Winfluence - The Influence Marketing ...

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Taking a Multi-Tiered Approach to Influencer En...
Kenmark Eyewear's influencer engagements range from micro-influencer gifting to celebrity co-branded products. Marissa Cundiff shares on Winfluence.
28 min
An Influencer's Take on the SAG-AFTRA Influence...
Patrick Janelle discusses the shortcoming of SAG-AFTRA's influencer agreement, building your business as an influencer and beyond.
37 min
When it Comes to Reporting on Influencer Fraud,...
Campaign U.S. and HypeAuditor chose unfortunate words to describe research about influence fraud. Jason Falls explains.
10 min
The Future of Monetizing Live Content
Gregarious Narain's new startup Zealous unifies a content creator's live feeds for better connection and monetization
31 min
The Perfect App to Make Customers Your Influencers
Sam Malone's Guru Club produces influence effects from customers without having to pay them first.
22 min
Influence is Not a Static Quality
In the first of Jason Falls's commentary episodes, he talk about the fluctuation of an influencer's influence.
9 min
The Strength of Regional and Targeted Influence
Heather Watson of HerKentucky is a powerful influencer with a specific audience, in a specific place
30 min
What in the World is Up with CGI Influencers?
Grin's Brandon Brown joins Winfluence to talk about the real, fake influencers and where to put them.
36 min
The Reality of Fighting Influencer Fraud
Caroline Duong of Zine had a refreshingly honest answer to how to fight influencer fraud. She shares on Winfluence.
22 min
Influencer Marketing Strategy from a Global Per...
Gordon Glenister's new book is a practical influencer marketing strategy guide and global guidebook
26 min
Discovering the Next-Level of Influencer Audien...
The biggest influencers are building branded apps and returning to television
25 min
What a Hollywood Actress has to Say About Influ...
Tagger's Kelsey Formost was a film and TV star. Now she's heading content for the influence marketing company
28 min
Exploring the Mechanism of Influencer Talent Ma...
Shine Talent breaks the mold of traditional talent management for influencer marketing
28 min
The Professors Behind Influencer Marketing's Fi...
The aptly named "Influencer Marketing" brings many voices and a global perspective to the classroom
34 min
Creating Influence Marketing's First Brand Revi...
Influencers can now expose brand pay, behavior on F*** You Pay Me
34 min
The Power of Empathy in Brand Storytelling
Kindred Speak's Sarah Panus shares her ideas on marketing with empathy on Winfluence
32 min
The Advantage of White Lists and Dark Posts for...
Lumanu's Kelly Olexa dives into her experience as an influencer and the advantages of dark posts on Winfluence
30 min
How to Get Hyper-Local with Influence Marketing
Golin's Jim Lin shares his approach and a case study using hyper-local influence
33 min
The Refreshing Transparency Billion Dollar Boy ...
CEO Edward East explains why its pay rates broken down by race are post online
30 min
Meet the Brand Whose Customers Are Its Influencers
Adore Me's Ranjan Roy breaks down the Creators program, an influencer effort from the brand.
22 min
Podcasting's First Big Hit Made an Influencer a...
J.C. Hutchins tells the tale of 7th Son and his rise to published author via podcasting
48 min
The Challenge of Vulnerability as an Influencer
Uber-transparent influencer Tifforelie shares her journey on Winfluence
31 min
Are Influencers Considered Experts?
Jason Falls vets consumer research on experts with Talk Triggers co-author Daniel Lemin
22 min
Is Influencer Marketing Word of Mouth or Not?
Fizz CEO Ted Wright and Jason Falls spar about WOMM, Influencers and more
46 min
Performance-based Influence Marketing and Analy...
Tobin, Ledbetter describe how true views and predictive performance drives their influencer approach
37 min
Does Fake Famous Miss the Boat on Influencers?
Director Nick Bilton and Jason Falls square off on the HBO documentary
37 min
The Role of Talent Management in Influence Mark...
