Winfluence - The Influence Marketing ...

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Business
Marketing
Management
101
Taking a Multi-Tiered Approach to Influencer En...
Kenmark Eyewear's influencer engagements range from micro-influencer gifting to celebrity co-branded products. Marissa Cundiff shares on Winfluence.
28 min
102
An Influencer's Take on the SAG-AFTRA Influence...
Patrick Janelle discusses the shortcoming of SAG-AFTRA's influencer agreement, building your business as an influencer and beyond.
37 min
103
When it Comes to Reporting on Influencer Fraud,...
Campaign U.S. and HypeAuditor chose unfortunate words to describe research about influence fraud. Jason Falls explains.
10 min
104
The Future of Monetizing Live Content
Gregarious Narain's new startup Zealous unifies a content creator's live feeds for better connection and monetization
31 min
105
The Perfect App to Make Customers Your Influencers
Sam Malone's Guru Club produces influence effects from customers without having to pay them first.
22 min
106
Influence is Not a Static Quality
In the first of Jason Falls's commentary episodes, he talk about the fluctuation of an influencer's influence.
9 min
107
The Strength of Regional and Targeted Influence
Heather Watson of HerKentucky is a powerful influencer with a specific audience, in a specific place
30 min
108
What in the World is Up with CGI Influencers?
Grin's Brandon Brown joins Winfluence to talk about the real, fake influencers and where to put them.
36 min
109
The Reality of Fighting Influencer Fraud
Caroline Duong of Zine had a refreshingly honest answer to how to fight influencer fraud. She shares on Winfluence.
22 min
110
Influencer Marketing Strategy from a Global Per...
Gordon Glenister's new book is a practical influencer marketing strategy guide and global guidebook
26 min
111
Discovering the Next-Level of Influencer Audien...
The biggest influencers are building branded apps and returning to television
25 min
112
What a Hollywood Actress has to Say About Influ...
Tagger's Kelsey Formost was a film and TV star. Now she's heading content for the influence marketing company
28 min
113
Exploring the Mechanism of Influencer Talent Ma...
Shine Talent breaks the mold of traditional talent management for influencer marketing
28 min
114
The Professors Behind Influencer Marketing's Fi...
The aptly named "Influencer Marketing" brings many voices and a global perspective to the classroom
34 min
115
Creating Influence Marketing's First Brand Revi...
Influencers can now expose brand pay, behavior on F*** You Pay Me
34 min
116
The Power of Empathy in Brand Storytelling
Kindred Speak's Sarah Panus shares her ideas on marketing with empathy on Winfluence
32 min
117
The Advantage of White Lists and Dark Posts for...
Lumanu's Kelly Olexa dives into her experience as an influencer and the advantages of dark posts on Winfluence
30 min
118
How to Get Hyper-Local with Influence Marketing
Golin's Jim Lin shares his approach and a case study using hyper-local influence
33 min
119
The Refreshing Transparency Billion Dollar Boy ...
CEO Edward East explains why its pay rates broken down by race are post online
30 min
120
Meet the Brand Whose Customers Are Its Influencers
Adore Me's Ranjan Roy breaks down the Creators program, an influencer effort from the brand.
22 min
121
Podcasting's First Big Hit Made an Influencer a...
J.C. Hutchins tells the tale of 7th Son and his rise to published author via podcasting
48 min
122
The Challenge of Vulnerability as an Influencer
Uber-transparent influencer Tifforelie shares her journey on Winfluence
31 min
123
Are Influencers Considered Experts?
Jason Falls vets consumer research on experts with Talk Triggers co-author Daniel Lemin
22 min
124
Is Influencer Marketing Word of Mouth or Not?
Fizz CEO Ted Wright and Jason Falls spar about WOMM, Influencers and more
46 min
125
Performance-based Influence Marketing and Analy...
Tobin, Ledbetter describe how true views and predictive performance drives their influencer approach
37 min
126
Does Fake Famous Miss the Boat on Influencers?
Director Nick Bilton and Jason Falls square off on the HBO documentary
37 min
127
The Role of Talent Management in Influence Mark...
Kyle Hjelmeseth shares insights on the role of an influencer's talent manager and the challenges of the industry
56 min
128
Influence Marketing in Silicon Valley
Oracle's Lisa Joy Rosner shares case studies from her 30 years leading tech marketing teams
43 min
129
The Magic of Celebrity Product Placement as Inf...
Sarah Shaw on the art and practice of getting celebs to use your product
37 min
130
Is Facebook Killing the Influencer Economy?
