The School of Influence Podcast with ...

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

Business
Marketing
Careers
26
16: Miri Rodriguez on Building Influence Compan...
Miri Rodriguez went from a Community Manager to becoming one of Microsoft's top influencers and Storytellers. Now she is the author of...
41 min
27
15: Dave Kerpen on the Importance of Building L...
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books,...
20 min
28
14: Rand Fishkin, Founder of MOZ and CEO of Spa...
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a...
33 min
29
13: Serial Founder/Investor of PELOTON and ACTI...
Whether it's A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person...
27 min
30
12: How Plastic Surgeon Dr. John Layke Became a...
In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr...
31 min
31
11: Founder of 'Women in Influencer Marketing' ...
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of...
22 min
32
10: John Lee Dumas: The Common Path to Uncommon...
How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and...
32 min
33
09: Barry's Bootcamp CEO Joey Gonzalez Explains...
Barry's Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got...
34 min
34
08: Shane Vitaly, Founder, Vitaly: Breaking the...
The motorcycle-driving, tattoo loving classic 'bad boy look' that Shane Vitaly had rocked since his anti-authoritarian childhood was...
35 min
35
07: Jen Groover: Think You Know How to Influenc...
In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover...
29 min
36
06: Carmax Co-Founder Austin Ligon on The Gold ...
Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new...
47 min
37
05: Nigel Barker: America's Next Top Influencer
The man who literally broke the 'model' for what it means to be a fashion photographer. Having worked with every major iconic face of...
39 min
38
04: Zico Coconut Water Founder Mark Rampolla on...
We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all...
39 min
39
03: Lamborghini CMO Katia Bassi on the Brand as...
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand...
28 min
40
02: Jesse Itzler on How to Build an Influential...
Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it's NOT experience). Reference...
46 min
41
01: Andy Roddick on Influence
Andy Roddick talks about no longer cringing at the word 'influencer', and how to leverage fame to create greater social good...
21 min
42
00: Introducing The School of Influence Podcast...
Listen to influencer marketing authors and professors Amanda Russell and Neal Schaffer talk about why they are launching The School of...
2 min