Kyle Hjelmeseth shares insights on the role of an influencer's talent manager and the challenges of the industry
56 min
Influence Marketing in Silicon Valley
Oracle's Lisa Joy Rosner shares case studies from her 30 years leading tech marketing teams
43 min
The Magic of Celebrity Product Placement as Inf...
Sarah Shaw on the art and practice of getting celebs to use your product
37 min
Is Facebook Killing the Influencer Economy?
Travel influencer Gary Arndt has some frank things to say about social media, travel influence and more
39 min
What Every Influencer Needs to Know About the Law
Jamie Lieberman of Hashtag Legal visits Winfluence to talk FTC, IP and Defamation
21 min
Discovering Public Relations redefines PR for t...
The new college text from Dr. Karen Freberg is useful for business owners and influencers
41 min
The 19-Year-Old Setting the Influencer Marketin...
Suhit Amin became a successful influencer, beat cancer and is now building an influencer marketing agency
40 min
A Deep Dive into Influence Marketing with Find ...
Jamie Reardon and Cristine Viera, co-founders of the first end-to-end influencer solution, join Winfluence for a chat
31 min
Are Older Public Relations Pros Ignoring Influe...
Arik Hanson backs up a theory that older PR pros are biased against Influencer Marketing ... at their own peril
25 min
Is Influence Marketing Just Social SEO?
Insights from Matter of Form's Rachel Clay on Luxury Brands, Influence Strategy and More
29 min
Advocating for Influencers and Creators - The R...
Qianna Smith Bruneteau explains the American Influencer Council's origins and purpose
45 min
Ask the Professor - Early Influencer C.C. Chapm...
Podcast and blogging pioneer C.C. Chapman says TikTok is pointless -- but ...
40 min
How a B2B Company Became an Influencer
Wipro went from participating in the IT space to influencing it. Marc Meyer explains how.
39 min
The Essence of Tamar - A Fragrance and Long-Tim...
Tamar Weinberg discusses influencers of the mid-2000s versus the influencers of today, plus her new fragrance
31 min
The Ultimate Personalization Strategy for Influ...
Video email breaks through the clutter and ignites enthusiasm from the recipient
18 min
Advice for Influencers & Brands from an Origina...
B5 Media founder & former CEO Jeremy Wright and today's influencer marketplace
42 min
Evolving Influence Marketing Software Beyond So...
AspireIQ's latest version plugs in buyer and CRM data to expand the role of influence
24 min
The Sophistication of B2B Influence Marketing
An original in-company influencer, Mel Carlson, is building the same for his clients
30 min
Breaking Down Trend, a Curated Influencer Marke...
Exploring a different take on influence marketing software with's Jay Desai
33 min
One Influencer's Superior Success Method
Actor and singing instructor Aaron Anastasi on becoming a successful influencer
22 min
The Primal Brain Science Behind Influence Marke...
Tim Ash explains how our brain works and why influencers are influencers
24 min
Turning Executives into B2B Influencers
There is something beyond thought leadership as Carter Hostelley explains
37 min
The Scoop on Influencer Marketing from the Indu...
Joele Forrester of Talking Influence shares her thoughts on the industry with Jason Falls
25 min
The Problem of Influencer Fraud And What To Do ...
Alex Frolov of HypeAuditor discusses the truth about influencer fraud and how to fight it.
25 min
How Influencers and Brands can Drive Dollars
Will Post for Profit looks at both sides of the influence marketing equation
31 min
The Social and Influence Marketing Magic of Kroger
From TikTok Challenges to Celebrity Videos, how the grocery retailer gets it done
28 min
Monetizing Video Content for Influencers and Br...
UScreen's P.J. Taei explains how to drive revenue through video content
22 min
How Big Agencies and Brands Handle Influencer M...
Edelman's Crystal Duncan's dual perspective informs the influencer marketing industry
33 min
Tapping Into Twitch - An Influence Marketing Go...
Twitch expert Mitch Canter talks about the opportunity and challenges of engaging influencers on the network
38 min
Can Influence Marketing Save Broadway and The A...
YesBroadway's Sam Maher joins Winfluence to talk about his experience expanding the Arts with influence marketing
50 min
Is Influencer Marketing Just Bullshit?
