The Playbook With David Meltzer

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

Entrepreneurship
Careers
Business
1176
How do I guarantee value? | #AskDavidMeltzer 27
Don't just talk the talk, guarantee the value that you are providing and walk the walk. Articulate the quantitative value, not subjective value. You would be amazed at how easy it is to do business when you can provide more value than you are asking for. Show them the reasons, impacts, and capabilities that you can guarantee them profit. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1177
Jotham Stein: Author of the book Even CEOs Get ...
Jotham Stein, attorney and author of the book Even CEOs Get Fired, sits down to discuss some of the most common reasons that executives lose their job and how someone can turn being fired into the best thing that ever happened to them. Stein and host of #ThePlaybook, David Meltzer, chat about a range of topics including the Do’s and Don’ts of an employment agreement, how to achieve a “professional reincarnation” and how Jotham’s experience building a business of his own prepared him to advise clients who are entrepreneurs. The pair also discuss why the reasons that people get fired don’t always make rational sense.
21 min
1178
How to monetize your audience | #AskDavidMeltze...
You have to build your community based on the value that you are providing. Once your community starts asking you for more access, it is time to monetize. You have to articulate the value to exceed what they are asking for. If you can guarantee more value than you are getting back, then why wouldn't they want to pay for your products or services.The more value that you can guarantee, the easier it will be to monetize your audience.If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1179
You're Sitting on a Gold Mine | 2 Minute Drill:...
Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Will Ford, the President and Co-founder of Launchboom, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
22 min
1180
How to Stop Overthinking | #AskDavidMeltzer 25
Your brain can only think of one thing at a time, so when you find yourself overthinking, you are creating interference between your mind and your ability to refocus. Refocusing is a practice, I spend time every day practicing the muscle of refocusing, which will create more productivity, accessibility, and gratitude in your life. If you become anxious, then you need to stop, identify that you are entering ego-based consciousness, and roll into a different trajectory. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
2 min
1181
Paul Rivera: CEO of ElectraMeccanica | #ThePlay...
On this episode of #ThePlaybook, Paul Rivera, CEO of ElectraMeccanica, sits down to discuss:[2:11] - The advantages that Electra Meccanica has over some of the earlier-stage startups in the space[8:15] - How Electra Meccanica’s Solo vehicle can be used for a wide variety of applications[15:30] - What it means to revolutionize micromobility and how the hidden ROI of electric vehicles impacts us all[19:20] - Why the company will be launching its vehicle in Los Angeles in 2021
21 min
1182
How do I get comfortable trying to convert a le...
Quantify the reasons, impacts, and capabilities of the value that you are providing. Don't be vague, tell them what the numbers are. Someone once told me that their sales were up 300%, so what does that mean, they made one dollar last year and now they made three dollars? Be credible, the moment you lose credibility, everything that you say afterward is either discounted or ignored. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1183
How do I know if I am making the right decision...
If you take inventory of your values, everything in your life becomes an evolution, not a revolution. Your values will change, making it okay to be a hypocrite, which is okay. Your values will also make it easier for you to make critical decisions, the next time you have to make an important decision, ask yourself, "How does this align with my values?" If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1184
Karolína Kurková: Supermodel & Entrepreneur | #...
On this episode of #ThePlaybook, Karolína Kurková, Cofounder of Gryph & IvyRose, actress, and model, discusses:[1:06] - How acting and modeling have taught her patience as well as how to navigate relationships with the people around her[4:54] - Why having a professional basketball player as a father helped her prepare for the demands of a career in entertainment[6:40] - Why some entrepreneurs underestimate the effort it takes in order to be the best[11:40] - How listening to and learning from your body leads to a happier life
22 min
1185
How to Negotiate a Deal | #AskDavidMeltzer 22
Abundance is created by believing that you live in a world of more than enough. Your perception becomes your reality, which is why a belief in abundance over scarcity makes such a big difference in our ability to execute in a business. There is more than enough of everything for everyone. Always remember my three rules of negotiation: (1) Never negotiate to the last penny. (2) Always be fair. (3) Don’t do business with dicks. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
1186
Blending Persistence With Patience | Road to Re...
