Lunch Hour Legal Marketing
Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
101
Being Tangibly Awesome & Other Ways to Get Refe...
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
33 min
102
LHLM 101: Pay-Per-Click
The ABCs of TLAs for Your CPCs // Dear State-Bar Regulators
41 min
103
Pricing to Get Hired: Bridging the Gap Between ...
The latest news about Google’s update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what...
44 min
104
Bedlam Breakdown: Tactical Takeaways
If your firm recognized Memorial Day on social media, there’s a chance the celebratory language fell flat against the occasion’s solemnity. Gyi and Conrad explain how to recognize holidays from a business perspective...
32 min
105
Turning Around a One-Star Review
Gyi and Conrad review the latest news. First up: Clio’s “blind date” with HubSpot. They wonder about the development of Clio Grow, its relationship with HubSpot, and customer relationship management options for law firms. In the Clio Legal...
36 min
106
Top 5 Metrics For Your Law Firm
Top headline for #LHLM: More episodes are coming your way! Look for new shows twice a month on the second and fourth Wednesdays. Next up, as Gyi and Conrad predicted, venture capital is making waves in legal. Most recent headlines covered a $100...
42 min
107
Conversion Confusion Cleared Up
Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform. Top billing goes to Google’s Local Pack change from a three-pack to a two-pack. The two also...
46 min
108
7 Juicy Marketing Tips ala Techshow
Gyi and Conrad kick off the episode with the latest news, homing in on Bob Ambrogi’s , with data showing how small firms using tech fared better during the pandemic. And they rant about the 8-steps-to-great-abs trend hitting legal marketing....
40 min
109
The First Annual LHLM-ys: And the Winner Is
Welcome to the first annual LHLM-ys! Join us as Gyi and Conrad announce the awards for the best and worst of legal marketing in 2020. Listen with baited breath as our hosts tear open the envelopes and hand out the hardware for awards for everything...
34 min
110
The Marketing Crystal Ball Says...
With 2020 having been so blissfully uneventful, aren't we due for some major shakeups? It's hard to know what changes 2021 will bring for legal marketing, but, with the help of Gyi, Conrad peers into his crystal ball to see the future of the digital...
33 min
111
Demystifying UTM and its 'Automagical' Powers
Gyi and Conrad turn their attentions back to Google Screened and discuss a new audio-only advertising option. Speaking of Google, Gyi and Conrad define and discuss UTM parameters and how these bits of code should be used (but often aren’t) to track...
36 min
112
F.O.P.s and Fundamentals
Just because we’re a few episodes in doesn’t mean we’re done with fundamentals. For instance, if you’re not even answering the phone, SEO isn’t going to save you. Stop wasting money and fix the basics! In By the Numbers, Gyi and Conrad...
45 min
113
Marketer vs. Marketer
After reviewing the latest marketing-related news and trends coming out of the 2020 Clio Cloud Conference and Clio's 2020 Legal Trends Report, and especially Clio's new "Clio for Clients", Gyi and Conrad return to their recurring "Rebrand This...
36 min
114
Oh Dear: Terrible Rejection Letters & the Bad R...
A mistake hosts Gyi Tsakalakis and Conrad Saam see far too many lawyers make is sending prospective clients cold, form-like rejection letters when declining representation. Clients seeking counsel are already likely in a bad place emotionally. Throw...
42 min
115
Google Just Ruined Everything, Debunking SEO Bu...
Just when marketers have a handle on advertising, the rules change. Conrad Saam and Gyi Tsakalakis outline the newest ad position being rolled out for professional service providers by Google, one of the biggest players in modern legal services...
37 min
116
Controversy, Link Building, & Google’s Changing...
Whether we like it or not, is all publicity technically good publicity? Gyi Tsakalakis & Conrad Saam apply their marketing perspectives to the McCloskeys, the gun-wielding attorney couple whose aggressions toward Black Lives Matter protesters led...
41 min
117
Tactical Marketing — Smart Spending for Better ROI
As promised, Gyi Tsakalakis and Conrad Saam launch into smart marketing tactics to give you an advantage in the marketplace. They take a deep dive into strategies you can put right to work in your law firm, offering up the best ways to manage your ad...
40 min
118
New Beginnings
Kicking off a brand new chapter for Lunch Hour Legal Marketing, host Gyi Tsakalakis is joined by brand new co-host Conrad Saam. They discuss Conrad's career journey thus far and his reaching the absolute pinnacle of his career: being part of Lunch...
49 min
119
Marketing in the Age of COVID-19
The concern that advertising during the pandemic could come across as tone deaf is making some lawyers uncomfortable with the idea of continuing their marketing efforts. But, is that really the best thing for your business in these uncertain times?...
41 min
120
Understanding Your Metrics with firmTRAK’s Rich...
In this bonus edition of Lunch Hour Legal Marketing recorded at the 2020 ABA TECHSHOW, Gyi Tsakalakis talks with Rich Marvel about using metrics to make better business decisions for your law firm. Rich’s experiences as a law firm owner led him to...
15 min
121
Level Up Your Marketing with Wendy Witt
Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street...
47 min
122
Why Her and Not Me? – How You Can Be the Attorn...
Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for...
55 min
123
Branded Phone Numbers — Does Your Firm Need One?
Are branded phone numbers still a thing? Even though much of our world conducts business solely online, in the business of law, many clients still want to hear a human voice when seeking counsel. Paul Faust, president of RingBoost, explains how...
49 min
124
Marketing Automation: A Primer for Lawyers on S...
A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly...
58 min
125
Bring Your Human to Work with You: Using Your S...
Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy...
48 min