Winfluence - The Influence Marketing ...

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Business
Marketing
Management
1
What Metrics Should a Brand Ask for From Influe...
Tourism Currents asked Jason Falls to look at their list. He did and shares it, plus commentary on Winfluence.
15 min
2
Marketing and Influence in the Food, Restaurant...
Food industry influencer Rev Ciancio visits Winfluence to talk about influencers and post-pandemic marketing in food and beverage
36 min
3
Is The Influencer Pay Gap Closing? And How Do W...
Latoya Shambo of Black Girl Digital talks about the complexity of the influencer pay gap on Winfluence.
30 min
4
Creating Influence in the Middle East
Jason Falls shares a segment from a recent episode of the Endless Coffee Cup Podcast with Matt Bailey and Rashid Al Awadhi
30 min
5
A Deeper Dive into Gamers as Influencers
Jordan Mauriello builds branded content strategies for gamers. He shares more about leveraging gamers as influencers with Jason Falls.
36 min
6
How to Find and Use CPM in Influencer Marketing
Cost per thousand impressions by content is a good comparison metric and indicator an influencer's price might be too high
17 min
7
The Talent & Talent Manager Relationship
Molly Tracy and Jess Keys share insights into the dynamics between creators and their managers, plus have some harsh words for influencer marketing software companies
50 min
8
The Challenges of Influencer Discovery
Using an influencer marketing software solution to generate a list of influencers is just a small dent in a very large airplane of work
18 min
9
Working with Celebrities and Celebrity Influenc...
Brittani Kagan of Portal A discusses booking talent for branded and original content on Winfluence.
26 min
10
The App to Find Influence, Not Influencers, Wit...
Joshua DuBois's Gauge gives agencies and brands access to influential people in underrepresented and diverse communities for feedback and insights
23 min
11
Everything Influencers Need to Know About Email...
The Email Marketing Heroes, Rob and Kennedy, join Winfluence to talk about the power and necessity of email marketing for content creators.
40 min
12
The Best Advice for Influencers From An Experie...
Long-time content creator and influencer Chris Gibson shares some frank advice for aspiring influencers everywhere.
49 min
13
A Frank Discussion About The Influence Marketin...
Tagger president and founder Pete Kennedy sits in with Jason Falls for a discussion and discourse on the industry and beyond.
29 min
14
An Effort to Close the Gender Gap in Advertisin...
Jason's boss at Cornett has launched Own It, a movement (with a podcast) to break out of the boys' club of advertising
12 min
15
The Alpha Collective is One Ticket to Web 3.0 S...
Joseph Jaffe and friends are back with a membership community set to deliver the how-to on Web 3.0
43 min
16
Public Speakers are Influencers. Here's How to ...
Defining specific categories of influencers for your brand can help you reach your audience more effectively. Jason Falls explains one category that is quite useful.
16 min
17
The Teenage Slime Queen Turned Successful Entre...
Angelina Li leveraged her growing social media influencer to become a successful business owner ... as a teenager!
21 min
18
The Opportunity & Nuances of Gamers as Influencers
The key to brands connecting with gamers is being community first, says 3BlackDot's Irina Shames
33 min
19
Cooking Up Great Content With The Grill Dads
Mark & Fey talk to Jason Falls about the Food Network Show, content marketing, advertising and more.
36 min
20
What Brands & Influencers Need to Know About th...
Jason Falls has been playing on the Metaverse. He shares his candid, contrarian thoughts on what it all means for brands and creators.
18 min
21
The Best Conversation You'll Hear About Podcasting
Tanner Campbell of Podcasting Sucks joins Jason Falls in a deep, thoughtful conversation about podcasting for influencers and brands.
55 min
22
The "Why" We Pay Influencers is All Wrong. Here...
Jason Falls shares his hypothesis on the three reasons WHY influencers should be paid, which may shake up how influencers and brands think.
13 min
23
The Comedian Turning Comics into Content Creato...
Richie Redding's Funnier Than You Are puts comedy writers in a room writing for brands. He joins Winfluence to explain why brands should hire comics as creators and influencers.