The Blend: Counter-intuitive and Confusing Due to the way I define happiness, I often get asked whether it is possible for a persistent person to also be patient. My younger self would have said no, but now I believe that we can combine a drive to achieve with a more patient approach to reaching our goals. We need to combine these two values in our lives in order to truly thrive. Another way to think of blending is to think of it like temperance. Temperance is a virtue that moderates our behavior and provides balance in the use of things of this world. It ensures the free will's mastery over our most basic instincts and keeps desires within the limits of what is beneficial for you. Think of what it means to temper steel- to add the right amounts of heat and cold- to create a stronger metal. Too much or too little of the heat and cold makes for weak, brittle results. To be patient means to be quiet, waiting for the right moment to act. Temperance comes from actively working on something. Defining Patience and Perseverance Patience is the ability to accept or tolerate delay, problems, or suffering without becoming annoyed or anxious. Basically, the ability to find the light, the love, and lessons. Meanwhile, perseverance refers to continued steady belief or efforts in spite of discouragement or difficulty. Basically, to pursue learning those lessons, finding the light and love in what others might deem “failure”. What is the difference between patience and persistence? By itself, patience is just the ability to tolerate the passing of time. Don’t sit at home dreaming about what you want high on your mom’s couch, broke, sick, and alone. What you really want is to blend patience with persistence. Persistence is the ability to push and push and push and push. It's the ability to be stubborn in the best possible sense of the word. To Enjoy the consistent, persistent pursuit of your potential. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
59 min
1187
When do I monetize what I've created? | #AskDav...
People ask me all the time when they should monetize their products and services, and I always tell them, when someone asks you for it, it is time to start monetizing it. If you are providing enough value for someone to ask you for your product or service, then you should be charging them for it. I give my books away for free and oftentimes, someone will ask me where they can buy another copy, and I offer to send them another copy, but the majority of the time they say that they want to pay for it. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1188
How to deal with rejection? | #AskDavidMeltzer 20
The three universal law of "no's" is the ultimate blend of persistence and patience. During a sale, if you receive a "universal no" that can be a missed call, simply forgetting about it, or a verbal "no". After the third "no" I will let them know, hey it seems like right now is not the best time, if they call back, great. If they don't, they just did you a huge favor. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min
1189
Jessica Zweig: CEO and Founder of the SimplyBe....
Jessica Zweig, CEO and Founder of the SimplyBe. Agency, Author, and Podcast Host, shares some of the insights that can be found in her new book, Be. - A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, and talks about why the journey to find yourself isn’t always lined with butterflies and rainbows. Zweig and host of #ThePlaybook, David Meltzer, discuss a range of subjects including why understanding your shadow can help you share the light that’s within you, the drawbacks of measuring net worth by monetary means, and their best practices for connecting with yourself each day.
21 min
1190
Is college worth it? | #AskDavidMeltzer 19
I get this question all the time, and my feeling about college is, if you can afford to go, why wouldn't you go? If you don't invest in yourself, what are you ever going to invest in. College is an extraordinary opportunity, and the social aspect of college is special. However, I would not suggest that someone go to college if it is going to put you in deep debt. If you can afford to go, you will have the time of your life, but if you just want to learn, you can access all the information in the world online for free. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
1 min
1191
What NOT to Include in Your Pitch | 2 Minute Dr...
Today is episode 7 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Jayson Waller, CEO of POWERHOME SOLAR, and the host of The True Underdog Podcast, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon Prime Video. Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click Here to Listen to the Previous Episodes of 2 Minute Drill Click Here to Watch 2 Minute Drill on Amazon Prime Video
23 min
1192
How do I find the time to "do it all"? | #AskDa...
People always ask me how I manage my time or how I find the time for all the activity in my life and I always tell them to be a student of their calendar. There are three things you need to study on your calendar, not just look at, but study. 1. Study the things you have planned for the day. Look to create efficiencies with your habits. For example, I have a 5/20 Rule, where I try to schedule five-minute phone calls and keep my in-person meetings to 20 minutes, which ultimately promotes a more productive conversation. 2. Study the white space of your calendar. How can you schedule more of those five-minute calls or 20-minute meetings? How can you be more accessible to those who might need you? And don’t forget to ensure you schedule downtime for activities that you enjoy, which I call “activities you don’t get paid for.” 3. Study your sleep. It not only is the restorative process, but it enhances your immune system, which is of the utmost importance. You need to build a consistent sleep routine that helps restore not only your physical being but your mental health, as well. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
2 min
1193
Kenny Rueter: CEO and Co-founder of Kajabi | #T...
