Amanda's Playbook
Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
26
I Built a Fitness Empire... Then I Disappeared....
3 min
27
Unsexy to Unstoppable: How YETI Became A $300 S...
How YETI turned an ordinary water cooler into a $300 status symbol through identity, community, and movement—transforming customers into brand evangelists.
6 min
28
41: Unlocking and Unleashing LinkedIn Influence...
When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about...
24 min
29
40: The Methodology behind Turning CEO's, Execu...
Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the...
34 min
30
39: The Intersection of Social Media, Sales, Em...
Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co...
27 min
31
38: What is the Deal with NFTs, And is There a ...
One topic of conversation we haven't really discussed on the show is regarding the subject of NFTs - a topic that mystifies even th...
23 min
32
37: The Case for B2B Influencer Marketing - and...
While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company....
24 min
33
36: How to Build an Influential Network and Com...
After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking...
21 min
34
35: The Benefits of Treating Customers Like Inf...
Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in...
22 min
35
34: How to Achieve OFFLINE Influence and Though...
A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their...
24 min
36
33: You Don't Know What is Influencing You: Cra...
Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious...
25 min
37
32: How to Leverage Influencers to Become an Aw...
How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out...
19 min
38
31: The FUTURE of Influence is Here with Neurom...
Pranav Yadav is one of those brilliant people in the industry I respect a lot who I've wanted to have on the show because I think he...
28 min
39
30: How to Build Influence through the Power of...
In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika...
29 min
40
29: How to Launch a Successful Brand Using Infl...
Many would say you'd be crazy to try and compete with the L'Oreal's and Estee Lauder's of the world to launch a beauty brand,...
19 min
41
28: How to Build A YouTube Following for Your B...
This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately...
27 min
42
27: The Relationship Between Innovation and Inf...
Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly...
27 min
43
26: How to Build Influence through Content
Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching...
38 min
44
25: How to Gain INFLUENCE by Playing BIG
The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible uniqu...
32 min
45
24: Why and How Every Executive and Entrepreneu...
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence...
23 min
46
23: How a World Class Athlete Took a Flywheel A...
What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done...
35 min
47
22: Hollywood Entertainment Host and Reporter J...
Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional...
26 min
48
21: How to Grow Your Audience: I Have a Great I...
This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford...
44 min
49
20: The King of Hollywood's Take on Influence w...
This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what...
37 min
50
19: Ann Handley on Building Influence through C...
Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs...
44 min