Lunch Hour Legal Marketing
Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
Business
Marketing
Technology
1
Being Tangibly Awesome & Other Ways to Get Refe...
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
33 min
2
You Down With CPCs?
The ABCs of TLAs for Your CPCs // Dear State-Bar Regulators
41 min
3
Pricing to Get Hired: Bridging the Gap Between ...
The latest news about Google’s update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what...
44 min
4
Bedlam Breakdown: Tactical Takeaways
If your firm recognized Memorial Day on social media, there’s a chance the celebratory language fell flat against the occasion’s solemnity.  Gyi and Conrad explain how to recognize holidays from a business perspective...
32 min
5
Turning Around a One-Star Review
Gyi and Conrad review the latest news. First up: Clio’s “blind date” with HubSpot. They wonder about the development of Clio Grow, its relationship with HubSpot, and customer relationship management options for law firms.  In the Clio Legal...
36 min
6
Top 5 Metrics For Your Law Firm
Top headline for #LHLM: More episodes are coming your way! Look for new shows twice a month on the second and fourth Wednesdays. Next up, as Gyi and Conrad predicted, venture capital is making waves in legal. Most recent headlines covered a $100...
42 min
7
Conversion Confusion Cleared Up
Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform. Top billing goes to Google’s Local Pack change from a three-pack to a two-pack. The two also...
46 min
8
7 Juicy Marketing Tips ala Techshow
Gyi and Conrad kick off the episode with the latest news, homing in on Bob Ambrogi’s , with data showing how small firms using tech fared better during the pandemic.  And they rant about the 8-steps-to-great-abs trend hitting legal marketing....
40 min
9
The First Annual LHLM-ys: And the Winner Is
Welcome to the first annual LHLM-ys! Join us as Gyi and Conrad announce the awards for the best and worst of legal marketing in 2020. Listen with baited breath as our hosts tear open the envelopes and hand out the hardware for awards for everything...
34 min
10
The Marketing Crystal Ball Says...
With 2020 having been so blissfully uneventful, aren't we due for some major shakeups? It's hard to know what changes 2021 will bring for legal marketing, but, with the help of Gyi, Conrad peers into his crystal ball to see the future of the digital...
33 min
11
Demystifying UTM and its 'Automagical' Powers
Gyi and Conrad turn their attentions back to Google Screened and discuss a new audio-only advertising option. Speaking of Google, Gyi and Conrad define and discuss UTM parameters and how these bits of code should be used (but often aren’t) to track...
36 min
12
F.O.P.s and Fundamentals
Just because we’re a few episodes in doesn’t mean we’re done with fundamentals. For instance, if you’re not even answering the phone, SEO isn’t going to save you. Stop wasting money and fix the basics! In By the Numbers, Gyi and Conrad...
45 min
13
Marketer vs. Marketer
After reviewing the latest marketing-related news and trends coming out of the 2020 Clio Cloud Conference and Clio's 2020 Legal Trends Report, and especially Clio's new "Clio for Clients", Gyi and Conrad return to their recurring "Rebrand This...
36 min
14
Oh Dear: Terrible Rejection Letters & the Bad R...
A mistake hosts Gyi Tsakalakis and Conrad Saam see far too many lawyers make is sending prospective clients cold, form-like rejection letters when declining representation. Clients seeking counsel are already likely in a bad place emotionally. Throw...
42 min
15
Google Just Ruined Everything, Debunking SEO Bu...
Just when marketers have a handle on advertising, the rules change. Conrad Saam and Gyi Tsakalakis outline the newest ad position being rolled out for professional service providers by Google, one of the biggest players in modern legal services...
37 min
16
Controversy, Link Building, & Google’s Changing...
Whether we like it or not, is all publicity technically good publicity? Gyi Tsakalakis & Conrad Saam apply their marketing perspectives to the McCloskeys, the gun-wielding attorney couple whose aggressions toward Black Lives Matter protesters led...
41 min
17
Tactical Marketing — Smart Spending for Better ROI
As promised, Gyi Tsakalakis and Conrad Saam launch into smart marketing tactics to give you an advantage in the marketplace. They take a deep dive into strategies you can put right to work in your law firm, offering up the best ways to manage your ad...
