Winfluence - The Influence Marketing ...

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing.

Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond.

🎙️ Episode Highlights:

Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently.

🔥 What You'll Explore:

📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success.

🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships.

🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand.

🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints.

📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections.

🚀 Stay Connected and Informed:

If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing.

🎧 Where to Tune In:

Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream.

📲 Engage and Connect:

You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.

What Digital Marketing Trainers Teach About Inf...
Boot Camp Digital's Krista Neher shares her experiences teaching influence(r) marketing
34 min
What's Wrong With Influencer Marketing and What...
Jason Falls winds down 2023 with a "State of the Industry" reflection
15 min
Differentiating Between Influencer Agencies, Co...
Brad Hoos of The Outloud Group joins Winfluence to talk shop, licensing and more
52 min
Cracking the Code to Gaming Influence
Insights from Gamesight's Emilee Helm explore Twitch, TikTok and other avenues to gaming influencers
32 min
Why Can't We All Just Get To The Point?
Steve Woodruff's latest book helps people crystalize their communications to drive clarity in messaging
31 min
Influencer and Creator Talent Management is Out...
Jessy Grossman of Women in Influencer Marketing joins Winfluence to suggest change for the industry
46 min
How One Old School Terrestrial Radio Show Remai...
Tony Garcia from The Bob and Sheri Show explains how that syndicated show is still engaged, relevant and reinventing radio advertising
46 min
The Man and Method Building Content Creators in...
Kevin Grosch of Made In Network visits Winfluence to talk about his creator "studio" and building influencers into media giants
33 min
Linqia's State of Influencer Marketing Report S...
Keith Bendes joins Winfluence to share insights from the software company's annual survey
31 min
Is Talent Management About Managing Talent, or ...
Temima Shames of Next Step Talent shares her wisdom after building a powerhouse talent management firm
30 min
Is a Social Slowdown Possible in the Influencer...
Meg Casebolt took a 100-day detox from social media and it didn't adversely affect her business
34 min
Tagger Founder Peter Kennedy Discusses His Comp...
The move makes Sprout Social one of the more complete and dominant social media platforms on the market
31 min
The Power of Marketing Automation for Brands an...
ActiveCampaign's Adam Tuttle offers practical tips for leveraging powerful marketing software
31 min
Mavrck's New Creator Compensation Reports Shows...
Brands are opting for affiliate and performance-based payments more today than before. Is that a bad sign for creators?
41 min
A Simple Methodology to Achieve Your Goals in I...
Debra Eckerling shares her DEB Method and goal coaching with Winfluence
32 min
The Tiers of Influence Marketing and How to Lev...
Strategist Sam Katz joins Winfluence to share his wisdom on teaching brands better approaches for influence marketing
39 min
How to Build a Better Business Book
Author Josh Bernoff stops by Winfluence to share his experiences in helping authors write books that matter
33 min
Name, Image, Likeness Perspective from one of t...
University of Louisville standout Aiko Jones shares her NIL and international student-athlete experiences on Winfluence
43 min
Cloning the Boss and Other Business Tips from a...
Dean Mercado shares his decades of experience as an entrepreneur with influencers and creators building their businesses
33 min
The Risk of Social Media Dependency: SEO and th...
Lots of creators have opted for social media content and forgotten about their own websites, a fundamental foundation for any business today
23 min
Creating Remarkable Content & Putting Your Bran...
Jay Acunzo's strategic approach to defining your content purpose takes you from plan to action. He joins Winfluence to explain.
37 min
How Your Brand's Story Informs the Influencers ...
Rick Ray helps companies define their brand story and unlock they keys to better marketing
30 min
Influencers are the Enterprise
Joe Gagliese of Viral Nation stops by Winfluence to talk about the evolution and future of influencer marketing
41 min
The Agency that creates influencers ... and spi...
Bandolier Media is up to zany hijinks again, this time creating gourmet flavored coffee. The core trio joins Winfluence to talk influencers and creating a brand.
29 min
Are Influencers the Key to a Brand's Purpose-Dr...
Nick Guy of No Logo Agency has built a firm to help companies solve for sustainability and other issues through creators
27 min