Amanda's Playbook

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.


This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.


No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

Business
Marketing
Careers
51
06: Carmax Co-Founder Austin Ligon on The Gold ...
Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new...
47 min
52
05: Nigel Barker: America's Next Top Influencer
The man who literally broke the 'model' for what it means to be a fashion photographer. Having worked with every major iconic face of...
39 min
53
04: Zico Coconut Water Founder Mark Rampolla on...
We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all...
39 min
54
03: Lamborghini CMO Katia Bassi on the Brand as...
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand...
28 min
55
02: Jesse Itzler on How to Build an Influential...
Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it's NOT experience). Reference...
46 min
56
01: Andy Roddick on Influence
Andy Roddick talks about no longer cringing at the word 'influencer', and how to leverage fame to create greater social good...
21 min
57
00: Introducing The School of Influence Podcast...
Listen to influencer marketing authors and professors Amanda Russell and Neal Schaffer talk about why they are launching The School of...
2 min