Amanda's Playbook
Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
26
35: The Benefits of Treating Customers Like Inf...
Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in...
22 min
27
34: How to Achieve OFFLINE Influence and Though...
A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their...
24 min
28
33: You Don't Know What is Influencing You: Cra...
Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious...
25 min
29
32: How to Leverage Influencers to Become an Aw...
How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out...
19 min
30
31: The FUTURE of Influence is Here with Neurom...
Pranav Yadav is one of those brilliant people in the industry I respect a lot who I've wanted to have on the show because I think he...
28 min
31
30: How to Build Influence through the Power of...
In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika...
29 min
32
29: How to Launch a Successful Brand Using Infl...
Many would say you'd be crazy to try and compete with the L'Oreal's and Estee Lauder's of the world to launch a beauty brand,...
19 min
33
28: How to Build A YouTube Following for Your B...
This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately...
27 min
34
27: The Relationship Between Innovation and Inf...
Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly...
27 min
35
26: How to Build Influence through Content
Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching...
38 min
36
25: How to Gain INFLUENCE by Playing BIG
The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible uniqu...
32 min
37
24: Why and How Every Executive and Entrepreneu...
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence...
23 min
38
23: How a World Class Athlete Took a Flywheel A...
What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done...
35 min
39
22: Hollywood Entertainment Host and Reporter J...
Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional...
26 min
40
21: How to Grow Your Audience: I Have a Great I...
This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford...
44 min
41
20: The King of Hollywood's Take on Influence w...
This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what...
37 min
42
19: Ann Handley on Building Influence through C...
Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs...
44 min
43
18: The Future of Online Influence: Virtual Inf...
When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a...
39 min
44
17: What is Influencer Management - and What Br...
The world of talent management is very confusing - even people who do it have trouble explaining it. And if you've ever reached out to ...
32 min
45
16: Miri Rodriguez on Building Influence Compan...
Miri Rodriguez went from a Community Manager to becoming one of Microsoft's top influencers and Storytellers. Now she is the author of...
41 min
46
15: Dave Kerpen on the Importance of Building L...
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books,...
20 min
47
14: Rand Fishkin, Founder of MOZ and CEO of Spa...
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a...
33 min
48
13: Serial Founder/Investor of PELOTON and ACTI...
Whether it's A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person...
27 min
49
12: How Plastic Surgeon Dr. John Layke Became a...
In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr...
31 min
50
11: Founder of 'Women in Influencer Marketing' ...
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of...
22 min