Amanda's Playbook
Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
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19: Ann Handley on Building Influence through C...
Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs...
44 min
52
18: The Future of Online Influence: Virtual Inf...
When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a...
39 min
53
17: What is Influencer Management - and What Br...
The world of talent management is very confusing - even people who do it have trouble explaining it. And if you've ever reached out to ...
32 min
54
16: Miri Rodriguez on Building Influence Compan...
Miri Rodriguez went from a Community Manager to becoming one of Microsoft's top influencers and Storytellers. Now she is the author of...
41 min
55
15: Dave Kerpen on the Importance of Building L...
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books,...
20 min
56
14: Rand Fishkin, Founder of MOZ and CEO of Spa...
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a...
33 min
57
13: Serial Founder/Investor of PELOTON and ACTI...
Whether it's A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person...
27 min
58
12: How Plastic Surgeon Dr. John Layke Became a...
In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr...
31 min
59
11: Founder of 'Women in Influencer Marketing' ...
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of...
22 min
60
10: John Lee Dumas: The Common Path to Uncommon...
How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and...
32 min
61
09: Barry's Bootcamp CEO Joey Gonzalez Explains...
Barry's Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got...
34 min
62
08: Shane Vitaly, Founder, Vitaly: Breaking the...
The motorcycle-driving, tattoo loving classic 'bad boy look' that Shane Vitaly had rocked since his anti-authoritarian childhood was...
35 min
63
07: Jen Groover: Think You Know How to Influenc...
In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover...
29 min
64
06: Carmax Co-Founder Austin Ligon on The Gold ...
Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new...
47 min
65
05: Nigel Barker: America's Next Top Influencer
The man who literally broke the 'model' for what it means to be a fashion photographer. Having worked with every major iconic face of...
39 min
66
04: Zico Coconut Water Founder Mark Rampolla on...
We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all...
39 min
67
03: Lamborghini CMO Katia Bassi on the Brand as...
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand...
28 min
68
02: Jesse Itzler on How to Build an Influential...
Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it's NOT experience).
Reference...
46 min
69
01: Andy Roddick on Influence
Andy Roddick talks about no longer cringing at the word 'influencer', and how to leverage fame to create greater social good...
21 min
70
00: Introducing The School of Influence Podcast...
Listen to influencer marketing authors and professors Amanda Russell and Neal Schaffer talk about why they are launching The School of...
2 min