Lunch Hour Legal Marketing
Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
101
Conversion Confusion Cleared Up
Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform. Top billing goes to Google’s Local Pack change from a three-pack to a two-pack. The two also...
46 min
102
7 Juicy Marketing Tips ala Techshow
Gyi and Conrad kick off the episode with the latest news, homing in on Bob Ambrogi’s , with data showing how small firms using tech fared better during the pandemic. And they rant about the 8-steps-to-great-abs trend hitting legal marketing....
40 min
103
The First Annual LHLM-ys: And the Winner Is
Welcome to the first annual LHLM-ys! Join us as Gyi and Conrad announce the awards for the best and worst of legal marketing in 2020. Listen with baited breath as our hosts tear open the envelopes and hand out the hardware for awards for everything...
34 min
104
The Marketing Crystal Ball Says...
With 2020 having been so blissfully uneventful, aren't we due for some major shakeups? It's hard to know what changes 2021 will bring for legal marketing, but, with the help of Gyi, Conrad peers into his crystal ball to see the future of the digital...
33 min
105
Demystifying UTM and its 'Automagical' Powers
Gyi and Conrad turn their attentions back to Google Screened and discuss a new audio-only advertising option. Speaking of Google, Gyi and Conrad define and discuss UTM parameters and how these bits of code should be used (but often aren’t) to track...
36 min
106
F.O.P.s and Fundamentals
Just because we’re a few episodes in doesn’t mean we’re done with fundamentals. For instance, if you’re not even answering the phone, SEO isn’t going to save you. Stop wasting money and fix the basics! In By the Numbers, Gyi and Conrad...
45 min
107
Marketer vs. Marketer
After reviewing the latest marketing-related news and trends coming out of the 2020 Clio Cloud Conference and Clio's 2020 Legal Trends Report, and especially Clio's new "Clio for Clients", Gyi and Conrad return to their recurring "Rebrand This...
36 min
108
Oh Dear: Terrible Rejection Letters & the Bad R...
A mistake hosts Gyi Tsakalakis and Conrad Saam see far too many lawyers make is sending prospective clients cold, form-like rejection letters when declining representation. Clients seeking counsel are already likely in a bad place emotionally. Throw...
42 min
109
Google Just Ruined Everything, Debunking SEO Bu...
Just when marketers have a handle on advertising, the rules change. Conrad Saam and Gyi Tsakalakis outline the newest ad position being rolled out for professional service providers by Google, one of the biggest players in modern legal services...
37 min
110
Controversy, Link Building, & Google’s Changing...
Whether we like it or not, is all publicity technically good publicity? Gyi Tsakalakis & Conrad Saam apply their marketing perspectives to the McCloskeys, the gun-wielding attorney couple whose aggressions toward Black Lives Matter protesters led...
41 min
111
Tactical Marketing — Smart Spending for Better ROI
As promised, Gyi Tsakalakis and Conrad Saam launch into smart marketing tactics to give you an advantage in the marketplace. They take a deep dive into strategies you can put right to work in your law firm, offering up the best ways to manage your ad...
40 min
112
New Beginnings
Kicking off a brand new chapter for Lunch Hour Legal Marketing, host Gyi Tsakalakis is joined by brand new co-host Conrad Saam. They discuss Conrad's career journey thus far and his reaching the absolute pinnacle of his career: being part of Lunch...
49 min
113
Marketing in the Age of COVID-19
The concern that advertising during the pandemic could come across as tone deaf is making some lawyers uncomfortable with the idea of continuing their marketing efforts. But, is that really the best thing for your business in these uncertain times?...
41 min
114
Understanding Your Metrics with firmTRAK’s Rich...
In this bonus edition of Lunch Hour Legal Marketing recorded at the 2020 ABA TECHSHOW, Gyi Tsakalakis talks with Rich Marvel about using metrics to make better business decisions for your law firm. Rich’s experiences as a law firm owner led him to...
15 min
115
Level Up Your Marketing with Wendy Witt
Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street...
47 min
116
Why Her and Not Me? – How You Can Be the Attorn...
Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for...
55 min
117
Branded Phone Numbers — Does Your Firm Need One?
Are branded phone numbers still a thing? Even though much of our world conducts business solely online, in the business of law, many clients still want to hear a human voice when seeking counsel. Paul Faust, president of RingBoost, explains how...
49 min
118
Marketing Automation: A Primer for Lawyers on S...
A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly...
58 min
119
Bring Your Human to Work with You: Using Your S...
Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy...
48 min
120
Lunch Hour Legal Marketing: Mailbag Edition!
In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you...
53 min
121
Social Media Marketing: Strategy Tips for Law F...
Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting marketing that connects attorneys to their target...
47 min
122
How AI Helps Lawyers Do Their Best Work
How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they...
56 min
123
Your Clients are Humans, Be One Too
Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human level, how firms can address the generational...
40 min
124
PR Guidebook for Lawyers: Best Practices for Bo...
Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best...
47 min
125
Optimizing SEO with Schema Markup
What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how...
56 min