Get tips to help you come up with content ideas people WANT to read and will help you stand out, be heard and influence your ideal client.

This is part 2 of our 4-part series where we are talking about how to go From Invisible to Influential Trusted Authority with a Podcast.

What organisations are conducting studies relevant to your industry that can validate the importance to what you’re saying?

Let’s dive into episode 1 – How to go from Invisible, underpaid coach/consultant to highly paid, sought-after Trusted Authority with a podcast.

What are some of your methodologies – the steps you take clients through and can you teach aspects of those methodologies to validate your knowledge and thought leadership and bring value to your ideal clients?  

Find out how you can move from regret to resilience and the importance of M*S*G – Mindset, Skillset, Get Off Your Asset

What have you done that was the opposite of what everyone else in your industry was doing? Or, what can you do in order to bring positive change and quicker results for your clients that’s opposite to what other people are doing in your industry?  

How to launch & grow your business as a busy parent

What status quo have you challenged when it comes to your industry? Or, what status quo could you challenge when it comes to your industry?

My guest today says, “Spend more time being yourself and spend less time fixing yourself.”

It’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT by exposing the elephant in the room.

It’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral.  One way to do that is to Address the BS in your industry.  

Today’s tip I want to speak to you about Your Promise of Value and your Promise of Expectation, which are two things you want to continue to express in your marketing and your message as it plays an integral role in helping you continue to build that irresistible factor with your ideal client.

Ever heard the saying ‘Marketers ruin everything?" EVERY Tom, Dick, and Harry (sorry to all of the Tom, Dick, and Harry’s out there – no offense to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.

Here’s another shout-out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.

On today's tip, find out why trying to be all things to all people never works.

My guest today says: “Every life starts with a dreamer that dares to imagine what is possible, that dreamer is you.”

You know how some marketers will often tell us we need to share more content, across more platforms, with more frequency so our message can cut through the noise? That’s NOT really sound advice for Thought Leaders. LESS is more.

Why you should trust your gut. From failures to success, trusting yourself isn’t always easy. Let your gut can often be your strongest guide.

Want to build your reach while becoming known as a trusted authority in your field?

My guest today says: " Complacency is one of the deadliest things that can happen to a leader because the minute you stop growing, the rest of the world is going to pass you by.”

Being irresistible as you would probably know means to be so compelling that you are hard to resist.

Following on from yesterday’s tip where I spoke about two elements that are unique and uncopyable about you being a blend of your characteristics and your mannerisms, today I’m sharing another two elements that no one else can copy because they’re unique to you and no-one else. 

Yesterday I spoke about what it means to Uncopyable and how when we identify unique elements about who we are – no one can copy you. In today’s tip, I want to speak about two of those and in tomorrow’s tip – I’ll share two more. Today, I want to talk about your Characteristics (or character traits) and Mannerisms.

Today I want to speak about what I mean when I speak about being Uncopyable, and what it is NOT.