39 min
24
The Tricky Migration Point from Product-Only to...
A listener question about whether or not to pay influencers cash above product prompts a practical response from Jason Falls, with an asterisk.
12 min
25
More Proof Influencer Marketing is Dominated by...
Collabstr's latest State of Influencer Marketing report shows a big gap in the number of male versus female influencers
17 min
26
What the Good and Bad Numbers on the Influencer...
IZEA's new State of Influencer Equality report shows both good and bad progress on the influencer pay gap issue. But Jason Falls digs deeper into the data.
15 min
27
Understanding the Imperative of Short-Form Content
TikToks, reels, stories ... short-form content is king. Ashwath Narayanan from Social Current explains why and how to solve for it for your brand.
19 min
28
The Long-Term Effects of Creator Marketplaces W...
Jason Falls shares experiences managing a creator marketplace of the past to inform influencer marketing's future.
13 min
29
Digging Into True Influence with Author and Tra...
His new book The Influencer is a business parable on achieving true influence, not status as an influencer
21 min
30
Is Podcasting Just a Form of Busking? Certainly...
A question on Twitter sparked an attack on Jason Falls's opinion. In this episode, he fires back.
13 min
31
How to Find and Engage B2B Influencers, From a ...
Justin Levy of Demandbase talks all things B2B influencer marketing and content marketing with Jason Falls.
33 min
32
It’s Time To Stop Laughing at Kids Who Want To ...
Content creator is a legitimate career aspiration the skills for which should be taught in American elementary schools
13 min
33
What's Wrong With Influencer Marketing's Curren...
P.J. Leimgruber of Clash App says the current way creators make money is broken. He has a plan to fix it.
28 min
34
What Does an Influencer Consultant Do?
The influencer consultant can be a big help to brand marketers. But what exactly do they do? And how much do they cost?
14 min
35
Is The Future of Influence Marketing in Subscri...
Creators may start shifting to direct-to-fan subscription models to protect their content and their audiences
24 min
36
Why Measuring Influencer Marketing Shouldn't Be...
Jason Falls discusses three reminders to keep measurement of influencer marketing from being a headache
13 min
37
How Brands Can Survive in a Web Without Cookies
Contextual targeting around long-form content like blogs and podcasts is how David Tintner sees brands excelling in the 2022 web.
29 min
38
The Truth About All These Top Trends Posts for ...
Jason Falls calls out the trends and prediction posts for the New Year with a dose of truth and reality.
13 min
39
Winfluence Special: On Brand with Nick Westergaard
In this special episode, Jason Falls shares a recent episode of another show – On Brand with Nick Westergaard.
35 min
40
The Difference Between Celebrities and Influencers
Another top-10 influencers posts inspires Jason Falls to sound off on whether celebrities are influencers at all
12 min
41
Leveraging Podcasts as an Influencer Marketing ...
Trevor Oldham of Podcasting You talks about getting booked on podcasts to build your influence
20 min
42
The One Thing That Will Solve the Influencer Pa...
New research about the influencer pay gap is damning to the industry. Jason Falls has an idea to solve for it.
14 min
43
The Influencer Marketing Trade Body, Industry T...
UK-based consultant launches new trade organization to unify global standards for influencer marketing
35 min
44
Proof in the Better Value in Micro-Influencers
New data from TrendHERO crossed with influencer pay data shows average CPM data for various influencer levels.
10 min
45
Introducing the Marketing Podcast Network
Jason Falls unveils the new venture to unify marketing podcasts to create a strong audience for advertisers
14 min
46
Continuing the Conversation of Race and Influen...
Mavrck's Lindsey Gamble brings the African-American insider perspective to the race conversation in the influencer marketing industry
33 min
47
When in Doubt, Turn to Offline Influence
Jason's recent unsuccessful influencing of a friend led to an important reminder
11 min
48
Exploring Influence Marketing in Latin America
Coca-Cola strategist Fabian Guevara visits Winfluence to talk about influence marketing in Mexico and Latin America
30 min
49
Someone Is Actually Recommending Influencers Pu...
