Amanda's Playbook
Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
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25: How to Gain INFLUENCE by Playing BIG
The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible uniqu...
32 min
27
24: Why and How Every Executive and Entrepreneu...
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence...
23 min
28
23: How a World Class Athlete Took a Flywheel A...
What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done...
35 min
29
22: Hollywood Entertainment Host and Reporter J...
Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional...
26 min
30
21: How to Grow Your Audience: I Have a Great I...
This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford...
44 min
31
20: The King of Hollywood's Take on Influence w...
This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what...
37 min
32
19: Ann Handley on Building Influence through C...
Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs...
44 min
33
18: The Future of Online Influence: Virtual Inf...
When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a...
39 min
34
17: What is Influencer Management - and What Br...
The world of talent management is very confusing - even people who do it have trouble explaining it. And if you've ever reached out to ...
32 min
35
16: Miri Rodriguez on Building Influence Compan...
Miri Rodriguez went from a Community Manager to becoming one of Microsoft's top influencers and Storytellers. Now she is the author of...
41 min
36
15: Dave Kerpen on the Importance of Building L...
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books,...
20 min
37
14: Rand Fishkin, Founder of MOZ and CEO of Spa...
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a...
33 min
38
13: Serial Founder/Investor of PELOTON and ACTI...
Whether it's A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person...
27 min
39
12: How Plastic Surgeon Dr. John Layke Became a...
In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr...
31 min
40
11: Founder of 'Women in Influencer Marketing' ...
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of...
22 min
41
10: John Lee Dumas: The Common Path to Uncommon...
How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and...
32 min
42
09: Barry's Bootcamp CEO Joey Gonzalez Explains...
Barry's Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got...
34 min
43
08: Shane Vitaly, Founder, Vitaly: Breaking the...
The motorcycle-driving, tattoo loving classic 'bad boy look' that Shane Vitaly had rocked since his anti-authoritarian childhood was...
35 min
44
07: Jen Groover: Think You Know How to Influenc...
In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover...
29 min
45
06: Carmax Co-Founder Austin Ligon on The Gold ...
Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new...
47 min
46
05: Nigel Barker: America's Next Top Influencer
The man who literally broke the 'model' for what it means to be a fashion photographer. Having worked with every major iconic face of...
39 min
47
04: Zico Coconut Water Founder Mark Rampolla on...
We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all...
39 min
48
03: Lamborghini CMO Katia Bassi on the Brand as...
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand...
28 min
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02: Jesse Itzler on How to Build an Influential...
Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it's NOT experience).
Reference...
46 min
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01: Andy Roddick on Influence
Andy Roddick talks about no longer cringing at the word 'influencer', and how to leverage fame to create greater social good...
21 min