Travel influencer Gary Arndt has some frank things to say about social media, travel influence and more
39 min
131
What Every Influencer Needs to Know About the Law
Jamie Lieberman of Hashtag Legal visits Winfluence to talk FTC, IP and Defamation
21 min
132
Discovering Public Relations redefines PR for t...
The new college text from Dr. Karen Freberg is useful for business owners and influencers
41 min
133
The 19-Year-Old Setting the Influencer Marketin...
Suhit Amin became a successful influencer, beat cancer and is now building an influencer marketing agency
40 min
134
A Deep Dive into Influence Marketing with Find ...
Jamie Reardon and Cristine Viera, co-founders of the first end-to-end influencer solution, join Winfluence for a chat
31 min
135
Are Older Public Relations Pros Ignoring Influe...
Arik Hanson backs up a theory that older PR pros are biased against Influencer Marketing ... at their own peril
25 min
136
Is Influence Marketing Just Social SEO?
Insights from Matter of Form's Rachel Clay on Luxury Brands, Influence Strategy and More
29 min
137
Advocating for Influencers and Creators - The R...
Qianna Smith Bruneteau explains the American Influencer Council's origins and purpose
45 min
138
Ask the Professor - Early Influencer C.C. Chapm...
Podcast and blogging pioneer C.C. Chapman says TikTok is pointless -- but ...
40 min
139
How a B2B Company Became an Influencer
Wipro went from participating in the IT space to influencing it. Marc Meyer explains how.
39 min
140
The Essence of Tamar - A Fragrance and Long-Tim...
Tamar Weinberg discusses influencers of the mid-2000s versus the influencers of today, plus her new fragrance
31 min
141
The Ultimate Personalization Strategy for Influ...
Video email breaks through the clutter and ignites enthusiasm from the recipient
18 min
142
Advice for Influencers & Brands from an Origina...
B5 Media founder & former CEO Jeremy Wright and today's influencer marketplace
42 min
143
Evolving Influence Marketing Software Beyond So...
AspireIQ's latest version plugs in buyer and CRM data to expand the role of influence
24 min
144
The Sophistication of B2B Influence Marketing
An original in-company influencer, Mel Carlson, is building the same for his clients
30 min
145
Breaking Down Trend, a Curated Influencer Marke...
Exploring a different take on influence marketing software with Trend.io's Jay Desai
33 min
146
One Influencer's Superior Success Method
Actor and singing instructor Aaron Anastasi on becoming a successful influencer
22 min
147
The Primal Brain Science Behind Influence Marke...
Tim Ash explains how our brain works and why influencers are influencers
24 min
148
Turning Executives into B2B Influencers
There is something beyond thought leadership as Carter Hostelley explains
37 min
149
The Scoop on Influencer Marketing from the Indu...
Joele Forrester of Talking Influence shares her thoughts on the industry with Jason Falls
25 min
150
The Problem of Influencer Fraud And What To Do ...
Alex Frolov of HypeAuditor discusses the truth about influencer fraud and how to fight it.
25 min
151
How Influencers and Brands can Drive Dollars
Will Post for Profit looks at both sides of the influence marketing equation
31 min
152
The Social and Influence Marketing Magic of Kroger
From TikTok Challenges to Celebrity Videos, how the grocery retailer gets it done
28 min
153
Monetizing Video Content for Influencers and Br...
UScreen's P.J. Taei explains how to drive revenue through video content
22 min
154
How Big Agencies and Brands Handle Influencer M...
Edelman's Crystal Duncan's dual perspective informs the influencer marketing industry
33 min
155
Tapping Into Twitch - An Influence Marketing Go...
Twitch expert Mitch Canter talks about the opportunity and challenges of engaging influencers on the network
38 min
156
Can Influence Marketing Save Broadway and The A...
YesBroadway's Sam Maher joins Winfluence to talk about his experience expanding the Arts with influence marketing
50 min
157
Is Influencer Marketing Just Bullshit?
Author Carlos Gil says influencer marketing is B.S. He joins Winfluence to discuss.
46 min
158
Cracking the Influencer Marketing Code
Amanda Russell's new book helps businesses and brands crack the code of influencer marketing
41 min
159
Leveraging Employees as Influencers - Insights ...
Rani Mani of Adobe led influencer marketing efforts for the brand until she was promoted to head employee engagement. She says those two disciplines are not different.
23 min
160
The Challenge of Influencer Fraud from an Influ...
Influencer and marketer Emily Ho
38 min
161
Bridging the Gap Between Influencer Analytics a...
Analytics and measurement for influencer marketing is always a challenge. Scott Harward shares his approach on Winfluence.
30 min
162
Diving into the State of B2B Influencer Marketi...