Jason Falls rants about a recent article he found that endorses buying Instagram followers and engagement.
16 min
50
Exploring Influence Marketing Measurement ... a...
Gen.Video's Larry Beaman talks analytics and beyond with Jason Falls on Winfluence
29 min
51
What Department is Responsible for Influencer M...
Media? Social Media? Public Relations? Creative? Jason Falls has an idea!
11 min
52
How Do Brands & Agencies Handle Influencers of ...
Talent manager Johanna Voss gets real on where brands and agencies fall short
33 min
53
Removing the Blinders for Better influence Mark...
Jason Falls shares a strategic trick to influencing, not just practicing influencer marketing
10 min
54
Who Will Win the Impending Influencer Marketing...
Brands will start demanding new and different data when considering influencers. Are software companies ready?
13 min
55
The Local Entrepreneurial Route to Being an Inf...
YaJagoff.com is a non-traditional, but successful example of influence building around local content
45 min
56
Can Advertising and Influence Marketing Mix?
Markerly's Justin Klein joins Digging Deeper to talk about the approach of advertising in influencer marketing, catstagrammers and more.
22 min
57
The Influencer Marketing Firm Practicing Influe...
Rich Keith of The Fourth Floor shares his perspective on the influencer marketing industry, his newsletter and more.
29 min
58
TikTok Creator Marketplace API Opens, Proof of ...
Captiv8's Krishna Subramanian shares seldom seen evidence social influencer engagements produce higher purchase and recommendation intent.
22 min
59
How is Name-Image-Likeness (NIL) Impacting Stud...
Kentucky's Masai Russell is enjoying the first two months of capitalizing on her name, image, likeness.
21 min
60
It's Time to Do Away With Top Influencer Lists
Jason Falls cautions marketers about using Top 10 lists of influencers as a guide to choosing those for your campaigns.
14 min
61
What is the Role of Influencer Marketing in Eco...
Jason Falls says we should include content creator in a new list of aspirational careers to lift our communities.
10 min
62
Can Influencer Marketing Succeed with Product-O...
Taylor Lagace of Kynship explains how product seeding can work with influencers
36 min
63
Understanding the Nuances of Influence Marketin...
Portent's Hilary Thompson shares tips and tricks for dealing with YouTube influencers
34 min
64
How to Improve Prioritizing Influencers and Mea...
The Winfluence Scorecards are now available online as free, personalized downloads.
11 min
65
Leveraging Business Partnerships for Influence ...
Travis Huff started building influence from a brand-helping-brand perspective. He shares more on Winfluence.
32 min
66
How Old is Influencer Marketing? Older Than You...
Jason Falls offers up the history of influence and influencer marketing
10 min
67
The Rise of the Independent Influencer Marketin...
Meredith Jacobson saw a need and filled it. Her community of independent influencer marketing consultants is a needed boost for the industry.
33 min
68
Understanding True Influence
Influencer marketing isn't aways a measure of true influence. Jason Falls explains what true influence is.
11 min
69
The Future of Influence Marketing
Beyond One's Jeanette Okwu joins Winfluence to talk about the industry, the process and the potential of Influence Marketing
36 min
70
Are Influencers Worth the Investment? Do the Math!
Jason Falls illustrates how brands and influencers can understand influencer's impact on the brand's bottom line.
14 min
71
What Healthcare Can Teach Us About Influence Ma...
Brightview's Colin Jeffries explains how influence, not influencer, marketing solves problems in healthcare marketing
32 min
72
Will The Influencer Marketing Industry Keep Up ...
Jason Falls is reading the tea leaves and thinks influencer marketing software companies are about to drop the ball.
10 min
73
Building and Launching an Influencer-Led Brand
Aaron Hefter and Felicia Hershenhorn of IMARAÏS by Sommer Ray tell the origin story
32 min
74
Influencers Shouldn't Ask For Free Product?
