
“Fascinating Stuff, This Pricing” (Can We Talk ...
Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?
31 min
91
Hello, Erin Levine of Hello Divorce!
Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.
46 min
92
LHLM 101: Positioning vs. Branding
The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
36 min
93
Competing Against the Walmart of Legal
With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
30 min
94
Bad Reviews and the Marketing Vacuum
Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
29 min
95
Being Tangibly Awesome & Other Ways to Get Refe...
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
33 min
96
LHLM 101: Pay-Per-Click
The ABCs of TLAs for Your CPCs // Dear State-Bar Regulators
41 min
97
Pricing to Get Hired: Bridging the Gap Between ...
The latest news about Google’s update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what...
44 min
98
Bedlam Breakdown: Tactical Takeaways
If your firm recognized Memorial Day on social media, there’s a chance the celebratory language fell flat against the occasion’s solemnity. Gyi and Conrad explain how to recognize holidays from a business perspective...
32 min
99
Turning Around a One-Star Review
Gyi and Conrad review the latest news. First up: Clio’s “blind date” with HubSpot. They wonder about the development of Clio Grow, its relationship with HubSpot, and customer relationship management options for law firms. In the Clio Legal...
36 min
100
Top 5 Metrics For Your Law Firm
Top headline for #LHLM: More episodes are coming your way! Look for new shows twice a month on the second and fourth Wednesdays. Next up, as Gyi and Conrad predicted, venture capital is making waves in legal. Most recent headlines covered a $100...
42 min