TopRank Marketing's Lee Odden joins the show to talk about the 2020 State of B2B Influencer Marketing Report
24 min
163
We've Entered The Age of Influence
Author Neal Schaffer discusses his book The Age of Influence, a great how-to guide for influence marketing
29 min
164
Identifying Influencers by Relevance Not Reach
Traackr CEO Pierre-Loic Assayag joins Winfluence to discuss the identification of influencers, preferring relevance over reach.
37 min
165
The Fertile Ground that is B2B Influence Marketing
Zeno Group's Michael Brito explains the intricacies of smart B2B influence marketing
27 min
166
Is Influence Marketing an advertising or public...
Onalytica's Alistair Wheate talks about the differences, the balance and the industry of influence marketing
29 min
167
Reverse Engineering Influence Marketing Through...
Sensei Marketing's Sam Fiorella and Jason Falls discuss influencer marketing from a different perspective.
32 min
168
Identifying Influencers by Relevance Not Reach
Tabitha Hawkins of the Association of Influencers and Content Creators (AICC) chats influencer marketing with Jason Falls
40 min
169
Transactional or Relationship? What’s Patron Te...
Patron Tequila Vice-President of Marketing Adrian Parker discusses influencer marketing with Jason Falls
26 min
170
Is Standardization of Influencer Marketing Poss...
Influencer Marketing Association executive director Kristy Sammis and Jason Falls discuss influencer marketing
36 min
171
The Original Industry Software Founder Ted Murp...
IZEA CEO Ted Murphy and Jason Falls discuss the influence marketing industry
41 min
172
How White Castle Feeds the Crave
Winfluence - The Influence Marketing Podcast
50 min
173
Marketing Films that Matter
Winfluence - The Influence Marketing Podcast
48 min
174
Brand Activation Strategy and Customer Identifi...
Winfluence - The Influence Marketing Podcast
41 min
175
Influencers unionizing? Is that good or bad?
Winfluence
46 min
176
How Content Marketing Makes You a Brand Publisher
The Jason Falls Show - A Marketing Podcast
49 min
177
Hiring Freelance Talent to Scale Your Business
The Jason Falls Show - A Marketing Podcast
38 min
178
Rethinking Success with Doug Holladay
The Jason Falls Show - A Marketing Podcast
49 min
179
How Kroger is navigating 2020
The Jason Falls Show - A Marketing Podcast
38 min
180
Will Brands Boycotting Facebook Make a Difference?
The Jason Falls Show - A Marketing Podcast
47 min
181
Can you measure creativity?
The Jason Falls Show - A Marketing Podcast
50 min
182
We are in the Age of Influence
The Jason Falls Show - A Marketing Podcast (now Digging Deeper)
46 min
183
What does making creativity your business advan...
The Jason Falls Show - A Marketing Podcast
47 min
184
Marketing Tips from a Purpose-Driven Marketer
The Jason Falls Show - A Marketing Podcast
49 min
185
Marketing Challenges from the Hemp Industry
The Jason Falls Show - A Marketing Podcast (soon to be Digging Deeper)
29 min
186
The Future of Offline Advertising
The Jason Falls Show - A Marketing Podcast
36 min
187
How to be a Conscious Marketer
The Jason Falls Show - A Marketing Podcast
43 min
188
Insights on Influence and Content Marketing wit...
The Jason Falls Show - A Marketing Podcast
55 min
189
How to Identify Anonymous Website Users
The Jason Falls Show - A Marketing Podcast
46 min
190
The Ratings & Review Marketplace for Agencies
The Jason Falls Show - A Marketing Podcast
37 min
191
Building a Content Performance Culture
The Jason Falls Show - A Marketing Podcast
51 min
192
Managing e-Commerce in a COVID-10 World
The Jason Falls Show - A Marketing Podcast
47 min
193
Danielle-Wiley-Influencer-Agencies
The Jason Falls Show - A Marketing Podcast
24 min
194
Joining the Context Marketing Revolution
The Jason Falls Show - A Marketing Podcast
39 min
195
Crowdfunding a Sit-Com? Toni Deckers is Doing It!
The Jason Falls Show - A Marketing Podcast
31 min
196
Balancing Direct and Retail Channels in an Amaz...
The Jason Falls Show - A Marketing Podcast
53 min
197
Influencer Profile: Whit Honea
The Jason Falls Show - A Marketing Podcast
26 min
198
Everything You Need to Know About Stock Photogr...
The Jason Falls Show - A Marketing Podcast
37 min
199
Brand Marketing and Social Issues with Dove Men...
The Jason Falls Show - A Marketing Podcast
17 min
200
Adventure Brands and Corporate Marketing
The Jason Falls Show - A Marketing Podcast
40 min