Women In Leadership

The podcast that empowers women to reach their full potential.


Join your host - Annemarie Cross, Brand & Communication Strategist (also known as The Podcasting Queen) as she interviews influential leaders and leadership experts from across the globe.

Business
Careers
Marketing
76
5. Mistake 4: Focused on a large audience vs n...
Don't focus on building a large audience. Vanity numbers is not bankable. Rather focus on building a niche audience that is far more highly engaged and more likely to hire you
5 min
77
4. Mistake 3: Focusing only on sponsorships
Building a community of your ideal client, continuing to build know like and trust, and nurturing listeners into leads and ultimately customers is how you monetize your podcast. You monetize your message. 
5 min
78
[Ep #184] Coaches, Why LESS really is MORE to g...
Coaches, less really is more to grow your brand and business. How so? I share more in today’s episode.   
16 min
79
3. Mistake 2: Comparing podcasting to mainstrea...
With a smaller highly niched audience you're far better to monetize your OWN message before you monetize someone else's. 
6 min
80
[Ep#183] 3 Steps to Compelling Content that Cli...
Learn three ways to help you get your creative juices flowing so you can create informative content that your ideal clients will love.
15 min
81
2. Mistake 1: Assuming people would listen and ...
This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.  
5 min
82
[Ep#182] 3 Keys to Success
In this brief episode, Annemarie shares what each is and what you should be focusing on in order to position yourself for success.  Enjoy!
10 min
83
1. Podcasting vs Podcasting as a business?
It’s easy to start a podcast. However, starting a podcast as a business – well that’s another matter altogether.
10 min
84
[Ep#181] The Importance of Diversification
On today’s show, we'll talk about the importance of diversification - whether that means your investment portfolio or your friend group.
36 min
85
30. People will talk about you anyway – wouldn'...
While you can’t control what people think or say about you, you CAN influence it by your actions, your interactions, your conversations - everything can impact your reputation, your Personal Brand. 
5 min
86
[Ep#180] How to Play to Your Strengths
Joining me today is Melinda Haughey. We'll talk about how you can play to your strengths and be the most prepared person in the room.
32 min
87
29. When doubt threatens to take you out
Stop doubting yourself. Doubt is a lying THIEF! Tell doubt to F-off.
5 min
88
[Ep#179] Your Potential to Achieve Greatness - ...
In today’s episode, Annemarie shares the importance of mindset.
6 min
89
28. Build Reputation Equity NOT Vanity Numbers
Your reputation is bankable, especially as a coach and consultant who wants to be seen as a trusted authority and have clients invest in your programs – and vanity number are not. 
3 min
90
[Ep #178] When Failure and Disappointment Come ...
Have you heard this powerful quote before? “Life is like photography. We develop from the negatives. Today, Annamarie shares how you can approach failure and disappointment and what you can do to move forward.
10 min
91
27. Right Tactic – Wrong Timing for You and You...
Even the best thought-out strategy may not be the RIGHT strategy for you, become it’s the WRONG timing for where you’re at in your business.
4 min
92
[Ep# 177] Why You Shouldn’t Discount Your Servi...
As a coach, do find yourself offering your client a discount to influence them into investing in your program or package? Or do you cave in and offer a discount when your prospect asks for one? If you’ve answered yes to either one of those situations you’re certainly not alone.
21 min
93
26. Your Call to Action – why the ‘next step’ i...
The purpose of your content is of course to bring value, position yourself as a trusted authority, with the content so good, that when you invite them to take the next step, your ideal will. 
2 min
94
[Ep 176] From Invisible to Influential Trusted ...
Let’s dive into episode 4 – The POWER of Momentum: How to attract and generate a steady flow of your ideal clients right to your door so you NEVER have to ‘chase’ leads again, while leveraging the power of podcasting.
42 min
95
25. Why Repurposing Content is Important
Are you repurposing your content? Across different platforms at different times AND by leveraging different mediums? Let's talk about why repurposing your content is important.
3 min
96
[Ep 175] From Invisible to Influential Trusted ...
This is part 3 of our 4-part series where we are talking about how to go From Invisible to Influential Trusted Authority with a Podcast. 
49 min
97
24. Innovate – even 1% difference can be the di...
Get tips to help you come up with content ideas people WANT to read and will help you stand out, be heard and influence your ideal client.
5 min
98
[Ep 174] From Invisible to Influential Trusted ...
This is part 2 of our 4-part series where we are talking about how to go From Invisible to Influential Trusted Authority with a Podcast.
44 min
99
23. Bring in validating third party statistics
What organisations are conducting studies relevant to your industry that can validate the importance to what you’re saying?
5 min
100
[Ep173] From Invisible to Influential Trusted A...
Let’s dive into episode 1 – How to go from Invisible, underpaid coach/consultant to highly paid, sought-after Trusted Authority with a podcast.
58 min