Lunch Hour Legal Marketing
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms.
Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth.
Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.
101
Dean Goldman Round 2: Section 230, Keyword Bidd...
In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.
38 min
102
Section 230 and Google My Business
The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.
30 min
103
Solos v. Google: The Struggle Is Real
As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.
32 min
104
Special Bonus Episode: The Award Industry and t...
Conrad sits down with J. Craig Williams, host of Lawyer 2 Lawyer, to talk about the award industry, the constraints for legal marketing, and the infamous (and apparently distinguished) Zippy the Chicken.
30 min
105
Top Ten Tales of Marketing Terror
Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!
36 min
106
“Fascinating Stuff, This Pricing” (Can We Talk ...
Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?
31 min
107
Hello, Erin Levine of Hello Divorce!
Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.
46 min
108
LHLM 101: Positioning vs. Branding
The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
36 min
109
Competing Against the Walmart of Legal
With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
30 min
110
Bad Reviews and the Marketing Vacuum
Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
29 min
111
Being Tangibly Awesome & Other Ways to Get Refe...
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
33 min
112
LHLM 101: Pay-Per-Click
The ABCs of TLAs for Your CPCs // Dear State-Bar Regulators
41 min
113
Pricing to Get Hired: Bridging the Gap Between ...
The latest news about Google’s update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what...
44 min
114
Bedlam Breakdown: Tactical Takeaways
If your firm recognized Memorial Day on social media, there’s a chance the celebratory language fell flat against the occasion’s solemnity. Gyi and Conrad explain how to recognize holidays from a business perspective...
32 min
115
Turning Around a One-Star Review
Gyi and Conrad review the latest news. First up: Clio’s “blind date” with HubSpot. They wonder about the development of Clio Grow, its relationship with HubSpot, and customer relationship management options for law firms. In the Clio Legal...
36 min
116
Top 5 Metrics For Your Law Firm
Top headline for #LHLM: More episodes are coming your way! Look for new shows twice a month on the second and fourth Wednesdays. Next up, as Gyi and Conrad predicted, venture capital is making waves in legal. Most recent headlines covered a $100...
42 min
117
Conversion Confusion Cleared Up
Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform. Top billing goes to Google’s Local Pack change from a three-pack to a two-pack. The two also...
46 min
118
7 Juicy Marketing Tips ala Techshow
Gyi and Conrad kick off the episode with the latest news, homing in on Bob Ambrogi’s , with data showing how small firms using tech fared better during the pandemic. And they rant about the 8-steps-to-great-abs trend hitting legal marketing....
40 min
119
The First Annual LHLM-ys: And the Winner Is
Welcome to the first annual LHLM-ys! Join us as Gyi and Conrad announce the awards for the best and worst of legal marketing in 2020. Listen with baited breath as our hosts tear open the envelopes and hand out the hardware for awards for everything...
34 min
120
The Marketing Crystal Ball Says...
With 2020 having been so blissfully uneventful, aren't we due for some major shakeups? It's hard to know what changes 2021 will bring for legal marketing, but, with the help of Gyi, Conrad peers into his crystal ball to see the future of the digital...
33 min
121
Demystifying UTM and its 'Automagical' Powers
Gyi and Conrad turn their attentions back to Google Screened and discuss a new audio-only advertising option. Speaking of Google, Gyi and Conrad define and discuss UTM parameters and how these bits of code should be used (but often aren’t) to track...
36 min
122
F.O.P.s and Fundamentals
Just because we’re a few episodes in doesn’t mean we’re done with fundamentals. For instance, if you’re not even answering the phone, SEO isn’t going to save you. Stop wasting money and fix the basics! In By the Numbers, Gyi and Conrad...
45 min
123
Marketer vs. Marketer
After reviewing the latest marketing-related news and trends coming out of the 2020 Clio Cloud Conference and Clio's 2020 Legal Trends Report, and especially Clio's new "Clio for Clients", Gyi and Conrad return to their recurring "Rebrand This...
36 min
124
Oh Dear: Terrible Rejection Letters & the Bad R...
A mistake hosts Gyi Tsakalakis and Conrad Saam see far too many lawyers make is sending prospective clients cold, form-like rejection letters when declining representation. Clients seeking counsel are already likely in a bad place emotionally. Throw...
42 min
125
Google Just Ruined Everything, Debunking SEO Bu...
Just when marketers have a handle on advertising, the rules change. Conrad Saam and Gyi Tsakalakis outline the newest ad position being rolled out for professional service providers by Google, one of the biggest players in modern legal services...
37 min