Author Carlos Gil says influencer marketing is B.S. He joins Winfluence to discuss.
46 min
Cracking the Influencer Marketing Code
Amanda Russell's new book helps businesses and brands crack the code of influencer marketing
41 min
Leveraging Employees as Influencers - Insights ...
Rani Mani of Adobe led influencer marketing efforts for the brand until she was promoted to head employee engagement. She says those two disciplines are not different.
23 min
The Challenge of Influencer Fraud from an Influ...
Influencer and marketer Emily Ho
38 min
Bridging the Gap Between Influencer Analytics a...
Analytics and measurement for influencer marketing is always a challenge. Scott Harward shares his approach on Winfluence.
30 min
Diving into the State of B2B Influencer Marketi...
TopRank Marketing's Lee Odden joins the show to talk about the 2020 State of B2B Influencer Marketing Report
24 min
We've Entered The Age of Influence
Author Neal Schaffer discusses his book The Age of Influence, a great how-to guide for influence marketing
29 min
Identifying Influencers by Relevance Not Reach
Traackr CEO Pierre-Loic Assayag joins Winfluence to discuss the identification of influencers, preferring relevance over reach.
37 min
The Fertile Ground that is B2B Influence Marketing
Zeno Group's Michael Brito explains the intricacies of smart B2B influence marketing
27 min
Is Influence Marketing an advertising or public...
Onalytica's Alistair Wheate talks about the differences, the balance and the industry of influence marketing
29 min
Reverse Engineering Influence Marketing Through...
Sensei Marketing's Sam Fiorella and Jason Falls discuss influencer marketing from a different perspective.
32 min
Identifying Influencers by Relevance Not Reach
Tabitha Hawkins of the Association of Influencers and Content Creators (AICC) chats influencer marketing with Jason Falls
40 min
Transactional or Relationship? What’s Patron Te...
Patron Tequila Vice-President of Marketing Adrian Parker discusses influencer marketing with Jason Falls
26 min
Is Standardization of Influencer Marketing Poss...
Influencer Marketing Association executive director Kristy Sammis and Jason Falls discuss influencer marketing
36 min
The Original Industry Software Founder Ted Murp...
IZEA CEO Ted Murphy and Jason Falls discuss the influence marketing industry
41 min
How White Castle Feeds the Crave
Winfluence - The Influence Marketing Podcast
50 min
Marketing Films that Matter
Winfluence - The Influence Marketing Podcast
48 min
Brand Activation Strategy and Customer Identifi...
Winfluence - The Influence Marketing Podcast
41 min
Influencers unionizing? Is that good or bad?
46 min
How Content Marketing Makes You a Brand Publisher
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49 min
Hiring Freelance Talent to Scale Your Business
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38 min
Rethinking Success with Doug Holladay
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49 min
How Kroger is navigating 2020
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38 min
Will Brands Boycotting Facebook Make a Difference?
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47 min
Can you measure creativity?
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50 min
We are in the Age of Influence
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46 min
What does making creativity your business advan...
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47 min
Marketing Tips from a Purpose-Driven Marketer
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49 min
Marketing Challenges from the Hemp Industry
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29 min
The Future of Offline Advertising
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36 min
How to be a Conscious Marketer
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43 min
Insights on Influence and Content Marketing wit...
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55 min
How to Identify Anonymous Website Users
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46 min
The Ratings & Review Marketplace for Agencies
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37 min
Building a Content Performance Culture
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51 min
Managing e-Commerce in a COVID-10 World
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47 min
The Jason Falls Show - A Marketing Podcast
24 min
Joining the Context Marketing Revolution
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39 min
Crowdfunding a Sit-Com? Toni Deckers is Doing It!
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31 min
Balancing Direct and Retail Channels in an Amaz...
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53 min
Influencer Profile: Whit Honea
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26 min
Everything You Need to Know About Stock Photogr...
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37 min
Brand Marketing and Social Issues with Dove Men...
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17 min
Adventure Brands and Corporate Marketing
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40 min