Lunch Hour Legal Marketing
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms.
Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth.
Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.
101
LHLM 101: Customer Relationship Management (CRM)
You want to manage customer relationships more efficiently and profitably. But you don’t. Because it’s hard. CRM platforms make it easier.
36 min
102
Online Legal Directories, Worth Your Time (And ...
Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”
33 min
103
Conrad’s Crystal Ball Returns!
Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.
33 min
104
Firm Planning and A Year In Review
Where the guys share the juiciest, ripest, moistest, most mouth-wateringly succulent, and tender tips for growing your practice in 2022.
25 min
105
Dean Goldman Round 2: Section 230, Keyword Bidd...
In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.
38 min
106
Section 230 and Google My Business
The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.
30 min
107
Solos v. Google: The Struggle Is Real
As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.
32 min
108
Special Bonus Episode: The Award Industry and t...
Conrad sits down with J. Craig Williams, host of Lawyer 2 Lawyer, to talk about the award industry, the constraints for legal marketing, and the infamous (and apparently distinguished) Zippy the Chicken.
30 min
109
Top Ten Tales of Marketing Terror
Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!
36 min
110
“Fascinating Stuff, This Pricing” (Can We Talk ...
Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?
31 min
111
Hello, Erin Levine of Hello Divorce!
Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.
46 min
112
LHLM 101: Positioning vs. Branding
The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
36 min
113
Competing Against the Walmart of Legal
With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
30 min
114
Bad Reviews and the Marketing Vacuum
Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
29 min
115
Being Tangibly Awesome & Other Ways to Get Refe...
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
33 min
116
LHLM 101: Pay-Per-Click
The ABCs of TLAs for Your CPCs // Dear State-Bar Regulators
41 min
117
Pricing to Get Hired: Bridging the Gap Between ...
The latest news about Google’s update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what...
44 min
118
Bedlam Breakdown: Tactical Takeaways
If your firm recognized Memorial Day on social media, there’s a chance the celebratory language fell flat against the occasion’s solemnity. Gyi and Conrad explain how to recognize holidays from a business perspective...
32 min
119
Turning Around a One-Star Review
Gyi and Conrad review the latest news. First up: Clio’s “blind date” with HubSpot. They wonder about the development of Clio Grow, its relationship with HubSpot, and customer relationship management options for law firms. In the Clio Legal...
36 min
120
Top 5 Metrics For Your Law Firm
Top headline for #LHLM: More episodes are coming your way! Look for new shows twice a month on the second and fourth Wednesdays. Next up, as Gyi and Conrad predicted, venture capital is making waves in legal. Most recent headlines covered a $100...
42 min
121
Conversion Confusion Cleared Up
Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform. Top billing goes to Google’s Local Pack change from a three-pack to a two-pack. The two also...
46 min
122
7 Juicy Marketing Tips ala Techshow
Gyi and Conrad kick off the episode with the latest news, homing in on Bob Ambrogi’s , with data showing how small firms using tech fared better during the pandemic. And they rant about the 8-steps-to-great-abs trend hitting legal marketing....
40 min
123
The First Annual LHLM-ys: And the Winner Is
Welcome to the first annual LHLM-ys! Join us as Gyi and Conrad announce the awards for the best and worst of legal marketing in 2020. Listen with baited breath as our hosts tear open the envelopes and hand out the hardware for awards for everything...
34 min
124
The Marketing Crystal Ball Says...
With 2020 having been so blissfully uneventful, aren't we due for some major shakeups? It's hard to know what changes 2021 will bring for legal marketing, but, with the help of Gyi, Conrad peers into his crystal ball to see the future of the digital...
33 min
125
Demystifying UTM and its 'Automagical' Powers
Gyi and Conrad turn their attentions back to Google Screened and discuss a new audio-only advertising option. Speaking of Google, Gyi and Conrad define and discuss UTM parameters and how these bits of code should be used (but often aren’t) to track...
36 min