Humor columnist Erik Deckers takes a stab at influencers. Jason Falls holds him to task on it. Sort of.
22 min
75
The Power of Brand Alignment in Influencer Mark...
Aligning your brand with the influencers you choose makes for better influencer marketing campaigns
25 min
76
Why Affiliate Marketing for Influencers Will No...
Instagram is launching affiliate tools for creators. Not so fast, my friend!
8 min
77
Going Small with Micro-Influencers for Big Busi...
David Morneau of Inbeat Agency shares his approach to micro-influencers to scale and drive business success
23 min
78
What Brands Really Need From Influencers
There are three things brands need, even though they don't always know it.
9 min
79
Influencer Marketing from the Influencer's Pers...
Fashion and style influencer Malvika Sheth shares her story and perspective on the industry
25 min
80
The Software Company Focused on Influence, Not ...
Onalytica has an approach much more in line with the principle of Winfluence. CEO Tim Williams joins the podcast for a dive into why.
37 min
81
How to Connect Influencer Marketing to the Bott...
Gen.video's Jessica Thorpe joins Winfluence to talk about measurement and attribution for influencers in driving sales and revenue.
31 min
82
How Confident Are You In What Influencers Shoul...
New app Compfident brings confidence to compensation for influencer marketing
18 min
83
Can we please kill Authenticity?
A recent review of influencer marketing agencies set Jason off. He wants to kill Authenticity.
9 min
84
The Ad Agency that Manufactures Influence
Bandolier Media's @justaconstructionguy was a hit, a controversy, and a different way to drive influencer marketing
45 min
85
The Truth Continues to Emerge About Influencer ...
New Data from HypeAuditor suggests intentional fraud not as big of an issue as many claim
11 min
86
Value Mapping: The Next Level of Influencer Sel...
Deep social listening and analysis can map the values of influencers to the values of your brand.
33 min
87
Which Influencers are More Effective? Mega- Mic...
Peace Out Skincare's Erin Murray shares her brand's experience using influencers with different sized audiences.
22 min
88
The Growing Trend of Influencer Houses
The new spin on reality TV is collecting audiences for both influencers and brands.
25 min
89
Can Paid Content Curation Give Influencers New ...
Upstart social bookmarking site Bookshlf features content curation with revenue in mind.
33 min
90
Solving the Problems of Influencer Marketing Pr...
Henry Langer of Julius spends all day tackling the hardest issues his clients face in the industry
30 min
91
What is Your Influencer Marketing Philosophy?
There's a spectrum between transactional and relational that mirrors advertising versus public relations.
9 min
92
How Podcasting Can Change Your Influence Game
Phil Pelucha helps businesses leverage podcasts for business ... and building an audience often isn't the goal.
37 min
93
The Power of Women in Influencer Marketing
Jessy Grossman's networking group is now a full community of resources for women who serve the influencer marketing space
31 min
94
Guess What's Killing Influencer Marketing? Infl...
Treating their talents as a commodity will only push brands further away.
8 min
95
Taking a Multi-Tiered Approach to Influencer En...
Kenmark Eyewear's influencer engagements range from micro-influencer gifting to celebrity co-branded products. Marissa Cundiff shares on Winfluence.
28 min
96
An Influencer's Take on the SAG-AFTRA Influence...
Patrick Janelle discusses the shortcoming of SAG-AFTRA's influencer agreement, building your business as an influencer and beyond.
37 min
97
When it Comes to Reporting on Influencer Fraud,...
Campaign U.S. and HypeAuditor chose unfortunate words to describe research about influence fraud. Jason Falls explains.
10 min
98
The Future of Monetizing Live Content
Gregarious Narain's new startup Zealous unifies a content creator's live feeds for better connection and monetization
31 min
99
The Perfect App to Make Customers Your Influencers
Sam Malone's Guru Club produces influence effects from customers without having to pay them first.
22 min
100
Influence is Not a Static Quality
In the first of Jason Falls's commentary episodes, he talk about the fluctuation of an influencer's influence.
9 min