40 min
18
New Beginnings
Kicking off a brand new chapter for Lunch Hour Legal Marketing, host Gyi Tsakalakis is joined by brand new co-host Conrad Saam. They discuss Conrad's career journey thus far and his reaching the absolute pinnacle of his career: being part of Lunch...
49 min
19
Marketing in the Age of COVID-19
The concern that advertising during the pandemic could come across as tone deaf is making some lawyers uncomfortable with the idea of continuing their marketing efforts. But, is that really the best thing for your business in these uncertain times?...
41 min
20
Understanding Your Metrics with firmTRAK’s Rich...
In this bonus edition of Lunch Hour Legal Marketing recorded at the 2020 ABA TECHSHOW, Gyi Tsakalakis talks with Rich Marvel about using metrics to make better business decisions for your law firm. Rich’s experiences as a law firm owner led him to...
15 min
21
Level Up Your Marketing with Wendy Witt
Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street...
47 min
22
Why Her and Not Me? – How You Can Be the Attorn...
Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for...
55 min
23
Branded Phone Numbers — Does Your Firm Need One?
Are branded phone numbers still a thing? Even though much of our world conducts business solely online, in the business of law, many clients still want to hear a human voice when seeking counsel. Paul Faust, president of RingBoost, explains how...
49 min
24
Marketing Automation: A Primer for Lawyers on S...
A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly...
58 min
25
Bring Your Human to Work with You: Using Your S...
Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy...
48 min
26
Lunch Hour Legal Marketing: Mailbag Edition!
In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you...
53 min
27
Social Media Marketing: Strategy Tips for Law F...
Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting marketing that connects attorneys to their target...
47 min
28
How AI Helps Lawyers Do Their Best Work
How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they...
56 min
29
Your Clients are Humans, Be One Too
Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human level, how firms can address the generational...
40 min
30
PR Guidebook for Lawyers: Best Practices for Bo...
Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best...
47 min
31
Optimizing SEO with Schema Markup
What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how...
56 min
32
Review Fraud: Exposing Lawyers who Mislead Cons...
Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work...
51 min
33
Jordan Harbinger’s Networking Playbook for Lawyers
How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss...
64 min
34
Digital Marketing: Content is King
How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing....
45 min
35
Pro Tips on Personal Branding from Dr. Natalia
Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international...
46 min
36
Rand Fishkin’s Guide to Business for Lawyers
Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new...
45 min
37
The Power of Real-Life Connections
For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how...
46 min
38
Demystifying Legal Technology Trends
For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. In this Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal...
42 min
39
On the Right Track: Test, Analyze, and Track Yo...
For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street explore the topic of testing and...
31 min
40
Spotlighting Your “Whys” in Your Digital Market...
Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a...
40 min
41
Introducing the New Lunch Hour Legal Marketing
We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed during your lunch break, will feature high-profile marketing gurus as...
3 min
42
The Expertise Effect: How Getting Narrow Can Gr...
Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy...
58 min
43
Three Marketing Tools Small Law Firms Can’t Liv...
As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools you can’t live without, and some wish-list...
53 min
44
The Dollars and Sense of Legal Marketing
The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can...
54 min
45
Internet Marketing: Establishing a Powerful Onl...
Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility,...
46 min
46
Transform Your Law Firm’s Blog into a Profitabl...
Adam Kosloff presented our  webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do. This webinar will...
44 min
47
Law Firm Digital Marketing Trends for 2015-2016
Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into 2016. Mark Homer will share the trends he and...
54 min
48
Summer of Lunch Part 4: Legal Blogging Tips fro...
In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to...
31 min
49
The Summer of Lunch Part 3: What Exactly Is The...
What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at...
35 min
50
The Summer of Lunch Part 2: Authentic Legal Mar...
On the second featured Summer of Lunch, Jared Correia interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketing by understanding what their clients want to see. Topics include: Marketing that focuses on empathy,...
32 min
51
The Summer of Lunch Part 1: Law Firm Marketing ...
On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right...
30 min
52
The 21st Century Lawyer: Utilizing Technology C...
This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need only 20 or 25 years ago, especially with regard to the use of technology. The panelists cover a...
50 min
53
Paperless Lawyering: What It Really Is, and the...
In this episode of Lunch Hour Legal Marketing, Ernie Svenson hosted a webinar based on his proven method for shifting to a paperless law practice. It’s the system he used to shift from high-overhead, document-intensive big firm practice into a...
61 min