On this episode of #ThePlaybook, Kenny Rueter, CEO and Co-founder of Kajabi, sits down to discuss:[1:50] - How putting building a homemade toy for his kids led to the idea for Kajabi[4:47] - The challenges the company has faced while scaling its remote workforce[8:34] - Why he wants to “spoon-feed” success to his customers[11:30] - His predictions for the future of education and why it will be personality- and brand-centric
21 min
1194
How to Scale a Business | #AskDavidMeltzer 17
There are three phases to scaling a business: Phase 1: Learning Stage During the learning stage, introduce your values to new members of the team. It is vital that all employees are aligned with the values of your business. Help your team connect to what inspires them, and they are more likely to live by your business’s values. Phase 2: Execution In the execution stage, employees learn to maintain proper balance in achieving the company’s mission. Having a motto or mission to guide employees during this stage is important for success in a values-based business. Think about your overarching goals and what you want to accomplish. How can you make your mission into your story? Phase 3: Partnership (Equity) Once an employee shows commitment to these values, that opens up the door for the partnership/equity phase, where employees are rewarded for their dedication, success, and the revenues they have brought into your business.The partnership stage allows you to reinvest in your most successful (and aligned) employees and also helps to retain these individuals. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
2 min
1195
How Can I Find the Right People to Help Me Brea...
People always make the excuse that they don't know anyone that can help them break into their industry of choice, but how many of them are consistently asking, "Do you know anyone that can help me?" Most people have over 1,00 people in their network, so by simply asking one person a day if they know anyone that can help you, you can expand your network by over 30,000 people a month. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1196
Craig Siegel: Founder of Cultivate Lasting Symp...
On this episode of #ThePlaybook, Craig Siegel, Mindset Coach, Podcast Host, and Founder of Cultivate Lasting Symphony (CLS), shares his thoughts on:[1:21] - How identifying your passion will help you to drive forward towards your goals[3:27] - Why studying neuro-linguistic programming after deciding to leave his job on Wall Street has changed his life[7:52] - How he works to learn from the mindset of the world’s “juggernauts” and shares those lessons on his podcast[11:00] - Why a person’s perspective on failure is one of the best predictors for their success
19 min
1197
Why am I so vulnerable with the mistakes I've m...
One of my favorite quotes is from the poet David White, "Vulnerability is not a weakness, a passing in the position or something we can arrange to do without vulnerability is not choice. Vulnerability is the underlying, ever present, and abiding under current of all natural state." In order to be vulnerable, we must illuminate our mistakes. Being vulnerable means that you are honest and accountable, especially when analyzing yourself. We need to know what we are good at, what areas we need to improve in, what we're hiding, our flaws, our experience where shame lies, we must be accountable and look within our ego to be truthful with ourselves. Simply put, being vulnerable makes you invulnerable. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
3 min
1198
Ask & Attract | Road to Revenue #47
There are two simple ways to get what you want in life or business: 1. You can ask for it. 2. You can attract it. ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action. Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average. ATTRACT: A piece of information or content with no clear ask but that instead has the goal of drawing the target audience’s attention to a brand or inspires them to take some action, whether defined or undefined. An attract’s result comes when you are focused and put both your attention and intention on what you want in life, whether personally or professionally. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join! Click here to follow the Road to Revenue playlist on Spotify
58 min
1199
How to Deal With Highs and Lows | #AskDavidMelt...
Raise your awareness, the more you raise your awareness, the faster you will be able to get back to center, or your highest frequency. One way that you can start raising your awareness is by spending a minimum of a minute day when you first wake up to find your highest frequency. You only get one action in a day, everything that happens after that is a reaction to that initial action. Throughout the day, when you find yourself in ego-based consciousness, a heightened awareness will allow you to quickly be able to stop, drop back towards your highest vibration, and roll towards your potential. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
5 min
1200
Can I use anxiety to motivate myself | #AskDavi...
Fear and anxiety will motivate you, but it will drain you. It will get you started, but in reality it is slowing you down. Use the focus that fear and anxiety give you, and transition it into inspiration. Imagine that you are running a race, using fear and anxiety is just like adding weights to a backpack. I may be slower than you, but if I am inspired, it is only a matter a time before I am laps ahead of you. Take the backpack off and run the race inspired. Motivation is temporary, inspirations lasts forever. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will answer it for a future episode!
4 min